Tucán
Tucán is an Argentina-based SaaS platform that gives restaurants, supermarkets, and food brands in Latin America their own branded online ordering, delivery, customer support, and WhatsApp marketing channel as an alternative to third-party delivery marketplaces.
- Company typePrivate
- Founded2023
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tucán does
Tucán is an Argentina-based software platform founded in 2023 that enables restaurants, supermarkets, and food and beverage brands in Latin America to operate their own branded online ordering and delivery channel without the high commissions of third-party marketplace apps. The platform is organized into four integrated modules: a mobile-optimized eCommerce storefront with brand customization and sub-3-minute checkout, a logistics module that auctions each delivery across nine third-party fleets plus an own fleet, a centralized WhatsApp-based customer support system with automated brand-tone responses, and a marketing automation module that runs AI-personalized WhatsApp campaigns triggered by behavioral segmentation. Underlying the product is a deep integration layer connecting POS systems (Ayres IT, Thinkion, Fudo, Maxirest, Tap Tap Chef, Toteat), payment processors (Mercado Pago, MODO), and analytics (Google Analytics), enabling orders to flow directly into existing restaurant operations.
The company operates a self-serve, product-led go-to-market model where merchants can sign up through a dedicated portal (app.loveat.la) and access a branded mobile commerce experience without significant upfront development cost. Tucán monetizes via transaction-based fees on the more than 4 million orders processed through the platform, with quote-based pricing that is not publicly disclosed. The customer base spans 1,500+ brands including recognizable LATAM names such as Grido, Freddo, Rapanui, Patagonia, Tea Connection, and Chocorísimo. The reported operational metrics include 94% of deliveries completed in under 45 minutes, an average delivery time of 24 minutes, and growth of 25.3% month-over-month in order volume. To date Tucán has raised approximately $1.1 million across a 2023 Start-Up Chile pre-seed and a 2024 seed round led by Shefa Ventures with Meet Capital, and operates with a headcount of 11-50 employees out of Buenos Aires under CEO Agustin Perrotta.
Tucán firmographics
Firmographics- Name
- Tucán
- Legal name
- Tucán
- Website
- https://tucan.la
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tucán is an Argentina-based SaaS platform that gives restaurants, supermarkets, and food brands in Latin America their own branded online ordering, delivery, customer support, and WhatsApp marketing channel as an alternative to third-party delivery marketplaces.
- Ownership category
- akta.pro rank
Tucán industry classification
Industry- Product category
- Restaurant eCommerce and Delivery Platform Software
- NAICS
- Couriers and Messengers (492), Food and Beverage Retailers (445)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Tucán is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Tucán business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Order processing/transaction fees: Tucán processes orders through their platform and manages logistics. The platform processes over 4 million orders, indicating a transaction-based revenue model where the company takes a cut or charges fees per order processed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tucán product offering
Product offeringCore offering
Tucán provides restaurants, supermarkets, and food & beverage brands with a white-label mobile eCommerce platform that integrates last-mile delivery, centralized WhatsApp-based customer support, and AI-driven marketing automation. The platform connects to nine delivery fleets via an auction model, integrates with multiple POS systems and payment processors, and has processed over 4 million orders for 1,500+ brands in LATAM.
Product overview
Tucán is a unified online sales channel platform designed for restaurants, supermarkets, and brands seeking delivery-app standards without losing control of the customer experience. The platform consists of four integrated modules built around a core mobile eCommerce product: eCommerce (mobile-first ordering without mandatory registration), Logística (last-mile delivery with fleet auctioning and real-time tracking), Soporte (centralized WhatsApp customer support with brand-tone automation), and Marketing (automated WhatsApp campaigns with AI-powered personalization and behavioral segmentation). The platform integrates with multiple payment processors, POS systems, and delivery fleets, and processes over 4 million orders with over 1,000 delivery partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Tucán eCommerce
- Tucán Logística
- Tucán Soporte
- Tucán Marketing
Quantifiable outcome
- 94% of deliveries completed in under 45 minutes, including weekends and rainy days
- +6 more outcomes
Companies that use Tucán
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Tucán technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature6 records
Tucán partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- PedidosYa EnvíoscoreIntegration with PedidosYa Envíos for last-mile delivery services. Tucán uses multiple delivery fleets in an auction model to select the best price and speed for each order.
- Rappi CargocoreIntegration with Rappi Cargo for last-mile delivery services. Part of Tucán's multi-fleet aggregation strategy.
- CabifysupportingIntegration with Cabify for delivery services as part of the multi-fleet delivery network.
- PunisupportingIntegration with Puni for delivery services as part of the multi-fleet delivery network.
- DeliveratesupportingIntegration with Deliverate for delivery services as part of the multi-fleet delivery network.
- UbersupportingIntegration with Uber for delivery services as part of the multi-fleet delivery network.
- AndreanisupportingIntegration with Andreani for delivery services as part of the multi-fleet delivery network.
- ToquesupportingIntegration with Toque for delivery services as part of the multi-fleet delivery network.
- Mercado PagocorePayment integration with Mercado Pago for processing credit, debit, bank transfer, and cash payments. Offers preferential commissions.
- MODOsupportingPayment integration with MODO for processing payments. Offers banking promotions.
- WhatsAppcoreIntegrated with WhatsApp for both customer support (centralized inbox) and marketing automation campaigns. WhatsApp used as the primary messaging channel for customer communication and automated marketing.
- Ayres ITsupportingPOS and management system integration with Ayres IT for restaurant order management.
- ThinkionsupportingPOS and management system integration with Thinkion for restaurant order management.
- FudosupportingPOS and management system integration with Fudo for restaurant order management.
- MaxirestsupportingPOS and management system integration with Maxirest for restaurant order management.
- Tap Tap ChefsupportingPOS and management system integration with Tap Tap Chef for restaurant order management.
- ToteatsupportingPOS and management system integration with Toteat for restaurant order management.
- Google AnalyticssupportingAnalytics integration with Google Analytics for tracking and measuring marketing performance.
- Own Delivery FleetcoreTucán operates their own delivery fleet (Flota propia) in addition to integrated third-party delivery providers, providing redundancy and expanded coverage.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Tucán competitors and assessment
Company assessmentDirect peers
- Deliverect: Belgium-based SaaS that integrates restaurants with delivery aggregators and centralizes online ordering. Direct competitor to Tucán's eCommerce + logistics orchestration module for restaurant chains globally.
- Otter: US-based restaurant operations platform consolidating orders, delivery, and marketing across channels. Closest US analog to Tucán's integrated eCommerce + logistics + marketing stack, though Otter focuses on chain operators.
- ChowNow: US direct-ordering SaaS for independent restaurants, explicitly positioned against third-party aggregator commissions. Highly comparable to Tucán's white-label eCommerce + first-party delivery value proposition, with similar commission-displacement positioning.
- Lunchbox: US restaurant e-commerce and marketing platform providing branded online ordering, marketing automation, and CRM. Comparable to Tucán's eCommerce + Marketing modules for multi-unit restaurant brands.
- GloriaFood: International (Romania-headquartered) free online ordering system for restaurants with optional delivery and POS integrations. Closely comparable to Tucán's SMB-focused, self-serve onboarding model for direct online ordering.
Broad incumbents
- PedidosYa: LATAM delivery super-app (owned by Delivery Hero) and a current Tucán delivery partner. Overlaps in restaurant ordering and last-mile delivery across Spanish-speaking LATAM, though PedidosYa is aggregator-first while Tucán is direct-channel-first.
- Rappi: Pan-LATAM super-app offering restaurant delivery, grocery, and fintech. Both a Tucán logistics partner (via Rappi Cargo) and a competitive threat offering restaurants direct-ordering and marketing capabilities across the same merchant base.
- iFood: Brazil's dominant food delivery platform with growing merchant SaaS offerings. Comparable to Tucán in restaurant ordering, logistics, and merchant tooling, though operating at much larger scale in a different LATAM country.
Emerging players
- Cuboh: Restaurant delivery management platform aggregating third-party delivery orders into a single tablet/dashboard. Comparable to Tucán's multi-fleet orchestration thesis, focused primarily on US and Canadian restaurant chains.
Regional players
- Menue: DACH-region restaurant online ordering SaaS with white-label ordering, marketing tools, and delivery management. Comparable business model to Tucán but operates in Germany/Austria/Switzerland rather than LATAM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tucán social profiles
Digital presenceTucán financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tucán leadership team
Management profileNumber of profiles
Profiles1 record
Tucán funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tucán M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tucán
What does Tucán do?
Tucán provides restaurants, supermarkets, and food & beverage brands with a white-label mobile eCommerce platform that integrates last-mile delivery, centralized WhatsApp-based customer support, and AI-driven marketing automation. The platform connects to nine delivery fleets via an auction model, integrates with multiple POS systems and payment processors, and has processed over 4 million orders for 1,500+ brands in LATAM.
Is Tucán a public or private company?
Tucán is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tucán founded?
Tucán was founded in 2023. It employs 11 to 50 people.
Where is Tucán based?
Tucán is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Tucán make money?
One revenue line is on record: order processing/transaction fees.
Who are Tucán's main competitors?
Direct peers on record are Deliverect, Otter, ChowNow, Lunchbox and GloriaFood. Broad incumbents are PedidosYa, Rappi and iFood. Cuboh is listed as an emerging player. Menue is listed as a regional player.
Does Tucán have an API?
No public API is recorded for Tucán.
What industry is Tucán in?
Tucán's product category is Restaurant eCommerce and Delivery Platform Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 492 and its SIC code is 5400.