bsurance
bsurance is a Vienna-based insurtech offering a no-code, API-first SaaS platform that enables insurers, MGAs, banks, and retailers to launch embedded insurance products in days. The firm also operates as an MGA across 10+ European countries.
- Company typePrivate
- Founded2018
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What bsurance does
bsurance is a Vienna-based B2B insurtech founded in 2018 that develops and operates a no-code, API-first SaaS insurance platform and concurrently acts as a Managing General Agent (MGA). The company is co-founded and led by CEO Emmanuel Chéret, COO and CPO Raffaela Grün, and CTO Pedro Antunes, with Managing Director Hermann Fried overseeing insurance operations. It sells to four primary customer segments — insurers, MGAs, banks, and B2C/retail — across 10+ European countries including Austria, Germany, Italy, Spain, the Netherlands, Belgium, France, Slovakia, Luxembourg, and Denmark.
The platform comprises four integrated modules: a Product Builder for no-code configuration of pricing, documents, and promotions; a Claims Management module with configurable workflows and self-service portals; a Product Distribution module for API, point-of-sale, and widget-based embedded distribution; and an Insights & Analytics module for reporting and access-managed dashboards. The underlying architecture is described as a 'speed-layer' — microservices that operate alongside carrier core systems rather than replacing them — enabling new product launches in 3-6 weeks at an estimated 70-80% lower cost than building inside legacy cores. Ready-made integrations include Stripe, Shopify, Freshworks, Mailgun, Google Analytics, Hotjar, Heap, and Amazon QuickSight. The company states it has completed more than 30 product or partner implementations and reached over 50,000 end customers through partner platforms.
bsurance generates revenue through three streams: SaaS subscription licensing of the platform, MGA commissions on premiums underwritten on behalf of carrier partners (UNIQA, Baloise, Wakam, Allianz Partners), and professional services covering strategy, change management, partner management, and integration architecture. Named enterprise customers include UNIQA Insurance Group (Flagship tier), Allianz Partners, Baloise Assurances Luxembourg, CaixaBank, Tatra Banka, Raiffeisen-Bank, Kika/Leiner, refurbed, and Silvretta Therme, alongside smaller partnerships such as Playbrush (parametric dental), Gearbooker (P2P rental), BIYU, cashpresso, and Amodo (mobility UBI). Total disclosed venture funding across 2018-2022 rounds is approximately $5.2 million.
bsurance firmographics
Firmographics- Name
- bsurance
- Legal name
- bsurance GmbH
- Website
- https://bsurance.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bsurance is a Vienna-based insurtech offering a no-code, API-first SaaS platform that enables insurers, MGAs, banks, and retailers to launch embedded insurance products in days. The firm also operates as an MGA across 10+ European countries.
- Ownership category
- akta.pro rank
bsurance industry classification
Industry- Product category
- Embedded Insurance Platform
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance Distribution & Premium Financing (FSAGALAF)
- akta.pro secondary industry
- Billing, Payments & Premium Finance Platforms (FSAGAGAI)
Keywords
Where bsurance is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
bsurance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Licensing: No-code insurance platform delivered as SaaS subscription. Partners pay for platform access to configure, launch, and manage embedded insurance products.
- MGA Operations: bsurance operates as Managing General Agent (MGA), managing insurance products on behalf of carrier partners (Baloise, UNIQA, Wakam, Allianz). Earns commissions on premiums written.
- Professional Services: Expert services including strategy, market insights, organizational change management, business development, partner management, claims handling, and API integration support.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
bsurance product offering
Product offeringCore offering
bsurance provides a no-code, cloud-based SaaS insurance platform that enables insurers, MGAs, banks, and retailers to configure, launch, distribute, and manage embedded insurance products. The platform combines product configuration, claims management, multi-channel distribution, and analytics into a speed-layer that runs alongside legacy core systems. bsurance also operates as a Managing General Agent (MGA) and offers professional services covering strategy, integration, and operations.
Product overview
bsurance offers a modular no-code SaaS insurance platform consisting of core platform and integrated modules. The main bsurance Insurance Platform serves as the foundation, with Product Builder for no-code product configuration, Claims Management for claims handling with self-service portals, Product Distribution for API and e-commerce widget deployment, and Insights & Analytics for reporting and dashboards. Professional Services complement the platform with strategy, change management, and technical integration support. The platform enables embedded insurance distribution across insurers, MGAs, banks, and retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- bsurance Insurance Platform A no-code SaaS insurance platform enabling insurers, MGAs, banks, and B2C/retail channels to launch and manage digital and embedded insurance products. Features include Product Builder, Claims Management, Product Distribution, and Insights & Analytics modules with multi-country and multi-currency capabilities. Sold to enterprise customers including UNIQA, Allianz Partners, Baloise, Tatra Banka, CaixaBank, and Raiffeisen-Bank.
- bsurance Professional Services Expert services including Strategy & Market Insights, Organizational Change Management, Business Development, Partner Management, Claims Management, and API Integration & Architecture support. Helps clients prototype, launch, and operate insurance products.
Quantifiable outcome
- Selected #1 in UNIQA RFP over 9 other providers
- +5 more outcomes
Companies that use bsurance
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
bsurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
bsurance partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, minor and core.
- UNIQA Insurance GroupflagshipStrategic partnership for launch of embedded insurance platform in Austria. UNIQA selected bsurance after evaluating nine providers, citing bsurance's technology as most impressive. Platform integrates insurance products (device protection, travel insurance, extended warranties) into digital platforms including e-commerce, retail, and travel booking services.
- Silvretta Therme IschglminorPartnership for cancellation insurance integrated with dynamic pricing system for thermal spa. Insurance embedded into ticket booking process.
- Allianz PartnerscoreInsurance carrier for Silvretta Therme cancellation insurance product.
- BaloisecoreStrategic partnership with Baloise for multiple embedded insurance products including charter boat deposit insurance and BIYU rental platform insurance. Baloise provides insurance capacity while bsurance provides MGA and technology platform.
- BIYUminorDutch rental platform partnership delivering fully embedded item insurance. BIYU provides rental platform while bsurance and Baloise deliver insurance solution.
- refurbedcorePartnership for embedded insurance on refurbished electronics marketplace. Customers buying mobiles, laptops, tablets offered insurance quotes for breakage, glass, loss, or water damage at checkout. Insurance offered by partner Allianz for up to three years coverage.
- GearbookercoreEurope's first P2P equipment rental platform for creative industry. bsurance provides embedded insurance covering damage and theft up to €50K at checkout. Insurance offered by Wakam. Cross-border solution for Netherlands, France, and Belgium.
- Tatra BankacorePartnership through RBI Elevator Lab program for PoC to create and test transaction-based short-term travel insurance integrated into Tatra Banka's mobile app. bsurance works with Uniqa Slovakia as insurance carrier for the product.
- CaixaBankcorePartnership bringing embedded insurance to Spanish banking industry. bsurance provides platform for embedding life insurance products at point of sale within CaixaBank's digital channels.
- AmodocorePartnership for AI-driven mobility insurance and usage-based insurance (UBI) products for automotive industry. First digital, usage-based car insurance solutions designed to make buying car insurance faster and easier.
- Kika/LeinercoreExtended partnership for omnichannel insurance cover through furniture retail. Insurance integrated into both online and physical retail store environments.
- ShaypminorPartnership with Belgian water efficiency scale-up to offer world's first fully integrated water leak insurance for buildings. bsurance provides embedded insurance alongside Shayp's leak detection technology, with Baloise as carrier.
- Allianz PartnerscorePartnership for parametric dental insurance with Playbrush and cancellation insurance with Silvretta Therme. Allianz Partners provides insurance capacity for bsurance-orchestrated embedded insurance products.
- Uniqa SlovakiacoreInsurance carrier partner for Tatra Banka PoC, providing capacity for short-term travel insurance product.
- WakamcoreEuropean digital-first insurer providing capacity for Gearbooker P2P equipment rental insurance. bsurance operates as MGA and tech lead.
- Inter Partner AssistanceminorGermany-based insurance partner with agency agreement allowing bsurance to collect premiums.
- R+V Allgemeine Versicherung AGminorGerman insurance partner with agency agreement for premium collection.
- HanseMerkur ReiseversicherungenminorGerman travel insurance specialist with agency agreement for premium collection.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
bsurance competitors and assessment
Company assessmentDirect peers
- Cover Genius: Cover Genius is a global embedded insurance platform that distributes insurance products via APIs at point of sale for retailers, airlines, and fintechs. It is the most direct competitor to bsurance and is explicitly profiled alongside it as a leading embedded insurance solutions provider.
- Qover: Qover is a Brussels-based embedded insurance orchestration platform that partners with insurers to provide digital insurance products to consumer-facing brands across Europe. Directly comparable to bsurance in business model, geography, and target customer base.
- Octo Telematics: Octo Telematics is a European telematics and insurance platform that combines IoT data with insurance products, including embedded UBI and connected insurance offerings. Profiled by Binariks alongside bsurance as one of the leading embedded insurance solutions providers.
- Zego: Zego is a UK-based insurtech offering embedded and usage-based insurance products for mobility, fleets, and gig economy drivers via API integrations with mobility platforms. Comparable to bsurance's Amodo UBI partnership and mobility embedded insurance use cases.
- Trov: Trov is an on-demand and embedded insurance platform that enables partners to offer personalized insurance products via API. It is a direct competitor in the embedded insurance platform category, particularly for digital and mobility use cases similar to bsurance.
- Wrisk: Wrisk is a London-based embedded insurance platform enabling brands to offer tailored insurance products within digital customer journeys. Directly comparable to bsurance's B2C/retail use case and API-first delivery model.
Emerging players
- Inzura: Inzura is a UK-based insurtech providing mobile-first, embedded insurance solutions for motor and mobility products. Overlaps with bsurance in mobility insurance and API-driven distribution, though it is earlier-stage and more focused on UK markets.
Broad incumbents
- Lemonade: Lemonade is a large US-listed digital insurer that has expanded into embedded insurance through partnerships and platform products (Lemonade Car, pet, life). It is a much larger incumbent that competes for embedded distribution deals but operates its own insurance balance sheet rather than pure platform model.
- Root, Inc. Root is a US-based insurtech leveraging telematics and embedded distribution for auto insurance. Profiled alongside bsurance as a leading embedded insurance solutions provider; broader incumbent with US focus and own underwriting capability.
Others
- AAZZUR: AAZZUR is a German embedded insurance platform and partner of bsurance for bancassurance distribution to digital banks and fintechs. Operates in an adjacent space and is comparable in target customer (banks) and embedded insurance delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bsurance social profiles
Digital presencebsurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
bsurance leadership team
Management profileNumber of profiles
Profiles1 record
bsurance funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bsurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bsurance
What does bsurance do?
bsurance provides a no-code, cloud-based SaaS insurance platform that enables insurers, MGAs, banks, and retailers to configure, launch, distribute, and manage embedded insurance products. The platform combines product configuration, claims management, multi-channel distribution, and analytics into a speed-layer that runs alongside legacy core systems. bsurance also operates as a Managing General Agent (MGA) and offers professional services covering strategy, integration, and operations.
Is bsurance a public or private company?
bsurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was bsurance founded?
bsurance was founded in 2018. It employs 11 to 50 people.
Where is bsurance based?
bsurance is headquartered in Vienna, Austria, in the Europe region.
How does bsurance make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are MGA Operations and professional Services.
Who are bsurance's main competitors?
Direct peers on record are Cover Genius, Qover, Octo Telematics, Zego, Trov and Wrisk. Inzura is listed as an emerging player. Broad incumbents are Lemonade and Root, Inc.. AAZZUR is listed as an others.
Does bsurance have an API?
Yes. bsurance offers APIs enabling seamless connection to third parties and core systems. The platform features ready-made APIs and integrations that allow distribution channels and partners to integrate embedded insurance via API, connect to point-of-sale systems, or deploy sales frontend and e-commerce widgets. APIs support integration with external data sources and enable real-time data for underwriting accuracy.
What industry is bsurance in?
bsurance's product category is Embedded Insurance Platform. Its primary akta.pro industry code is FSAGALAF, Embedded Insurance Distribution & Premium Financing, with a secondary code of FSAGAGAI, Billing, Payments & Premium Finance Platforms. Its NAICS code is 5242 and its SIC code is 6411.