Wing
Wing SAS is a Paris-based SaaS platform providing multi-carrier eCommerce shipping management for SMBs and omnichannel retailers in France. Its core platform integrates 30+ eCommerce, marketplace, and carrier systems to automate order sync, label printing, relay-point selection, and tracking for 300+ brands.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wing does
Wing SAS is a Paris-based, privately held SaaS company founded in 2015 that provides a multi-carrier shipping management platform for eCommerce merchants and omnichannel retailers, primarily in France. The core platform connects merchants' online stores to more than 10 carrier partners (DHL, FedEx, Colissimo/La Poste, Chronopost, DPD, Mondial Relay, GLS, Geodis, among others) through a single interface, enabling automatic order synchronization, bulk label printing, relay-point selection, branded tracking pages, and rate negotiation. Wing serves a community of more than 300 brands with a customer base that skews toward SMBs and mid-market players across fashion (Jonak, Bensimon, Jott, Gabor), food and beverage (Vodka Lab, Imparfaite), media (Webedia), and crowdfunding-driven commerce. The company has shipped more than 15 million parcels since inception and operates 10 logistics hubs across France, supplemented by trademarks such as "Ship from Store" (a registered service mark enabling in-store fulfillment) and add-on modules including Pack by Wing (barcode-based order preparation), a customizable Tracking Page, and the App Relais multi-carrier pickup point selector.
The platform is built around a GraphQL API v3 with REST webhooks for real-time event notifications, and exposes more than 30 no-code integrations spanning eCommerce platforms (Shopify, PrestaShop, WooCommerce, Adobe Commerce/Magento), marketplaces (Amazon, Cdiscount, Fnac Darty, Zalando), OMS/WMS systems, crowdfunding platforms (Ulule, Kickstarter), and communications/payment tools. Revenue is generated through two publicly disclosed monthly subscription tiers — Starter at €49/month plus €0.25 per shipping label, and Business at €109/month plus €0.20 per label — supplemented by per-label transaction fees and ancillary fulfilled services such as packaging, courier collection, and storage. Go-to-market is primarily product-led and self-serve via the my.wing.eu web application, with dedicated account management for Business-tier customers and a partner/reseller motion through 3PLs. The company has cumulatively raised approximately $6.18M across two disclosed rounds (Financiere Saint James in 2016, CMA CGM in 2019) and operates with 51-100 employees; ownership is concentrated with co-founders Jean-Baptiste Maillant (CEO) and Antoine Sentenac, and the firm has no disclosed institutional PE or VC control. Geographic footprint remains predominantly French with early presence in Germany, Poland, and Hungary.
Wing firmographics
Firmographics- Name
- Wing
- Legal name
- Wing SAS
- Website
- https://wing.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wing SAS is a Paris-based SaaS platform providing multi-carrier eCommerce shipping management for SMBs and omnichannel retailers in France. Its core platform integrates 30+ eCommerce, marketplace, and carrier systems to automate order sync, label printing, relay-point selection, and tracking for 300+ brands.
- Ownership category
- akta.pro rank
Where Wing is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Subscription SaaS Fees: Monthly subscription tiers (Starter at €49/month, Business at €109/month) plus per-label fees
- Per-Label Fees: Additional fees per shipping label generated (€0.25 for Starter, €0.20 for Business)
- Fulfilled Services (Packaging, Collection): Additional services for order preparation, packaging materials, and courier collection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level for small eCommerce businesses |
| Subscription | Monthly | Business Plan - Full-featured for growing businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wing product offering
Product offeringCore offering
Wing is a SaaS shipping management platform for eCommerce merchants that centralizes multi-carrier shipment management through a single interface. It enables automatic order synchronization from connected eCommerce platforms and marketplaces, bulk label printing, real-time tracking, and rate optimization across 10+ carrier partners including DHL, Colissimo, Chronopost, FedEx, Mondial Relay, and DPD. The platform also offers ship-from-store omnichannel fulfillment, barcode-scan order preparation (Pack by Wing), branded tracking pages, and access to 30,000+ relay points.
Product overview
Wing is a unified SaaS logistics platform for eCommerce merchants, combining a core shipping management platform with specialized modules. The core Wing platform provides multi-carrier shipment management, automatic order synchronization, bulk label printing, and real-time tracking analytics. It is complemented by Ship from Store for omnichannel fulfillment from retail locations, Pack by Wing for barcode-based order preparation, a branded Tracking Page for customer-facing shipment visibility, and the App Relais for multi-carrier pickup point selection. The platform integrates with major eCommerce platforms (Shopify, Prestashop, WooCommerce), marketplaces (Amazon, Cdiscount, Zalando), and 10+ carrier partners including DHL, Colissimo, Chronopost, and Mondial Relay.
Differentiator
Problem solved
Functional benefit
Brands
- Ship from Store: A trademarked service allowing merchants to ship orders directly from their retail stores, transforming boutiques into mini-logistics hubs for faster delivery and optimized inventory
- Pack by Wing
- Wing Tracking Page
Products and services
- Wing Shipping Platform Core SaaS shipping management platform for eCommerce merchants that centralizes multi-carrier shipments, automatic order synchronization, bulk label printing, real-time tracking, and rate optimization across 10+ carrier partners through a single web interface.
- Ship from Store Omnichannel logistics service that transforms retail stores into mini-fulfillment hubs, enabling faster delivery and optimized inventory by shipping online orders directly from store locations.
- Pack by Wing
Quantifiable outcome
- 30% cost reduction on logistics spending
- +6 more outcomes
Companies that use Wing
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Wing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability1 record
Feature6 records
Wing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ShopifycoreNative integration connecting Shopify stores to Wing's shipping platform for automatic order synchronization and label generation. Available on Shopify App Store.
- PrestaShopcoreOfficial PrestaShop module for direct platform connection
- WooCommercecoreWordPress/WooCommerce plugin for order sync and shipping management
- AmazoncoreAmazon.fr marketplace integration for multi-carrier shipping
- DHLcoreDHL France integration for domestic and international shipping with negotiated rates
- FedEx/TNTcoreFedEx integration for express and international shipping
- Colissimo/La PostecoreColissimo integration for standard shipping and relay point delivery with 30,000 pickup locations
- ChronopostcoreExpress delivery integration including relay point options
- Mondial RelaycoreRelay point network integration for parcel pickup across Europe
- DPD FrancecoreDPD integration for standard and express delivery including relay points
- ElyncoreJoint solution combining Wing's shipping management with Elyn's returns management. Combined offering helps eCommerce brands optimize the full order lifecycle from shipment to returns, with 40% reduction in refund rates reported for Elyn users.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Wing competitors and assessment
Company assessmentOthers
- Colissimo: La Poste's domestic parcel delivery service and a core carrier partner for Wing. Adjacent infrastructure provider rather than a competitor; relevant as a dependency and ecosystem participant.
- Mondial Relay: Pickup-point delivery network integrated into Wing's platform (30,000+ relay points). Adjacent parcel-network infrastructure provider relevant to Wing's relay-point aggregation value proposition.
Direct peers
- Packlink: European shipping aggregator and parcel-comparison platform serving SMBs with multi-carrier rate shopping. Comparable value proposition to Wing's multi-carrier management and discount-rate positioning.
- Boxtal: French shipping comparator and aggregator founded in 2009, comparable origin market to Wing. Offers multi-carrier rate comparison and label generation for SMB eCommerce merchants in France.
- Shippo: US-based multi-carrier shipping API and dashboard platform for SMB and mid-market merchants. Comparable multi-carrier aggregation, label generation and tracking capabilities with similar self-service GTM.
- ShipStation: Global multi-carrier shipping SaaS acquired by Stamps.com / Thoma Bravo. Overlaps with Wing on multi-carrier order management, label printing and SMB eCommerce focus, though with stronger US presence.
- Sendcloud: Leading European multi-carrier shipping SaaS platform for SMB eCommerce merchants. Direct competitor with overlapping carrier integrations, similar SMB target market and comparable ship-from-store and returns functionality.
- ShippyPro: Italy-based shipping SaaS for eCommerce with multi-carrier integrations, label generation and tracking. Comparable product offering with similar SMB and mid-market merchant targeting across Europe.
Emerging players
- Cubyn: French fulfillment and parcel-shipping technology for eCommerce merchants. Partial overlap with Wing on shipping and label generation but stronger focus on outsourced warehousing and fulfillment services.
Broad incumbents
- Shopify (Shipping features): Shopify offers native shipping discounts and label generation to its merchant base. A broad incumbent that could absorb standalone shipping SaaS functionality for its ecosystem, posing a platform risk to Wing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Wing social profiles
Digital presenceWing compliance and trust
Trust signalCompliance1 record
Wing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wing leadership team
Management profileNumber of profiles
Profiles2 records
Wing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wing
What does Wing do?
Wing is a SaaS shipping management platform for eCommerce merchants that centralizes multi-carrier shipment management through a single interface. It enables automatic order synchronization from connected eCommerce platforms and marketplaces, bulk label printing, real-time tracking, and rate optimization across 10+ carrier partners including DHL, Colissimo, Chronopost, FedEx, Mondial Relay, and DPD. The platform also offers ship-from-store omnichannel fulfillment, barcode-scan order preparation (Pack by Wing), branded tracking pages, and access to 30,000+ relay points.
Is Wing a public or private company?
Wing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wing founded?
Wing was founded in 2015. It employs 51 to 100 people.
Where is Wing based?
Wing is headquartered in Paris, France, in the Europe region.
How does Wing make money?
Three revenue lines are on record. Subscription SaaS Fees are the primary driver. The others are per-Label Fees and fulfilled Services (Packaging, Collection).
Who are Wing's main competitors?
Others on record are Colissimo and Mondial Relay. Direct peers are Packlink, Boxtal, Shippo, ShipStation, Sendcloud and ShippyPro. Cubyn is listed as an emerging player. Shopify (Shipping features) is listed as a broad incumbent.
Does Wing have an API?
Yes. Wing provides a GraphQL API v3 for managing orders, fulfillment orders, collections, and carrier pickups. The API supports creating and managing orders, handling fulfillment orders and parcels, managing collection batches for carrier pickups, querying available expeditors and pickup locations, and supporting returns and order migrations. All requests require authentication and return data in JSON format. The GraphQL endpoint is https://api-developer.wing.eu/v3 using POST method. Wing also provides REST Webhooks for real-time notifications about events (order updates, fulfillment notifications, synchronization, alerts, analytics). Developer documentation is at dev.wing.eu.