SocialCoach
SocialCoach is a SaaS social media management platform built for mortgage, real estate, and other regulated professionals, offering compliant multi-platform scheduling, AI-assisted captions and video scripts, compliance controls, and team-wide content distribution via web and mobile.
- Company typePrivate
- Founded2020
- HeadquartersMission Viejo, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SocialCoach does
SocialCoach is a cloud-based SaaS social media management platform purpose-built for regulated industries, primarily serving mortgage loan officers, real estate agents, banks, lenders, and brokerages. The platform addresses the dual challenge of scaling content output across distributed professionals while maintaining brand and regulatory compliance, with features including multi-platform scheduling and posting (Facebook, Instagram, LinkedIn, X, TikTok), an AI caption generator, an AI-assisted compliance review with configurable term flagging and blocking, a centralized content/asset library with one-click posting, and team-wide analytics. Differentiated capabilities include Video Catalyst, which writes scripts, edits footage, and auto-posts short-form video for TikTok and Reels, and My Video Pages (MVP), a personalized trackable video messaging product for email and text outreach. The platform is delivered via web dashboard and native iOS/Android apps, built on cloud infrastructure with SOC 2 Type 2 and ISO 27001 certifications, and is supported by a content and community engine (The Huddle blog and newsletter, monthly Social Media Boot Camp, monthly live strategy sessions, the Creator Hub Facebook community, and in-person events such as "Thrive in 25").
Monetization is subscription-based, with monthly and annual plans, free trials and freemium promotional options, and seat-based business/team tiers including admin controls and feature gates. Go-to-market is hybrid: product-led growth through self-serve sign-up on web and mobile app stores is complemented by an enterprise demo-driven sales motion targeting larger lenders, banks, and brokerages with teams of 1 to 1000+ users. Verified outcomes include a First Commonwealth Bank case study showing rep adoption rising from 20% to 93% and the platform cited as a $2M revenue channel for the customer, alongside a Top-1% loan-officer testimonial reporting 4,400 people reached and 9,300+ views in 28 days. SocialCoach, LLC is a Delaware-domiciled private company with offices in Pleasant Grove, Utah (headquarters) and Mission Viejo, California, a 1-10 employee headcount, a single $1M funding round (2024-02-13, investors undisclosed), and no disclosed revenue.
SocialCoach firmographics
Firmographics- Name
- SocialCoach
- Legal name
- SocialCoach, LLC
- Website
- https://socialcoach.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SocialCoach is a SaaS social media management platform built for mortgage, real estate, and other regulated professionals, offering compliant multi-platform scheduling, AI-assisted captions and video scripts, compliance controls, and team-wide content distribution via web and mobile.
- Ownership category
- akta.pro rank
SocialCoach industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD)
Keywords
Where SocialCoach is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SocialCoach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly and annual subscription plans with auto-renewal. Supports individual plans and business/team plans with multiple authorized users. Plans may include usage-based charges, overages, add-on services, extra seats, and additional feature purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Plan |
| Subscription | Annual | Annual Plan |
| Per seat | Monthly | Business/Team Plan |
| Freemium | Pay-as-you-go | Free Trial / Promotional |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SocialCoach product offering
Product offeringCore offering
SocialCoach is a SaaS social media management platform purpose-built for the mortgage, real estate, and insurance industries. It enables individual loan officers, real estate agents, and enterprise teams to schedule and post compliant content across Facebook, Instagram, LinkedIn, X, and TikTok, with built-in compliance controls, AI-assisted caption and video script generation, a centralized content library, analytics, and mobile apps for on-the-go management.
Product overview
SocialCoach is a unified social media management platform built specifically for the mortgage and real estate industry. The core platform offers social media automation for scheduling and posting content across Facebook, Instagram, LinkedIn, X, and TikTok, with integrated compliance controls for regulated industries. Key products include Video Catalyst for AI-powered video script creation and editing, MVP Video Messaging for personalized trackable video pages, AI Caption Generator for automated text content, Analytics dashboard for engagement metrics, and Content Library for asset management. Additional modules include Player Cards (trackable link-in-bio), Auto-Stickers for brand customization, Content Calendar for scheduling, and training resources like Social Media Boot Camp and The Huddle newsletter. The platform is accessible via web dashboard and mobile app.
Differentiator
Problem solved
Functional benefit
Brands
- Video Catalyst: Video marketing tool that provides script writing, recording, editing and posting services for social media content.
- MVP (My Video Pages)
- Player Cards
Products and services
- Video Catalyst Video marketing tool that writes video scripts, lets users record from a phone, and handles professional editing and auto-posting to TikTok and Instagram Reels. Provides 3 ready-to-film scripts weekly and is designed for mortgage and real estate professionals.
- Compliance Controls Compliance control software that gives administrators complete control over what loan officers and agents can and cannot post. Includes term flagging and blocking, built-in compliance parameters, and instant access to all past posts for regulatory audit.
- AI Caption Generator AI-powered caption generation tool that automatically creates written content for social media posts across Facebook, Instagram, LinkedIn, X, and TikTok for mortgage and real estate professionals.
- Analytics Analytics dashboard providing company-wide social insights, easy mobile app access, and personalized metrics for each user, including activity and engagement metrics tracking.
- Automation Social media automation feature that lets users schedule and post content to Facebook, Instagram, LinkedIn, X, and TikTok. Supports scheduling with randomization and scaling across large teams of 1 to 1000+ users.
- Content Library Asset library feature that lets companies store and organize customized content for easy, company-wide access. Enables one-click posting for team members and ensures teams use approved branded content.
- Mobile App Native iOS and Android mobile application for mortgage and real estate professionals providing dashboard access, post performance viewing, content library access, and personalized scheduling views on the go.
- MVP Video Messaging Personalized video messaging platform that creates trackable video pages for outreach via email and text, with customizable themes featuring brand logos and colors.
Quantifiable outcome
- Individual loan officer achieved 4,400 people reached and 9,300+ views in 28 days
- +1 more outcomes
Companies that use SocialCoach
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SocialCoach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature10 records
SocialCoach partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SocialCoach competitors and assessment
Company assessmentBroad incumbents
- HubSpot Marketing Hub: Broad marketing automation platform that includes social media publishing and analytics. Comparable on multi-channel marketing execution, but Social Media is one module of a much larger suite rather than a compliance-focused vertical tool.
- Hootsuite: Established social media management platform with scheduling, analytics, and multi-network publishing across the same channels SocialCoach supports. Comparable on core SMM functionality, but not purpose-built for regulated industries.
Emerging players
- BombBomb: Video messaging and outreach tool widely adopted by mortgage and real estate professionals. Comparable on video-first outreach for the same buyer persona, with overlap on the My Video Pages feature SocialCoach ships.
- Sendspark: Personalized video messaging platform for sales and outreach teams. Comparable on trackable video pages and sales-rep video workflows, intersecting with SocialCoach's MVP Video Messaging feature.
Direct peers
- Buffer: SMB-focused social media scheduling and publishing tool supporting Facebook, Instagram, LinkedIn, X, and TikTok. Comparable on multi-network publishing, but lacks the compliance controls and vertical specialization SocialCoach targets.
- Agorapulse: Social media management suite with scheduling, inbox, reporting, and team collaboration. Comparable on SMB/mid-market team workflows and reporting, though without mortgage/real estate vertical specialization.
- Loomly: Social media calendar and publishing platform with collaboration features for marketing teams. Comparable on content scheduling and team workflows, though not regulated-industry focused.
- Sprout Social: Full-suite social media management platform offering publishing, analytics, and engagement tools. Closely comparable on multi-network scheduling and enterprise analytics, though not verticalized for mortgage/real estate compliance.
- Later: Visual-first social media scheduling platform strong on Instagram and TikTok. Comparable on short-form video scheduling that SocialCoach targets via Video Catalyst, though not verticalized for mortgage/real estate.
- Hearsay Social (Hearsay Systems): Social media and compliance platform purpose-built for financial services and insurance producers. The most direct vertical competitor to SocialCoach given overlap in regulated-industry compliance and rep enablement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SocialCoach social profiles
Digital presenceSocialCoach compliance and trust
Trust signalCompliance2 records
SocialCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialCoach leadership team
Management profileNumber of profiles
Profiles1 record
SocialCoach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialCoach
What does SocialCoach do?
SocialCoach is a SaaS social media management platform purpose-built for the mortgage, real estate, and insurance industries. It enables individual loan officers, real estate agents, and enterprise teams to schedule and post compliant content across Facebook, Instagram, LinkedIn, X, and TikTok, with built-in compliance controls, AI-assisted caption and video script generation, a centralized content library, analytics, and mobile apps for on-the-go management.
Is SocialCoach a public or private company?
SocialCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialCoach founded?
SocialCoach was founded in 2020. It employs 1 to 10 people.
Where is SocialCoach based?
SocialCoach is headquartered in Mission Viejo, United States, in the North America region.
How does SocialCoach make money?
One revenue line is on record: saaS Subscription.
Who are SocialCoach's main competitors?
Broad incumbents on record are HubSpot Marketing Hub and Hootsuite. Emerging players are BombBomb and Sendspark. Direct peers are Buffer, Agorapulse, Loomly, Sprout Social, Later and Hearsay Social (Hearsay Systems).
Does SocialCoach have an API?
No public API is recorded for SocialCoach.
What industry is SocialCoach in?
SocialCoach's product category is Social Media Management Software. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.