MOV
MOV is a Tokyo-based SaaS company that operates Kuchikomi Com, a platform centralizing store information and review management across multiple Japanese review and listing sites for approximately 2.8 million domestic store operators in retail, hospitality, and service verticals.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MOV does
MOV (株式会社mov / mov inc.) is a Tokyo-headquartered SaaS company founded in 2015 that builds store-marketing and reputation-management software for Japanese small and mid-sized businesses. Its flagship product, Kuchikomi Com (口コミコム), is a SaaS platform that centralizes management of store information, reviews, and listings across multiple Japanese review and recommendation sites, addressing the fragmented online-presence challenge for the approximately 2.8 million domestic store operators it targets across retail, hospitality, and service verticals. The company complements this core offering with Honichi Lab, a broader store and inbound support service, and Visit Japan Lab, which helps Japanese stores manage inbound tourism engagement. Underlying the platform is cross-platform data ingestion from major Japanese review and listing properties, which the company is augmenting with AI-driven automation for review management and store information optimization following its Series B funding. MOV operates a B2B sales-led go-to-market and earns revenue primarily through recurring SaaS subscription fees paid by individual store operators. Distribution is reinforced by capital relationships with all five major Japanese point economies and partnerships with telecom and IT corporate venture capital arms including KDDI Open Innovation Fund, NTT DOCOMO Ventures, Rakuten Capital, SMBC Venture Capital, and Z Venture Capital (LINE Yahoo Group). The company remains privately held and venture-backed, with cumulative disclosed funding of approximately 3.5 billion yen across multiple Series B closes in 2024 and early 2025.
MOV firmographics
Firmographics- Name
- MOV
- Legal name
- 株式会社mov（mov inc.）
- Website
- https://mov.am
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MOV is a Tokyo-based SaaS company that operates Kuchikomi Com, a platform centralizing store information and review management across multiple Japanese review and listing sites for approximately 2.8 million domestic store operators in retail, hospitality, and service verticals.
- Ownership category
- akta.pro rank
MOV industry classification
Industry- Product category
- Store Marketing SaaS
- akta.pro primary industry
- POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where MOV is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
MOV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Services: MOV operates Kuchikomi Com as a SaaS platform enabling centralized management of store information across multiple review sites and platforms. The revenue model is based on subscription fees from store operators.
Go-to-market motion1 record
MOV product offering
Product offeringCore offering
MOV operates Kuchikomi Com, a SaaS platform that enables centralized management of store information across multiple review, recommendation, and listing sites for Japanese store operators. The company also operates Visit Japan Lab, which supports inbound tourism to Japan, and Honichi Lab, an additional store and inbound support service. Together, these products target approximately 2.8 million domestic stores in Japan with integrated marketing and customer acquisition tools.
Product overview
MOV operates a platform of store marketing and inbound support SaaS products, comprising the core product Kuchikomi Com for centralized multi-site store information management, along with Visit Japan Lab for inbound tourism support and Honichi Lab for additional store services. The company targets approximately 2.8 million domestic stores in Japan with its integrated suite of marketing and management tools.
Differentiator
Problem solved
Functional benefit
Brands
- Kuchikomi Com: Store marketing support SaaS that enables centralized management of store information across multiple sites.
- Honichi Lab
- Visit Japan Lab
Products and services
- Kuchikomi Com (口コミコム) Store marketing support SaaS enabling centralized management of store information across multiple review, recommendation, and listing sites, with AI-powered review and store information optimization. Targeted at approximately 2.8 million Japanese store operators.
- Visit Japan Lab Service supporting inbound tourism to Japan, helping stores manage international visitor engagement and inbound customer acquisition.
- Honichi Lab (本値ラボ) Store and inbound support business service operated by MOV Inc. as part of its SaaS portfolio for Japanese store operators.
Quantifiable outcome
- Centralized management of store information across multiple review sites
Companies that use MOV
Customer profileSegments1 record
Ideal customer profiles1 record
MOV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MOV partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MOV competitors and assessment
Company assessmentDirect peers
- Uberall: Location marketing platform for managing listings, reviews, and store locators across publishers. Comparable technology and customer base to Kuchikomi Com.
- Birdeye: Multi-location review, listing, and messaging SaaS for SMB and enterprise brands. Closest functional analog to Kuchikomi Com's centralized store info and review management proposition.
- Podium: Customer interaction and review management platform for local businesses. Comparable in being a SaaS layer sitting on top of review/listing sites to drive customer acquisition.
- Yext: Enterprise listings management platform that syncs business information across publishers, maps, and directories. Direct competitor to MOV's multi-site listing aggregation thesis.
- Reputation.com: Reputation and listings management platform targeting multi-location and SMB brands. Overlaps directly with MOV's review/listings centralization and inbound marketing support.
- SOCi: Multi-location marketing platform with localized listings, reviews, and social management. Strong overlap with MOV's per-store marketing automation for chain and SMB operators.
Emerging players
- Chatmeter: Multi-location reputation and listings management for SMB and mid-market brands. Similar product surface with narrower enterprise footprint than MOV's CVC-backed reach.
- ReviewTrackers: Review monitoring and insights SaaS that feeds into listings optimization. Adjacent use case to MOV's centralized review aggregation.
Broad incumbents
- Tripadvisor: Global reviews and listings platform also serving as both a publisher of business listings and a discovery channel for inbound travel. Direct publisher/competitor on inbound side via Visit Japan Lab.
Regional players
- Tabelog (Kakaku.com): Japan's dominant restaurant review and listings platform and one of the key destination sites MOV's customers manage. Operates as both a publishing incumbent and competitive threat in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MOV social profiles
Digital presenceMOV financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOV leadership team
Management profileNumber of profiles
Profiles1 record
MOV funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOV M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOV
What does MOV do?
MOV operates Kuchikomi Com, a SaaS platform that enables centralized management of store information across multiple review, recommendation, and listing sites for Japanese store operators. The company also operates Visit Japan Lab, which supports inbound tourism to Japan, and Honichi Lab, an additional store and inbound support service. Together, these products target approximately 2.8 million domestic stores in Japan with integrated marketing and customer acquisition tools.
Is MOV a public or private company?
MOV is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOV founded?
MOV was founded in 2015. It employs 51 to 100 people.
Where is MOV based?
MOV is headquartered in Tokyo, Japan, in the Asia region.
How does MOV make money?
One revenue line is on record: saaS Subscription Services.
Who are MOV's main competitors?
Direct peers on record are Uberall, Birdeye, Podium, Yext, Reputation.com and SOCi. Emerging players are Chatmeter and ReviewTrackers. Tripadvisor is listed as a broad incumbent. Tabelog (Kakaku.com) is listed as a regional player.
Does MOV have an API?
No public API is recorded for MOV.
What industry is MOV in?
MOV's product category is Store Marketing SaaS. Its primary akta.pro industry code is BPAMANAD, POI, Local Listings & Business Directory Platforms.