NRG Gym

What NRG Gym does

NRG Gym is a UK-based high-value, low-price (HVLP) gym operator founded in 2011 by Shafiq Ahmed, headquartered in London, and serving over 30,000 members across 12 operational sites with 4 additional locations in the pipeline (Bilston, Leicester, Nottingham North, Warrington). The company offers 24/7 gym access with all-inclusive unlimited group exercise classes (100+ classes per week), premium Life Fitness and Hammer Strength equipment, infrared saunas, free parking, and a no-long-term-contract membership priced between £20.99 and £27.95 per month depending on location. Following the August 2025 acquisition of Pump Gyms, NRG has nearly doubled its membership base and now operates across England and Scotland, with Glasgow marking its first Scottish site.

The product portfolio is anchored by a Standard Membership tier and augmented by NRG Plus Health (£29.95/month), a premium tier integrating HealthHero digital healthcare services (virtual GP, physiotherapy, mental health support) — a first in the HVLP segment. Additional offerings include the NRG-X high-intensity functional training programme (with NRG-X Games scheduled for Spring 2026), dedicated MMA memberships, NRG Youth (ages 11-17), a discounted 999 emergency services tier, and a Furthr-powered reforestation programme planting one tree per new member. Technology infrastructure is built on PerfectGym and Membr membership platforms with proprietary mobile apps (NRG GYMS and NRG GYM 2) for class booking, workout tracking, and PIN-based gym access.

Revenue is generated through recurring monthly and annual subscriptions, supplemented by day passes (£7.99-£10.99), personal training services, and MMA coaching. Distribution combines online self-service sign-up, in-gym enrolment, and referral programmes (up to 3 free months annually). NRG is privately held, having raised £5 million in equity from Puma Growth Partners across two tranches in 2025 and secured an £11 million HSBC debt facility to fund the Pump Gyms acquisition and continued UK roll-out.

Name

NRG Gym

Legal name

NRG GYM Limited

Website

https://nrggym.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NRG Gym is a UK high-value, low-price gym operator founded in 2011, serving over 30,000 members across 12 sites with 24/7 access, unlimited classes, and the first HVLP-integrated digital healthcare tier (Plus Health via HealthHero).

Ownership category

akta.pro rank

Product category

Health Club and Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Low-cost gym memberships
• 24/7 fitness facilities
• Group exercise classes
• Functional fitness training
• Personal training services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Standard Membership Subscriptions: Monthly recurring membership fees ranging from £20.99-£27.95 depending on location. Includes 24/7 access, unlimited classes, saunas, and free parking. No long-term contract required.
2. Plus Health Premium Membership: Enhanced tier at £29.95/month (after promotional first month pricing) offering multi-gym access, HealthHero digital health services, priority class booking, and 2 guest passes monthly.
3. Day Passes: One-time visit passes available at various price points (£7.99-£10.99 depending on location) for non-members.
4. Annual Memberships: Annual subscription options offering discounted rates (e.g., £230-£305/year) compared to monthly payments.
5. MMA Training Memberships: Specialized MMA memberships ranging from £80-£100/month for martial arts training including monthly memberships and class packages.
6. Personal Training Services: Members can request support from expert personal trainers through the member app.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

NRG Gym is a UK high-value, low-price (HVLP) gym chain that sells monthly and annual memberships granting 24/7 access to its 12+ owned fitness facilities, unlimited group exercise classes, premium Life Fitness and Hammer Strength equipment, infrared saunas, free parking and female-only zones. Beyond standard gym access, NRG sells a Plus Health premium tier that bundles digital healthcare (virtual GP, physiotherapy, mental health) via HealthHero, an NRG-X functional training programme, NRG Youth memberships, and specialised MMA and personal-training services at select sites.

Product overview

NRG Gym operates as a UK-based high-value, low-price (HVLP) gym chain offering a unified fitness platform with multiple membership tiers and integrated digital services. The core offering comprises 24/7 gym access with premium equipment (Life Fitness and Hammer Strength), unlimited group exercise classes, and functional training programmes. The product portfolio includes Standard Membership as the foundational tier, NRG Plus Health as a premium add-on tier with digital health services via HealthHero, NRG-X as a structured high-intensity functional training programme, and a dedicated youth membership. Digital touchpoints include NRG Member Apps (two variants serving different gym locations) and on-demand YouTube workouts. Following acquisition of Pump Gyms, former Pump Gyms locations now operate under the NRG brand with integrated membership management via PerfectGym and Membr platforms.

Differentiator

Problem solved

Functional benefit

Brands

• NRG Plus Health: Premium membership tier offering unlimited access to all NRG GYM sites across the UK, HealthHero digital healthcare services, priority class booking, and 2 free guest passes per month.
• NRG-X
• NRG Youth

Products and services

• Standard Gym Membership Monthly no-contract membership granting 24/7 access to a home NRG GYM, unlimited group exercise classes, large strength and conditioning zones, premium Life Fitness and Hammer Strength equipment, female-only zones at selected sites, male and female infrared saunas at selected sites, free parking, free Wi-Fi, 7-day advanced class booking, and 1 free monthly guest pass. Priced from £20.99 to £27.95 per month depending on location.
• NRG Plus Health Membership Premium subscription tier priced at £29.95/month after an introductory first month at the Standard rate. Includes 24/7 access to every NRG GYM nationwide, 14-day priority class booking, 2 free guest passes per month, and integrated digital healthcare via HealthHero: unlimited same or next-day virtual GP appointments, access to qualified mental health counsellors, and 30-minute virtual sessions with a registered physiotherapist, with cover extending to partner and children.
• Annual Gym Membership Annual subscription option offering discounted rates vs monthly billing at each NRG site (e.g., £230/year Sheffield, £305/year Manchester, £240/year Watford, £275/year Newcastle, £295/year Lewisham, £250/year Gravesend). Same benefits as the equivalent monthly Standard Membership.
• MMA Training Memberships Specialised MMA, boxing and martial arts training programmes offered at NRG Lewisham. Includes MMA Monthly at £89/month, MMA 12-month at £79/month, MMA One Class at £16/month, MMA 3 Classes/week at £80/month, and 1-to-1 coaching at £100/session.
• NRG-X Functional Training Programme Structured high-intensity functional fitness programme combining cardio, strength, agility, and endurance training. Features three progressive skill levels (beginner to advanced), expert coaching, running and agility drills, lifting and bodyweight movements, and competitive events including the planned NRG-X Games in Spring 2026.
• Group Exercise Classes Over 100 classes per week across all NRG locations including yoga, spin, HIIT, lifting, boxing, dance, Pilates, bootcamp, circuits, and Les Mills formats, plus 24/7 access to cycling studios. All classes are included with the Standard and Plus Health memberships at no extra charge.
• NRG Member App Mobile applications (NRG GYMS app for Gravesend, Lewisham, Walsall, Watford; NRG GYM 2 app for Hatfield, Northampton, Norwich) available on iOS and Android, supporting 24/7 gym access, class booking and management, workout creation and training plans, progress monitoring, PT support requests, and Tribe leaderboard competitions.
• NRG Youth Membership Youth membership programme for members aged 11–17, with a guided equipment introduction, restriction on free weights for 11–15 year olds, requirement for adult accompaniment, and access only during staffed hours. Members receive an induction prior to attending.
• 999 Emergency Services Membership Discounted monthly membership offering 10% off Standard pricing at all NRG gyms for Fire, Police, and Ambulance Services personnel. Requires valid staff ID at enrolment.
• Day Pass Single-visit pass for non-members priced from £7.99 (Watford) to £10.99 (Newcastle), available at Manchester, Sheffield, and other locations.
• Personal Training Services Members can request support from expert personal trainers through the NRG Member App, with 1-to-1 coaching also available within the MMA programme at £100/session at Lewisham.

Quantifiable outcome

• Over 30,000 members across UK network
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• HealthHerocoreStrategic or Co-development PartnerPartnership with HealthHero provides NRG Plus Health members with access to digital healthcare services including unlimited same or next-day virtual GP appointments, physiotherapy advice, and qualified mental health support. Dependents (partner and children) also covered at no extra cost. Makes NRG the first HVLP gym operator to offer this level of holistic health support.
• FurthrcoreStrategic or Co-development PartnerGlobal reforestation partnership where NRG plants one tree for every new member. Starting 1st June 2025, projects span Canada (kelp restoration), Madagascar, Tanzania (mangrove reforestation), and Brazil (mangrove reforestation). Members can track contribution via tree counter on website and quarterly updates from Furthr.
• Life FitnesscoreTechnology or IntegrationBest-in-class fitness equipment supplier providing cardio equipment including treadmills, bikes, cross trainers and stair climbers with digital technology and entertainment options on consoles.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Peers

• David Lloyd Leisure:

Broad incumbents

• Basic-Fit: Europe's largest HVLP gym operator (1,000+ sites) with growing UK presence. Brings deep European operational expertise and pricing discipline that could pressure NRG's UK market economics.
• Snap Fitness: Global HVLP/24-hour fitness franchise with UK presence. Operates 24/7 compact gyms with similar no-frills, value-led positioning to NRG, though on a franchise model.
• Anytime Fitness UK: Global 24/7 gym franchise with significant UK footprint. Competes with NRG on convenience and 24-hour access, though typically in smaller-format sites.
• Fitness First: Long-established UK mid-market health club chain. Comparable group-class and equipment offering to NRG but historically positioned at a higher price tier with longer contracts.

Direct peers

• Pure Gym: UK's largest HVLP gym operator with 370+ sites and 24/7 no-contract memberships. Direct head-to-head competitor in most of NRG's cities, with greater scale, brand awareness, and pricing power.
• The Gym Group: UK-listed HVLP gym operator (230+ sites) offering 24/7 access, group classes, and no-contract memberships at a similar price point to NRG. Direct competitor with public-company disclosure advantages.
• easyGym: Pan-European HVLP gym operator with UK sites competing on low monthly fees and 24/7 access. Closely comparable business model and target customer to NRG.
• Pump Gyms: UK HVLP gym chain that was acquired by NRG in August 2025. Was a direct competitor in the Bedford, Colchester, Hatfield, Northampton, and Norwich markets prior to the acquisition.
• énergie Fitness: UK-based HVLP gym franchise operating across England. Competes with NRG on affordable memberships, group classes, and 24/7 access via its franchised network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAzEYZPUIIPANWqkTLasCAg
• Xx.com/GymsNrg
• Facebookfacebook.com/nrggyms
• LinkedInlinkedin.com/company/nrg-gym-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRG Gym