Monterosa Productions

What Monterosa Productions does

Monterosa Productions Limited is a UK-based enterprise SaaS company founded in 2003 and headquartered in Liverpool, operating the Interaction Cloud platform, a real-time fan engagement and commerce system that powers audience interaction, gamification, voting, loyalty mechanics, and sports data visualization across apps, websites, connected TV, venues, broadcasts, and streaming platforms. The platform is architected around a single-integration model: data pipelines, styling, consent management, and branding are configured once, then inherited by every subsequently deployed experience, whether first-party or pulled from the Experience Hub marketplace of pluggable engagement formats and partner products (including Tagboard broadcast graphics, Opta sports data, Brightcove video, Ready Player Me avatars, and Wave mobile games). Supporting modules include Loyalty Layer for retention mechanics, What Next as a moment-driven conversion/recommendation engine, Mica for AI orchestration with human-in-the-loop governance, Audience Profiles for cross-surface first-party data accumulation, HypeCard for social amplification, and Stream Sync for synchronized interactivity with live video streams (HLS, DASH, RTMP, WebRTC).

The company monetizes through quote-based annual enterprise SaaS subscriptions, with deployments scoped to customer requirements across multiple surfaces and an additional AWS Marketplace listing for streamlined procurement. Its go-to-market combines direct enterprise field sales targeting major sports organizations with an API-first developer motion offering RESTful APIs, webhooks, an MCP server, and SDKs for iOS, Android, JavaScript, and React Native. Customer segments span sports teams, sports rights-holders (leagues, governing bodies), sportsbooks, broadcasters, brands, and direct-to-consumer entertainment companies, with named enterprise logos including Liverpool FC, Formula E, EA SPORTS, Entain, Fanatics, ITV, Nickelodeon, England Rugby, Six Nations, NBA, NASCAR, IMG Arena, Carlsberg, and the San Jose Sports Authority. The team is distributed across the UK, Poland, Ghana, and Spain with strategic partners in North America and Latin America. Monterosa has raised approximately £3.5 million in growth capital from 24 Haymarket and ACF Investors, holds ISO 27001 certification, is GDPR-compliant, and is led by CEO Tom McDonnell alongside co-founders Simon Brickle and Igor Lobodoa, with former Premier League Executive Chairman Richard Scudamore serving on the board.

Name

Monterosa Productions

Legal name

MONTEROSA PRODUCTIONS LIMITED

Website

https://monterosa.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Monterosa Productions is a UK-based SaaS company operating the Interaction Cloud platform, providing real-time fan engagement, gamification, loyalty, and AI-powered conversion tools for sports teams, sportsbooks, broadcasters, brands, and entertainment companies globally.

Ownership category

akta.pro rank

Product category

Fan Engagement Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

akta.pro secondary industries

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sports Streaming Platforms (MPACAAAE)

Keywords

• Fan engagement platform
• Audience interaction software
• Real-time gamification tools
• Sports loyalty technology
• Interactive broadcast solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / SaaS: Monterosa operates as a SaaS platform offering subscription-based access to its Interaction Cloud. Customers pay for platform access with experiences, integrations, and support included. The model supports multiple deployment options including enterprise agreements for major sports and entertainment organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Monterosa sells the Interaction Cloud, a SaaS fan engagement platform that delivers real-time games, voting, predictions, trivia, loyalty mechanics, and sports data visualisation across apps, websites, connected TV, venues, broadcasts, and streaming platforms. The platform unifies first-party data collection, AI-driven content automation, and conversion optimisation into a single integration for sports, media, and entertainment organisations. Standalone modules include Loyalty Layer, Studio (content management), Interaction SDK, Audience Profiles, Stream Sync, and the Experience Hub marketplace.

Product overview

Monterosa Productions offers the Interaction Cloud platform - a unified fan engagement and Real-time Engagement (RTE) platform that combines multiple modules for sports and entertainment organizations. The core Interaction Cloud platform provides the foundational infrastructure for fan engagement, which is extended by add-on modules including: Loyalty Layer (real-time loyalty mechanics), What Next (moment-driven conversion engine), HypeCard (social amplification), Mica (AI and automation interface), and Audience Profiles (customer data platform). Supporting tools include Studio (content creation and management), the Interaction SDK (embeddable SDK for iOS, Android, JavaScript, React Native), Experience Hub (marketplace of pluggable experiences), and FanKit (React framework with Figma design resources). Stream Sync enables video synchronization for second-screen experiences. The platform integrates with video streaming services, sports data providers (Opta), TV graphics systems (Tagboard), identity/SSO systems, and analytics/CDP platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Monterosa / Interaction Cloud: The company's primary fan engagement technology platform that powers audience interaction, gamification, and loyalty mechanics for sports and entertainment brands.
• Loyalty Layer
• Experience Hub
• FanKit

Products and services

• Monterosa / Interaction Cloud The flagship fan engagement SaaS platform from Monterosa that powers real-time interaction, voting, games, predictions, trivia, competitions, and loyalty mechanics across apps, websites, connected TV, venues, broadcasts, and streaming platforms. Sold to enterprise customers in sports, media, and entertainment via annual subscription agreements.
• Loyalty Layer Real-time loyalty engine built for sports, media, and entertainment that turns every vote, prediction, or action into lasting loyalty. Converts visits into habits and habits into belonging, addressing retention and repeat engagement for Monterosa customers.
• Studio Content management and creation tool within the Interaction Cloud used to manage projects, schedule events, and configure interactive content elements. Includes Gen AI image creation capabilities and supports content automation workflows.
• Interaction SDK Software development kit for embedding Experiences into native iOS, Android, JavaScript, and React Native applications. Includes the Embed SDK with performance optimisation and UX tools for engineering teams.
• Experience Hub Curated marketplace of pluggable fan engagement experiences, both first-party and third-party, that inherit existing integrations. Adds new games, partner products, and engagement formats without new integration projects.
• FanKit React framework for building fan engagement experiences. Provides UI Kit resources for Figma-based design and styling of Experiences integrated with the Interaction Cloud.
• Audience Profiles Customer data platform feature that aggregates fan interaction data across every surface to build increasingly rich audience profiles for personalised marketing and conversion optimisation.
• Stream Sync Video synchronisation technology that aligns interactive Experiences with live video streams (HLS, DASH, RTMP, WebRTC) to prevent spoilers and enable coordinated second-screen viewing experiences.
• What Next (Next Best Action Conversion Engine) Moment-driven conversion engine that reads intent signals from fan interactions and responds in real time with personalised next steps at peak intent, supporting upsell, ticketing, and merchandise conversion.
• Mica AI Orchestration AI and automation interface for governed, human-in-the-loop operations, plugged into any LLM. Powers content automation, moderation, and AI orchestration across the Interaction Cloud platform.

Quantifiable outcome

• Fans who interact with the platform are 2x more likely to return weekly and enter the commercial funnel (aggregated data from Monterosa clients)
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core, secondary and strategic.

• TagboardcoreTechnology or IntegrationPartnership to unlock broadcast-quality graphics for customers. Tagboard integration allows Monterosa customers to access professional-grade broadcast graphics for use in fan engagement experiences.
• Ready Player MesecondaryTechnology or IntegrationPartnership to bring avatars and virtual merchandise to sports organizations. Enables creation of personalised avatar experiences and virtual merchandise for fan engagement.
• OptacoreTechnology or IntegrationIntegration with Opta feeds and widgets to automate stats, standings and gamification. Provides real-time sports data for use in engagement experiences.
• BrightcovesecondaryTechnology or IntegrationStrategic partnership with video streaming platform Brightcove for enhanced video engagement capabilities.
• WavesecondaryTechnology or IntegrationPartnership to add mobile games to Experience Hub, expanding the range of available engagement experiences.
• Richard Scudamore (Board Member)strategicStrategic or Co-development PartnerFormer Premier League executive Richard Scudamore joined the Monterosa Board, bringing strategic guidance from major sports rights holder perspective.
• PGA TourcoreStrategic or Co-development PartnerSports governing body partner for IMG Arena Event Centre, providing official data rights for golf tournament visualisation.
• European TourcoreStrategic or Co-development PartnerSports governing body partner for IMG Arena Event Centre, enabling tour-level golf data visualisation.
• UFCcoreStrategic or Co-development PartnerSports rights holder partner for IMG Arena UFC Event Centre, enabling combat sports data visualisation.
• ATP TourcoreStrategic or Co-development PartnerSports governing body partner providing official data rights for tennis engagement experiences.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• WSC Sports: WSC Sports provides AI-powered sports video highlights and content automation for leagues, broadcasters, and sportsbooks. It overlaps with Monterosa in automated sports content creation and broadcaster-facing engagement tools, with a stronger focus on video highlights while Monterosa emphasizes interactive fan experiences.
• Zoomph: Zoomph is a sports sponsorship and fan engagement analytics platform that provides sponsorship valuation, social media measurement, and interactive fan experiences to sports properties and brands. It competes with Monterosa in fan engagement activations and sponsorship ROI measurement for major sports organizations.
• LiveLike: LiveLike is a fan engagement platform that powers watch parties, interactive games, and second-screen experiences for sports broadcasters and streaming services. It is directly comparable to Monterosa in the interactive broadcast and streaming engagement category, with similar sportsbook and broadcaster customer profiles.

Broad incumbents

• Stats Perform: Stats Perform (parent of Opta) is a major sports data and AI company that supplies live data feeds, betting content, and AI-powered insights to sports organizations and media companies. It is directly comparable to Monterosa through the Opta data layer that Monterosa integrates with, while also offering competing fan engagement products through its media division.
• Hudl: Hudl is the leading sports video analysis platform serving teams at all levels, having expanded from amateur athletics into professional fan engagement and content tools. Comparable to Monterosa through its sports technology focus and recently launched fan-facing engagement features, though its core remains team performance video rather than direct fan interaction.
• Genius Sports: Genius Sports is a large, publicly traded sports data and technology company providing data feeds, fan engagement, and media solutions to sports leagues and sportsbooks globally. It competes directly with Monterosa in the sports fan engagement and second-screen experience space, but with deeper data rights and broader portfolio offerings.

Others

• Fanatics (Collectibles & Commerce): Fanatics is both a Monterosa customer (Fanatics Survivor Free-to-Play game) and adjacent ecosystem player operating sports merchandising, collectibles, and betting platforms. Comparable as a customer representative of the sports fan engagement opportunity, illustrating the integration between engagement technology and commerce conversion that Monterosa enables.

Emerging players

• Satisfi Labs: Satisfi Labs provides conversational AI for sports venues, teams, and entertainment properties, enabling fan engagement through chatbots and voice assistants. It addresses a narrower use case (conversational AI) within the broader fan engagement category where Monterosa operates, with overlap in venue and team deployments.
• Spott (formerly Cinamatic): Spott provides interactive shoppable video technology for sports and media, allowing viewers to engage with video content in real time. It overlaps with Monterosa's interactive video capabilities, particularly around Stream Sync and second-screen experiences for sports broadcasters.

Regional players

• StreamAMG: StreamAMG is a UK-based sports streaming and OTT technology provider that delivers video platforms, content management, and interactive features for sports organizations. It overlaps with Monterosa in sports digital experiences but with stronger focus on video delivery infrastructure rather than engagement-specific tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearemonterosa
• Facebookfacebook.com/wearemonterosa
• LinkedInlinkedin.com/company/monterosa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monterosa Productions