Dataseat (now part of Verve)

Name

Dataseat (now part of Verve)

Legal name

Dataseat Ltd

Website

https://dataseat.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Advertising Technology (Demand-Side Platform)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

Keywords

• Mobile demand-side platform
• Programmatic advertising
• User acquisition
• Contextual targeting
• Mobile app marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Media Spend Commission: Dataseat operates as a mobile DSP charging a flat rate on media spend with no hidden costs. The company facilitates programmatic advertising transactions between advertisers (brands, app developers, agencies) and mobile inventory suppliers (SSPs, publishers, app exchanges).
2. Managed Services: Managed service option where Dataseat's experienced team fully supports clients at any stage of paid marketing from SKAN configuration to campaign strategy, setup and optimization, potentially at premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dataseat operates a contextual mobile demand-side platform (DSP) that enables app marketers to run programmatic user acquisition, retargeting, and SKAN/AdAttributionKit campaigns using privacy-first signals rather than device IDs. The platform provides tools for campaign setup, optimization, and analytics, complemented by managed services where Dataseat's team handles strategy and execution.

Product overview

Dataseat is a contextual mobile demand-side platform (DSP) that provides app marketers with tools for programmatic user acquisition, retargeting, and campaign optimization in a privacy-first environment. The core product is the Dataseat Mobile DSP, which is offered alongside complementary modules including User Acquisition, Retargeting, and SKAN/AdAttributionKit Campaign support. Additional features include Supply Insights/Inventory Discovery for accessing global in-app exchanges, both Self-Service and Managed Service modes, Custom Bidding Algorithms powered by private ML models, and ML-Driven SKAN Optimization. The platform was acquired by Verve Group in 2022 and processes over 1.5 million ad auctions per second on Google Cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Dataseat Mobile DSP Contextual mobile demand-side platform (DSP) that gives app marketers comprehensive tools to control paid user acquisition efforts from campaign setup to optimization and analytics, using privacy-first contextual signals rather than device IDs.
• User Acquisition Solutions Mobile user acquisition solutions for iOS and Android, targeting audiences with and without identifiers to drive app installs, orders, subscriptions, and repeat purchases.
• Retargeting Solutions First-party data retargeting solution enabling audience segmentation and customization, supported by private ML models built per advertiser to boost performance based on specific campaign goals.
• SKAN and AdAttributionKit Campaign Support Privacy-first, IDFA-less advertising campaigns with full support for AdAttributionKit and SKAdNetwork for iOS campaign measurement and optimization.
• Supply Insights and Inventory Discovery Inventory discovery tool providing detailed insights on approximately 50 billion bid requests per day, enabling advertisers to select best SSPs and publishers based on campaign target region, creative type, device OS, available volume, and bid prices.
• Managed Service White-glove managed service from Dataseat's experienced team providing full support across SKAN configuration, campaign strategy, setup, and optimization for advertisers who prefer expert execution.
• ML-Driven SKAN Optimization Machine learning-driven optimization specifically designed for SKAN-only campaigns, utilizing aggregated data, handling delayed feedback, and employing sparse data techniques.
• Cross-App User Affinity Feature that scales contextual UA campaigns to apps with similar audiences using the inventory discovery module, enabling advertisers to extend reach to lookalike app contexts.
• Enhanced Contextual Targeting Enhanced contextual targeting capability leveraging app genre and subgenre taxonomy for deeper, more precise targeting beyond standard app store categories.
• AdAttributionKit (WWDC25) Support Updated AdAttributionKit support incorporating WWDC25 enhancements such as re-engagement tracking, customizable attribution windows, configurable cooldowns, and country-level postback precision.

Quantifiable outcome

• 25% reduction in CPI through ML-driven SKAN optimization
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature5 records

Partnerships

17 partnerships are on record, tiered flagship and core.

• Verve Group (MGI)flagshipStrategic or Co-development Partner · 5 July 2022In 2022, Dataseat was acquired by MGI (Media Games Invest) and became part of the Verve Group adtech ecosystem. This enables cross-business and cross-tech collaborations across MGI-owned SSPs, DSPs, data and gaming businesses for driving better client outcomes.
• InMobicoreTechnology or IntegrationSSP/exchange partner providing access to global in-app advertising inventory through Dataseat's mobile DSP platform.
• AppLovincoreTechnology or IntegrationSSP/exchange partner in Dataseat's supply network for accessing mobile app inventory.
• UnitycoreTechnology or IntegrationSSP/exchange partner providing access to gaming inventory through Dataseat's platform.
• MintegralcoreTechnology or IntegrationSSP/exchange partner in Dataseat's supply network for mobile app advertising.
• Digital TurbinecoreTechnology or IntegrationSSP/exchange partner providing access to mobile inventory through Dataseat's DSP.
• SmaatocoreTechnology or IntegrationSSP partner under Verve Group providing mobile app inventory access. Dataseat leverages Smaato's SDK install base for stronger contextual signals.
• VunglecoreTechnology or IntegrationSSP/exchange partner in Dataseat's supply network for in-app advertising.
• IronSourcecoreTechnology or IntegrationSSP/exchange partner providing access to gaming and app inventory.
• MagnitecoreTechnology or IntegrationSSP/exchange partner providing access to mobile app inventory.
• AdjustcoreTechnology or IntegrationMMP partner for mobile measurement and attribution integration.
• AppsFlyercoreTechnology or IntegrationMMP partner for mobile measurement and attribution with joint webinar collaborations.
• GooglecoreTechnology or IntegrationTechnology and cloud partner. Dataseat processes 1.5M ad auctions per second on Google Cloud. Also MMP partner.
• KochavacoreTechnology or IntegrationMMP partner with joint webinar on SKAN best practices ('Driving Repeatable Success on SKAN').
• SingularcoreTechnology or IntegrationMMP partner with joint fireside chat on Facebook data changes.
• BranchcoreTechnology or IntegrationMMP partner with joint webinar on SKAN 4.0 optimization.
• Google Privacy SandboxcoreTechnology or IntegrationDataseat (part of Verve Group) was invited as an initial testing partner for Google's Privacy Sandbox on Android, working alongside other Verve Group teams to test Protected Audiences API, Bidding and Auction Services, and Attribution Reporting API.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ironSource (Unity): ironSource, now merged with Unity, operates a mobile ad tech platform with DSP-like capabilities via its Audience Network. It is a broad incumbent competitor in mobile UA and a Dataseat SSP partner simultaneously.
• InMobi: InMobi is a global mobile ad tech platform offering supply-side and demand-side capabilities. It is both a Dataseat SSP partner and a broad incumbent competitor in mobile programmatic for app marketers.
• Unity Ads: Unity Ads (now part of Unity following ironSource merger) operates a mobile ad network and DSP serving gaming app developers. It is a broad incumbent competitor in mobile UA, with strong overlap in the gaming customer base that Dataseat serves.
• AppLovin: AppLovin is a large mobile ad tech platform with AXON-based UA and SparkLabs-style monetization tooling. While broader in scope (including its own SSP/exchange), it overlaps with Dataseat's mobile UA offerings for gaming and app developers.

Direct peers

• Liftoff: Liftoff is a mobile DSP specializing in app user acquisition and retargeting post-IDFA. It serves the same app developer and gaming customer base as Dataseat with ML-powered bidding and creative optimization.
• Remerge: Remerge is a mobile DSP focused on app retargeting with privacy-first approaches. It directly overlaps with Dataseat's retargeting product line and serves similar enterprise app developer clients across gaming and non-gaming verticals.
• Adikteev: Adikteev is a privacy-first mobile DSP specializing in app user acquisition and retargeting with ML-driven contextual optimization. It directly competes with Dataseat in serving app marketers navigating the post-IDFA landscape.
• Moloco: Moloco operates a cloud-based mobile DSP for user acquisition and retargeting, with deep ML-driven optimization. It directly competes with Dataseat in privacy-first, performance-driven mobile programmatic for app marketers, using similar real-time bidding approaches.

Others

• The Trade Desk: The Trade Desk is a leading independent DSP serving enterprise advertisers across channels including mobile. It is a broad incumbent alternative for agencies and brands evaluating mobile UA DSPs alongside Dataseat.

Emerging players

• Chartboost: Chartboost is a mobile ad network and programmatic exchange focused on gaming apps. It overlaps with Dataseat's gaming UA offering, particularly for indie developers and mid-market gaming clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataseat (now part of Verve)