What Enriched Ag does

Enriched Ag, Inc. (DBA Enriched Ag; founded 2019; operational headquarters in Billings, Montana with legal domicile in California) builds AI-powered monitoring tools for large-landholding agricultural and land-management operations. The company's platform fuses satellite imagery, ground-camera captures, cellphone photos, GPS, and weather data through a proprietary "Large Vision Model for Agriculture" backed by 15+ specialized ML/CV models. Product capabilities include body condition scoring, forage prediction, plant diversity monitoring, invasive species detection, soil health tracking, and carbon sequestration estimation. The commercial product line comprises Enriched Ag Insights (acreage-tiered map-based subscription), Enriched Ag Vision ($799 one-time-purchase ground camera), Enriched Ag RealTime (Starlink-connected real-time bundle), a Soil Health Dashboard, a Plant Diversity Monitor, an Intelligent Image Library, and licensed/custom ML models for partners.

Enriched Ag monetizes through three streams: (1) acreage-tiered software subscriptions, (2) one-time hardware sales at $799 per camera, and (3) ML model licensing and custom model development for agribusinesses and consultants. Go-to-market targets individual agricultural producers (30+ early-adopter ranchers, including McFaddin Enterprises, Woolliams Farms at 9,000 acres, Cross Rock Ranch, HKJ Ranch, and McDonnell Angus), agricultural consultants, agribusinesses, vegetation managers, and educational institutions — the latter via the Enriched-U program spanning six universities and 250+ students by Spring 2024. Distribution channels include direct sales, the academic Enriched-U program, the Indian Nations Conservation Alliance (INCA) tribal-ranch partnership under a $584,132 USDA NRCS Conservation Innovation Grant, and alliances with Texas Agricultural Land Trust and The Nature Conservancy.

The company has disclosed approximately $9.58M in total funding to date, comprising a $9M seed round in November 2022 led by Radical Ventures and Future Ventures with participation from Nya Ventures and INCA, plus the USDA CIG grant. Headcount is 11–50 employees. Leadership combines commercial operators (CEO Mike Komp, former CTIC and Noble Research Institute; CRO Kalon Armstrong with a stated $12M+ prior fundraising track record), domain scientists (CSO Billy Cook, former Noble Foundation), and a technical advisory bench drawn from Carnegie Mellon, Google, Intel, Uber, and Apple computer vision research groups.

Name

Enriched Ag

Legal name

Enriched Ag, Inc.

Website

https://enriched.ag

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Enriched Ag builds AI-powered agricultural monitoring tools — fusing satellite imagery, ground cameras, cellphone photos, and weather through a proprietary vision model — sold via subscriptions and $799 hardware to ranchers, farmers, agribusinesses, vegetation managers, and universities.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Farm Machinery and Equipment Manufacturing (333111), Dual-Purpose Cattle Ranching and Farming (112130), Oilseed and Grain Farming (1111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB)

akta.pro secondary industries

Satellite Imagery & Monitoring Platforms (AFAAAFAI), Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ), Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI)

Keywords

• Precision agriculture monitoring
• Ranch management software
• Computer vision agriculture
• Soil health analytics
• Grazing management tools

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Hardware Sales - Enriched Ag Vision: Sale of camera unit including dual cameras, antennas (GNSS/GPS and WiFi), charging cable, mounting kit with suction cup mount, lens cloth, cleaning wipes, quick-start guide, and QR code sticker. Unit price $799.
2. Enriched Ag Insights Subscription: Monthly subscription for map-based ranch and pasture insights. Pricing based on 12-month agreement according to acreage. Includes bi-weekly forage production, herd grazing predictions, recovery tracking, precipitation, drought status, and carbon estimates.
3. Vision Analysis and Insights Subscription: Subscription for imagery analysis from Enriched Ag Vision camera. Pricing based on acreage with custom quotes. Includes intelligent image library, biodiversity analysis, infrastructure mapping, and body condition scoring.
4. ML Model Licensing: License ready-to-use machine learning models to support agribusiness existing applications. Custom ML models built using company's expansive library of 1st-party agricultural images.
5. Enriched Ag RealTime: Premium product combining Insights and Vision with satellite internet connectivity from Starlink. Includes customized tablet for real-time monitoring, safety alerts, weather updates, and team location sharing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Enriched Ag sells an AI-powered agricultural monitoring platform that combines satellite imagery, ground-level camera data, and a proprietary Large Vision Model for agriculture. The product suite includes a map-based ranch insights dashboard (Enriched Ag Insights), a dual-camera hardware unit with automated ML image analysis (Enriched Ag Vision), and a Starlink-enabled real-time monitoring solution (Enriched Ag RealTime). The platform delivers forage production forecasts, grazing day predictions, soil health metrics, body condition scoring, plant diversity monitoring, and invasive species detection for ranchers, agricultural consultants, agribusinesses, and vegetation managers.

Product overview

Enriched Ag offers a modular platform combining hardware and software products for agricultural monitoring at scale. The core platform consists of three main products: (1) Enriched Ag Insights provides map-based ranch analytics including forage production, grazing management, and carbon insights; (2) Enriched Ag Vision is a dual-camera hardware system that captures and AI-analyzes imagery for plant diversity, infrastructure, and animal health; and (3) Enriched Ag RealTime adds satellite connectivity (Starlink) for real-time field operations. Additional offerings include the Soil Health Dashboard, Plant Diversity Monitor, Points-of-Interest tracking, and directional imaging features. The platform serves producers, consultants, agribusinesses, and vegetation managers with solutions for conservation, forage production, invasive species management, animal health, infrastructure monitoring, and hazards assessment. Enterprise offerings include licensed and custom ML models for specific agricultural applications.

Differentiator

Problem solved

Functional benefit

Brands

• Enriched Ag Insights: Low-touch map tool providing ranch and pasture insights including bi-weekly forage production, herd grazing predictions, and pasture recovery tracking. Features precipitation, temperature, drought status, rainfall and water analytics.
• Enriched Ag Vision
• Enriched Ag RealTime
• Enriched-U

Products and services

• Enriched Ag Insights A low-touch map-based dashboard providing ranch and pasture insights including bi-weekly forage production, herd grazing days prediction, pasture recovery tracking, precipitation and drought status, rainfall analytics, bare ground detection, stocking recommendations, and carbon sequestration estimates. Priced as a monthly subscription based on acreage under a 12-month agreement.
• Enriched Ag Vision A smart dual-camera hardware system (8.7" x 6.3" x 3", 9.4 lbs) with left and right cameras at 45-degree angles, that mounts to UTVs, trucks, or tractors to capture high-resolution imagery while driving. Images are automatically analyzed using machine learning to identify and map biodiversity, bare ground, forage height, plant diversity, infrastructure changes, water sources, and animal body condition. Hardware priced at $799; analysis subscription priced by acreage.
• Enriched Ag RealTime A connectivity and real-time monitoring solution that combines satellite internet (Starlink) with Enriched Ag Insights and Vision products. Provides real-time operations view, safety alerts, weather notifications, team location tracking, and instant connectivity for remote ranch decision-making. Includes a customized tablet for real-time monitoring.
• Licensed ML Models Ready-to-use machine learning models licensed to agribusiness customers for integration into their existing applications. Includes models for invasive species detection, biodiversity analysis, and other agricultural monitoring needs, built on Enriched Ag's library of over 1 million first-party agricultural images.
• Custom ML Models Custom machine learning models built for enterprise customers using Enriched Ag's library of over 1 million first-party agricultural images. Designed to meet specific monitoring requirements for vegetation management, invasive species tracking, and ecosystem services for agribusiness and vegetation management customers.

Quantifiable outcome

• Reduce consultant travel time by up to 80%
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Starlink (SpaceX)coreTechnology or Integration · 6 February 2024Satellite internet connectivity provider for Enriched Ag RealTime product. Enables real-time imagery analysis and insights delivery to ranchers in remote field locations using UTVs and ranch vehicles.
• Indian Nations Conservation Alliance (INCA)coreStrategic or Co-development Partner · 20 April 2023Partnership for USDA CIG grant project with tribal ranches. INCA assists in engaging producers and understanding tool usage. Executive Director Delane Atcitty serves as Enriched Ag board member. INCA Exchange app includes Enriched Ag insights for Native producers.
• Louisiana Tech UniversityminorStrategic or Co-development PartnerAcademic partnership through Enriched-U program. University students and faculty gain access to Enriched Ag Insights for hands-on learning in livestock production and sustainable rangeland ecology.
• West Virginia University (WVU)minorStrategic or Co-development PartnerAcademic partnership through Enriched-U program. WVU researchers including Jerry Yates and Dr. Matt Wilson collaborate on forage management research using Enriched Ag platform.
• Kansas State UniversityminorStrategic or Co-development PartnerAcademic partnership through Enriched-U program. University with grazing management programs integrating Insights into classroom instruction and research.
• Texas A&M UniversityminorStrategic or Co-development PartnerAcademic partnership through Enriched-U program. Texas A&M Center for Grazinglands and Ranch Management Director Jeff Goodwin serves as industry advisor.
• Texas Tech UniversityminorStrategic or Co-development PartnerAcademic partnership through Enriched-U program. University with agricultural programs using Enriched Ag Insights for teaching and research.
• The Nature Conservancy (TNC)minorStrategic or Co-development PartnerConservation organization partner shown in logo section. Collaboration on conservation and sustainability initiatives for grazing land management.
• Texas Agricultural Land Trust (TALT)minorStrategic or Co-development PartnerAgricultural land trust partner. CEO Chad Ellis serves as industry advisor with 20+ years experience working with producers on stewardship-focused management.
• Carnegie Mellon UniversitycoreStrategic or Co-development PartnerTechnical leadership includes CMU Professor David Andersen specializing in efficient systems for data analysis and storage. Michael Kaminsky has 25+ years experience in scalable systems at CMU and Intel.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Taranis: Taranis uses aerial imagery and AI to deliver field-level insights for crop scouting, weed detection, and yield analysis. It overlaps Enriched Ag's vision-based analytics and ML model licensing for agribusinesses, though Taranis is primarily focused on row crops rather than rangeland.
• Cibo Technologies: Cibo Technologies applies AI and satellite imagery to agricultural land management, including pasture and rangeland monitoring. It is comparable to Enriched Ag's satellite-based imagery analytics within the Insights product, serving similar land manager and conservation customers.
• AgriWebb: AgriWebb is a livestock and farm management platform with strong presence in Australia and the UK, offering records, grazing insights, and operational dashboards for ranchers. It directly overlaps Enriched Ag in farm recordkeeping, grazing insights, and rancher persona, with similar SaaS-style recurring revenue model.
• PastureMap: PastureMap provides a mobile and web grazing planning platform for ranchers to track paddocks, livestock moves, and rest periods. It directly competes with Enriched Ag Insights in the rancher-facing grazing management workflow and shares the same buyer persona and use case.
• MaiaGrazing: MaiaGrazing is a grazing management software platform that helps ranchers plan, monitor, and optimize livestock grazing using forage and stocking data. It is a direct peer to Enriched Ag's Insights product, addressing the same beef cattle ranchers with analytics for grazing decisions, though without the AI vision model and hardware component.
• GrowSafe Systems: GrowSafe Systems provides RFID-based livestock monitoring focused on animal health, feed efficiency, and emissions reduction in cattle operations. Founded by Enriched Ag board member Alison Sunstrum, it is a direct peer in livestock monitoring with overlapping rancher customers and animal-health analytics use cases.

Broad incumbents

• John Deere Operations Center: John Deere's Operations Center aggregates machinery, field, and agronomic data from Deere equipment, including precision agriculture features. It is a broad incumbent with the advantage of equipment-based data capture; overlap with Enriched Ag is in imagery analysis and agronomic dashboards, though Deere's strength is in crop production, not ranching.
• Indigo Ag: Indigo Ag is a broad agtech platform offering biological products, grain market access, and digital agronomy including sustainability and carbon programs. It overlaps Enriched Ag through its carbon/sequestration positioning for agriculture and broad agribusiness buyer relationships.
• Climate FieldView (Bayer): Climate FieldView is Bayer's flagship precision agriculture platform collecting field-level data, imagery, and analytics for farmers globally. As a broad incumbent, it offers overlapping capabilities in satellite imagery analytics and field-level decision support but does not specialize in ranching/grazing use cases the way Enriched Ag does.
• Granular (Corteva): Granular is a Corteva-owned farm management software platform providing operational and financial analytics for row crop farmers. As a broad incumbent, it competes for the same AgTech buyer wallet with overlapping farm data and decision support capabilities, but is not specialized in rangeland and grazing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enriched_ag
• YouTubeyoutube.com/channel/UCMACKtbvFh18w0-71IQ65Ow
• Facebookfacebook.com/EnrichedAg
• LinkedInlinkedin.com/company/enrichedag
• Instagraminstagram.com/enrichedag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enriched Ag