United Heroes

What United Heroes does

United Heroes is a Paris-headquartered B2B SaaS employee engagement platform, founded in 2014 as part of the Sport Heroes group. The company serves 1,000+ corporations and 3M+ registered users across 150 countries through a single mobile application that combines gamified wellness challenges, multi-sport and wellness activity tracking (60+ activities), rewards and recognition, internal communications, and impact analytics. Its primary customers are large enterprises seeking to improve employee well-being, team cohesion, employer brand, and CSR/ESG outcomes; named clients include LVMH, Dior, Orange, Toyota, PwC, Capgemini, MAIF, and VINCI Energies. The company differentiates itself by linking physical activity to measurable environmental and social impact — including a personal CO2 avoidance tracker, donations of over €5M facilitated to partner non-profits, and a 1% for the Planet commitment with WWF.

The underlying technology is a mobile application platform with proprietary features including multi-sport activity tracking, a real-time corporate wellness dashboard, a CO2 avoidance tracker, and a catalog of branded team challenges (e.g., H-GAMES with PUMA, H-GAMES Handisport with the French Handisport Federation). The platform integrates with external carbon measurement via Greenly and offers a Dr.Good! health content vertical (addiction, mental health, nutrition packs). The company maintains ISO 27001 and B Corp certifications as of 2025 and operates a secondary office in Madrid.

The business model is enterprise SaaS with quote-based annual subscriptions sized to company headcount and program scope, supplemented by event and challenge program revenue (sponsorship integrations and per-participant charges). Go-to-market combines enterprise field sales targeting large corporations, inside sales for mid-market with self-serve onboarding, and community-led growth through deep partnerships with non-profits (Surfrider Foundation Europe, WWF, Sport dans la Ville, Handicap International, Téléthon, GoodPlanet Foundation, Dr.Good!). United Heroes has raised approximately $7.5M in disclosed funding across three rounds (2014, 2016, 2018), with the last raise being a ~$4.9M Series B led by Genairgy. Headcount is approximately 40 employees across Paris and Madrid.

Name

United Heroes

Legal name

United Heroes

Website

https://united-heroes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

United Heroes is a Paris-based B2B SaaS employee engagement platform serving 1,000+ corporations globally through a mobile app that combines gamified wellness challenges, multi-sport tracking, CSR/ESG impact measurement, and team-building tools.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Enterprise/Team Messaging (BPAMACAB)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Employee engagement platform
• Corporate wellness software
• CSR impact tracking
• Team challenge apps
• Workplace wellness SaaS

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate SaaS Subscription: B2B SaaS model providing corporate clients with employee wellness platform access, team challenges, reporting dashboards, and CSR/sustainability tracking. Pricing is subscription-based per company or per-employee-seat.
2. Event & Challenge Programs: Branded corporate challenge events (H-GAMES, themed sports events) generating revenue through event fees, sponsorship integration, and per-participant charges.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

United Heroes provides an all-in-one mobile employee engagement platform that combines wellness challenges, CSR/sustainability initiatives, internal communications, gamified rewards, and impact analytics within a single application. The platform is sold to corporations as a B2B SaaS subscription, enabling HR, internal communications, and CSR teams to mobilize employees around wellness, team cohesion, employer brand, and social/environmental impact goals through ready-to-deploy group challenges and measurable engagement KPIs.

Product overview

United Heroes offers a single unified mobile app platform for employee engagement that combines multiple functional modules: challenges for team mobilization, rewards and recognition, internal communications, and impact analytics. The core platform is complemented by a challenges portfolio of ready-to-deploy group activities, and partnerships like the Dr.Good! health content packs extend functionality into specific wellness content verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• United Heroes App All-in-one mobile employee engagement platform that combines wellness challenges, CSR initiatives, internal communications, rewards, and impact analytics in a single application accessible to all employee profiles. Sold to corporations via B2B SaaS subscription for HR, internal communications, and CSR teams.
• Dr.Good! Health Content Packs Themed monthly activation packs covering addiction, mental health, and nutrition topics, developed in partnership with Dr.Good! and featuring Michel Cymes as ambassador. Includes expert videos, quizzes, articles, and team challenges integrated into the United Heroes platform.
• H-GAMES Challenge Events Competitive team-based challenge events (including H-GAMES with PUMA sponsorship and H-GAMES Handisport with the French Handisport Federation) that drive short-burst, high-engagement participation across corporate teams and generate event-based revenue.

Quantifiable outcome

• 89% of users feel more motivated to be physically active
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Dr.Good!coreStrategic or Co-development PartnerCo-development partnership for health and well-being content within the United Heroes platform. Dr.Good! contributes verified health information and wellness programming, enhancing the platform's health engagement value proposition for corporate users.
• Surfrider Foundation EuropecoreStrategic or Co-development PartnerEnvironmental partnership engaging United Heroes users in ocean protection and coastal sustainability challenges. The partnership links physical activity (e.g., beach clean-up events) to measurable environmental impact, reinforcing the platform's ESG credentials.
• WWFcoreStrategic or Co-development PartnerWWF participation in United Heroes' '1% for the Planet' initiative, where 1% of company revenue is donated to environmental causes. WWF serves as a beneficiary partner, lending its brand credibility to the platform's sustainability narrative.
• Handisport (French Federation of Adapted Sports)coreStrategic or Co-development PartnerCo-development of the H-GAMES Handisport challenge events, creating inclusive sports competitions for corporate employees that incorporate adapted sports. This partnership expands United Heroes' accessibility and DEI positioning.
• Sport dans la VillecoreStrategic or Co-development PartnerPartnership with France's largest sports integration charity supporting young people from underprivileged backgrounds. Provides corporate users with volunteering and team-building opportunities linked to social impact.
• Handicap InternationalcoreStrategic or Co-development PartnerNon-profit partnership enabling corporate employees to convert activity-based donations to Handicap International's humanitarian programs, strengthening the social impact dimension of the platform.
• TéléthoncoreStrategic or Co-development PartnerPartnership with the French Téléthon genetic research charity, enabling employee donations and fundraising tied to physical activity challenges on the platform.
• GoodPlanet FoundationcoreStrategic or Co-development PartnerEnvironmental non-profit partnership with the GoodPlanet Foundation (founded by Yann Arthus-Bertrand), integrating climate education content and planetary health challenges into the United Heroes experience.
• PUMAcoreGTM or Marketing PartnerSponsorship of H-GAMES corporate challenge events, providing co-branded event identity, prizes, and athletic gear. PUMA's brand association enhances the credibility and appeal of United Heroes' competitive challenge format.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MoveSpring: MoveSpring is a corporate wellness challenge platform focused on activity tracking, team competitions, and reporting. Closely aligned with United Heroes' challenges portfolio and dashboard-based engagement model.
• Wellhub (formerly Gympass): Wellhub is a corporate fitness and wellness benefit platform connecting employees to gyms and digital wellness apps. Comparable to United Heroes in the corporate wellness engagement space, particularly for activity-based employee programs.
• YuMuuv: YuMuuv offers step and activity challenges for corporate wellness teams with leaderboards and analytics. Comparable to United Heroes' gamified challenge events and B2B SaaS delivery model.
• Limeade: Limeade is an employee experience platform integrating well-being, engagement, and inclusion. Overlaps with United Heroes on wellness engagement, communications, and ESG-oriented reporting for mid-market and enterprise.
• Wellable: Wellable is a corporate wellness platform offering activity challenges, rewards, and analytics to enterprises. Directly comparable to United Heroes' mobile-based wellness challenge and engagement offering for HR teams.
• Sprout (Sprout at Work): Sprout at Work delivers a corporate wellness app with challenges, content, and engagement programs. Comparable to United Heroes on B2B SaaS delivery, mobile-first engagement, and employee well-being outcomes.
• VantageFit: VantageFit is a corporate wellness platform offering fitness challenges, rewards, and a corporate dashboard. Directly mirrors United Heroes' gamification, multi-activity tracking, and analytics-led value proposition.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a global corporate wellness and health engagement incumbent serving thousands of employers. Competes head-to-head with United Heroes in enterprise wellness programs but with significantly broader scope (clinical, benefits navigation, etc.).

Emerging players

• Kadence: Kadence is an employee experience platform combining workplace operations, surveys, and engagement tools. Adjacent to United Heroes on internal communications and engagement analytics for distributed/hybrid teams.
• Headspace for Work: Headspace for Work provides mental wellness and engagement tools to enterprises. Overlaps with United Heroes on employee well-being outcomes (reduced stress, engagement), though with a mental-health rather than multi-sport focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/united_heroesEN
• LinkedInlinkedin.com/company/united-heroes-by-sport-heroes
• Instagraminstagram.com/unitedheroes.fr/?hl=fr
• Facebookfacebook.com/unitedheroesbysh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Heroes