What Smooth Commerce does

Smooth Commerce is a Toronto-headquartered (with a US office in Chicago) software-as-a-service company that operates a white-label, first-party digital commerce platform for restaurants and hospitality operators. The product combines branded web ordering, native iOS/Android mobile apps, customizable loyalty programs, marketing/engagement tooling (push notifications, digital coupons, offer management), and a self-serve merchant portal with reporting and POS-injection capabilities. Its strategic positioning is to displace third-party delivery marketplaces (DoorDash, Uber Eats, SkipTheDishes) by giving operators direct ownership of customer relationships and data, while still enabling delivery through Delivery-as-a-Service integrations with DoorDash Drive and SkipTheDishes on flat-fee terms rather than 20-30% commissions.

The platform is sold via a multi-channel go-to-market: direct enterprise field sales, inside sales for mid-market, self-serve onboarding for SMBs, and a partner/reseller channel for POS integrators and agencies. Revenue is generated through fixed-fee subscriptions to the core platform, a Premium Offer Management add-on tier, transaction-based DaaS fees per delivery, and standard transaction processing margins. PCI-DSS-compliant tokenized payment processing supports multi-merchant configurations. The go-to-market is being intentionally scaled with the May 2026 appointment of a former Grubhub corporate-accounts executive as Chief Revenue Officer.

Smooth Commerce serves a mix of enterprise brands (DAVIDsTEA, Mary Brown's Chicken, Kinton Ramen) and SMB operators across restaurant sub-segments including pizza, ramen, fast-casual, coffee, and bubble tea. The company has expanded its addressable market beyond restaurants to hotels, convenience stores, sports and entertainment venues, sports teams, catering, and (via a 2021 HealthHub partnership) hospital bedside ordering. Cumulative investment per public sources is modest (a $2M round from Skunkworks Investment Corporation in late 2017), and revenue is not publicly disclosed. The company has been recognized as one of Canada's Best Workplaces (2021, Great Place to Work).

Name

Smooth Commerce

Legal name

Smooth Commerce

Website

https://smooth.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Smooth Commerce provides a white-label, first-party digital ordering, loyalty, and commerce platform that enables restaurants and hospitality operators across North America to run their own branded web and mobile ordering channels, replace third-party delivery commissions, and own direct customer data and engagement.

Ownership category

akta.pro rank

Product category

Restaurant Digital Commerce Software

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Restaurant digital ordering
• White-label loyalty programs
• Delivery-as-a-service platform
• Restaurant marketing automation
• POS-integrated commerce software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Platform/Subscription Fees: Fixed fee model for platform access providing white-label digital ordering, loyalty, and commerce capabilities. The company promotes cost certainty compared to percentage-based third-party marketplace commissions.
2. Transaction Processing: Revenue generated from transaction processing through the platform's digital ordering system.
3. Delivery-as-a-Service: Flat fee per delivery order through DaaS integrations, offering restaurants an alternative to high commission fees charged by third-party marketplaces (20-30% commission vs flat fee).
4. Premium Add-on Services: Premium Offer Management System with advanced features for targeted campaigns and customer segmentation, offered as an upgrade to standard platform capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Smooth Commerce sells a white-label, first-party digital commerce platform for restaurants and hospitality brands. The platform combines branded web ordering, native iOS/Android mobile apps, a built-in loyalty engine, marketing and offer-management tools, a self-serve merchant portal, an in-store order tablet, and Delivery-as-a-Service integrations with DoorDash Drive and SkipTheDishes. It is sold on a fixed-fee subscription basis to enable restaurants to bypass third-party marketplace commissions while retaining full ownership of customer data.

Product overview

Smooth Commerce offers an all-in-one, white-label digital commerce and customer marketing platform for restaurants that combines First-Party Digital Ordering (web and mobile), Native Mobile Apps, Loyalty Programs, Marketing Tools, and Business Tools (Merchant Portal) into a unified solution. The platform enables restaurants to own direct customer relationships rather than relying on third-party marketplaces. Additional modules include the Order Tablet for operational management and Delivery-as-a-Service (DaaS) integration for last-mile delivery. The platform's built-in Customer Data Platform provides segmentation and analytics capabilities to power personalized engagement. Target industries include restaurants, fuel retailers, sports teams, and attractions across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• First-Party Digital Ordering Platform White-label web and mobile ordering platform that lets restaurants take orders through their own branded channels, retaining customer relationships and reducing dependency on third-party delivery marketplaces.
• Loyalty Programs Customizable loyalty and rewards system with points-based rewards, digital coupons, personalized rewards, and targeted promotions, included at no additional cost with the standard platform.
• Native Mobile Apps Branded native iOS and Android apps with personalized home-feed marketing cards, push notifications, scan-to-pay, and scan-for-loyalty, providing restaurants a direct customer engagement channel.
• Marketing Tools Customer engagement and marketing toolset including targeted advertising, customer segmentation, push notifications, email campaigns, and promotional offer management to drive acquisition and retention.
• Business Tools / Merchant Portal Self-serve merchant portal with dashboards, reporting suites, customer data insights, menu management, order management, finance, and profile/settings management for restaurant operators.
• Order Tablet Standalone tablet application for restaurant staff to manage incoming app and web orders with accept/reject, delay management, Delivery-as-a-Service driver tracking, scan-to-charge, and real-time status updates.
• Delivery-as-a-Service (DaaS) Integration with third-party Delivery-as-a-Service providers (DoorDash Drive, SkipTheDishes) enabling restaurants to offer delivery through their first-party platform without managing their own fleet, on a flat-fee basis rather than percentage-based commissions.
• Premium Offer Management System Premium subscription tier adding advanced offer management capabilities including digital coupons, discounts, personalized rewards, BOGO, loyalty-point offers, first-time and limited-time campaigns tied to specific order types and customer segments.

Quantifiable outcome

• 288% increase in revenue off the platform (same-store month 1 to month 12)
• +9 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• SkipTheDishescoreTechnology or Integration · 3 March 2022SkipTheDishes partnered with Smooth Commerce and Mary Brown's Chicken to launch a new white-label delivery service. This integration enables restaurants to offer delivery through their first-party platform using SkipTheDishes' delivery network.
• HealthHub Patient Engagement SolutionscoreStrategic or Co-development Partner · 8 April 2021HealthHub partnered with Smooth Commerce to integrate the Smooth Commerce digital commerce platform with HealthHub's myHealthHub patient engagement platform, enabling hospital patients in Canadian hospitals to order food and products from their bedside. The first pilot hospital was scheduled for late Spring 2021 with nationwide deployment to follow.
• DoorDash (DoorDash Drive)coreTechnology or IntegrationDoorDash Drive integration allows restaurants using Smooth Commerce to offer delivery services using DoorDash's driver network. Orders are automatically accepted (auto-accept model) and can be tracked on the Smooth Tablet. DoorDash bills restaurants monthly with delivery charges and driver tips.
• POS Solutions ProviderscoreTechnology or IntegrationMultiple direct POS integrations that inject orders directly into restaurant POS systems, improving operational and financial reporting efficiency. Smooth Commerce has integrations with new POS providers regularly and can work with custom providers.
• Payment Networks and Digital WalletscoreTechnology or IntegrationIntegrations with major payment networks, gift cards, and digital wallets providing customer flexibility in payment methods. Also includes payment acquirers and gateways with PCI compliant, tokenized payment processing supporting single and multi-merchant configurations.
• Delivery AggregatorscoreTechnology or IntegrationDirect integrations with leading delivery network providers allowing restaurants to offer delivery directly from their own branded mobile app or website. Includes integrations with DoorDash Drive and SkipTheDishes.
• Partner Program EcosystemcoreChannel Partner/ Reseller/ DistributorSmooth Commerce maintains a formal partner program for integrators, resellers, and implementation partners across the restaurant technology ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Owner.com: Restaurant digital ordering and marketing platform serving independent and small-chain operators, with comparable commision-free pricing narrative. Targets adjacent (smaller, single-unit) tier but in the same product category.
• Cuboh: Restaurant tech integration platform connecting POS systems with delivery apps and ordering channels—overlaps with Smooth's POS integration and order-routing stack for multi-location operators.
• Otter: Restaurant operating system for delivery, pick-up, and online ordering management with integrations to major POS and delivery providers. Competes with the operational/aggregation layer of Smooth's offering.

Direct peers

• Deliverect: Restaurant order management and delivery aggregator integration platform—competitor in order routing/aggregation and a comparably focused SaaS for multi-location restaurants with similar GTM into enterprise operators.
• Lunchbox: Restaurant digital ordering, marketing, and loyalty SaaS offering branded websites, apps, and CRM—overlapping directly with Smooth's web/mobile ordering, loyalty, and marketing tools suite.
• Olo: Public direct competitor (NYSE: OLO) providing white-label digital ordering, payment, and restaurant commerce SaaS to enterprise and mid-market restaurant brands. Closest analog to Smooth's first-party ordering + loyalty positioning and primary competitive threat in the enterprise segment.
• ChowNow: Commission-free online ordering platform built for independent restaurants, mirroring Smooth's anti-marketplace value prop and fixed-fee pricing model. Directly competes for the same SMB and mid-market restaurant customers.

Broad incumbents

• Lightspeed Restaurant: Multi-location restaurant commerce platform (part of Lightspeed Commerce) combining POS, online ordering, and payments—broader incumbent overlapping with Smooth in digital ordering for enterprise and multi-unit operators, particularly in Canada.
• Toast: Full-stack restaurant platform combining POS, payments, and digital ordering with massive install base and balance sheet. Bundles many of Smooth's capabilities as a feature inside its broader POS offering, representing a major indirect competitor.

Regional players

• Flipdish: Restaurant digital ordering, loyalty, and marketing SaaS primarily serving European markets with comparable white-label positioning. Same category but geographically distinct from Smooth's North America focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smoothcomm
• Facebookfacebook.com/smoothcommerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smooth Commerce