Viqal
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Viqal firmographics
Firmographics- Name
- Viqal
- Legal name
- Localpepper B.V.
- Website
- https://viqal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Viqal industry classification
Industry- Product category
- Hotel Guest Messaging Software
- NAICS
- Accommodation (721)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)
Keywords
Where Viqal is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Viqal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Operator Subscription: Monthly per-room subscription for AI Operator access. Two tiers: Messaging (from €99/month) and Automation (from €149/month). No setup fees, month-to-month billing, no hidden costs. Revenue scales linearly with room count.
- WhatsApp/SMS Message Delivery: Meta charges per conversation (service vs marketing windows, with country-specific rates). Viqal passes through at cost with no markup. This is a pass-through cost billed in addition to the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Messaging tier — from €99/month, per room |
| Subscription | Monthly | Automation tier — from €149/month, per room |
| Usage-based | Pay-as-you-go | WhatsApp/SMS delivery — cost-plus pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Viqal product offering
Product offeringCore offering
Viqal provides a WhatsApp-first AI guest messaging and automation platform for hotels. Its AI Operator reads and writes live Property Management System (PMS) booking state to handle guest questions and take real actions on reservations (extend stays, process late checkouts, charge folios, book spa and F&B), rather than only answering FAQs. The platform consolidates WhatsApp, SMS, email, and web chat into a unified team inbox with proactive campaigns and AI-powered upselling, sold as a monthly per-room subscription.
Product overview
Viqal is a unified WhatsApp-first guest messaging and AI operations platform for hotels. The product consists of four integrated modules: AI Operator (the core AI agent that handles guest conversations and takes PMS actions), Team Inbox (unified inbox for all channels with AI draft replies), WhatsApp Campaigns (proactive outbound messaging), and Upselling (AI-powered revenue module). Viqal also offers a managed WhatsApp Business setup service and pre-built PMS connectors (15+ systems including Mews, Apaleo, Cloudbeds, Opera, and Protel). The platform operates across WhatsApp, SMS, email, RCS, and web chat, with all channels consolidated in the Team Inbox. The AI Operator is grounded in live PMS data, enabling it to act on bookings (not just answer FAQs) across pre-arrival, in-stay, and post-stay phases. Deployment is approximately 1 day for boutique properties and 10-14 days for groups.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Operator Purpose-built hospitality AI agent that answers and acts on guest bookings via WhatsApp, SMS, email, and web chat. Reads and writes live PMS state to take actions such as room changes, late checkouts, and upsells, grounded in hotel knowledge bases. Averages 85% auto-resolution of guest inquiries across the Viqal portfolio. Designed for hotels and hotel groups.
- Team Inbox Unified inbox consolidating WhatsApp, SMS, email, and web chat threads into a single view for hotel staff. AI resolves what it can automatically; staff handle escalated threads with full guest context and AI-drafted replies attached for quick approval. Designed for hotel front desk and guest experience teams.
- WhatsApp Campaigns Proactive outbound messaging tool for triggered campaigns based on stay timeline or PMS events such as booking confirmed, pre-arrival, in-stay offers, and post-stay review. Targets opted-in guest lists and exploits WhatsApp's 98% open rate versus approximately 25% for email. Designed for hotel marketing and revenue teams.
- Upselling AI-powered upsell module that surfaces revenue opportunities within guest threads, including late checkout, spa bookings, F&B reservations, cabanas, and room upgrades. Charges are pushed directly to the guest folio and tracked per thread, generating approximately €60 per room per month in incremental upsell revenue at the portfolio median. Designed for hotel revenue managers.
- WhatsApp Business Setup & Management Managed WhatsApp Business API configuration service including Meta Business verification, 42 pre-approved message templates in 10 languages covering the guest journey, GDPR-compliant consent flows, and ongoing template optimization. Enables hotels to be operational on WhatsApp in approximately one day. Designed for hotels adopting WhatsApp as a guest channel.
Quantifiable outcome
- 85% of guest inquiries auto-resolved by Viqal, on average across the portfolio.
- +6 more outcomes
Companies that use Viqal
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Viqal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature7 records
Viqal partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MewscoreMews is a leading cloud-based PMS integrated with Viqal via a pre-built two-way connector. Viqal reads and writes live booking state from Mews, enabling AI-grounded responses and actions on reservations.
- CloudbedscoreCloudbeds is listed as a LIVE PMS integration partner. Pre-built two-way connector enables Viqal's AI Operator to read and write booking state.
- ProtelcoreProtel is listed as a LIVE PMS integration partner alongside Mews, Cloudbeds, Opera, Apaleo, and others. Viqal connects via pre-built two-way connectors.
- Oracle OperacoreOracle Opera (Opera Cloud) is listed as a PMS integration for Viqal, enabling enterprise hotel groups running Opera to connect the AI Operator to their reservation system.
- ApaleocoreApaleo is listed as a LIVE PMS integration partner for Viqal. The two-way connector allows the AI Operator to access live booking data and act on guest requests.
- Meta (WhatsApp Business API)coreViqal acts as a BSP (Business Solution Provider) for Meta's WhatsApp Business API. Viqal manages the full API setup, Meta verification, template approval, and ongoing compliance on behalf of hotel clients.
- Twilio IrelandcoreTwilio Ireland Limited is Viqal's sub-processor for the delivery of WhatsApp and SMS messages. Infrastructure is hosted on AWS in Frankfurt, Germany.
- OpenAIcoreOpenAI LLC is Viqal's sub-processor for AI-generated message content, operating within the EU region. Data processed through OpenAI is not used for model training per the Data Processing Agreement.
- Amazon Web Services (AWS Frankfurt)coreAWS in Frankfurt, Germany is Viqal's primary hosting and infrastructure provider (database and application hosting). EU-based hosting is a default feature of Viqal's GDPR-compliant architecture.
- Kross Booking, Wubook, Webhotelier, Booking ExpertscoreAdditional PMS integrations listed as LIVE on Viqal's integrations page, expanding the platform's coverage across smaller and regional PMS systems alongside the major integrations (Mews, Cloudbeds, Protel, Opera, Apaleo). Total 15+ PMS integrations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Viqal competitors and assessment
Company assessmentBroad incumbents
- Revinate: Hotel-focused CRM, guest feedback, and marketing automation platform. Operates in adjacent guest engagement territory but as a broader suite rather than a WhatsApp-first messaging specialist.
- Shiji Group: Enterprise hospitality technology provider offering PMS, POS, and guest experience solutions. A broad incumbent with overlapping guest-facing capabilities, particularly through its Infrasys and ReviewPro products.
Emerging players
- Akia: Guest messaging and marketing automation platform for hotels and short-term rentals. Comparable product surface to Viqal (inbox, campaigns, automations) but with an emerging-stage footprint focused on vacation rentals.
Direct peers
- Duve: Guest experience platform for hotels and short-term rentals offering messaging, upselling, and digital check-in. Directly competes with Viqal in the same boutique/independent wedge across pre-arrival, in-stay, and post-stay.
- HiJiffy: AI-powered guest communication platform for hotels with WhatsApp and omnichannel messaging. Viqal explicitly benchmarks against HiJiffy in its comparison content, indicating overlapping product, customer, and channel positioning.
- Asksuite: Hotel AI booking assistant and guest messaging platform serving independent hotels and chains. Named directly as a Viqal competitor, with comparable AI chatbot + PMS integration capabilities for hospitality.
- Kipsu: Real-time guest messaging platform for hotels and hospitality, focused on staff-to-guest communication. Closely aligned with Viqal's Team Inbox and AI-handoff model.
- Canary Technologies: Enterprise hospitality guest experience platform spanning mobile check-in, messaging, and upsells. Directly comparable to Viqal's AI Operator + Upselling stack, with deeper enterprise penetration.
- Chatlyn: Omnichannel messaging and AI guest communication suite for hotels, with WhatsApp Business API management. Directly competes with Viqal across channels and tier structure.
Others
- Mews: Cloud-based PMS and a core Viqal integration partner. Listed as an ecosystem partner today, but Mews has been expanding into guest-facing features and could over time compete in adjacent messaging territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Viqal social profiles
Digital presenceViqal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viqal leadership team
Management profileNumber of profiles
Profiles2 records
Viqal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viqal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viqal
What does Viqal do?
Viqal provides a WhatsApp-first AI guest messaging and automation platform for hotels. Its AI Operator reads and writes live Property Management System (PMS) booking state to handle guest questions and take real actions on reservations (extend stays, process late checkouts, charge folios, book spa and F&B), rather than only answering FAQs. The platform consolidates WhatsApp, SMS, email, and web chat into a unified team inbox with proactive campaigns and AI-powered upselling, sold as a monthly per-room subscription.
Is Viqal a public or private company?
Viqal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viqal founded?
Viqal was founded in 2020. It employs 1 to 10 people.
Where is Viqal based?
Viqal is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Viqal make money?
Two revenue lines are on record. AI Operator Subscription is the primary driver. The others are whatsApp/SMS Message Delivery.
Who are Viqal's main competitors?
Broad incumbents on record are Revinate and Shiji Group. Akia is listed as an emerging player. Direct peers are Duve, HiJiffy, Asksuite, Kipsu, Canary Technologies and Chatlyn. Mews is listed as an others.
Does Viqal have an API?
No public API is recorded for Viqal.
What industry is Viqal in?
Viqal's product category is Hotel Guest Messaging Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services. Its NAICS code is 721 and its SIC code is 7372.