Key Data Dashboard™
Key Data Dashboard is a SaaS analytics platform for the short-term rental industry, offering benchmarking, market intelligence, and AI-powered insights to property managers, DMOs, and enterprise customers via direct PMS integrations covering 700,000+ properties.
- Company typePrivate
- Founded2018
- HeadquartersSanta Rosa Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Key Data Dashboard™ firmographics
Firmographics- Name
- Key Data Dashboard™
- Legal name
- Key Data Dashboard, Inc.
- Website
- https://keydatadashboard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Key Data Dashboard is a SaaS analytics platform for the short-term rental industry, offering benchmarking, market intelligence, and AI-powered insights to property managers, DMOs, and enterprise customers via direct PMS integrations covering 700,000+ properties.
- Ownership category
- akta.pro rank
Key Data Dashboard™ industry classification
Industry- Product category
- Hospitality Data Analytics
- NAICS
- Software Publishers (513210), Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Vacation Rentals Metasearch (THALAEAD)
- akta.pro secondary industries
- Owner Services, Reporting & Portfolio Administration (THAMAKAI), Hotel Revenue Management Systems (RMS) (THALAOAB), Metasearch & Aggregator Platforms for Vacation Rentals (THAMALAC)
Keywords
Where Key Data Dashboard™ is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Key Data Dashboard™ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform Access: Key Data operates primarily as a SaaS subscription business providing access to its data dashboards and analytics platforms. Pricing is tiered based on unit count and feature access, with subscription models for ProData, DestinationData, and Enterprise solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Unit-based subscription tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Key Data Dashboard™ product offering
Product offeringCore offering
Key Data Dashboard operates a SaaS-based vacation and short-term rental data analytics platform that combines OTA-scraped data with direct reservation data from 65+ property management systems covering over 700,000 properties worldwide. It sells subscription access to three core products — ProData for professional property managers, DestinationData for tourism organizations, and EnterpriseData for large organizations — along with API access, AI-powered analytics via Dex AI, and tools for owner acquisition, competitive benchmarking, demand analysis, and rental projections.
Product overview
Key Data Dashboard is a vacation and short-term rental data analytics platform consisting of three core products: ProData (for professional property managers), DestinationData (for DMOs and tourism organizations), and EnterpriseData (for large organizations requiring custom APIs and scale). The platform is differentiated by its co-op model combining OTA scraped data with direct data from 65+ property management system integrations, covering over 700,000 properties globally. Key Data's portfolio includes AI-powered analytics (Dex AI), portfolio growth tools (Owner Acquisition), competitive benchmarking (OTA Comp Sets), and demand forecasting (DemandIQ, Rental Projections). The platform serves over 5,000 vacation rental professionals worldwide and publishes regular industry research including U.S., U.K., and ANZ market indices.
Differentiator
Problem solved
Functional benefit
Products and services
- ProData Performance insights and competitive benchmarking SaaS platform for professional property managers. Provides lodging performance benchmarking across 45+ KPIs, shareable owner reports, occupancy and supply trends, rental projections, budgeting tools, and OTA comp sets. Targeted at professional vacation rental management companies.
- DestinationData Real-time insights platform for destination marketing organizations (DMOs), tourism boards, chambers, and visitor bureaus. Combines vacation rental, hotel, and OTA data to help destination marketers attract premium visitors and measure tourism promotion effectiveness.
- EnterpriseData Custom data solutions and APIs for large organizations, including hotels and hospitality firms, real estate and investment firms, government and public sector agencies, financial services and hedge funds, and destination and tourism businesses. Enables programmatic data access and integration for enterprise-scale analytics.
- HostData Market trends and competitive analysis SaaS product for individual short-term rental hosts and real estate investors. Supports investment decision-making and property performance benchmarking for the host/investor segment.
- Dex AI Data Experience Engine AI-powered Data Experience Engine that delivers daily AI-driven performance summaries, benchmarking, and custom dashboard creation. Interprets live portfolio data, identifies revenue and pacing gaps, and provides prescriptive recommendations using generative AI and predictive analytics.
- Owner Acquisition Portfolio growth platform for professional vacation rental managers. Combines ownership information with property performance intelligence and market data to identify and prioritize properties worth acquiring based on portfolio fit rather than generic prospecting. Available in the US only.
- DemandIQ Traveler demand analysis tool acquired by Key Data Dashboard in March 2021. Helps property managers understand what travelers are shopping for versus what is actually converting, enabling refined marketing, revenue management, and owner communication strategies.
Quantifiable outcome
- 575% three-year revenue growth (2020-2023)
- +4 more outcomes
Companies that use Key Data Dashboard™
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Key Data Dashboard™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability7 records
Feature9 records
Key Data Dashboard™ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- BookingsCloudflagshipIntegration of Key Data's market intelligence with BookingsCloud's automated performance marketing for vacation rental managers. Enables dynamic advertising spend allocation toward properties with greatest opportunity. Early data shows 8-18x return on ad spend. Partnership announced February 6, 2026.
- AmadeuscoreIntegration partnership providing business intelligence and data connectivity within the Amadeus hospitality technology ecosystem.
- BreezewaycorePartnership delivering enhanced operational analytics and reporting for professional lodging teams by combining Key Data market intelligence with Breezeway's operational management platform.
- Pacer Consulting (STR Consulting)corePartnership to provide trusted source of revenue management expertise and consulting services to rental professionals using Key Data.
- TrackcoreIntegration partnership providing Key Data analytics within Track's vacation rental management platform ecosystem.
- PMS Integration PartnerscoreKey Data has integrations with 65+ property management systems including Hostaway, Guesty, Streamline, Hospitable, Avantio, Escapia, Lodgify, OwnerRez, Supercontrol, and many others, enabling direct data feeds that power the platform's market intelligence.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Key Data Dashboard™ competitors and assessment
Company assessmentEmerging players
- Guesty: Guesty is a property management platform that integrates with Key Data but also offers some performance analytics capabilities to its PMS customers, representing an adjacent competitive threat.
- Hostaway: Hostaway is a major vacation rental PMS and channel manager that integrates with Key Data for benchmarking, but is increasingly bundling its own analytics features that compete with Key Data's offerings.
- Zartico: Zartico is a destination intelligence platform serving DMOs and tourism organizations, directly comparable to Key Data's DestinationData product for the tourism and destination marketing segment.
Broad incumbents
- STR (CoStar): STR (owned by CoStar) is the dominant hotel benchmarking and market data provider that also serves the broader lodging industry including vacation rentals, representing a much larger established competitor.
Direct peers
- PriceLabs: PriceLabs is a dynamic pricing and revenue management platform serving vacation rental managers with data-driven rate recommendations, directly overlapping with Key Data's revenue management and benchmarking offerings.
- Beyond Pricing: Beyond Pricing provides automated dynamic pricing for short-term rentals, competing with Key Data's revenue management analytics and rental projection capabilities for property managers.
- Wheelhouse: Wheelhouse is a dynamic pricing and revenue optimization platform for vacation rentals that combines market data with pricing tools, overlapping with Key Data's benchmarking and revenue strategy solutions.
- AirDNA: AirDNA is the largest direct competitor to Key Data, providing short-term rental market data, performance analytics, and investment intelligence to property managers and investors using scraped OTA data.
- Rabbu: Rabbu provides short-term rental analytics and investment insights for hosts and investors, competing with Key Data's HostData and market intelligence products in the SMB and investor segment.
- Mashvisor: Mashvisor offers real estate and short-term rental investment analytics with market data and predictive analysis, comparable to Key Data's investment-focused capabilities for hosts and investors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Key Data Dashboard™ social profiles
Digital presenceKey Data Dashboard™ compliance and trust
Trust signalCompliance5 records
Key Data Dashboard™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Data Dashboard™ leadership team
Management profileNumber of profiles
Profiles4 records
Key Data Dashboard™ funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Data Dashboard™ M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Data Dashboard™
What does Key Data Dashboard™ do?
Key Data Dashboard operates a SaaS-based vacation and short-term rental data analytics platform that combines OTA-scraped data with direct reservation data from 65+ property management systems covering over 700,000 properties worldwide. It sells subscription access to three core products — ProData for professional property managers, DestinationData for tourism organizations, and EnterpriseData for large organizations — along with API access, AI-powered analytics via Dex AI, and tools for owner acquisition, competitive benchmarking, demand analysis, and rental projections.
Is Key Data Dashboard™ a public or private company?
Key Data Dashboard™ is a private company. It is classified as venture growth investor backed and is currently operating.
When was Key Data Dashboard™ founded?
Key Data Dashboard™ was founded in 2018. It employs 51 to 100 people.
Where is Key Data Dashboard™ based?
Key Data Dashboard™ is headquartered in Santa Rosa Beach, United States, in the North America region.
How does Key Data Dashboard™ make money?
One revenue line is on record: subscription SaaS Platform Access.
Who are Key Data Dashboard™'s main competitors?
Emerging players on record are Guesty, Hostaway and Zartico. STR (CoStar) is listed as a broad incumbent. Direct peers are PriceLabs, Beyond Pricing, Wheelhouse, AirDNA, Rabbu and Mashvisor.
Does Key Data Dashboard™ have an API?
Yes. Key Data Dashboard offers a public API providing vacation rental intelligence on demand. The API enables programmatic access to performance tiers, benchmarking data, and market analytics. The developer portal is available at developer.keydatadashboard.com. Developer documentation is at developer.keydatadashboard.com.
What industry is Key Data Dashboard™ in?
Key Data Dashboard™'s product category is Hospitality Data Analytics. Its primary akta.pro industry code is THALAEAD, Vacation Rentals Metasearch, with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 513210 and its SIC code is 7372.