My Emergency Dr
My Emergency Doctor is an Australian telemedicine platform founded in 2016 that provides 24/7 video and phone consultations with FACEM-qualified emergency specialists to hospitals, PHNs, ambulance services, aged care facilities, and individual patients across Australia.
- Company typePrivate
- Founded2016
- HeadquartersPymble, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What My Emergency Dr does
My Emergency Doctor (legal entity: Connected Medical Solutions Limited) is an Australian telemedicine company founded in 2016 by Dr. Justin Bowra, a Fellow of the Australasian College for Emergency Medicine (FACEM). The company operates a web-based platform that delivers on-demand video and phone consultations with FACEM-qualified emergency specialists to hospitals, urgent care centres, multi-purpose services, ambulance services, aged care facilities, Primary Health Networks (PHNs), and individual patients across Australia. The platform requires no downloads or passwords, connecting callers via a virtual waiting room to senior emergency physicians typically within minutes, and is positioned as a complement to existing primary care and ED pathways rather than a replacement.
The product architecture is platform-plus-modules: a core 24/7 FACEM access layer is sold into multiple use cases including FACEM On-Demand, Virtual Board Rounds, Tele Results Review, Short Stay Unit support, Hospital in the Home, After-Hours Care, Secondary Triage, Virtual Admission, and a Low Acuity Manager. A new Medical Specialist Services division launched in 2024 extending into Telehealth Geriatric and Cardiology services. The platform integrates with hospital systems through an InterSystems HealthShare Health Connect Cloud partnership and uses a third-party AI scribe ("Heidi") for documentation efficiency in certain consultations. The company is integrated with PHN commissioning programs (South Western Sydney PHN catchment ~1 million people; Western Victoria PHN funded pilots with $550,000+ committed).
Revenue is generated through three primary streams: enterprise contracts with healthcare institutions (subscription/recurring model), PHN commissioning under the Australian Government's PHN program (subscription/recurring model covering eligible residents at no cost), and direct-to-consumer transaction fees paid by private patients via Visa/Mastercard with optional Partner Code discounts. GTM combines enterprise field sales to institutions and PHNs with direct-to-consumer self-serve access via web and a 1800 phone number. The company operates with 51-100 employees from Sydney and has cumulatively fielded 250,000+ consultations since 2016. It owns the subsidiaries GP2U and PSYCH2U, and has raised approximately $15.8M across five funding rounds since 2017, all led by Clinton Capital Partners.
My Emergency Dr firmographics
Firmographics- Name
- My Emergency Dr
- Legal name
- Connected Medical Solutions Limited
- Website
- https://myemergencydr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- My Emergency Doctor is an Australian telemedicine platform founded in 2016 that provides 24/7 video and phone consultations with FACEM-qualified emergency specialists to hospitals, PHNs, ambulance services, aged care facilities, and individual patients across Australia.
- Ownership category
- akta.pro rank
My Emergency Dr industry classification
Industry- Product category
- Emergency Telemedicine Services
- NAICS
- Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)
- akta.pro secondary industry
- Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)
Keywords
Where My Emergency Dr is headquartered
LocationHeadquarters
- HQ city
- Pymble
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
My Emergency Dr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Institution Contracts: My Emergency Doctor provides telemedicine services to hospitals, urgent care centers, and health services under contractual arrangements. Healthcare institutions pay for access to FACEM support, particularly for after-hours coverage, roster security, and workforce supplementation. The service is positioned as a cost-effective alternative to locum doctors.
- Primary Health Network Funding: Services are commissioned and funded by Primary Health Networks (PHNs) under the Australian Government's PHN program. Eligible residents access the service at no cost, with costs covered by PHN commissioning agreements.
- Direct Patient Fees: Private-paying patients are charged a fee for consultations as displayed on the website. Payment is via Visa or Mastercard. Patients with Partner Codes may receive discounts or free access based on eligibility criteria.
- Medical Specialist Services: Expansion into new specialty areas including geriatric and cardiology telehealth services through the Medical Specialist Services division.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Private Patient Rate |
| Subscription | Pay-as-you-go | Partner/Subsidized Rate |
| Subscription | Pay-as-you-go | PHN-Funded Free Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
My Emergency Dr product offering
Product offeringCore offering
My Emergency Doctor is Australia's first online emergency doctor service, providing 24/7/365 access to FACEM-qualified senior emergency specialists via web-based video and phone consultations. The service supports healthcare institutions (hospitals, urgent care centres, aged care, ambulance services) with roster security, after-hours coverage, secondary triage, and clinical decision support, while also offering direct-to-patient emergency consultations for a fee or free under PHN commissioning agreements.
Product overview
My Emergency Doctor operates as a platform-plus-modules architecture offering Australia's first online emergency doctor telemedicine service. The core platform provides 24/7 access to FACEM-qualified emergency specialists via phone and video consultations. Multiple solution modules serve different healthcare segments: FACEM On-Demand and Virtual Board Rounds for institutional support; Short Stay Unit and Hospital in the Home for specialized care delivery; After-Hours Care and Secondary Triage for ambulance and primary health networks; and the newly launched Medical Specialist Services division offering Telehealth Geriatric and Cardiology services. The platform also serves patients directly for acute emergency care needs.
Differentiator
Problem solved
Functional benefit
Products and services
- FACEM On-Demand On-demand access to Fellows of the Australasian College for Emergency Medicine (FACEMs) for healthcare institutions experiencing staffing shortages or requiring specialist emergency physician support.
- Virtual Board Rounds Virtual board round solution providing specialist emergency physicians to lead and support onsite junior medical officers and clinicians with critical care decisions.
- Tele Results Review Remote specialist review of patient test results and diagnostic findings to support clinical decision-making and risk management in emergency care.
- Short Stay Unit Solution Virtual support solution for Emergency Department Short Stay Units, providing FACEM coverage particularly during overnight hours to improve patient flow and disposition decisions.
- Hospital in the Home Telemedicine service enabling hospital-level care delivery to patients in their homes, extending emergency medical support beyond traditional hospital settings.
- After-Hours Care Emergency telemedicine coverage during after-hours periods when primary care and regular medical staff are unavailable, serving both healthcare institutions and direct patients.
- Secondary Triage and In-Field Support Secondary triage service for ambulance services providing senior emergency specialist doctors to support paramedics and phone operators with clinical decision-making.
- Virtual Admission Service Virtual admission service enabling remote emergency specialists to assess and admit patients, reducing unnecessary transfers and supporting regional healthcare facilities.
- Low Acuity Manager (LAM) Service solution for managing low-acuity patient presentations, enabling efficient triage and treatment of non-critical cases through telemedicine.
- Medical Specialist Services (Telehealth Geriatric and Cardiology) New division offering Telehealth Geriatric and Cardiology services, providing specialist medical consultations for older adults and patients with complex cardiac needs, particularly in rural or remote areas.
- Direct Patient Telehealth Consultation Direct-to-patient emergency telemedicine service available 24/7 via phone or video call, providing access to specialist emergency doctors for acute medical conditions without requiring hospital visits.
- Web-Based Video Consultation Platform Web-based video consultation platform accessible via smartphone, tablet or computer without downloads or passwords required, enabling rapid connection to FACEMs through a virtual waiting room.
Quantifiable outcome
- 85-90% of patients treated in situ without requiring ambulance transfer or ED presentation
- +4 more outcomes
Companies that use My Emergency Dr
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
My Emergency Dr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
My Emergency Dr partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- InterSystemscorePartnership announced to quickly integrate emergency telemedicine services with hospital systems in the cloud using InterSystems HealthShare Health Connect Cloud. Enables seamless data exchange and system interoperability with partner hospitals.
- South Western Sydney Primary Health NetworkcoreSWSPHN commissioned My Emergency Doctor to provide emergency telemedicine service to residents of South Western Sydney as part of its After-Hours Program. Catchment area has population of close to 1 million people across seven local government areas.
- Western Victoria Primary Health NetworkcoreWestern Victoria PHN funded My Emergency Doctor pilots across urgent care centres in the region, providing in excess of $550,000 for a range of innovative after hours initiatives.
- Ambulance TasmaniacoreAmbulance Tasmania partnered with My Emergency Doctor for Secondary Triage to support ambulance phone operators and paramedics with access to one of Australia's largest pool of senior emergency specialist doctors.
- Eastern HealthmajorEastern Health signed with My Emergency Doctor to provide additional specialist emergency physician support to see low-acuity presentations at peak times using telehealth.
- Goulburn Valley HealthmajorVictoria's Goulburn Valley Health partnered with My Emergency Doctor for remote after-hours emergency medicine services for the community.
- Terang and Mortlake Health ServicemajorTMHS partnered with My Emergency Doctor to enhance healthcare services through improved access to timely care, specialized services, and reduced patient transfers. Director of Nursing anticipates win-win situation.
- Maryborough District Health ServicemajorMDHS piloted My Emergency Doctor in its urgent care model. In first nine months, 245 patients treated with 13.5% admission rate and 8.2% transfer rate. Service has become permanent part of operations.
- Corryong HealthmajorCorryong Health has used My Emergency Doctor solutions since 2020; services are now a crucial and permanent part of operations. Transfer rates dropped 80-90% since partnership commenced.
- Moyne Health ServicesmajorMoyne Health Services adopted nurse-operated urgent care model with My Emergency Doctor support after doctors stopped offering on-call services. Nurses use the app to connect to accredited doctors via video consultation.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
My Emergency Dr competitors and assessment
Company assessmentDirect peers
- Healthdirect Australia: Australian government-funded telehealth service providing 24/7 nurse triage and GP advice via phone and video. Direct competitor in after-hours and emergency-adjacent triage, similarly funded through government/Primary Health Network channels and serving overlapping patient populations.
- Amplar Health (formerly Medibank Health Solutions): Australia's largest private telehealth operator, providing 24/7 nurse and GP triage and virtual care services to insurers, government, and corporate clients. Operates in the same after-hours and clinical triage category; notably the former employer of MED's current CEO Euan Murdoch, indicating direct talent and capability overlap.
- Doctors on Demand: Australian telehealth provider offering online GP consultations via video and phone, including after-hours and emergency-adjacent services. Competes directly with MED's direct-to-consumer offering, though typically staffed by GPs rather than FACEMs.
- InstantScripts: Australian online doctor and prescription service providing video consultations and e-scripts. Competes with MED for direct-to-consumer acute care demand, particularly for after-hours consultations, though focused on script renewal rather than emergency medicine.
Broad incumbents
- Telstra Health: Health technology arm of Telstra, providing a broad portfolio including telehealth platforms, hospital software, and aged care solutions. Offers overlapping virtual care capabilities as part of a wider healthcare portfolio rather than specialising in emergency telemedicine.
- Teladoc Health: Global telehealth leader offering urgent care virtual visits, specialty consultations, and chronic care management. Operates at vastly greater scale and geographic reach; relevant as a comparable business model benchmark rather than a direct Australian competitor.
Emerging players
- Coviu: Australian-founded video telehealth platform serving clinicians and health services with embedded consultation workflows. Comparable as an enabling telehealth infrastructure layer, though positioned as a platform vendor rather than a specialist emergency medicine provider.
- Visionflex: Australian telehealth hardware-and-software provider focused on remote patient examination and specialist consultations. Adjacent product category with overlapping rural/remote use cases, though differentiated by proprietary clinical examination devices.
- CareMonitor: Australian virtual care platform enabling remote patient monitoring and telehealth consultations between patients, GPs, and specialists. Overlaps with MED's chronic care and Hospital-in-the-Home positioning, though more software-platform focused than clinician-delivered.
Others
- 13 HEALTH (Queensland Health): State-government-funded 24/7 nurse triage and health advice line serving Queensland residents. Provides overlapping after-hours triage services, though operating as a public-sector service rather than a commercial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
My Emergency Dr social profiles
Digital presenceMy Emergency Dr compliance and trust
Trust signalCompliance2 records
My Emergency Dr financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Emergency Dr leadership team
Management profileNumber of profiles
Profiles8 records
My Emergency Dr subsidiaries and ownership
Company hierarchySubsidiaries2 records
My Emergency Dr funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Emergency Dr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Emergency Dr
What does My Emergency Dr do?
My Emergency Doctor is Australia's first online emergency doctor service, providing 24/7/365 access to FACEM-qualified senior emergency specialists via web-based video and phone consultations. The service supports healthcare institutions (hospitals, urgent care centres, aged care, ambulance services) with roster security, after-hours coverage, secondary triage, and clinical decision support, while also offering direct-to-patient emergency consultations for a fee or free under PHN commissioning agreements.
Is My Emergency Dr a public or private company?
My Emergency Dr is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Emergency Dr founded?
My Emergency Dr was founded in 2016. It employs 51 to 100 people.
Where is My Emergency Dr based?
My Emergency Dr is headquartered in Pymble, Australia, in the Oceania region.
How does My Emergency Dr make money?
Four revenue lines are on record. Healthcare Institution Contracts are the primary driver. The others are primary Health Network Funding, direct Patient Fees and medical Specialist Services.
Who are My Emergency Dr's main competitors?
Direct peers on record are Healthdirect Australia, Amplar Health (formerly Medibank Health Solutions), Doctors on Demand and InstantScripts. Broad incumbents are Telstra Health and Teladoc Health. Emerging players are Coviu, Visionflex and CareMonitor. 13 HEALTH (Queensland Health) is listed as an others.
Does My Emergency Dr have an API?
No public API is recorded for My Emergency Dr.
What industry is My Emergency Dr in?
My Emergency Dr's product category is Emergency Telemedicine Services. Its primary akta.pro industry code is HLALAJAA, 24/7 On-Demand Urgent Care Virtual Visit Platforms, with a secondary code of HLAFADAJ, Virtual Urgent Care & On-Demand Teletriage Services. Its NAICS code is 62111 and its SIC code is 8011.