Byga

What Byga does

Byga is a cloud-based SaaS platform that provides integrated club management software for youth sports organizations in the United States. Founded in 2017 in Los Altos, California, the company serves club leaders, coaches, and families with a connected workflow that spans the full season cycle: digital tryouts and player evaluations, registration and payments, scheduling of practices and games, field and resource management, game-day operations, communication, financial oversight, and college recruiting tools. The platform is built on Ruby on Rails with MySQL on AWS, accessed via web and native iOS/Android applications, and is organized into core modules (Tryouts Manager, Registration & Payments, Scheduling, Resource Management, Teams & Game Day, Club Oversight, Communication, Mobile) and add-on modules (TeamCFO, College Recruiting, Integrated Websites, Workflow Automation, Talent ID, Roster Studio).

Byga monetizes primarily through capacity-based annual subscriptions tied to number of teams, players, or modules selected, with auto-renewal and non-cancelable, non-refundable platform fees. It also earns per-transaction payment processing fees via Stripe Connect and generates revenue from team-level financial account services and Visa commercial spend cards issued with Fifth Third Bank. Go-to-market is sales-led and event-driven: a direct sales team runs outbound prospecting, demos, and trials supported by conference presence at United Soccer Coaches and USA Lacrosse, referral selling through existing customers, and strategic league partnerships (notably a three-year official technology partnership with NorCal Premier Soccer covering 270+ clubs). Customer concentration sits across hundreds of youth sports clubs in soccer, with expanding footholds in lacrosse, volleyball, and water polo, including enterprise anchors such as Crystal Lake Soccer Federation (~4,000 members), MVLA SC, ALBION SC, and MLS affiliate LAFC SoCal Santa Clarita Valley. The company is privately held, led by co-founder and CEO Afshin Shafie alongside co-founder Alex Davis, with recent executive addition Leo Garcia (former US Club Soccer VP of General Managers) joining as VP of Business Development in January 2025.

Name

Byga

Legal name

Byga, Inc.

Website

https://byga.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Byga is a cloud-based SaaS platform providing integrated club management software (tryouts, registration, payments, scheduling, communication, college recruiting) for youth sports organizations in the United States, serving club leaders, coaches, and families across soccer, lacrosse, volleyball, and water polo.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Altos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Platform Fees: Byga charges subscription or platform fees based on the Services and capacity levels selected (e.g., number of teams, players, or modules). Fees are payable regardless of actual usage. Subscriptions auto-renew for successive one-year terms unless 30-day written notice is provided. The company also performs true-up adjustments if client usage exceeds contracted capacity.
2. Payment Processing Fees: Transaction processing fees apply to each payment method (credit, debit, ACH, or offline) processed through the platform. Processing fees consist of card-network fees, processor fees, and platform service fees. These are deducted from settlement proceeds prior to disbursement to the Client. Byga partners with Stripe for payment processing.
3. Financial Account Services: Byga offers team financial accounts and Visa commercial Spend Cards for team expenses. The company partners with Stripe Payments Company and Fifth Third Bank N.A. for money transmission services and account services. Card and account services may generate fees.
4. Additional Services and Integrations: Revenue may be generated from additional services requiring separate agreements, third-party integrations (Duda websites, Vertical Insure insurance), and various add-on features. Administrative or reconciliation fees may apply to offline payments.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Byga is a comprehensive, cloud-based SaaS platform that provides integrated club management software for youth sports organizations. It unifies tryouts, registration, payments, scheduling, field and resource management, game-day operations, communication, financial oversight, college recruiting, and website management into a single connected system accessible via web and native iOS/Android apps. The platform is sold primarily through annual capacity-based subscriptions with additional transaction and financial-account fees.

Product overview

Byga is a comprehensive youth sports club management platform built with a modular architecture. The core platform centers on integrated solutions for club leaders, coaches, and families, combining Tryouts Manager, Registration & Payments, Scheduling Engine, Resource Management, Teams & Game Day, Club Oversight, Communication, and Byga Mobile into a unified system. Add-on modules extend the platform including TeamCFO for team-specific financial management, College Recruiting for player college pathways, Integrated Websites for club web presence, Workflow Automation for eligibility and notification automation, Talent ID for talent identification programs, and Roster Studio for game-specific roster management. All modules share a common database and workflow, enabling data from tryouts to flow seamlessly into registration, scheduling, and team management.

Differentiator

Problem solved

Functional benefit

Brands

• TeamCFO: Team budget and team-specific payment management tool for tracking expenses, collecting payments, and managing team financial accounts
• Tryouts Manager
• Teamcast
• Byga Mobile
• Roster Studio

Products and services

• Tryouts Manager Digital tryout management system enabling online sign-up forms, mobile check-in with headshot capture, standardized player evaluations via mobile app, and automatic player placement on teams with offer notifications. Built for club administrators, coaches, and players running competitive youth sports tryouts.
• Registration and Payments Flexible registration system with personalized forms, data-driven team assignments, tiered pricing, scholarships, discounts, installment plans, and detailed invoicing with line items for bookkeeping and auditing. Supports credit card, ACH, and offline payments for competitive and recreational youth sports programs.
• Scheduling Engine Centralized practice and game scheduling system with conflict detection, league and tournament event synchronization, automated notifications on schedule changes, and bulk modification capabilities for weather or field closures.
• Resource Management Field allocation and utilization management with drag-and-drop scheduling, field dimension and surface type definitions, reservation request and approval workflows, and automatic conflict detection for fields and staff.
• Teams and Game Day Game day management suite including team calendars, guest player management, player availability tracking, game-specific rosters, lineup builder with formations, and TeamCast live scoring and event chat.
• Club Oversight Executive dashboards including Director of Coaching (DOC) dashboard, centralized player profiles, financial center with permission controls, statistics summaries, and club library for curriculum and document distribution.
• Communication Multi-channel communication platform with segmented email builder, pre-built contact segments, real-time messaging, mobile alerts, and customizable messaging permissions for club leadership, staff, and families.
• Byga Mobile Native iOS and Android mobile application enabling coaches and families to manage lineups, attendance, health checks, messaging, photo and video uploads, and game day tools from mobile devices.
• TeamCFO Team-specific budget and expense management module enabling individual team budgets, expense tracking, player contribution communications, linked financial accounts with Visa spend cards via Stripe and Fifth Third Bank, and centralized team expense reporting.
• College Recruiting College recruiting toolkit with team recruiting brochures, personal player profiles, shareable schedules with calendar sync, smart analytics for coach interest tracking, QR code generation, and integration with NCSA College Recruiting.
• Integrated Websites Website builder powered by Duda with professionally designed templates, mobile optimization, connected web data integration for registration forms and tryout sign-ups, and an integrated SEO toolkit for clubs.
• Workflow Automation Automated workflow system for player eligibility verification, personalized registration forms, automatic mobile app notifications with customizable reminder cadence, and administrator warnings for incomplete submissions.
• Talent ID Talent identification module supporting player development programs and national-standard club technology usage for identifying and developing athletic talent within youth sports organizations.
• Roster Studio Roster management tool accessible at rosterstudio.byga.net for managing game-specific rosters and team composition for youth sports clubs.

Quantifiable outcome

• Clubs significantly reduce missed payments while offering more programs thanks to improved organization
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Marin FCcoreStrategic or Co-development Partner · 6 May 2025Strategic partnership with Marin FC, one of Northern California's premier youth soccer organizations. Byga will provide comprehensive club management technology for the organization.
• Sacramento UnitedcoreStrategic or Co-development Partner · 20 February 2025Top NorCal Premier Club Sacramento United selected Byga as their club management technology platform. Partnership announced February 2025.
• Leo Garcia (Former US Club Soccer Executive)coreOthers · 9 January 2025Leo Garcia, former US Club Soccer Executive, joined Byga as Vice President of Business Development. With over 20 years at US Club Soccer (since its inaugural year in 2002), Leo brings deep relationships with league executives, club directors, administrators, and technology vendors. He will help expand talent identification efforts with leagues and clubs nationally.
• NorCal Premier SoccerflagshipStrategic or Co-development Partner · 8 January 2025Three-year technology partnership making Byga the official club technology partner for NorCal Premier Soccer. This partnership introduces Byga's platform to NorCal's 270+ member clubs and 120,000+ players. Byga has been NorCal's Player Development Program partner and will support continued development of Northern California soccer clubs through world-class technology.
• Grand Strand JuniorscoreStrategic or Co-development Partner · 25 November 2024Premier South Carolina Volleyball Club Grand Strand Juniors selected Byga as their club management technology partner. Byga expanding into volleyball club market through this partnership.
• Union City PremierminorStrategic or Co-development Partner · 19 November 2024Union City Premier chose Byga as their club management technology partner. The NorCal club prides itself on a strong community presence and chose Byga to support its continued growth.
• LAFC SoCal Santa Clarita ValleycoreStrategic or Co-development Partner · 6 November 2024MLS affiliate LAFC SoCal Santa Clarita Valley chose Byga as their club management technology platform to drive the club's continued growth in the SoCal soccer scene.
• 360 Sports AcademycoreStrategic or Co-development Partner · 8 July 2024Chicago volleyball club 360 Sports Academy chose Byga as their all-in-one club management technology platform. High standards on and off the court highlighted as reason for partnership.
• American River FCminorStrategic or Co-development Partner · 3 June 2024Partnership spotlight: American River FC leverages Byga's technology for registration, scheduling, communication, and player development tracking. American River FC focuses more on coaching and player development while Byga handles administrative complexities.
• Modesto YSA and AJAX UnitedminorStrategic or Co-development Partner · 20 May 2024Top California Central Valley Club AJAX United chose Byga as their club management platform provider. Partnership enables the clubs to streamline operations.
• NCSA College RecruitingcoreTechnology or IntegrationNCSA College Recruiting is the world's leading athletic recruiting service providing hands-on guidance, college matching tools, and a network of college coaches. Byga offers integration with NCSA for interested families to support player college recruiting.
• StripeflagshipTechnology or IntegrationStripe provides payment processing services through Stripe Connect framework. Byga partners with Stripe Payments Company for money transmission services and account services with funds held at Fifth Third Bank N.A., Member FDIC. Visa Commercial cards powered by Stripe and issued by Celtic Bank.
• PlaidcoreTechnology or IntegrationPlaid Technologies, Inc. provides bank account connections and verification for ACH transactions. Securely links financial institutions to Stripe for payment processing. By using Plaid, Client authorizes access and transmission of certain financial information for account verification and payment purposes.
• DudacoreTechnology or IntegrationDuda, Inc. provides website design and hosting services through Byga's Integrated Websites feature. Byga clients can create professional, mobile-optimized websites using Duda's platform with integrated club management data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamSnap: TeamSnap provides team and club management software (rosters, scheduling, payments, communication) to youth and recreational sports organizations, directly competing with Byga for the same club administrators and coaches.
• Jersey Watch: Jersey Watch offers youth sports registration, team websites, and payment processing used by clubs and leagues, with comparable functionality to several Byga modules.
• PlayMetrics: PlayMetrics is a soccer-specific club management platform covering tryouts, registration, scheduling, payments, and communications — a direct vertical competitor to Byga in the youth soccer niche.
• SportsEngine: SportsEngine is the leading end-to-end youth sports club management platform (registration, websites, payments, communication) and is the most direct competitor to Byga, serving many of the same soccer, hockey, and lacrosse clubs nationwide.
• Bonzi: Bonzi is a club and team management platform for youth sports organizations covering registration, communication, and website features, positioned as a direct competitor to Byga in the club management SaaS category.
• LeagueApps: LeagueApps provides registration, scheduling, and communication software for youth and adult sports leagues and clubs, directly competing with Byga for the same club administrator buyer.
• GotSport: GotSport provides youth sports club, league, and tournament management software, with strong penetration in soccer and other select sports — directly overlapping with Byga's target customer.

Broad incumbents

• Active Network: Active Network (with CommunityPass) provides registration and activity management software for community programs, camps, and youth sports organizations, competing with Byga at the multi-sport club and recreation-program level.
• Stack Sports: Stack Sports owns SportsEngine and aggregates multiple youth sports technology products under one umbrella, competing with Byga across registration, websites, and club operations at a much larger scale.

Emerging players

• Crossbar: Crossbar provides club and league management software for youth and amateur sports with a focus on registration, scheduling, and payments, overlapping with Byga's core modules but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byga