Pelotero
Pelotero operates a subscription-based Player Intelligence platform for baseball and softball that combines computer vision swing analysis, bat sensors, at-bat tracking, and coaching logic to generate personalized hitting programs for individual athletes, coaches, and training facilities in the US and Canada.
- Company typePrivate
- Founded2020
- HeadquartersLeander, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Pelotero does
Pelotero Corporation is a privately held software company that operates a subscription-based Player Intelligence platform for baseball and softball hitters. Founded in 2020 and headquartered in Leander, Texas, the company combines computer-vision-driven swing analysis, physical bat sensor integration, at-bat tracking (Plate Intelligence), and rule-based coaching logic to generate personalized hitting development programs for individual athletes, coaches, and training facilities. The core product suite includes Player Intelligence (the integrated platform), Swing Analysis via an iOS application, Bat Sensors, Game Tracking, Plate Intelligence, 1-Click Personalized Hitting Programs, and the Hitter Potential Score benchmark launched in October 2024.
The company serves three primary customer segments: baseball and softball training facilities and academies (delivered through a certified partner network of 50+ organizations in the US and Canada), individual athletes subscribing directly via the website, and coaches and team administrators who manage rosters through organization accounts. Distribution combines a channel-partner model, direct-to-consumer self-serve sign-up, and strategic partnerships with Perfect Game (the largest youth baseball and softball scouting platform), Alliance Fastpitch, and Motor Preference Experts. Pricing is quote-based and not publicly disclosed; all charges are non-refundable under the terms of service.
Pelotero is led by CEO Bennett Fisher (a serial entrepreneur of venture-backed software and data analytics companies) alongside co-founders Bobby Tewksbary (Operations/R&D, former professional pitcher and owner of a baseball training facility) and Chris Colabello (Customer Success, 15-year MLB veteran with 1,500+ career hits). The company raised $3,000,000 in a single funding round dated July 18, 2024, and reports fewer than 10 employees as of the latest disclosure.
Pelotero firmographics
Firmographics- Name
- Pelotero
- Legal name
- Pelotero Corporation
- Website
- https://pelotero.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pelotero operates a subscription-based Player Intelligence platform for baseball and softball that combines computer vision swing analysis, bat sensors, at-bat tracking, and coaching logic to generate personalized hitting programs for individual athletes, coaches, and training facilities in the US and Canada.
- Ownership category
- akta.pro rank
Pelotero industry classification
Industry- Product category
- Athlete Development Software
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
- akta.pro secondary industries
- Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Injury Prevention, Mobility & Prehab for Athletes (HSADAEAI)
Keywords
Where Pelotero is headquartered
LocationHeadquarters
- HQ city
- Leander
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pelotero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Platform Subscriptions: Pelotero offers subscription-based access to their platform with different account types for organizations (coaches/facilities) and individual players. Organization accounts allow coaches to register players and access performance data; Player accounts allow athletes to view training programs and manage performance data. All charges are final and non-refundable per terms of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Organization accounts for coaches, facilities, and teams |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Pelotero product offering
Product offeringCore offering
Pelotero operates a Player Intelligence platform for baseball and softball that combines AI, data analytics, and coaching expertise to deliver hyper-personalized athlete development. The platform includes automated swing video analysis via an iOS app, bat sensor integration, at-bat tracking (Plate Intelligence), and 1-click AI-generated personalized hitting programs, sold to organizations (training facilities, academies, teams) and individual athletes.
Product overview
Pelotero is a player intelligence platform that positions itself as the first Player Intelligence Platform for baseball and softball. The core offering is the Player Intelligence platform, which combines world-class coaching knowledge, easily-accessible data, and AI to hyper-personalize athlete development. The product suite includes multiple integrated modules: Plate Intelligence (at bat tracking tool), Swing Analysis (video analysis via iOS App), Bat Sensors (hardware for performance data capture), Game Tracking, and 1-Click Personalized Hitting Programs. The platform is designed for organizations, coaches, and facilities to deliver personalized development experiences to athletes year-round, with the Hitter Potential Score serving as a comprehensive benchmark metric. The Alliance Hit Club represents a partnership-enabled mentorship sub-brand specifically for softball development.
Differentiator
Problem solved
Functional benefit
Brands
- Alliance Hit Club: Softball's first player intelligence-powered mentorship program launched in partnership with The Alliance Fastpitch, featuring mentorship from professional players Baylee Klingler and Mets MiLB coach Rachel Folden.
- Player Intelligence
- Hitter Potential Score
- Plate Intelligence
Products and services
- Player Intelligence Platform Core platform combining world-class coaching knowledge, accessible data, and AI to hyper-personalize athlete development for baseball and softball players. Functions as the backstop to every training session, practice, and game.
- Plate Intelligence
Quantifiable outcome
- Chris Colabello went from independent ball to MLB debut in 15 months after training with Bobby Tewksbary's swing methodology
- +1 more outcomes
Companies that use Pelotero
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Pelotero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Pelotero partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- The Alliance FastpitchcoreStrategic partnership to launch Alliance Hit Club powered by Pelotero - softball's first player intelligence-powered mentorship program. Features professional player Baylee Klingler and Mets MiLB coach Rachel Folden as inaugural mentors delivering weekly virtual sessions and personalized training. Inaugural spring cohort open for registration with seasonal programs planned.
- Motor Preference ExpertscoreExclusive partnership to unlock a new era of personalized athlete development. Motor Preference Experts, founded by Matt Swope (University of Maryland baseball head coach), helps athletes improve performance through individualization of movement.
- Perfect GamecorePartnership with the world's largest youth baseball and softball platform and scouting service to bring hitting development to amateur athletes. Perfect Game uses Pelotero technology to enhance their platform offerings.
- Hops Athletic PerformanceminorTraining facility partner located in Coventry, RI. Certified to deliver personalized development experience using Pelotero platform.
- Hitting Performance LabminorTraining facility partner located in Lexington, KY. Certified to deliver personalized development experience using Pelotero platform.
- HitLab TrainingminorTraining facility partner with locations in Wood River, IL and Dubuque, IA. Certified to deliver personalized development experience using Pelotero platform.
- Evolution Baseball LLCminorTraining facility partner with locations in West Boylston, MA & Shrewsbury, MA. Certified to deliver personalized development experience using Pelotero platform.
- Elevate Training AcademyminorTraining facility partner located in New Jersey. Certified to deliver personalized development experience using Pelotero platform.
- 5Tool Baseball NJminorTraining facility partner with locations in Staten Island, NY and South Plainfield, NJ. Certified to deliver personalized development experience using Pelotero platform.
- Total Baseball Training CentreminorTraining facility partner located in Toronto, ON. Certified to deliver personalized development experience using Pelotero platform.
- OC BatbustersminorTraining facility partner located in Orange County, CA. Certified to deliver personalized development experience using Pelotero platform.
- National Premier BaseballminorPartner organization based in Long Island, NY. Certified to deliver personalized development experience using Pelotero platform.
- Big League PerformanceminorTraining partner featured in case study with high school hitter Miles Lankford. Coach Levi Scott uses Pelotero's Plate Intelligence to guide training decisions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pelotero competitors and assessment
Company assessmentBroad incumbents
- Hudl: Largest sports video analysis platform serving teams across multiple sports, including baseball/softball. Pelotero competes for the same coach/athlete budget but operates at smaller scale with a more baseball-specific AI focus.
- Rapsodo: Sports data analytics company with hitting and pitching monitors used by baseball/softball players at all levels. Overlaps with Pelotero on swing performance measurement and personalized development.
- Trackman: Premium sports tracking and analytics provider (baseball, softball, golf) used heavily at college and professional levels. Competes for high-end hitting/player-development analytics spend.
- Catapult Sports: Athlete-monitoring and performance-analytics platform across multiple sports. Adjacent category with overlap on data-driven player development use cases.
Direct peers
- Diamond Kinetics: Maker of swing and pitching sensors plus a connected app for baseball/softball hitting analytics. Direct competitor to Pelotero's Bat Sensor and Swing Analysis modules within the same niche.
- Blast Motion: Manufacturer of bat-sensor hardware and swing-analysis software widely used in baseball/softball player development. Closely comparable in product surface area (sensor + app + personalized training).
- Yakkertech: Pitching and hitting analytics hardware/software focused on baseball/softball. Comparable niche overlap with Pelotero on player development data capture and reporting.
Emerging players
- KinaTrax: Markerless motion-capture biomechanics platform used in professional baseball. Competes at the elite end with deeper biomechanics insights than Pelotero currently offers.
- Arsenal Baseball: Baseball/softball player-development content and training community. Competes for attention and subscription spend from the same youth-to-pro athlete demographic.
Regional players
- OnDeck Softball / Softball Performance: Softball-specific player-development media and community platforms. Adjacent to Pelotero's Alliance Fastpitch focus area on the softball side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pelotero social profiles
Digital presencePelotero compliance and trust
Trust signalCompliance2 records
Pelotero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelotero leadership team
Management profileNumber of profiles
Profiles6 records
Pelotero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelotero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelotero
What does Pelotero do?
Pelotero operates a Player Intelligence platform for baseball and softball that combines AI, data analytics, and coaching expertise to deliver hyper-personalized athlete development. The platform includes automated swing video analysis via an iOS app, bat sensor integration, at-bat tracking (Plate Intelligence), and 1-click AI-generated personalized hitting programs, sold to organizations (training facilities, academies, teams) and individual athletes.
Is Pelotero a public or private company?
Pelotero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pelotero founded?
Pelotero was founded in 2020. It employs 1 to 10 people.
Where is Pelotero based?
Pelotero is headquartered in Leander, United States, in the North America region.
How does Pelotero make money?
One revenue line is on record: platform Subscriptions.
Who are Pelotero's main competitors?
Broad incumbents on record are Hudl, Rapsodo, Trackman and Catapult Sports. Direct peers are Diamond Kinetics, Blast Motion and Yakkertech. Emerging players are KinaTrax and Arsenal Baseball. OnDeck Softball / Softball Performance is listed as a regional player.
Does Pelotero have an API?
No public API is recorded for Pelotero.
What industry is Pelotero in?
Pelotero's product category is Athlete Development Software. Its primary akta.pro industry code is HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD), with a secondary code of MPAKAJAF, Goalkeeper/Pitching/Position-Specialty Training Programs. Its NAICS code is 611620 and its SIC code is 3949.