Transparent
Transparent is a Madrid-based data intelligence provider serving the global vacation rental industry with market, pricing, demand, and competitive analytics, backed by JetBlue Ventures and K Fund since its 2016 founding.
- Company typePrivate
- Founded2016
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Transparent does
Transparent is a privately held data intelligence company founded in 2016 and headquartered in Madrid, Spain, focused exclusively on the global vacation rental industry. The company positions itself as the global leader in providing data intelligence for the vacation rental sector, serving operators and businesses that need market intelligence on supply, demand, pricing, and competitive dynamics across short-term rental markets. Its segmentation strategy is vertical rather than horizontal, deliberately distinguishing itself from broader hospitality or hotel-focused analytics platforms.
The company has raised approximately $2.7M in total disclosed funding, headlined by a July 2021 round led by JetBlue Ventures and K Fund. Prior capital formation included a K Fund-led seed round in November 2017, and accelerator participation in Parallel18 (August 2020) and Google for Startups (October 2020). The leadership team comprises CEO Pierre Becerril, Co-founder Drew Patterson, and CTO Nil Sanz. Detailed product portfolio, pricing, technology stack, and customer logos are not disclosed in available source material; no API or AI/ML proprietary capabilities are documented. The company's competitive posture relies on vertical specialization in vacation rentals — a fragmented, growing segment adjacent to but distinct from traditional hotel revenue management.
Operationally, Transparent has scaled to 11-50 employees, consistent with a small, focused B2B SaaS data provider. Its business model is not publicly detailed, but the value proposition centers on delivering market intelligence that helps vacation rental businesses understand market dynamics, pricing, demand, and competitive landscape. The JetBlue Technology Ventures relationship represents both a financial endorsement and a potential strategic bridge to North American travel and hospitality markets, though no operational details of that partnership are disclosed beyond the 2021 investment.
Transparent firmographics
Firmographics- Name
- Transparent
- Legal name
- Transparent
- Website
- https://seetransparent.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Transparent is a Madrid-based data intelligence provider serving the global vacation rental industry with market, pricing, demand, and competitive analytics, backed by JetBlue Ventures and K Fund since its 2016 founding.
- Ownership category
- akta.pro rank
Transparent industry classification
Industry- Product category
- Travel Data Analytics
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB)
- akta.pro secondary industry
- Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)
Keywords
Where Transparent is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Transparent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Transparent product offering
Product offeringCore offering
Transparent provides data intelligence and market analytics for the vacation rental industry, enabling short-term rental businesses to understand market dynamics, pricing, demand, and the competitive landscape. The company aggregates and analyzes vacation rental data to deliver actionable insights for operators and other industry participants.
Product overview
No product information available for Transparent. The provided source data does not contain a website for Transparent; instead, it contains content from Lighthouse Intelligence (mylighthouse.com), a hotel revenue management platform. The news article confirms that Transparent specializes in market intelligence for vacation rentals and received investment from JetBlue Technology Ventures in July 2021, but no detailed product portfolio, modules, or service descriptions are present in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use Transparent
Customer profileSegments1 record
Ideal customer profiles1 record
Transparent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Transparent partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Transparent competitors and assessment
Company assessmentDirect peers
- AirDNA: AirDNA is a vacation rental data and market intelligence platform providing short-term rental analytics on pricing, occupancy, and demand across global markets. It is the most direct comparator to Transparent, serving the same property managers and STR operators with overlapping market intelligence use cases.
- Beyond Pricing: Beyond Pricing provides dynamic pricing and market analytics for short-term rental managers, with historical data and market benchmarking. It competes with Transparent on the data-and-pricing-intelligence layer of the STR software stack.
- Key Data Dashboard: Key Data Dashboard provides vacation rental market intelligence and benchmarking for property managers, with a focus on portfolio-level analytics and competitive market data. It overlaps directly with Transparent's STR intelligence offering for a similar professional property-manager buyer.
- PriceLabs: PriceLabs offers a data-driven dynamic pricing and market intelligence platform for vacation rentals and short-term rentals. It is a direct competitor in STR pricing intelligence, serving a similar base of professional property managers and integrated with the same OTAs.
- Wheelhouse: Wheelhouse provides dynamic pricing recommendations and market data for short-term rental hosts and managers. It competes directly with Transparent on STR pricing intelligence and market benchmarking for professional operators.
Emerging players
- Rabbu: Rabbu offers short-term rental data, market reports, and performance benchmarking for Airbnb and vacation rental investors and managers. It overlaps with Transparent's market intelligence positioning but skews toward investor/owner use cases.
- RabblePad / Mashvisor: Mashvisor provides real estate and short-term rental market analytics, including rental income and occupancy data, primarily for investors. It overlaps with Transparent on STR market intelligence but with a stronger investor-analytics lens.
- RevPAR Capital (RevPAR.io): RevPAR provides short-term rental analytics and market intelligence with a focus on portfolio benchmarking for professional STR operators. It is a smaller, focused competitor overlapping with Transparent's market intelligence value proposition.
Broad incumbents
- Lighthouse (formerly OTA Insight): Lighthouse is a major commercial platform for travel and hospitality providing pricing, market intelligence, business intelligence, and distribution solutions across hotels and increasingly short-term rentals. It is a broader incumbent that overlaps with Transparent's market intelligence proposition but operates at larger scale with hotel-and-STR coverage.
- STR (a CoStar company): STR is a longstanding hospitality benchmarking and market intelligence provider, now part of CoStar. It is a broader incumbent in travel-and-hospitality data, with growing short-term rental coverage that competes with Transparent on benchmarking and demand data.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Transparent social profiles
Digital presenceTransparent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transparent leadership team
Management profileNumber of profiles
Profiles3 records
Transparent funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transparent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transparent
What does Transparent do?
Transparent provides data intelligence and market analytics for the vacation rental industry, enabling short-term rental businesses to understand market dynamics, pricing, demand, and the competitive landscape. The company aggregates and analyzes vacation rental data to deliver actionable insights for operators and other industry participants.
Is Transparent a public or private company?
Transparent is a private company. It is classified as venture growth investor backed and is currently operating.
When was Transparent founded?
Transparent was founded in 2016. It employs 11 to 50 people.
Where is Transparent based?
Transparent is headquartered in Madrid, Spain, in the Europe region.
Who are Transparent's main competitors?
Direct peers on record are AirDNA, Beyond Pricing, Key Data Dashboard, PriceLabs and Wheelhouse. Emerging players are Rabbu, RabblePad / Mashvisor and RevPAR Capital (RevPAR.io). Broad incumbents are Lighthouse (formerly OTA Insight) and STR (a CoStar company).
Does Transparent have an API?
No public API is recorded for Transparent.
What industry is Transparent in?
Transparent's product category is Travel Data Analytics. Its primary akta.pro industry code is THAMALAB, Professional/Managed Inventory Vacation Rental Marketplaces, with a secondary code of BPAJAIAK, Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking). Its NAICS code is 561510 and its SIC code is 7370.