More Good Days
MoreGoodDays is a Melbourne-based digital health platform delivering evidence-based chronic pain management programs (Back Pain, Whiplash, Fibromyalgia) via mobile and web app, with telehealth clinician sessions and insurance/government-funded enrolment through Bupa, NDIS, DVA, and WorkCover NSW.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What More Good Days does
More Good Days (trading as MoreGoodDays) is a Melbourne-based digital health company founded in 2021 that delivers evidence-based chronic pain management programs to Australian consumers. The platform combines three condition-specific programs (Back Pain, Whiplash/Post-Crash, and Fibromyalgia) built on biopsychosocial and pain neuroscience methodologies, delivered via a mobile and web application and augmented by telehealth consultations with physiotherapists and clinical psychologists plus coaching from lived-experience mentors. Revenue is generated through a freemium-to-subscription model with monthly and annual tiers, complemented by funded placements through institutional channel partners (Bupa, NDIS, DVA, and WorkCover NSW) and Medicare rebates for psychology sessions under GP Mental Health Treatment Plans.
The underlying technology stack is a consumer-facing mobile and web application with telehealth video consultations delivered through the Cliniko practice management platform, payments processed via Stripe and Square, and communications and analytics handled through Mailchimp and Google Analytics. The company is ISO 27001 certified for information security management, holds research collaborations with the University of South Australia and the University of Melbourne, and has been featured in Forbes, The Australian, and the Australian Financial Review. It reports 80% of clients experiencing significant improvement in pain and 76% in mental and emotional health, with a 4.7 out of 5 Trustpilot rating.
Commercially, More Good Days operates a hybrid B2C and B2B2C model. Direct consumers self-serve via app and web sign-up with optional paid subscriptions, while partner-funded pathways route eligible users through insurance and government programs where More Good Days checks eligibility and manages enrolment. In March 2023 the company closed an A$3.5 million seed round led by Blackbird Ventures with participation from Giant Leap Fund, LaunchVic, Side Stage Ventures, and Sow Asia, following a small Melbourne Accelerator Program grant in 2022. The company currently operates with 1-10 employees and is single-country focused, explicitly excluding temporary visa holders due to funding program requirements.
More Good Days firmographics
Firmographics- Name
- More Good Days
- Legal name
- More Good Days Pty Ltd
- Website
- https://moregooddays.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoreGoodDays is a Melbourne-based digital health platform delivering evidence-based chronic pain management programs (Back Pain, Whiplash, Fibromyalgia) via mobile and web app, with telehealth clinician sessions and insurance/government-funded enrolment through Bupa, NDIS, DVA, and WorkCover NSW.
- Ownership category
- akta.pro rank
More Good Days industry classification
Industry- Product category
- Digital Health — Chronic Pain Management
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
- akta.pro secondary industries
- Pain Management Clinics (Interventional & Medical) (HLAFABAH), Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)
Keywords
Where More Good Days is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
More Good Days business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Monthly and annual subscription plans providing access to digital content and programs. Users can choose between app-only access or programs that include sessions with allied health professionals. Subscriptions automatically renew unless cancelled.
- Medicare Rebates: Psychology consultations are eligible for Medicare rebates when patients have a Mental Health Treatment Plan referral from their GP. The company assists with processing Medicare rebates but does not guarantee successful processing.
- Partner Program Funding: Revenue from partnerships with health insurers (Bupa, NDIS, DVA, WorkCover) where these organizations fund client participation in the MoreGoodDays program. The company checks eligibility and manages enrollment through partner programs.
- Private Health Insurance: Users with private health insurance can access funded places through their health fund. The platform integrates with multiple Australian health insurers for eligibility checking and enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited content access |
| Subscription | Monthly | App-only subscription access |
| Subscription | Annual | Full program with clinician sessions |
| Subscription | Multi-year contract | Partner program (insurance/government funded) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
More Good Days product offering
Product offeringCore offering
MoreGoodDays delivers evidence-based chronic pain management programs through a digital platform combining mobile/web educational content, telehealth video consultations with clinicians, and one-on-one coaching from lived-experience mentors. Its core offerings are condition-specific programs (Back Pain, Whiplash, Fibromyalgia) built on biopsychosocial and pain neuroscience principles, with add-on physiotherapy, pain psychology, and mentor coaching sessions.
Product overview
MoreGoodDays is a digital health platform offering a suite of chronic pain management programs delivered through a mobile and web-based application. The core product consists of three condition-specific programs (Back Pain, Whiplash, and Fibromyalgia) built on biopsychosocial approaches and neuroscience evidence. Users access digital content and activities via the MoreGoodDays App, with optional add-on modules including telehealth consultations with physiotherapists and pain psychologists, plus coaching support from lived experience mentors. The platform integrates with Cliniko for telehealth delivery, Stripe and Square for payments, and Mailchimp for communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Back Pain Program
- Whiplash Program
- Fibromyalgia Program Comprehensive program helping users understand the science behind fibromyalgia, learn tools to manage symptoms, reduce flare-ups, and improve quality of life through personalized strategies and expert support.
- MoreGoodDays App Mobile and browser-based application delivering digital content and activities for chronic pain management, including 15-minute sessions, practical exercises, calming strategies, and access to telehealth consultations and coaching support.
- Physiotherapy Consultations
- Pain Psychology Sessions Telehealth consultations with clinical pain psychologists specializing in psychosomatic therapy, trauma, and psychological approaches to chronic pain management, including CBT, ACT, and mindfulness-based interventions.
- Lived Experience Mentor Coaching One-on-one coaching support from coaches with lived experience of chronic pain who have successfully managed their symptoms using evidence-based approaches, including initial onboarding call, weekly touchpoints via SMS or email, and an offboarding call.
Quantifiable outcome
- 80% of clients reported significant improvement in pain experience
- +3 more outcomes
Companies that use More Good Days
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
More Good Days technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
More Good Days partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- BupaflagshipBupa is a major health insurance provider partnering with MoreGoodDays to expand access to gold-standard chronic back pain care. Bupa customers can access funded places in the MoreGoodDays program through their insurance.
- NDIS (National Disability Insurance Scheme)flagshipAustralian government disability insurance scheme that funds support for people with permanent and significant disability. NDIS participants can access MoreGoodDays programs as a funded support service.
- DVA (Department of Veterans' Affairs)coreAustralian government department providing support to veterans. DVA cardholders can access funded places in the MoreGoodDays chronic pain management program.
- WorkCover NSWcoreNew South Wales workers' compensation scheme. Workers with compensable injuries affecting their pain can access MoreGoodDays programs through WorkCover NSW funding.
- University of South AustraliacoreResearch partnership for evidence-based content development and clinical program evaluation. Collaborates on pain science research and program efficacy studies.
- The University of MelbournecoreResearch partnership for academic collaboration on pain management approaches. Contributes clinical expertise and research validation to MoreGoodDays programs.
- ClinikocorePractice management software used for telehealth video consultations. Cliniko provides the platform infrastructure for 1-to-1 sessions with clinicians, compliant with Australian standards for online security and encryption.
- Stripe and SquarecoreThird-party payment processing providers for subscription payments and billing. Handles credit card and payment details securely.
Scale indicators6 records
Recent moves3 records
Expansion highlights6 records
More Good Days competitors and assessment
Company assessmentRegional players
- Updoc: Australian subscription-based telehealth platform delivering asynchronous consults and prescriptions; comparable Australian digital health infrastructure and patient onboarding approach.
- Sonder: Australian employee wellbeing and telehealth provider serving enterprise and government clients; comparable Australian footprint and payor/employer channel relationships relevant to MoreGoodDays' B2B2C model.
- Eucalyptus: Australian digital health platform operating multiple vertical telehealth brands (Mosh, Pilot, Kin, Juniper); shares the Australian consumer digital health distribution context and competes for the same digital-first patient cohort.
Direct peers
- Curable: US-based digital chronic pain program that uses Pain Reprocessing Therapy, somatic tracking, and biopsychosocial education delivered via a self-serve app — the closest direct international analogue to MoreGoodDays' methodology and audience.
- Lin Health: Digital chronic pain platform built specifically around Pain Reprocessing Therapy with clinician-led coaching. Competes head-to-head for the same evidence-based, non-pharmacological chronic pain patient.
- Kaia Health: Digital MSK and chronic pain platform offering app-based self-management plus remote coaching, overlapping with MoreGoodDays' biopsychosocial approach and target conditions (back pain).
Broad incumbents
- Sword Health: Well-capitalised digital MSK and chronic pain player combining AI-guided exercise with clinical oversight; broader portfolio and global reach, but serves overlapping back pain and chronic pain populations with an enterprise-first model.
- Hinge Health: Largest US digital MSK platform with published RCT evidence and enterprise distribution; targets the same employer and payor buyers MoreGoodDays is beginning to court.
Emerging players
- Pain Care Labs: Consumer-facing pain management app combining education, relaxation, and behavioural tools — adjacent product offering with partial overlap on chronic pain self-management.
- Mindset Health (Nerva): Australian digital therapeutics company offering app-delivered gut-directed hypnotherapy (Nerva) and other condition-specific programs; comparable digital therapeutic model for chronic conditions and Australian base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
More Good Days social profiles
Digital presenceMore Good Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Good Days leadership team
Management profileNumber of profiles
More Good Days funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Good Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Good Days
What does More Good Days do?
MoreGoodDays delivers evidence-based chronic pain management programs through a digital platform combining mobile/web educational content, telehealth video consultations with clinicians, and one-on-one coaching from lived-experience mentors. Its core offerings are condition-specific programs (Back Pain, Whiplash, Fibromyalgia) built on biopsychosocial and pain neuroscience principles, with add-on physiotherapy, pain psychology, and mentor coaching sessions.
Is More Good Days a public or private company?
More Good Days is a private company. It is classified as venture growth investor backed and is currently operating.
When was More Good Days founded?
More Good Days was founded in 2021. It employs 1 to 10 people.
Where is More Good Days based?
More Good Days is headquartered in Melbourne, Australia, in the Oceania region.
How does More Good Days make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are medicare Rebates, partner Program Funding and private Health Insurance.
Who are More Good Days's main competitors?
Regional players on record are Updoc, Sonder and Eucalyptus. Direct peers are Curable, Lin Health and Kaia Health. Broad incumbents are Sword Health and Hinge Health. Emerging players are Pain Care Labs and Mindset Health (Nerva).
Does More Good Days have an API?
No public API is recorded for More Good Days.
What industry is More Good Days in?
More Good Days's product category is Digital Health — Chronic Pain Management. Its primary akta.pro industry code is HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs), with a secondary code of HLAFABAH, Pain Management Clinics (Interventional & Medical). Its NAICS code is 62134 and its SIC code is 8000.