What Useberry does

Useberry is a cloud-based UX research and usability testing platform that enables product, design, and research teams to create, distribute, and analyze user studies from a single interface. The platform is built on Google Cloud Platform with MongoDB as the primary data store, and supports both moderated research (Live User Interviews with calendar syncing, recording, and transcription) and unmoderated methods including card sorting, tree testing, first click, five-second, preference, single task, surveys, open analytics, and A/B testing. Analytics features span session recording with face, voice, and screen capture, highlight tagging and reels, click and scroll tracking, user-flow visualization, and metrics dashboards on success rates, task times, and total clicks. Participants can be recruited either from Useberry's own global pool (powered by a Prolific integration) or via self-recruitment share links, and designs can be imported directly from Figma, ProtoPie, and Sketch or tested on live websites through an embedded snippet. AI is layered on top via OpenAI for insight summarization and Rev.ai for speech-to-text transcription.

The business operates a hybrid go-to-market motion combining product-led growth with enterprise sales. Self-serve users can sign up for a free trial without a credit card and upgrade to monthly or annual subscription plans defined by Billable Answers, Seats, and Projects. A separate pre-paid credits system monetizes third-party participant recruitment through Prolific, layering usage-based revenue on top of subscriptions. Enterprise buyers are supported through a Schedule a demo path, team workspaces with role-based access (Admin, Manager, Member, Viewer), and SSO authentication, with SOC 2 Type II certification in progress to clear procurement gates. Distribution runs through a multi-channel mix including the If U Seek Podcast, blog and research templates, conference participation (Product Design Week, UXDX Dublin, The UX Conf, WeTest Athens), an affiliate program managed via Reditus, and an Education Plan offering a 50% discount to students and educators. Named customers span Bayer (FarmRise), Mews, Kapital Bank, Ferryhopper, Infinum, Wickey, Surfshark, CarePortal, and Pixeled Eggs across agriculture, hospitality, banking, travel, software, e-commerce, VPN, healthcare, and UX consulting.

Useberry User Testing Technologies IKE is a privately held Greek company headquartered in Moschato, Greece, with no disclosed external institutional investors, no subsidiaries, and no public listing. The company is founder-controlled, GDPR compliant, WCAG 2.2 Level AA aligned, and operates a Trust Center that provides enterprise customers on-demand access to compliance documentation. Operationally, it has no disclosed headcount, revenue, or funding data, and the input does not include a founding year.

Name

Useberry

Legal name

Useberry User Testing Technologies IKE

Website

https://useberry.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Useberry is a cloud-based UX research and usability testing platform that lets product, design, and research teams run moderated and unmoderated studies, recruit participants from a global panel or their own users, and analyze results via recordings, click tracking, and AI summarization.

Ownership category

akta.pro rank

Product category

UX Research & Usability Testing Software

NAICS

Marketing Research and Public Opinion Polling (54191), Testing Laboratories and Services (541380), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industry

Quality Assurance & Testing Services (Functional, Compatibility, Compliance) (MPAFAKAA)

Keywords

• User research platform
• Usability testing software
• Prototype testing tool
• Participant recruitment panel
• UX research analytics

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription plans providing license to access platform tools with specific variables including Billable Answers per month/year, number of Seats, number of Projects. Plans can be upgraded or downgraded at any time with automatic renewal unless cancelled.
2. Credits System (Third-Party Recruitment): Pre-paid credits system for recruiting Testers from Useberry's third-party participant database. Credits are deducted based on Billable Answers (tester completions) and include both service fees and tester participation fees. Credits cannot be refunded once deducted.
3. Free Trial: Limited free trial period allowing new users to explore the platform before committing to a paid Subscription Plan. Full services require selecting a Subscription Plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Useberry provides a cloud-based UX research and usability testing platform where product teams, designers, and researchers can run prototype tests, surveys, card sorting, and tree testing studies with real users. The platform includes a built-in participant panel for recruitment, AI-assisted analysis, and analytics dashboards to interpret behavioral data. It is sold primarily as a SaaS subscription to product, design, and research teams.

Product overview

Useberry is an all-in-one UX research and usability testing platform that consolidates multiple research methodologies, participant recruitment, and analytics tools into a single unified system. The core Useberry Platform serves as the central hub enabling companies to create, distribute, and analyze user tests. The platform includes multiple research method blocks (Card Sorting, Tree Testing, First Click Test, 5 Second Test, Preference Test, Single Task, Surveys, Open Analytics, A/B Testing) for unmoderated testing, plus Live User Interviews for moderated sessions. Analytics features include Recordings & Highlights, Click Tracking, User Flows, and Powerful Metrics dashboards. Participant recruitment is handled through the built-in Participant Pool (via Prolific) and Self-Recruitment options. Additional resources include Research Templates, a Usability Report Template, an Education Plan (50% discount), Events & Webinars, the If U Seek Podcast, and a Trust Center for enterprise compliance documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Useberry Cloud-based UX research and usability testing platform for product teams, designers, and researchers, offering prototype testing, surveys, card sorting, tree testing, an integrated participant recruitment panel, and analytics dashboards.

Quantifiable outcome

• Bayer improved experiences for 100M+ users through rapid testing of FarmRise app
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google Cloud Platform (GCP)coreTechnology or IntegrationCloud infrastructure provider hosting all Useberry platform data in Belgium. Provides secure data centers with 24/7 physical security, biometric access, and advanced environmental controls. VPC and firewall isolation for network security.
• FigmacoreTechnology or IntegrationDesign tool integration using Figma's Embed Kit and REST API to track user interactions and import content seamlessly. Collects interaction data (clicks, transitions) during studies to enhance analytics.
• StripecoreTechnology or IntegrationPayment processing provider handling all credit/debit card transactions. PCI-DSS Level 1 certified. Useberry does not store payment information directly.
• MongoDBcoreTechnology or IntegrationDocument-based distributed database platform used for storing, retrieving, and managing platform data. Hosted in France.
• ReditusminorGTM or Marketing PartnerPartner management platform for tracking referrals, commissions, and partnership performance in Useberry's affiliate program.
• ProlificcoreOthersThird-party participant pool provider for recruiting diverse and high-quality research participants for user studies.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Maze: Cloud-based user research platform offering unmoderated usability testing, card sorting, tree testing, and surveys for product teams. Most direct competitor to Useberry with overlapping research methods, similar PLG motion, and comparable target persona of product designers and researchers.
• Optimal Workshop: Specialized UX research platform strong in information architecture methods including card sorting, tree testing, and first-click testing. Directly competes with Useberry's research method blocks and serves a similar product design and UX research audience.
• Lyssna (formerly UsabilityHub): User research platform offering preference tests, five-second tests, first-click tests, and surveys. Competes with Useberry across unmoderated testing methods and shares a similar SMB and mid-market customer base targeting product designers.
• Userlytics: Remote usability testing platform offering moderated and unmoderated tests, video capture, and participant recruitment. Competes with Useberry in the broader UX testing space, particularly for enterprises needing multi-language, multi-country testing capabilities.
• Lookback: Live user research platform focused on moderated interviews and unmoderated testing with screen recording and highlight reels. Closely overlaps Useberry's Live User Interviews feature and similarly targets UX research teams.
• Userbrain: Remote usability testing platform offering quick video-based user tests with a participant panel. Direct competitor to Useberry in unmoderated usability testing, particularly for SMB and startup customers seeking fast, affordable tests.

Broad incumbents

• UserTesting: Category-leading human insight platform combining moderated and unmoderated research with a large participant panel. Competes head-to-head with Useberry in enterprise UX research, particularly for Fortune 500 accounts, with a wider portfolio that includes video-first research and broader CX analytics.
• Hotjar: Behavior analytics and feedback platform offering heatmaps, session recordings, and on-site surveys. Adjacent competitor in the user research and experience space with overlapping SMB customer base; broader product scope than Useberry but lower depth in formal research methods.

Others

• Prolific: Online participant recruitment platform for academic and commercial research. Listed as a core technology partner for Useberry's participant pool, but also a potential adjacent/partner competitor for organizations that recruit participants directly without a testing platform.

Emerging players

• Dovetail: AI-powered customer research and insights platform that aggregates user interviews, surveys, and support tickets into searchable themes. Emerging competitor in the qualitative research synthesis space, potentially overlapping with Useberry's AI-powered analytics features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/useberryhq
• Facebookfacebook.com/useberry
• LinkedInlinkedin.com/company/useberry
• Instagraminstagram.com/useberryhq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Useberry