Dataseat (now part of Verve)
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Dataseat (now part of Verve) firmographics
Firmographics- Name
- Dataseat (now part of Verve)
- Legal name
- Dataseat Ltd
- Website
- https://dataseat.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Dataseat (now part of Verve) industry classification
Industry- Product category
- Mobile Advertising Technology (Demand-Side Platform)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
Keywords
Where Dataseat (now part of Verve) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Dataseat (now part of Verve) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Programmatic Media Spend Commission: Dataseat operates as a mobile DSP charging a flat rate on media spend with no hidden costs. The company facilitates programmatic advertising transactions between advertisers (brands, app developers, agencies) and mobile inventory suppliers (SSPs, publishers, app exchanges).
- Managed Services: Managed service option where Dataseat's experienced team fully supports clients at any stage of paid marketing from SKAN configuration to campaign strategy, setup and optimization, potentially at premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flat rate on media spend |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dataseat (now part of Verve) product offering
Product offeringCore offering
Dataseat operates a contextual mobile demand-side platform (DSP) that enables app marketers to run programmatic user acquisition, retargeting, and SKAN/AdAttributionKit campaigns using privacy-first signals rather than device IDs. The platform provides tools for campaign setup, optimization, and analytics, complemented by managed services where Dataseat's team handles strategy and execution.
Product overview
Dataseat is a contextual mobile demand-side platform (DSP) that provides app marketers with tools for programmatic user acquisition, retargeting, and campaign optimization in a privacy-first environment. The core product is the Dataseat Mobile DSP, which is offered alongside complementary modules including User Acquisition, Retargeting, and SKAN/AdAttributionKit Campaign support. Additional features include Supply Insights/Inventory Discovery for accessing global in-app exchanges, both Self-Service and Managed Service modes, Custom Bidding Algorithms powered by private ML models, and ML-Driven SKAN Optimization. The platform was acquired by Verve Group in 2022 and processes over 1.5 million ad auctions per second on Google Cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Dataseat Mobile DSP Contextual mobile demand-side platform (DSP) that gives app marketers comprehensive tools to control paid user acquisition efforts from campaign setup to optimization and analytics, using privacy-first contextual signals rather than device IDs.
- User Acquisition Solutions Mobile user acquisition solutions for iOS and Android, targeting audiences with and without identifiers to drive app installs, orders, subscriptions, and repeat purchases.
- Retargeting Solutions First-party data retargeting solution enabling audience segmentation and customization, supported by private ML models built per advertiser to boost performance based on specific campaign goals.
- SKAN and AdAttributionKit Campaign Support Privacy-first, IDFA-less advertising campaigns with full support for AdAttributionKit and SKAdNetwork for iOS campaign measurement and optimization.
- Supply Insights and Inventory Discovery Inventory discovery tool providing detailed insights on approximately 50 billion bid requests per day, enabling advertisers to select best SSPs and publishers based on campaign target region, creative type, device OS, available volume, and bid prices.
- Managed Service White-glove managed service from Dataseat's experienced team providing full support across SKAN configuration, campaign strategy, setup, and optimization for advertisers who prefer expert execution.
- ML-Driven SKAN Optimization Machine learning-driven optimization specifically designed for SKAN-only campaigns, utilizing aggregated data, handling delayed feedback, and employing sparse data techniques.
- Cross-App User Affinity Feature that scales contextual UA campaigns to apps with similar audiences using the inventory discovery module, enabling advertisers to extend reach to lookalike app contexts.
- Enhanced Contextual Targeting Enhanced contextual targeting capability leveraging app genre and subgenre taxonomy for deeper, more precise targeting beyond standard app store categories.
- AdAttributionKit (WWDC25) Support Updated AdAttributionKit support incorporating WWDC25 enhancements such as re-engagement tracking, customizable attribution windows, configurable cooldowns, and country-level postback precision.
Quantifiable outcome
- 25% reduction in CPI through ML-driven SKAN optimization
- +3 more outcomes
Companies that use Dataseat (now part of Verve)
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Dataseat (now part of Verve) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature5 records
Dataseat (now part of Verve) partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- Verve Group (MGI)flagshipIn 2022, Dataseat was acquired by MGI (Media Games Invest) and became part of the Verve Group adtech ecosystem. This enables cross-business and cross-tech collaborations across MGI-owned SSPs, DSPs, data and gaming businesses for driving better client outcomes.
- InMobicoreSSP/exchange partner providing access to global in-app advertising inventory through Dataseat's mobile DSP platform.
- AppLovincoreSSP/exchange partner in Dataseat's supply network for accessing mobile app inventory.
- UnitycoreSSP/exchange partner providing access to gaming inventory through Dataseat's platform.
- MintegralcoreSSP/exchange partner in Dataseat's supply network for mobile app advertising.
- Digital TurbinecoreSSP/exchange partner providing access to mobile inventory through Dataseat's DSP.
- SmaatocoreSSP partner under Verve Group providing mobile app inventory access. Dataseat leverages Smaato's SDK install base for stronger contextual signals.
- VunglecoreSSP/exchange partner in Dataseat's supply network for in-app advertising.
- IronSourcecoreSSP/exchange partner providing access to gaming and app inventory.
- MagnitecoreSSP/exchange partner providing access to mobile app inventory.
- AdjustcoreMMP partner for mobile measurement and attribution integration.
- AppsFlyercoreMMP partner for mobile measurement and attribution with joint webinar collaborations.
- GooglecoreTechnology and cloud partner. Dataseat processes 1.5M ad auctions per second on Google Cloud. Also MMP partner.
- KochavacoreMMP partner with joint webinar on SKAN best practices ('Driving Repeatable Success on SKAN').
- SingularcoreMMP partner with joint fireside chat on Facebook data changes.
- BranchcoreMMP partner with joint webinar on SKAN 4.0 optimization.
- Google Privacy SandboxcoreDataseat (part of Verve Group) was invited as an initial testing partner for Google's Privacy Sandbox on Android, working alongside other Verve Group teams to test Protected Audiences API, Bidding and Auction Services, and Attribution Reporting API.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Dataseat (now part of Verve) competitors and assessment
Company assessmentBroad incumbents
- ironSource (Unity): ironSource, now merged with Unity, operates a mobile ad tech platform with DSP-like capabilities via its Audience Network. It is a broad incumbent competitor in mobile UA and a Dataseat SSP partner simultaneously.
- InMobi: InMobi is a global mobile ad tech platform offering supply-side and demand-side capabilities. It is both a Dataseat SSP partner and a broad incumbent competitor in mobile programmatic for app marketers.
- Unity Ads: Unity Ads (now part of Unity following ironSource merger) operates a mobile ad network and DSP serving gaming app developers. It is a broad incumbent competitor in mobile UA, with strong overlap in the gaming customer base that Dataseat serves.
- AppLovin: AppLovin is a large mobile ad tech platform with AXON-based UA and SparkLabs-style monetization tooling. While broader in scope (including its own SSP/exchange), it overlaps with Dataseat's mobile UA offerings for gaming and app developers.
Direct peers
- Liftoff: Liftoff is a mobile DSP specializing in app user acquisition and retargeting post-IDFA. It serves the same app developer and gaming customer base as Dataseat with ML-powered bidding and creative optimization.
- Remerge: Remerge is a mobile DSP focused on app retargeting with privacy-first approaches. It directly overlaps with Dataseat's retargeting product line and serves similar enterprise app developer clients across gaming and non-gaming verticals.
- Adikteev: Adikteev is a privacy-first mobile DSP specializing in app user acquisition and retargeting with ML-driven contextual optimization. It directly competes with Dataseat in serving app marketers navigating the post-IDFA landscape.
- Moloco: Moloco operates a cloud-based mobile DSP for user acquisition and retargeting, with deep ML-driven optimization. It directly competes with Dataseat in privacy-first, performance-driven mobile programmatic for app marketers, using similar real-time bidding approaches.
Others
- The Trade Desk: The Trade Desk is a leading independent DSP serving enterprise advertisers across channels including mobile. It is a broad incumbent alternative for agencies and brands evaluating mobile UA DSPs alongside Dataseat.
Emerging players
- Chartboost: Chartboost is a mobile ad network and programmatic exchange focused on gaming apps. It overlaps with Dataseat's gaming UA offering, particularly for indie developers and mid-market gaming clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dataseat (now part of Verve) compliance and trust
Trust signalCompliance3 records
Dataseat (now part of Verve) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dataseat (now part of Verve) leadership team
Management profileNumber of profiles
Profiles7 records
Dataseat (now part of Verve) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dataseat (now part of Verve) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dataseat (now part of Verve)
What does Dataseat (now part of Verve) do?
Dataseat operates a contextual mobile demand-side platform (DSP) that enables app marketers to run programmatic user acquisition, retargeting, and SKAN/AdAttributionKit campaigns using privacy-first signals rather than device IDs. The platform provides tools for campaign setup, optimization, and analytics, complemented by managed services where Dataseat's team handles strategy and execution.
Is Dataseat (now part of Verve) a public or private company?
Dataseat (now part of Verve) is a private company. It is classified as corporate owned and is currently acquired.
When was Dataseat (now part of Verve) founded?
Dataseat (now part of Verve) was founded in 2019. It employs 11 to 50 people.
Where is Dataseat (now part of Verve) based?
Dataseat (now part of Verve) is headquartered in London, United Kingdom, in the Europe region.
How does Dataseat (now part of Verve) make money?
Two revenue lines are on record. Programmatic Media Spend Commission is the primary driver. The others are managed Services.
Who are Dataseat (now part of Verve)'s main competitors?
Broad incumbents on record are ironSource (Unity), InMobi, Unity Ads and AppLovin. Direct peers are Liftoff, Remerge, Adikteev and Moloco. The Trade Desk is listed as an others. Chartboost is listed as an emerging player.
Does Dataseat (now part of Verve) have an API?
No public API is recorded for Dataseat (now part of Verve).
What industry is Dataseat (now part of Verve) in?
Dataseat (now part of Verve)'s product category is Mobile Advertising Technology (Demand-Side Platform). Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 5182 and its SIC code is 7370.