Advertima Vision AG
Advertima Vision AG builds 3D computer vision and AI software that turns in-store shoppers into addressable audiences, enabling grocery retailers such as SPAR, Walmart Connect Mexico, and Carrefour UAE to monetize digital screens as retail media channels.
- Company typePrivate
- Founded2021
- HeadquartersSankt Gallen, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Advertima Vision AG does
Advertima Vision AG is a Swiss retail-technology company, headquartered in St. Gallen, that builds 3D computer vision and AI software to transform physical grocery stores into addressable, measurable in-store retail media channels. Its core technology stack detects and tracks in-store shoppers anonymously in real time, extracting demographics (age, gender), behavior (dwell time, gaze, engagement) and navigation patterns, and uses predictive models to forecast audience composition for upcoming ad plays. The product portfolio centers on Advertima Audience AI (the flagship retail-media platform), Advertima Smart Signage (the deployed endpoint that triggers targeted content on digital screens), and the underlying Advertima Computer Vision Platform. The architecture is privacy-by-design: no personal identifiers are captured, and processing is designed to comply with the Swiss FADP and GDPR.
Advertima monetizes through a combination of platform licensing to retailers (subscription/recurring), revenue participation in retail-media inventory sold to brands, and integration fees tied to its programmatic stack. Its go-to-market is enterprise field sales to large grocery retailers, complemented by a channel ecosystem of digital-signage CMS partners (Grassfish, Cingerine), an ad-booking platform (Adtrac), supply- and demand-side programmatic players (One Tech Group SSP1, Splicky DSP), hardware partners (Samsung, Absen, Peerless-AV, Harman) and Dentsu as a tier-1 agency GTM partner. Named enterprise customers include SPAR Switzerland (310 screens), Walmart Connect Mexico, TopCC in Switzerland, and Majid Al Futtaim / Carrefour UAE, where campaigns for Nestlé Maggi and Sensodyne have produced reported sales uplifts of 4–11% versus baseline digital signage.
The company operates across Europe (Switzerland, Germany), the Middle East (UAE) and Latin America (Mexico), supports over 30,000 in-store retail media surfaces globally, and is privately held with one disclosed funding round of approximately $4.45M in December 2021. Reported customer outcomes include engagement improvements of 2.2x–4.7x and sales uplifts up to 42.4% across product categories at SPAR, alongside 79% reductions in campaign inventory requirements at a European grocery pilot. The company is led by Co-Founder & CEO Iman Nahvi, Co-Founder & Managing Director Benjamin Wey, and a regional leadership team spanning EMEA and LATAM.
Advertima Vision AG firmographics
Firmographics- Name
- Advertima Vision AG
- Legal name
- Advertima Vision AG
- Website
- https://advertima.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advertima Vision AG builds 3D computer vision and AI software that turns in-store shoppers into addressable audiences, enabling grocery retailers such as SPAR, Walmart Connect Mexico, and Carrefour UAE to monetize digital screens as retail media channels.
- Ownership category
- akta.pro rank
Advertima Vision AG industry classification
Industry- Product category
- In-Store Retail Media Software
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industries
- Object Detection & Tracking (HDAAAEAB), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where Advertima Vision AG is headquartered
LocationHeadquarters
- HQ city
- Sankt Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Advertima Vision AG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Retail Media Network Monetization: Advertima enables retailers to monetize their physical store audiences by transforming in-store screens into addressable media inventory. Retailers generate revenue by selling targeted advertising slots to brands and advertisers, with pricing based on actual audience reach achieved rather than statistical estimates. The company powers the technology layer that enables this new revenue stream for retailers (estimated at 80% profit margin potential per industry reports).
- Audience Intelligence Platform Licensing: Advertima provides its Audience AI technology to retailers as a platform solution that integrates with existing digital signage networks (e.g., via Grassfish, Cingerine CMS platforms). The solution is deployed across retailer store networks, with revenue generated through technology licensing and platform fees.
- Campaign Analytics and Insights: Advertima monetizes audience insights by providing real-time verified metrics about segment-specific audience reach, impressions, and engagement to advertisers. These analytics packages enable campaign optimization and create additional revenue streams from data monetization.
- Ad Booking Platform Integration: Through integration with Adtrac's booking platform, Advertima enables automated campaign management where advertisers book media space, upload content, define target groups, and schedule campaigns. The platform charges fees for campaign management and booking services.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Advertima Vision AG product offering
Product offeringCore offering
Advertima Vision AG provides an AI-powered in-store retail media platform built on 3D computer vision sensors that anonymously detect, track, and analyze shoppers in physical retail environments in real time. The company's Audience AI and Smart Signage products transform in-store digital screens into addressable, measurable media inventory, enabling grocery retailers to monetize in-store audiences and FMCG brands to run targeted, verifiable campaigns at the point of purchase. The technology integrates with digital signage CMS platforms, programmatic SSPs/DSPs, and ad booking systems to deliver audience-based targeting and campaign measurement.
Product overview
Advertima Vision AG offers a unified product portfolio centered on in-store retail media intelligence. The core offering consists of Advertima Audience AI, which serves as the primary product for converting physical stores into retail media channels, and Advertima Smart Signage, which implements this technology as an upgrade to traditional digital screens. Both are powered by the Advertima Computer Vision Platform, a foundational technology layer that delivers real-time visual interpretation of shoppers using 3D sensors. The portfolio enables real-time audience segmentation targeting, predictive analytics for ad placement optimization, and verifiable campaign performance measurement—all while maintaining privacy compliance by not capturing personal identifiers.
Differentiator
Problem solved
Functional benefit
Brands
- Audience AI: AI-powered in-store retail media solution that converts physical grocery stores into revenue-generating retail media channels and transforms in-store shoppers into relevant audiences.
- Smart Signage
Products and services
- Advertima Audience AI AI-powered in-store retail media solution that converts physical grocery stores into revenue-generating Retail Media channels by transforming in-store shoppers into addressable, measurable, and privacy-compliant audience segments using 3D computer vision.
- Advertima Smart Signage AI-powered smart digital signage solution that upgrades traditional digital screens with real-time audience targeting, enabling dynamic content delivery based on detected shopper demographics, behavior, and segment matching.
- Advertima Computer Vision Platform Underlying 3D computer vision technology platform providing real-time visual interpretation of people and their behavior in physical spaces, powering all Advertima in-store retail media solutions.
Quantifiable outcome
- 4.1% increase in overall sales of advertised products over 4 weeks (vs. traditional digital signage)
- +6 more outcomes
Companies that use Advertima Vision AG
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Advertima Vision AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
Advertima Vision AG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Walmart Connect MexicocoreAdvertima partnered with Walmart Connect Mexico to deploy its real-time in-store audience intelligence technology across Walmart Supercenters. The partnership enables targeted in-store advertising campaigns with measurable outcomes while maintaining privacy compliance.
- Grassfish Marketing Technologies GmbHcoreGrassfish is the leading digital signage experience platform in the DACH region, with 100+ employees in Austria, Germany, Sweden, Denmark, and Norway. The platform enables retailers to manage digital signage content through a drag-and-drop CMS system, integrated with Advertima's audience intelligence for smart targeting.
- AdtraccoreAdtrac is a Swiss startup specializing in automated digital out-of-home campaign management. Their web-based ad booking platform enables retailers to sell audience to suppliers, partners, and third-party advertisers with automated ad operations and live tracking. Integrated with Advertima Smart Signage for seamless campaign execution.
- CingerinecoreCingerine provides smart digital signage technology with CMS integration. Their technology combined with Advertima's computer vision enables real-time smart-targeting, in-store visitor insights, and automated content delivery.
- B+T Bild+Ton AGminorB+T Bild+Ton AG provides audio-visual installation services in Switzerland. They implemented the rollout of Advertima Smart Signage for TopCC across all 11 stores, handling the physical installation and technical setup.
- Excom Media AGcoreExcom Media AG is the marketer of the SPAR Retail Media network in Switzerland, the largest smart digital advertising platform in the country. They handle sales and activation of retail media inventory powered by Advertima's technology.
- One Tech Group SSP1coreOne Tech Group's SSP1 (Supply Side Platform) integrates with Advertima's predictive audience data to enable programmatic buying of in-store retail media inventory. This partnership enables real-time bidding based on predicted audience presence.
- Splicky DSPcoreSplicky is a Demand Side Platform that integrates with Advertima's audience intelligence for programmatic activation of in-store retail media campaigns. The partnership enables advertisers to bid on in-store inventory based on predicted audience metrics.
- DentsucoreDentsu, a global media and marketing services company, serves as a retail media strategy and activation partner for Advertima, helping to turn in-store networks into scalable revenue channels and connecting the technology with brands and advertisers.
- AuraminorAura provides digital transformation solutions for retail spaces. Partnered with Advertima at Retail Technology Show 2026 to showcase how physical stores are becoming measurable, revenue-generating media channels.
- KerveminorKerve provides interactive digital experiences and gamified retail engagement solutions. Partnered with Advertima at Retail Technology Show 2026 to showcase comprehensive in-store retail media ecosystems.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Advertima Vision AG competitors and assessment
Company assessmentDirect peers
- VSBLTY: VSBLTY is a digital media and computer vision company that uses AI-driven audience analytics for retail, smart cities and advertising. It is one of the closest direct peers to Advertima, also combining 3D sensors, audience measurement and retail media monetization on digital signage.
- Cooler Screens: Cooler Screens transforms retail cooler doors into digital smart screens with computer vision-based audience analytics and retail media monetization. It directly competes with Advertima's Smart Signage proposition in grocery retail media.
- Perch Interactive: Perch Interactive produces interactive in-store digital displays with built-in sensors and analytics to drive shopper engagement and measure content performance. It overlaps directly with Advertima's Smart Signage product and in-store audience intelligence focus.
- Aislelabs: Aislelabs provides AI-powered in-store analytics using computer vision for retail customer behavior, dwell-time and conversion measurement. It is a direct competitor in the in-store computer vision analytics space that Advertima occupies.
Emerging players
- Signatrix: Signatrix applies computer vision to retail loss prevention, checkout automation and in-store analytics. It overlaps with Advertima's computer vision platform for physical retail, though it is more retail-ops focused than retail-media focused.
- GumGum: GumGum applies computer vision and contextual AI to digital advertising across web, CTV and DOOH. It is an adjacent emerging player whose vision-based ad-tech stack intersects with Advertima's computer vision ad-targeting approach.
Broad incumbents
- Trax: Trax is a leading retail execution and image-recognition platform used by CPG brands and retailers for in-store measurement. It is a broad incumbent in retail image recognition that intersects with Advertima's shopper-observation and analytics capabilities.
- Criteo: Criteo is a global commerce media platform with retail media monetization across digital channels and growing in-store ambitions. As a quoted partner of Advertima, it represents both a collaborator and a broad incumbent that could expand into in-store retail media.
- Quotient (now Neptune Retail Solutions): Quotient/Neptune Retail Solutions is a longstanding retail media and shopper marketing platform offering digital coupons, promotions and in-store media. It is a broad incumbent competing for the same retailer media budgets Advertima is helping to unlock.
- Vista Retail Media (Instacart): Instacart's Carrot Ads/Vista retail media offering monetizes shopper audiences for CPG brands online and increasingly in-store. It is a broad incumbent retail media platform competing for the same brand budgets Advertima targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advertima Vision AG social profiles
Digital presenceAdvertima Vision AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advertima Vision AG leadership team
Management profileNumber of profiles
Profiles6 records
Advertima Vision AG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advertima Vision AG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advertima Vision AG
What does Advertima Vision AG do?
Advertima Vision AG provides an AI-powered in-store retail media platform built on 3D computer vision sensors that anonymously detect, track, and analyze shoppers in physical retail environments in real time. The company's Audience AI and Smart Signage products transform in-store digital screens into addressable, measurable media inventory, enabling grocery retailers to monetize in-store audiences and FMCG brands to run targeted, verifiable campaigns at the point of purchase. The technology integrates with digital signage CMS platforms, programmatic SSPs/DSPs, and ad booking systems to deliver audience-based targeting and campaign measurement.
Is Advertima Vision AG a public or private company?
Advertima Vision AG is a private company. It is classified as venture growth investor backed and is currently operating.
When was Advertima Vision AG founded?
Advertima Vision AG was founded in 2021. It employs 11 to 50 people.
Where is Advertima Vision AG based?
Advertima Vision AG is headquartered in Sankt Gallen, Switzerland, in the Europe region.
How does Advertima Vision AG make money?
Four revenue lines are on record. Retail Media Network Monetization is the primary driver. The others are audience Intelligence Platform Licensing, campaign Analytics and Insights and ad Booking Platform Integration.
Who are Advertima Vision AG's main competitors?
Direct peers on record are VSBLTY, Cooler Screens, Perch Interactive and Aislelabs. Emerging players are Signatrix and GumGum. Broad incumbents are Trax, Criteo, Quotient (now Neptune Retail Solutions) and Vista Retail Media (Instacart).
Does Advertima Vision AG have an API?
No public API is recorded for Advertima Vision AG.
What industry is Advertima Vision AG in?
Advertima Vision AG's product category is In-Store Retail Media Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of HDAAAEAB, Object Detection & Tracking. Its NAICS code is 54185 and its SIC code is 7310.