BnBerry
BnBerry is a SaaS channel management platform that enables hotels and resorts to list and manage room inventory on Airbnb, Vrbo, and Flipkey, serving 500+ properties with PMS integrations, guest messaging, and managed services.
- Company typePrivate
- Founded2016
- HeadquartersMiami Beach, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What BnBerry does
BnBerry, operated by Miami Exclusive LLC and headquartered in Miami Beach, Florida, is a Software-as-a-Service channel management platform that enables hotels and resorts to distribute room inventory on alternative accommodation marketplaces (Airbnb, Vrbo, and Flipkey). The platform is positioned as purpose-built for hospitality operators, addressing operational gaps created by marketplaces originally designed for individual property owners. The core technology integrates directly with leading hotel Property Management Systems and channel managers (DerbySoft, SynXis, Sabre, SiteMinder, Travelclick) to provide two-way synchronization of rates, availability, and reservations, complemented by guest messaging, review management, listing optimization, payment processing, and an analytics extranet. The product surface also includes 3D virtual tours as an add-on module.
The company operates a three-tier service model (Self-Managed DIY, DIY+, and full-service Managed) with monthly subscription billing. The Managed tier extends into managed services revenue, bundling payment processing, account handling on Airbnb/Vrbo, reservation management, professional content creation, listing marketing, and 24/7 multilingual guest communications. Professional services revenue is generated through listing and content optimization work. Go-to-market is sales-led direct to hotel and resort operators, supplemented by channel partnerships through PMS integrations that embed BnBerry into existing hotel technology stacks.
BnBerry reports serving 500+ hotel and resort properties, managing 95,000 hotel keys, and facilitating stays for 305,000+ guests, with a team of 100+ international experts and 6+ years on the market. Customer references include Forest Suites Resort, AD1 Global, Plantation on Crystal River, and Terrapin Hospitality. The company maintains EU representation through Contact Tech Soft, Unipessoal LDA in Lisbon, Portugal. Total disclosed external funding is approximately $600,000 across two rounds in 2018 and 2021, indicating a largely bootstrapped, privately held operation under founding principal Ilya Sosnin.
BnBerry firmographics
Firmographics- Name
- BnBerry
- Legal name
- Miami Exclusive LLC
- Website
- https://bnberry.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BnBerry is a SaaS channel management platform that enables hotels and resorts to list and manage room inventory on Airbnb, Vrbo, and Flipkey, serving 500+ properties with PMS integrations, guest messaging, and managed services.
- Ownership category
- akta.pro rank
BnBerry industry classification
Industry- Product category
- Hotel Channel Management Software
- NAICS
- Traveler Accommodation (7211), All Other Travel Arrangement and Reservation Services (561599)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where BnBerry is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BnBerry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Channel Management and Connectivity Services: BnBerry provides channel management services that enable hotels to connect to and manage their listings on Airbnb, Vrbo, and Flipkey. The company offers three service tiers (Self-Managed/DIY, DIY+, and Managed) with varying levels of service inclusion.
- Managed Services: The Managed tier includes full-service offerings: payment processing, Airbnb/Vrbo account handling, reservation management, content creation, listing marketing, and 24/7 guest support — suggesting a managed services revenue model with service fees.
- Listing and Content Services: BnBerry creates and optimizes hotel listings for Airbnb and Vrbo, handling professional copywriting and content positioning to maximize conversion rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Managed (DIY) — hotels manage their own listings with BnBerry portal access and integration tools |
| Subscription | Monthly | DIY+ — additional support services beyond self-management |
| Subscription | Monthly | Managed — full-service offering with BnBerry handling all aspects |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
BnBerry product offering
Product offeringCore offering
BnBerry is a SaaS channel management platform that connects hotels and resorts to alternative accommodation marketplaces (Airbnb, Vrbo, Flipkey). It provides two-way PMS integrations for real-time rate and inventory synchronization, listing creation and optimization, 24/7 guest messaging, review management, payment processing, and analytics. The platform is offered in three service tiers — Self-Managed (DIY), DIY+, and Managed — to accommodate varying levels of hotel operational involvement.
Product overview
BnBerry is a hotel channel management platform built around connecting hotels to short-term rental marketplaces. The core offering is the BnBerry Platform, which provides a unified dashboard for distributing hotel inventory to Airbnb, Vrbo, and Flipkey. This core platform is supported by three integrated product areas: the Airbnb & Vrbo Connection and Management module (covering listing creation, two-way rate/availability sync, and reservation processing), Guest Messaging (for 24/7 two-way text communication with guests on rental platform channels), and Virtual 3D Tours (immersive 360-degree room previews). The platform also integrates directly with hotel PMS and channel management systems including DerbySoft, SynXis, Sabre, SiteMinder, and Travelclick, allowing hotels to manage all channels from a single interface.
Differentiator
Problem solved
Functional benefit
Products and services
- BnBerry Platform A SaaS channel management platform for hotels and resorts that integrates with property management systems to distribute inventory to Airbnb, Vrbo, and Flipkey. Includes real-time rate and availability synchronization, listing management, guest messaging, review management, payment processing, and analytics via the BnBerry Extranet dashboard. Offered in Self-Managed (DIY), DIY+, and Managed tiers.
- Airbnb & Vrbo Connection and Management Channel management module that connects hotels to Airbnb and Vrbo, with two-way synchronization of listings, rates, and availability; content creation and optimization for each platform; and reservation management.
- Guest Messaging Text messaging solution for hotels to communicate with guests directly through Airbnb and Vrbo communication channels, manage pre- and post-booking inquiries, and generate 5-star reviews. BnBerry operates as a 24/7 contact center handling two-way messaging on behalf of the hotel.
- 3D Tour (Virtual Tours) 360-degree virtual tour feature that allows potential guests to explore hotel rooms and property spaces before booking, simulating an in-person visit to drive more direct bookings.
Quantifiable outcome
- Hotels can boost revenue by 30% annually by connecting to Airbnb and Vrbo
- +4 more outcomes
Companies that use BnBerry
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
BnBerry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
BnBerry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and regional.
- DerbySoftcoreBnBerry maintains direct integration with DerbySoft, a hotel distribution and connectivity platform, enabling hotels to synchronize rates and inventory in real time between their PMS and Airbnb/Vrbo listings.
- SynXiscoreBnBerry integrates with SynXis (Sabre's hospitality platform) to provide seamless connectivity between hotel PMS systems and alternative accommodation marketplaces.
- SabrecoreBnBerry offers integration with Sabre's hospitality technology ecosystem, enabling hotels to distribute inventory to Airbnb and Vrbo through Sabre-connected systems.
- SiteMindercoreBnBerry connects with SiteMinder's channel manager and hotel platform ecosystem, allowing hotels to distribute listings to Airbnb and Vrbo alongside other distribution channels.
- TravelclickcoreBnBerry integrates with Travelclick (part of SiteMinder), enabling hotels to leverage Travelclick's distribution network for connectivity to alternative accommodation platforms.
- FlipkeycoreBnBerry enables hotels to list on Flipkey (owned by TripAdvisor), in addition to Airbnb and Vrbo, expanding distribution across the alternative accommodation ecosystem.
- Contact Tech Soft, Unipessoal LDAregionalBnBerry LLC is represented in the European Union by Contact Tech Soft, Unipessoal LDA, based in Lisbon, Portugal, handling EU representation and compliance.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BnBerry competitors and assessment
Company assessmentDirect peers
- Guesty: Guesty is a property management platform built for short-term rental and alternative-accommodation operators, with channel management to Airbnb and Vrbo at its core. While primarily serving individual STR hosts rather than hotels, its connectivity and guest-messaging stack directly overlaps with BnBerry's offering.
- Hostaway: Hostaway is a vacation-rental channel manager and PMS with deep Airbnb and Vrbo connectivity, two-way sync, guest messaging, and payment processing — a feature set nearly identical to BnBerry's. It targets professional STR managers and overlaps with BnBerry at the property-operator/distribution layer.
- SiteMinder: SiteMinder is a leading hotel channel manager and commerce platform that connects hotels to OTAs and distribution channels. It is both a core integration partner of BnBerry and a direct competitor in the hotel-to-Airbnb/Vrbo connectivity space, serving the same hotel ICP with overlapping functionality.
- Cloudbeds: Cloudbeds is an all-in-one hotel management platform (PMS, channel manager, booking engine) widely used by independent and boutique hotels — the exact customer profile BnBerry serves. Both companies compete for the same hotel revenue-management and distribution wallet.
- SHR (Sceptre Hospitality Resources): SHR provides a CRS and channel manager for hotels and resorts, distributing inventory across OTAs and alternative-accommodation platforms. It serves the same hotel customer profile and competes directly for the same distribution and connectivity wallet as BnBerry.
Broad incumbents
- Shiji Group: Shiji provides enterprise PMS, POS, and distribution software for hotels and resorts worldwide. As an incumbent, it offers overlapping channel-management and connectivity capabilities that compete with BnBerry, particularly for larger hotel groups seeking a single vendor.
- Sabre Hospitality: Sabre's SynXis hospitality platform is one of the largest hotel CRS and distribution ecosystems globally and is an integration partner of BnBerry. As a broad incumbent, Sabre has both the reach and the product depth to absorb BnBerry-style Airbnb/Vrbo connectivity natively into its suite.
Regional players
- Rentals United: Rentals United is a channel manager specialized in vacation rentals with deep Airbnb and Vrbo connectivity, primarily serving European property managers. It competes with BnBerry in the alternative-accommodation distribution layer, especially within BnBerry's stated European expansion focus.
Emerging players
- PriceLabs: PriceLabs is a dynamic pricing and revenue-management tool widely used by short-term rental operators on Airbnb and Vrbo. It overlaps with BnBerry's revenue-uplift narrative and is a complementary (and partially competitive) tool for hotels and STR managers seeking to maximize booking revenue on alternative-accommodation marketplaces.
- Wheelhouse: Wheelhouse provides AI-driven pricing and revenue optimization for short-term rentals, helping operators on Airbnb and Vrbo maximize nightly rates. It is an emerging player in the broader alternative-accommodation revenue stack that BnBerry plays in, addressing the same demand-side opportunity from a pricing angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BnBerry social profiles
Digital presenceBnBerry financial estimates
Financial estimateRevenue estimate
Valuation estimate
BnBerry leadership team
Management profileNumber of profiles
Profiles1 record
BnBerry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BnBerry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BnBerry
What does BnBerry do?
BnBerry is a SaaS channel management platform that connects hotels and resorts to alternative accommodation marketplaces (Airbnb, Vrbo, Flipkey). It provides two-way PMS integrations for real-time rate and inventory synchronization, listing creation and optimization, 24/7 guest messaging, review management, payment processing, and analytics. The platform is offered in three service tiers — Self-Managed (DIY), DIY+, and Managed — to accommodate varying levels of hotel operational involvement.
Is BnBerry a public or private company?
BnBerry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BnBerry founded?
BnBerry was founded in 2016. It employs 101 to 250 people.
Where is BnBerry based?
BnBerry is headquartered in Miami Beach, United States, in the North America region.
How does BnBerry make money?
Three revenue lines are on record. Channel Management and Connectivity Services are the primary driver. The others are managed Services and listing and Content Services.
Who are BnBerry's main competitors?
Direct peers on record are Guesty, Hostaway, SiteMinder, Cloudbeds and SHR (Sceptre Hospitality Resources). Broad incumbents are Shiji Group and Sabre Hospitality. Rentals United is listed as a regional player. Emerging players are PriceLabs and Wheelhouse.
Does BnBerry have an API?
No public API is recorded for BnBerry.
What industry is BnBerry in?
BnBerry's product category is Hotel Channel Management Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 7211.