ConnectAndSell
ConnectAndSell is a Human + AI-powered sales acceleration platform that combines live human agents with AI-driven dialing and conversation intelligence to help B2B sales teams reach decision-makers at scale via seat-based SaaS subscriptions.
- Company typePrivate
- Founded2006
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ConnectAndSell does
ConnectAndSell is a Human + AI-powered sales acceleration platform that helps B2B sales organizations reach hard-to-reach decision-makers at scale. Founded in 2006 by network security veteran Shawn McLaren and headquartered in San Mateo, California, the company combines live human agents with AI-driven automation to bypass gatekeepers, phone trees, and voicemail. The platform offers two distinct connection modes — Express Connect (instant connection to the first live voice) and Precision Connect (direct routing to named decision-makers via human brokers) — complemented by its CASSi AI Agent, which provides phone number enrichment, intent-based outreach prioritization, real-time transcription, conversation scoring, and AI coaching. Patent No. 8,649,500 B1 (filed 2011, granted 2014) protects the underlying Human + AI architecture, and over 100 million dials have been processed through the platform, generating billions of dollars in pipeline for customers.
The company monetizes primarily through seat-based SaaS subscriptions (Express Connect and Precision Connect tiers), with annual billing and quote-based pricing, and a supplementary revenue stream from Flight School, a cohort-based immersive cold-call training program. Go-to-market is sales-led, combining direct enterprise and mid-market field sales, a free Test Drive experience for top-of-funnel conversion, and a partner referral and technology integration ecosystem spanning Salesforce, HubSpot, Salesloft, Outreach, Gong, Chorus, and Microsoft. Target customers include CEOs/founders, sales leaders (VPs of Sales), SDRs/BDRs, and sales operations teams in regulated and complex B2B verticals — financial services, insurance, technology, healthcare, and industrial — with SOC 2 Type II, GDPR, and TCPA compliance supporting enterprise procurement.
ConnectAndSell is a privately held, profitable company with 101-250 employees, ~$15 million in projected annual revenue, and a European headquarters in London. In March 2026, Banzai International (NASDAQ: BNZI) signed a non-binding Letter of Intent to acquire ConnectAndSell's assets, expected to close in early Q2 2026.
ConnectAndSell firmographics
Firmographics- Name
- ConnectAndSell
- Legal name
- ConnectAndSell
- Website
- https://connectandsell.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ConnectAndSell is a Human + AI-powered sales acceleration platform that combines live human agents with AI-driven dialing and conversation intelligence to help B2B sales teams reach decision-makers at scale via seat-based SaaS subscriptions.
- Ownership category
- akta.pro rank
ConnectAndSell industry classification
Industry- Product category
- Sales Acceleration Software
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Computer Systems Design and Related Services (54151)
- SIC
- Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where ConnectAndSell is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ConnectAndSell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions (Seat-Based): ConnectAndSell operates on a pure SaaS seat-based pricing model where customers pay per active user on the platform. No consumption-based fees apply. This provides predictable, recurring subscription revenue with land-and-expand potential as teams grow.
- Training Programs (Flight School): Flight School is a seat-based immersive training program with up to 5 students per cohort, including messaging workshops, structured cold call training sessions, and instructor-led coaching. This represents a supplementary professional services revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free Test Drive Experience |
| Per seat | Annual | Flight School (Seat-Based Training) |
| Per seat | Annual | Express Connect |
| Per seat | Annual | Precision Connect |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ConnectAndSell product offering
Product offeringCore offering
ConnectAndSell provides a Human + AI sales acceleration platform that connects B2B sales teams directly to hard-to-reach decision-makers. The platform operates in two distinct modes—Express Connect, which instantly routes reps to the first live voice, and Precision Connect, which uses human agents to broker calls directly to named target decision-makers. Its CASSi AI Agent delivers phone number enrichment, intent-based outreach prioritization, real-time transcription, automated conversation scoring, and AI-powered coaching. The company also offers a structured sales training program called Flight School.
Product overview
ConnectAndSell is a Human + AI sales acceleration platform designed to help B2B organizations connect with hard-to-reach decision-makers at scale. The core platform consists of two distinct connection modes: Express Connect (instant connection to first live voice) and Precision Connect (direct connection to named target decision-makers). CASSi, ConnectAndSell's AI Agent, powers intelligent features including phone number discovery and enrichment, intent-based outreach prioritization, real-time transcription and note summarization, conversation scoring against skill rubrics, and automated phone system navigation. Additional offerings include Flight School (training program), Focus Features (Live Coaching, Targeting & Analytics, Pipeline Attribution, Conversation Acceleration), and a Test Drive Experience (free trial). The platform uses a seat-based pricing model with Express Connect and Precision Connect as distinct product tiers.
Differentiator
Problem solved
Functional benefit
Brands
- CASSi: ConnectAndSell's cutting-edge AI Agent designed to help sales teams run more efficiently, drive better results, and supercharge sales outreach through phone number enrichment, intent-based prioritization, real-time transcription, conversation scoring, and AI-powered coaching.
Products and services
- Express Connect
Quantifiable outcome
- 10x more live conversations per rep per day
- +10 more outcomes
Companies that use ConnectAndSell
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
ConnectAndSell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature7 records
ConnectAndSell partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- SalesforcecoreSalesforce integration enables seamless CRM data sync, automatic logging of calls, real-time updates, and accurate pipeline insights. ConnectAndSell provides pre-built integration with Salesforce, allowing sales activities to be captured automatically.
- HubSpotcoreHubSpot CRM integration allows sales teams to manage and optimize sales processes without disruption. Pre-built integration ensures all sales activities are captured and synced automatically.
- SalesloftcoreSalesloft integration enables seamless sales engagement workflow coordination with ConnectAndSell's dialing technology. SDRs can retire inefficient Outreach call steps in favor of ConnectAndSell's Human + AI-powered calling.
- OutreachcoreOutreach integration allows sales teams to combine ConnectAndSell's conversation acceleration with Outreach's sales engagement sequences, enabling streamlined SDR workflows.
- GongsupportingGong conversation intelligence integration provides data-driven insights for refining sales strategies. CASSi's conversation scoring complements Gong's call analysis capabilities.
- Chorus (by ZoomInfo)supportingChorus conversation intelligence platform integrates with ConnectAndSell to provide additional call recording and analysis capabilities, enhancing rep coaching and performance tracking.
- MicrosoftsupportingMicrosoft integration enables ConnectAndSell to work with Microsoft-based CRM and sales tools, supporting enterprise customers using Microsoft's technology stack.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
ConnectAndSell competitors and assessment
Company assessmentBroad incumbents
- Gong: Conversation intelligence and revenue intelligence platform that records, transcribes, and analyzes sales calls at scale. Gong overlaps with ConnectAndSell's CASSi AI Coach and transcription capabilities, and is a ConnectAndSell integration partner but increasingly competes for the AI-driven coaching budget.
- Salesforce: Enterprise CRM platform with Sales Engagement (formerly High Velocity Sales) and increasingly built-in dialing and conversation intelligence. Salesforce's scale and bundled offerings represent both an integration partner and a long-term competitive threat to standalone acceleration tools.
- HubSpot: CRM and sales hub platform that bundles email sequencing, calling, and basic conversation intelligence. As a ConnectAndSell integration partner, HubSpot also represents a competitive risk if it deepens in-platform outbound calling features for mid-market customers.
- RingCentral: Cloud communications and contact center platform offering voice, dialer, and sales workforce engagement features. RingCentral competes with ConnectAndSell at the telephony and contact center AI layer for B2B sales teams, especially mid-market and enterprise customers.
- Chorus.ai (by ZoomInfo): Conversation intelligence platform acquired by ZoomInfo that records, transcribes, and analyzes sales conversations for coaching and deal intelligence. Chorus competes with CASSi AI Coach within ZoomInfo's broader sales intelligence and engagement platform.
Direct peers
- Outreach: Sales engagement platform that sequences calls, emails, and tasks for SDRs/AEs. Outreach is a direct competitor in outbound sales execution and has integrations with ConnectAndSell but also increasingly bundles its own dialing capabilities, threatening ConnectAndSell's standalone value proposition.
- Orum: Parallel dialer and sales acceleration platform that connects sales reps to live prospects via automated multi-line dialing with AI-powered filtering of voicemails and answering machines. Orum competes head-to-head with ConnectAndSell's Express Connect in the AI dialing category.
- Aircall: Cloud-based phone system and call center software for sales and support teams with native CRM integrations. Aircall competes with ConnectAndSell at the telephony layer for B2B sales teams, though it lacks the human-agent gatekeeper-navigation component that differentiates ConnectAndSell.
- Salesloft: Sales engagement and conversation intelligence platform serving similar B2B SDR/AE personas with cadences, dialing, and email automation. Salesloft directly competes with ConnectAndSell in the sales acceleration category and is one of ConnectAndSell's integration partners.
- VanillaSoft: Sales engagement platform emphasizing progressive dialing, queue-based lead routing, and inside sales productivity for B2B teams. VanillaSoft directly overlaps with ConnectAndSell's Express Connect in the sales acceleration and high-volume outbound category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ConnectAndSell social profiles
Digital presenceConnectAndSell compliance and trust
Trust signalCompliance3 records
ConnectAndSell financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConnectAndSell leadership team
Management profileNumber of profiles
Profiles3 records
ConnectAndSell funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConnectAndSell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConnectAndSell
What does ConnectAndSell do?
ConnectAndSell provides a Human + AI sales acceleration platform that connects B2B sales teams directly to hard-to-reach decision-makers. The platform operates in two distinct modes—Express Connect, which instantly routes reps to the first live voice, and Precision Connect, which uses human agents to broker calls directly to named target decision-makers. Its CASSi AI Agent delivers phone number enrichment, intent-based outreach prioritization, real-time transcription, automated conversation scoring, and AI-powered coaching. The company also offers a structured sales training program called Flight School.
Is ConnectAndSell a public or private company?
ConnectAndSell is a private company. It is classified as venture growth investor backed and is currently operating.
When was ConnectAndSell founded?
ConnectAndSell was founded in 2006. It employs 101 to 250 people.
Where is ConnectAndSell based?
ConnectAndSell is headquartered in San Mateo, United States, in the North America region.
How does ConnectAndSell make money?
Two revenue lines are on record. SaaS Platform Subscriptions (Seat-Based) is the primary driver. The others are training Programs (Flight School).
Who are ConnectAndSell's main competitors?
Broad incumbents on record are Gong, Salesforce, HubSpot, RingCentral and Chorus.ai (by ZoomInfo). Direct peers are Outreach, Orum, Aircall, Salesloft and VanillaSoft.
Does ConnectAndSell have an API?
No public API is recorded for ConnectAndSell.
What industry is ConnectAndSell in?
ConnectAndSell's product category is Sales Acceleration Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAAADAH, Channel/Partner Sales Support (Reseller Enablement, Deal Reg). Its NAICS code is 561422 and its SIC code is 7385.