What Featuring does

Featuring (피처링) is a Seoul, South Korea-based SaaS company founded in 2019/2020 that operates an AI-powered influencer marketing platform serving over 16,000 brand clients ranging from startups to large enterprises. The platform enables end-to-end influencer marketing — discovery, management, analytics, and campaign reporting — across Instagram, YouTube, TikTok, and X, eliminating the need for intermediary agencies. Its core data engine analyzes 18 million+ social media channels and 400 million+ content items, refreshed on a 7-day cycle, and powers capabilities including AI-driven influencer pre-listing, multi-modal content analysis, VR (View Rate) efficiency scoring, KOTE sentiment analysis (co-developed with Seoul National University), fake-audience filtering, engagement and campaign forecasting, and LLM-based campaign proposal generation. Technology stack is AWS-native (EC2, DocumentDB, OpenSearch with Zero-ETL integration, Lambda, S3, CloudWatch) with a serverless multi-agent AI architecture on Amazon Bedrock and a React/Next.js frontend.

The business operates three revenue streams. The primary SaaS subscription product (Featuring / 피처링 솔루션) is sold via a self-serve PLG motion with a 7-day free trial, tiered into Standard, Premium (KRW 837,000/month, ~$620), and Enterprise plans. The enterprise tier (Featuring Enterprise / 피처링 엔터프라이즈) is sold via direct sales with dedicated inquiry forms, multi-tenant SaaS architecture, bespoke data dashboards, API integration, and multi-year contracts — landing Korean e-commerce and fashion customers such as W Concept, OHouse, Ably, Meditherapy, and Zigzag. A managed campaign agency service (Featuring Campaign / 피처링 캠페인 대행) and joint-purchase (공동구매) revenue-share offering complement SaaS subscriptions with professional services revenue. Distribution combines product-led growth (Chrome extension with sub-second in-platform analysis, free trial, 10,000+ subscriber newsletter) with enterprise field sales and event marketing (Japan Marketing Week 2026, AWS re:Invent 2024, AI Cloud Future Summit 2025). The company has raised cumulative funding exceeding $15M across pre-seed, TIPS (2020), Series A (September 2023, ~$4.3M), and Series B (May 2026, ~$10.6M), with a headcount of 11-50 employees and founding leadership of CEO Martin Jihoon Jang and CTO Poza.

Name

Featuring

Legal name

(주)피처링

Website

https://featuring.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Featuring is a Seoul-based AI SaaS platform for influencer marketing, serving 16,000+ brands with discovery, analytics, campaign management, and competitive intelligence tools powered by an 18 million-channel, 400 million-content data engine.

Ownership category

akta.pro rank

Product category

Influencer Marketing Analytics SaaS

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer & Creator Marketing (BPAFAAAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing platform
• Influencer analytics software
• Creator discovery tools
• Marketing campaign analytics
• Influencer relationship management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (피처링 솔루션): Tiered subscription SaaS model with Standard, Premium (KRW 837,000/month), and Enterprise plans. 7-day free trial for self-serve onboarding. Subscription includes influencer discovery, analytics, group management, messaging, and campaign tracking features.
2. Campaign Agency Service (피처링 캠페인): Full-service influencer marketing campaign management, including influencer discovery, outreach, content coordination, and performance management for brands without in-house execution capabilities.
3. Joint Purchase / Group Buy Agency (공동구매 대행): Revenue-share (R/S) or commission-based campaign structure where influencers directly sell products; branded as 공동구매 대행 service.
4. Featuring Enterprise (피처링 엔터프라이즈): Custom data dashboard and API access for large enterprise clients with bespoke data insights, white-glove onboarding, and dedicated support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Featuring provides an all-in-one influencer marketing SaaS platform that enables brands to discover, analyze, manage, and track influencer campaigns across Instagram, YouTube, TikTok, and X, supported by an AI data engine covering 17M+ influencers and 400M+ content items. The company also operates a managed campaign agency service and a free Chrome extension for on-platform influencer analysis.

Product overview

Featuring offers a unified all-in-one influencer marketing SaaS platform comprising the core 'Featuring' product plus multiple integrated modules. The core platform (Featuring) enables influencer discovery, management, and analytics across 17 million+ global influencers. Key modules include AI Pre-Listing for automated candidate generation, the Chrome Extension for in-platform analysis on Instagram/YouTube/TikTok/X, Influencer Search and Analytics for performance evaluation using the proprietary VR (View Rate) metric, Influencer Management with workspace-based organization and messaging, Campaign Management for tracking campaign progress, Content Tracking for automated performance monitoring, Content Ranking for trending content identification, and Brand Share for competitive market positioning. The portfolio includes Featuring Enterprise for large organizations requiring customized data insights with multi-tenant architecture, and Featuring Campaign for full-service managed campaign execution. The entire suite is powered by Featuring AI, an Asia-scale data engine analyzing 18 million+ social media channels and 400 million+ content items. The platform reports 16,000+ client companies, 400% average ROAS, and supports platforms including Instagram, YouTube, TikTok, and X.

Differentiator

Problem solved

Functional benefit

Brands

• 피처링 캠페인: Campaign agency service for influencer marketing execution
• 피처링 솔루션
• 피처링 엔터프라이즈
• Featuring for Chrome
• 데이터이펙트 (DataEffect)

Products and services

• Featuring SaaS Platform (피처링)

Quantifiable outcome

• 400% average ROAS for customers using the platform
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and major.

• AWS (Amazon Web Services)coreTechnology or IntegrationFeaturing runs its infrastructure on AWS including EC2, DocumentDB, OpenSearch, Lambda, S3, VPC, IAM, CloudWatch. Uses AWS UnicornDay platform for presentations. Architecture enables multi-tenant SaaS at scale with serverless components.
• Seoul National University (KOTE Model)coreTechnology or IntegrationKOTE (Korean Online Th-at-GUgul Emotions) sentiment analysis model developed by Seoul National University Psychology Department. Trained on 50,000 Korean online comments. Used for brand monitoring and social media sentiment analysis within Featuring's platform.
• Ably (에이블리에)majorStrategic or Co-development PartnerFeaturing supplies its AI marketing solution (피처링) to Ably, a Korean e-commerce marketplace. Described as Ably's first AI marketing solution supply partnership, achieving the largest promotional performance in the partnership's history.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Klear (Meltwater): Influencer discovery and analytics platform, now part of Meltwater, with category-leading benchmarking datasets. Directly comparable to Featuring's data engine and analytics depth, with the additional backing of Meltwater's broader media intelligence suite.
• CreatorIQ: Enterprise influencer marketing SaaS platform with discovery, CRM, and analytics workflows used by global brands. Directly comparable to Featuring's enterprise stack in functionality and target buyer (large brand marketers), with deeper North American enterprise penetration.
• Modash: Influencer discovery and analytics SaaS covering 250M+ creators globally. Directly comparable to Featuring's discovery-first value proposition and serves similar mid-market and agency buyers with a freemium-led PLG motion.
• Upfluence: Influencer marketing platform with discovery, outreach, gifting, and affiliate/payment workflows. Comparable to Featuring's combined SaaS-plus-Joint Purchase offering, with a stronger presence in gifting/seeding use cases.
• HypeAuditor: AI-driven influencer analytics and fraud-auditing platform used by brands and agencies for audience quality assessment. Closely comparable to Featuring's fake-audience filtering, VR scoring, and analytics modules.
• NeoReach: Influencer marketing platform combining SaaS tools with managed services for enterprise brands. Comparable to Featuring's dual SaaS + Campaign Agency model and overlapping enterprise customer segment.
• Traackr: Influencer marketing platform focused on discovery, performance measurement, and brand-affinity scoring. Comparable to Featuring in providing proprietary influencer scoring methodologies and enterprise campaign analytics for global brand marketers.
• Aspire: All-in-one influencer marketing platform covering discovery, outreach, relationship management, and ROI reporting. Closest like-for-like competitor to Featuring's core SaaS offering, with a similar self-serve plus enterprise split and PLG-adjacent onboarding.

Broad incumbents

• Meltwater: Global media intelligence and social analytics platform with influencer marketing capabilities via its Klear acquisition. Comparable as a broader incumbent with overlapping influencer analytics use cases and larger enterprise distribution.

Regional players

• AnyMind Group: Asian digital commerce and influencer marketing platform operating across APAC. Regionally comparable to Featuring with overlapping Japan and Southeast Asia footprints and broader e-commerce enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@featuringcorp
• LinkedInlinkedin.com/company/%ED%94%BC%EC%B2%98%EB%A7%81

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Featuring