SupportRoom
SupportRoom is a UK-based workplace behavioural technology company that combines on-demand therapy, coaching and AI-driven workforce analytics (PulseIQ check-ins, VIPANI AI predictive engine, Heartbeat surveys, Serena chatbot) to help organisations improve employee engagement, behaviour, performance and profit.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What SupportRoom does
SupportRoom (legally MySupportRoom Ltd) is a UK-based digital workplace behavioural technology company founded in 2020 by Ash Vipani following a personal family bereavement by suicide. The company sells a per-employee SaaS platform that combines on-demand therapy, coaching and mentoring through an in-house virtual clinic of accredited therapists with a suite of AI-driven workforce intelligence modules, including PulseIQ (Mon/Wed/Fri anonymous workplace check-ins), Heartbeat Insights (personalised surveys with sentiment and text analytics), VIPANI AI (a predictive engine integrating 50+ HR, finance, performance and operational data sources to forecast behavioural risk), the Serena 24/7 generative AI companion, MultiRooms for simultaneous conversations with multiple professionals, and sub-brands such as NIXY (women's support) and SupportFit (physical wellness with Apple Health, Samsung Health and FitBit integrations). The platform is offered in three published tiers — Startup (<10 employees, self-serve), Pro (10–50, self-serve with Microsoft Teams integration) and Premium (50+, demo-led with Leaders Analytics, clinical consultancy and dedicated account management) — starting at £12 per employee for the all-in-one bundle, governed by an annual Master Services Agreement with auto-renewal and a 30-day fee-increase notice. Go-to-market combines an enterprise direct-sales motion (a London-based SDR team selling PulseIQ and VIPANI AI into UK, Europe and GCC HR and C-suite buyers) with online self-serve SMB signup and partner-led distribution through Gympass, Boots UK Online Doctor and Meltwater. SupportRoom reports supporting 2,000+ employees per month, a 9.3 employee experience rating, and 15x higher engagement versus traditional EAP-style support services, with the legal entity registered in England and Wales (company number 12554309) and operating from Andover, Hampshire with a London sales office.
SupportRoom firmographics
Firmographics- Name
- SupportRoom
- Legal name
- MySupportRoom Ltd
- Website
- https://supportroom.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SupportRoom is a UK-based workplace behavioural technology company that combines on-demand therapy, coaching and AI-driven workforce analytics (PulseIQ check-ins, VIPANI AI predictive engine, Heartbeat surveys, Serena chatbot) to help organisations improve employee engagement, behaviour, performance and profit.
- Ownership category
- akta.pro rank
SupportRoom industry classification
Industry- Product category
- Workplace Mental Health Platform
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Human Resources Consulting Services (541612), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
- akta.pro secondary industries
- Billing, Payments & Subscription Support (BPAAABAC), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)
Keywords
Where SupportRoom is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SupportRoom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS subscription (per-employee): Tiered per-employee subscription with Startup (<10), Pro (10-50) and Premium (50+) packages billed annually under Master Services Agreement; subscriptions auto-renew unless terminated 90 days prior; mid-term additions pro-rated. Pricing starts as low as £12 per employee for all-in-one mental health support.
- Self-serve SMB/startup sign-up: Direct online sign-up for Startup and Pro packages enables transactional revenue from smaller customers without enterprise sales intervention; bundled with dedicated account manager from Pro tier upward.
- Investor capital (equity): Active capital raise via 'Become an Investor' page targeting backers; investor materials reference MRR, ACV growth, sales, expansion and partnerships as performance indicators. Compensation for SDRs includes share matching plan.
- Subscription fee escalator on renewal: Provider may increase Subscription Fees upon renewal with at least 30 days' written notice prior to the renewal period, providing recurring revenue inflation protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | All-in-one mental health support from £12 per employee |
| Other | Pay-as-you-go | Individual consumer therapy starting at £5 per day |
| Subscription | Monthly | Startup Package — for organisations with <10 employees |
| Subscription | Monthly | Pro Package — for teams of 10–50 employees |
| Subscription | Annual | Premium Package — for workforces of 50+ employees |
| Subscription | Multi-year contract | Master Services Agreement terms |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
SupportRoom product offering
Product offeringCore offering
SupportRoom sells a per-employee workplace mental health and behavioural intelligence SaaS subscription that pairs an in-house virtual clinic of accredited therapists, coaches and mentors (delivered via text, voice notes and video) with real-time people insights tooling: PulseIQ workplace check-ins (Mon/Wed/Fri), Heartbeat Insights surveys, and the VIPANI AI predictive engine that integrates 50+ HR, finance, performance and operational data sources. It is offered in Startup, Pro and Premium packages for organisations of all sizes, with a dedicated consumer therapy subscription starting at £5 per day as a separate direct-to-consumer offering.
Product overview
SupportRoom is delivered as a single unified workplace support and behavioural transformation platform, structured around a core SupportRoom app with a tightly integrated suite of modules and sub-products. The core platform provides on-demand therapy, coaching, and mentoring via text, voice notes, and video. Layered on top, PulseIQ delivers real-time Monday/Wednesday/Friday workplace check-ins, Heartbeat Insights runs personalised surveys with sentiment and text analytics, and VIPANI AI acts as the predictive intelligence layer integrating 50+ HR, finance, performance, and operational data sources to forecast workforce behaviour and risk. Employees access the Wellness Center (self-help library), Journaling, MultiRooms (multi-professional real-time conversations), Communities (peer groups), and the Serena 24/7 AI chatbot, while targeted audiences use NIXY (women's support sub-brand) and SupportFit (physical wellness with Apple Health, Samsung Health, and FitBit integrations). Workforce Insights and the Leaders Analytics platform give leaders anonymised, role-based data, and the Managed Services offering wraps the platform with expert clinical and data consultancy. The portfolio is rounded out by Wurkr, an immersive virtual workspace for distributed teams, and the platform is offered in Startup, Pro, and Premium packages with Microsoft Teams integration.
Differentiator
Problem solved
Functional benefit
Brands
- NIXY: SupportRoom's dedicated women's workplace support platform covering physical, emotional and life challenges; wellbeing, safety, confidence, connection, growth and women's health. Operates from its own domain (nixy.support).
- PulseIQ
- VIPANI AI
- Heartbeat
- Serena
- SupportFit
Products and services
- SupportRoom core platform Flagship workplace support and behavioural transformation platform combining real-time people insights, expert clinical interventions and human support to improve engagement, behaviour, performance and profit at scale. Provides on-demand therapy, coaching and mentoring via text, voice notes and video, and is sold as a per-employee subscription across Startup, Pro and Premium tiers.
- Heartbeat Insights Survey and analytics platform that lets organisations design personalised surveys across engagement, wellbeing, performance, diversity and inclusion, onboarding, retention and more, with real-time sentiment and text analytics, demographic and department breakdowns, and white-label branded delivery.
- VIPANI AI Workforce behaviour and intelligence layer using a predictive engine to integrate 50+ HR, finance, performance, workplace support and operational data sources, identify emerging risk, forecast behavioural and performance trends, and quantify the impact of people initiatives before issues escalate.
- PulseIQ Real-time workforce check-in module delivering short, anonymous workplace check-ins every Monday, Wednesday and Friday to give leaders a live view of employee mood, engagement, stress and behaviours in the flow of work, replacing lagging annual surveys.
- NIXY SupportRoom's dedicated women's support platform addressing physical, emotional and life challenges in and outside the workplace, covering wellbeing, safety, confidence, connection, growth and women's health with tailored content and access to professionals.
- SupportFit Physical wellness and lifestyle habits module that improves sleep, nutrition and movement, with native integrations to Apple Health, Samsung Health and FitBit wearable devices for physical wellness tracking.
- Wurkr virtual workspace Immersive collaborative virtual workspace offered by SupportRoom to help distributed and remote teams work better together, positioned as a complement to workplace wellbeing to 'take remote out of remote working'.
- Serena 24/7 AI chatbot and digital wellbeing companion available 24/7 that combines generative AI with empathetic understanding to guide users through self-discovery and support their mental wellbeing journey, complementing human therapist support.
- Therapy & Coaching On-demand access to qualified therapists, coaches and mentors delivering CBT, DBT, ACT, CAT, Compassion-Focused, Dynamic Interpersonal, Interpersonal Psychotherapy, Mindfulness, Positive Psychology, Psychoanalytic/Psychodynamic and Couples Therapy via messaging, voice notes and live video, available as part of the per-employee subscription and as a £5/day direct-to-consumer plan.
- Managed Services White-glove service in which SupportRoom's clinical directors, therapists and data consultants work alongside customer leadership to decode pulse and survey patterns, identify root causes and silent risks, prioritise action, build roadmaps, and drive adoption, awareness and engagement strategies, acting as an extension of the customer's HR team.
Quantifiable outcome
- Minimum reduction in absenteeism of 55–65%
- +9 more outcomes
Companies that use SupportRoom
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
SupportRoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature9 records
SupportRoom partnerships and signals
Strategic signalScale indicators13 records
Recent moves7 records
Expansion highlights7 records
SupportRoom competitors and assessment
Company assessmentDirect peers
- Spill: UK-headquartered workplace mental health platform offering therapy, Slack/Teams integration, and an AI companion. Directly named in SupportRoom's own competitor comparison table, serving the same UK SMB and mid-market employer base with a similar pricing model.
- Plumm: UK workplace mental health SaaS offering therapy, coaching, and a chat-based employee support app with Slack/Teams integration. Explicitly listed as a competitor on SupportRoom's comparison page, targeting the same HR and People & Culture buyers in UK and Europe.
- Modern Health: Global B2B mental health platform combining self-service digital content, coaching, therapy, and Circles-based peer support for enterprise employers. Comparable to SupportRoom's full-circle identify-understand-transform model at the enterprise tier.
- Lyra Health: US-based enterprise mental health benefit provider combining EAP, therapy, coaching and self-guided digital care with outcome measurement. Closest analog to SupportRoom's combination of in-house clinical network, AI-driven insights and managed services delivery.
- Spring Health: Global B2B mental health platform pairing precision matching with therapy, coaching, medication management and employer analytics. Comparable to SupportRoom's predictive AI + therapist network + workforce insights stack at the enterprise level.
Broad incumbents
- Headspace Health: Consumer-mental-health leader that has expanded aggressively into B2B via Headspace for Work, plus Ginger-merged therapy services. Overlaps with SupportRoom on mindfulness, AI companion and employer contracts but at significantly larger scale and brand recognition.
- Calm Business: Consumer meditation and sleep app that has built a workplace distribution arm. Competes with SupportRoom on mindfulness content, sleep/physical wellness and employer branding but lacks the in-house clinical therapy network and predictive AI layer.
Emerging players
- Wysa: AI-led mental health chatbot with employer and healthcare payer distribution, including evidence-based CBT programmes. Comparable to SupportRoom's Serena 24/7 and VIPANI AI in combining conversational AI with workplace deployments, but with a stronger clinical-evidence footprint.
Regional players
- Perkbox: UK-headquartered employee benefits and engagement platform with a wellbeing module. Sells into the same UK mid-market HR buyer as SupportRoom, with adjacent but less clinically deep wellness capability.
Others
- Limeade: Employee experience and wellbeing platform focused on engagement surveys, well-being programmes and culture analytics. Overlaps with SupportRoom's Heartbeat Insights and PulseIQ capabilities but lacks the in-house clinical therapy network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SupportRoom social profiles
Digital presenceSupportRoom compliance and trust
Trust signalCompliance2 records
SupportRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupportRoom leadership team
Management profileNumber of profiles
Profiles11 records
SupportRoom funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupportRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupportRoom
What does SupportRoom do?
SupportRoom sells a per-employee workplace mental health and behavioural intelligence SaaS subscription that pairs an in-house virtual clinic of accredited therapists, coaches and mentors (delivered via text, voice notes and video) with real-time people insights tooling: PulseIQ workplace check-ins (Mon/Wed/Fri), Heartbeat Insights surveys, and the VIPANI AI predictive engine that integrates 50+ HR, finance, performance and operational data sources. It is offered in Startup, Pro and Premium packages for organisations of all sizes, with a dedicated consumer therapy subscription starting at £5 per day as a separate direct-to-consumer offering.
Is SupportRoom a public or private company?
SupportRoom is a private company. It is classified as venture growth investor backed and is currently operating.
When was SupportRoom founded?
SupportRoom was founded in 2020. It employs 51 to 100 people.
Where is SupportRoom based?
SupportRoom is headquartered in London, United Kingdom, in the Europe region.
How does SupportRoom make money?
Four revenue lines are on record. SaaS subscription (per-employee) is the primary driver. The others are self-serve SMB/startup sign-up, investor capital (equity) and subscription fee escalator on renewal.
Who are SupportRoom's main competitors?
Direct peers on record are Spill, Plumm, Modern Health, Lyra Health and Spring Health. Broad incumbents are Headspace Health and Calm Business. Wysa is listed as an emerging player. Perkbox is listed as a regional player. Limeade is listed as an others.
Does SupportRoom have an API?
No public API is recorded for SupportRoom.
What industry is SupportRoom in?
SupportRoom's product category is Workplace Mental Health Platform. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms, with a secondary code of BPAAABAC, Billing, Payments & Subscription Support. Its NAICS code is 62133 and its SIC code is 8082.