Roto VR
Roto VR Ltd designs and sells patented motorized 360° VR gaming chairs with Look & Turn head-tracking, serving VR gamers, racing and flight-sim enthusiasts, and remote-work users through DTC e-commerce and global retail partners including GameStop and Meta.
- Company typePrivate
- Founded2016
- HeadquartersBorehamwood, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roto VR does
Roto VR Ltd is a UK-headquartered consumer hardware company founded in 2016 that designs and sells motorized 360° virtual-reality gaming chairs. Its flagship product, the Roto VR Explorer ($799), and the PCVR-enabled Pro VR Explorer ($999) use the company's patented Look & Turn head-tracking system to rotate the chair automatically in sync with the user's gaze, addressing VR locomotion issues and motion sickness. The platform integrates full-body haptic rumble, an IR-based safety pack, a gold-plated slip-ring cable management system, and a modular accessory ecosystem spanning Pro Racing, Pro Flying, Pro Desktop, Pro Base and Pro Seat add-ons. The company is the first gaming chair admitted to Meta's 'Made for Meta' accessory programme and ships software integrations with Steam VR, Yaw VR Game Link, SIM TOOLS and Microsoft Windows via the Quest ecosystem, exposing its motor APIs through a freely available Unity SDK for third-party developers.
Roto VR generates revenue almost exclusively through direct hardware sales, with unit prices ranging from $476 for an Essentials Bundle to $2,337 for the Hero Bundle, plus a long tail of modular accessories priced $29–$399. Distribution combines DTC e-commerce through its Shopify-powered rotovr.com store with retail agreements signed in December 2024 with GameStop, Argos, Selfridges and Media Markt, covering the UK, US, Europe, Canada, Mexico and the UAE. Marketing is product-led, relying on YouTube influencer reviews, a Discord developer community, CES 2025 and EGX event presence, and earned media in outlets such as VentureBeat, Hypebeast and ShackNews.
The company is privately held, founder-led by CEO Elliott Myers, with CFO Bradley Channer, and has raised approximately £4.9M in disclosed funding across a 2020 round led by Pembroke VCT (with The FSE Group and Jenson Solutions) and a December 2024 round of £2.4M also led by Pembroke VCT. Headcount sits in the 11–50 range and the entity is registered in England (company number 09473421), with no disclosed parent company, institutional control signals or revenue figures.
Roto VR firmographics
Firmographics- Name
- Roto VR
- Legal name
- Roto VR Ltd
- Website
- https://rotovr.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roto VR Ltd designs and sells patented motorized 360° VR gaming chairs with Look & Turn head-tracking, serving VR gamers, racing and flight-sim enthusiasts, and remote-work users through DTC e-commerce and global retail partners including GameStop and Meta.
- Ownership category
- akta.pro rank
Roto VR industry classification
Industry- Product category
- VR Gaming Hardware
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industries
- Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ), VR/AR Gaming Hardware (Headsets & Controllers) (HDACANAD)
Keywords
Where Roto VR is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Roto VR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- VR Gaming Chairs: Sale of motorized VR gaming chairs including Roto VR Explorer ($799-$999) and Pro VR Explorer ($999-$1,249). One-time hardware purchase with modular accessory ecosystem for upsell opportunities.
- Accessories and Add-ons: Modular accessory system including Pro Seat ($299), Pro Base ($399), Joystick Tables ($199), Pro Racing upgrade, Pro Desktop, Controller Holders ($29), Headset Bag ($99), Floor Mat ($89), Head Tracker ($59.99), USB-C Cable ($39).
- Bundles: Pre-configured product bundles including Essentials Bundle ($476-$549), PC Bundle ($697-$779), and Hero Bundle ($2,337-$2,597) offering discount pricing compared to individual components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roto VR Explorer – Premium 360° Motorised VR Gaming Chair |
| Unit Pricing | Pay-as-you-go | Pro VR Explorer – Seated PC & Quest VR Gaming Chair |
| Unit Pricing | Pay-as-you-go | Essentials Bundle |
| Unit Pricing | Pay-as-you-go | PC Bundle – Complete Immersive VR Setup |
| Unit Pricing | Pay-as-you-go | Hero Bundle – Ultimate VR Setup |
| Unit Pricing | Pay-as-you-go | Accessories (Pro Seat, Pro Base, Controller Holders, Floor Mat, Headset Bag, Cables) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Roto VR product offering
Product offeringCore offering
Roto VR designs, manufactures, and sells motorized 360° VR gaming chairs built around its patented "Look & Turn" gaze-tracking technology, which physically rotates the chair to follow the user's head movement. The flagship Roto VR Explorer and the PCVR-enabled Pro VR Explorer form a modular platform supported by accessories for racing, flight simulation, desktop productivity, and exploration, plus pre-configured bundles, all sold direct-to-consumer and through major global retailers.
Product overview
Roto VR is a VR hardware company offering a modular ecosystem of motorized VR gaming chairs and accessories. The product line centers on two core platforms: the Roto VR Explorer (standard model, $799) and the Pro VR Explorer (PCVR-enabled model, $999). Both feature patented 360° Look & Turn head-tracking technology, full-body haptic feedback, and modular accessory systems. The Pro VR Explorer adds advanced PC connectivity via Pro PC Magazine for racing, flying, and desktop accessories. The modular portfolio includes the Pro Racing upgrade for motion-simulator racing, Pro Flying Bundle for flight simulation, Pro Desktop for mixed reality productivity, plus Pro Base, Pro Seat, Controller Holders, Floor Mat, Head Tracker, Headset Bag, and USB-C cables. Bundle options range from the Essentials Bundle ($476) for entry-level users to the Hero Bundle ($2,337) for the ultimate immersive setup. The company holds official 'Made for Meta' endorsement and integrates with Meta Quest, Steam VR, Yaw VR Game Link, and Microsoft Windows platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Roto VR Explorer: Premium 360° Motorised VR Gaming Chair - the flagship product featuring patented Look & Turn technology, haptic feedback, and Meta Quest compatibility.
- Pro VR Explorer
Products and services
- Roto VR Explorer Flagship motorized 360° VR gaming chair for individual consumers using Meta Quest headsets. Features patented Look & Turn head-tracking that rotates the chair to follow the user's gaze, full-body haptic rumble feedback, cable management, and modular accessory support. Priced at $799 on sale (20% off regular).
- Pro VR Explorer Premium PCVR-enabled variant of the VR Explorer chair for serious VR, racing, and flight simulation users. Adds PCVR connectivity via the Pro PC Magazine, IR-based safety sensors, instant stop button, and full modular accessory support. Priced at $999 on sale (20% off regular $1,249).
- Pro Racing Modular accessory upgrade that transforms the VR Explorer into a PCVR racing motion simulator, turning the chair to match the in-game driver seat orientation. Works with steering wheels and pedals via Yaw VR Game Link motion compensation.
- Pro Desktop Modular accessory that attaches to the VR Explorer to keep keyboard, mouse, and motion controllers always in front of the user while turning, supporting mixed reality productivity in 360° VR environments with Microsoft Windows integration.
- Pro Flying Bundle Modular accessory configuration that transforms the VR Explorer into a full 360° motion simulator for flight and space simulation PCVR titles, aligning the chair's rotation with the in-game pilot seat and supporting flight sticks and joysticks.
- Essentials Bundle Entry-level pre-configured bundle pairing the Roto VR Explorer with essential accessories for starting VR gaming. Priced at $476 on sale (20% off regular $549).
- Roto VR PC Bundle Complete pre-configured PCVR bundle including the Pro VR Explorer and PC connectivity components for Steam VR and other PC platforms. Priced at $697 on sale (11% off regular $779).
- Hero Bundle Ultimate pre-configured VR setup bundle containing the most comprehensive package for full VR immersion across racing, flying, working, and exploring use cases. Priced at $2,337 on sale (10% off regular $2,597).
Quantifiable outcome
- Reduces VR motion sickness through physical rotation matching virtual movement
- +4 more outcomes
Companies that use Roto VR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Roto VR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Roto VR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, core and minor.
- GameStopmajorRetail agreement for global distribution through major gaming retailer with in-store VR demonstration capabilities.
- ArgosmajorUK retail partnership for in-store and online sales distribution.
- SelfridgesmajorUK luxury department store partnership for premium retail positioning.
- MetacoreOfficial 'Made for Meta' endorsement making Roto VR Explorer the first gaming chair in the Made for Meta accessory program. Deep product integration with Meta Quest headsets and ecosystem optimization.
- Media MarktmajorEuropean consumer electronics retailer distribution partnership.
- Yaw VRcoreGame Link App partnership for motion compensation in racing and flying games, providing user-friendly motion compensation solution for PCVR titles.
- MicrosoftcoreWindows integration partnership enabling Quest to PC connectivity, including friction-free linkage with 'just by looking at it' functionality for immersive productivity.
- Ember PRminorUS-based public relations agency handling media inquiries and press relations for the American market.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Roto VR competitors and assessment
Company assessmentDirect peers
- Trak Racer: Trak Racer manufactures racing simulator cockpits and aluminum-profile gaming rigs. Direct competitor in the sim racing and VR-compatible seating market.
- Yaw VR: Yaw VR makes motorized motion simulation platforms for VR racing and flight games. It is the closest direct competitor to Roto VR in the VR motion chair category, and is also a technology integration partner (Game Link App).
- Playseat: Playseat manufactures racing simulator cockpits and gaming chairs widely used for VR racing setups. Direct competitor in the sim racing/VR seating category with a much larger retail footprint.
- Next Level Racing: Next Level Racing designs racing and flight simulator cockpits, wheel stands, and accessories. Direct competitor in the sim gaming furniture category with overlapping VR-racing and flight use cases.
- GT Omega: GT Omega is a UK-based manufacturer of racing and flight simulator cockpits. Direct competitor in the sim racing/VR chair category with overlapping UK retail presence.
- SimXperience: SimXperience designs high-end motion simulator platforms for racing and flight simulation. Direct competitor in the premium motion simulation category serving enthusiast and prosumer customers.
Broad incumbents
- D-BOX: D-BOX makes haptic motion systems and motion-coded actuators for gaming, simulation, and entertainment venues. Broader motion simulation incumbent with overlapping but more enterprise/location-based focus.
- Meta (Quest): Meta's Quest division produces the leading standalone VR headsets and operates the Made for Meta accessory program. Strategic platform partner today, but also a potential competitive threat if Meta develops first-party motion peripherals.
- Secretlab: Secretlab is a leading premium gaming chair maker with global brand recognition. Adjacent incumbent in the gaming chair category with an overlapping customer base, but no VR-specific motion technology.
- Logitech G: Logitech G is a major gaming peripherals maker (steering wheels, joysticks, mice, keyboards, racing/flight controls). Broader incumbent with overlapping products in sim racing/flight controls that pair with the same Meta Quest and PCVR ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Roto VR social profiles
Digital presenceRoto VR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roto VR leadership team
Management profileNumber of profiles
Profiles2 records
Roto VR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roto VR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roto VR
What does Roto VR do?
Roto VR designs, manufactures, and sells motorized 360° VR gaming chairs built around its patented "Look & Turn" gaze-tracking technology, which physically rotates the chair to follow the user's head movement. The flagship Roto VR Explorer and the PCVR-enabled Pro VR Explorer form a modular platform supported by accessories for racing, flight simulation, desktop productivity, and exploration, plus pre-configured bundles, all sold direct-to-consumer and through major global retailers.
Is Roto VR a public or private company?
Roto VR is a private company. It is classified as venture growth investor backed and is currently operating.
When was Roto VR founded?
Roto VR was founded in 2016. It employs 11 to 50 people.
Where is Roto VR based?
Roto VR is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does Roto VR make money?
Three revenue lines are on record. VR Gaming Chairs are the primary driver. The others are accessories and Add-ons and bundles.
Who are Roto VR's main competitors?
Direct peers on record are Trak Racer, Yaw VR, Playseat, Next Level Racing, GT Omega and SimXperience. Broad incumbents are D-BOX, Meta (Quest), Secretlab and Logitech G.
Does Roto VR have an API?
No public API is recorded for Roto VR.
What industry is Roto VR in?
Roto VR's product category is VR Gaming Hardware. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of MPAFAGAJ, Gaming Furniture & Ergonomics (Chairs, Desks, Mounts).