Gen25
- Company typePrivate
- Founded2009
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gen25 does
Gen25 is a privately held digital consultancy headquartered in Amsterdam, Netherlands, with a regional office in the United Kingdom. Founded in 2009, the firm was the first Salesforce consultancy partner in the Netherlands and now holds Salesforce platinum partnership status with 15+ years of ecosystem tenure and over 400 delivered projects. Gen25 provides strategy consulting, business transformation advisory, and Salesforce implementation services across the full Cloud suite (Sales, Service, Marketing, Field Service, Experience, and Data Cloud), augmented by proprietary products including GoMeddo (a Salesforce-native booking application formerly known as Booker25), Connect25 (an integration solution), and Subscription25 (a subscription and invoice management module).
The company's core technology stack is anchored in the Salesforce platform with adjacent expertise in AWS and Google Cloud, plus integration partnerships with MuleSoft, Druva, and FinDock, and a Salesforce-native PSA partnership with Certinia. Its go-to-market is enterprise-focused direct sales targeting mid-market and large organizations across the Benelux and UK markets, with primary verticals in retail, travel and hospitality, technology and manufacturing, and professional services. The firm delivers project-based professional services engagements on multi-year contracts, supplemented by subscription-style revenue from GoMeddo deployments.
Gen25 is founder-led, with CEO Gijs Martens and Managing Director Jan Dost (appointed 2023), supported by a management team that includes a CMO and a Director of Business Consulting. Backed by a single disclosed institutional investor, MGF, since 2015 with a 2022 follow-on earmarked for GoMeddo international expansion, the company employs approximately 70-80 staff and holds ISO 27001:2017 certification. Recent strategic activity is concentrated in AI-enabled Salesforce delivery (Agentforce, Data Cloud), partner ecosystem expansion (Certinia, MuleSoft, Druva), and productizing its proprietary IP for cross-border SaaS revenue.
Gen25 firmographics
Firmographics- Name
- Gen25
- Legal name
- Gen25 B.V.
- Website
- https://gen25.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Gen25 industry classification
Industry- Product category
- Salesforce Implementation Consulting
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Low-Code/No-Code Application Development & Modernization (BPAEAFAF), Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Gen25 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Gen25 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Salesforce Implementation: Core revenue stream from Salesforce platform consulting and implementation services, including CRM implementations, digital transformation projects, and cloud migrations. Revenue generated through project-based engagements with enterprise and mid-market clients across various industries.
- Strategic Business Consultancy: Business consulting services including AI strategy, business model innovation, scalable growth strategies, and cost optimization programs. Delivered alongside technology implementation.
- Product Revenue - GoMeddo: Revenue from the company's proprietary GoMeddo booking application for Salesforce, a flexible scheduling and reservation system deployed across various client implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Implementation Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gen25 product offering
Product offeringCore offering
Gen25 is a challenge-driven digital consultancy that delivers Salesforce platform implementation, business consulting, and AI strategy services. The firm combines business and technology consultants to execute digital transformation projects, supported by proprietary Salesforce-native products including GoMeddo (booking/reservations), Subscription25 (subscription and invoice management), and Connect25 (integration platform).
Product overview
Gen25 is a challenge-driven digital consultancy that provides a portfolio of Salesforce-focused services and proprietary solutions. The core offering centers on Salesforce platform consulting and implementation, supplemented by proprietary tools including GoMeddo (Salesforce-native booking/reservation system), Subscription25 (subscription contract and invoice management), and Connect25 (integration solution). Additional services include AI strategy and implementation (using Agentforce and Data Cloud), business consulting (Navigator and Pathfinder approaches), and Academy25 training program. The company operates as both a strategic partner for digital transformation and an implementation specialist across the Salesforce ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Academy25: Training and development program launched in 2021 to fuel growth and develop Salesforce consultancy careers.
- GoMeddo
- Booker25
- Connect25
Products and services
- Salesforce Implementation Services Certified Salesforce implementation and optimization services covering CRM platform building, Service Cloud, Marketing Cloud, Field Service, Experience Cloud, and Data Cloud for enterprise and mid-market clients.
- GoMeddo Salesforce-native flexible booking and reservation system (formerly Booker25) for various industries, enabling structured bookings across multiple locations, group bookings, and session scheduling.
- Subscription25 Salesforce solution that tracks subscription contracts and handles invoice management. When combined with FinDock provides a complete invoice-payment solution in Salesforce.
- Connect25 Proprietary integration solution that connects Salesforce with various external platforms, enabling instant notifications for new or updated orders and streamlined communication across departments.
- AI Strategy and Implementation Services Enterprise AI strategy services including AI selection strategy, AI readiness assessments across five pillars (Strategy, Data, People, Process, Technology), implementation quickstarts, and AI agent building using Salesforce Agentforce and Data Cloud.
- Business Consulting Business strategy consulting including scalable growth strategies, business model innovation, cost optimization, and change management. Delivered through Navigator and Pathfinder approaches grounded in MIT research methodology.
- Digital Experience Services Experience design, CRM marketing/sales/service implementation, and experience automation services. Includes Marketing Cloud deployment and Experience Cloud portal development for customers and partners.
Quantifiable outcome
- Over 400 successfully delivered projects across multiple industries
- +2 more outcomes
Companies that use Gen25
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Gen25 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability8 records
Feature5 records
Gen25 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- CertiniacoreAppointed as Certinia Consulting Partner, becoming a preferred advisory and implementation partner for Certinia's Salesforce-native Professional Services Automation (PSA) solutions. Gen25 helps clients leverage Certinia's platform alongside AI capabilities to improve project delivery, resourcing, and commercial performance. The partnership expands Certinia's network of certified consulting partners alongside firms such as RSM, PwC, and IBM Consulting.
- SalesforcecoreAs a Salesforce partner for 15+ years, Gen25 provides consulting and implementation services for Salesforce CRM, Service Cloud, Marketing Cloud, Field Service, Experience Cloud, and Data Cloud. Certified expertise across Salesforce ecosystem with platinum partnership status. First Salesforce consultancy partner in the Netherlands.
- GoMeddocoreGoMeddo is Gen25's native Salesforce booking application for scheduling, reservations, and resource management. Originally developed as Booker25, the flexible booking system serves various industries and is a key proprietary product offering.
- AWS (Amazon Web Services)coreAWS Partner Network member providing cloud infrastructure expertise. Gen25 certified experts in AWS cloud technology who leverage the platform for scalable enterprise implementations.
- MuleSoftstrategicOfficial MuleSoft partner providing API integration and automation solutions. Partnership recognizes importance of data integration in building platform solutions, offering MuleSoft integration solutions to clients.
- DruvastrategicStrategic partnership bringing data resilience to integrated Salesforce platforms across industries in the Netherlands and UK. Druva is an expert in cloud data protection and management.
- ValoriminorPartnership with Valori, a proven software testing and quality assurance provider, to deliver comprehensive implementation services with quality assurance.
- WunderbricksstrategicStrategic partner providing industry solutions on Salesforce. Gen25 implements Wunderbricks solutions alongside own offerings for specialized industry needs.
- DevRevstrategicStrategic partnership for customer service and support automation solutions, part of Gen25's comprehensive AI and automation offerings.
- Andrew Simpson Foundation (ASF)minorCSR partnership supporting ASF's Swim Free programme providing free swimming lessons to children from Royal Navy families. Gen25 enhanced the programme with Salesforce automations, improved communication flows, and GoMeddo booking integration.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Gen25 competitors and assessment
Company assessmentDirect peers
- Silverline: Salesforce Summit-tier consultancy offering strategy, implementation, and managed services across financial services and healthcare — comparable vertical mix and pure-Salesforce orientation as Gen25.
- Slalom: Mid-large US-headquartered consulting firm with a dedicated Salesforce practice and a similar 'challenger-driven' positioning. Highly comparable on size, customer profile, and platform specialization, although materially larger and US-centric.
- NorthBay Solutions: Salesforce consultancy with strong AI/data and Agentforce offerings, serving enterprise clients. Comparable mix of implementation, data/AI, and proprietary accelerators relevant to Gen25's portfolio.
- Simplus (Infosys): Pure-play Salesforce consultancy (acquired by Infosys) offering implementation, advisory, and managed services. Closest functional analogue in terms of being a Salesforce-only specialist at a similar absolute scale to Gen25.
- 360 Degree Cloud: Salesforce consultancy providing implementation, consulting, and AppExchange product development. Comparable mix of services plus Salesforce-native product development similar to GoMeddo.
- Coastal Cloud: Salesforce-focused consultancy with custom app development, Agentforce, and industry cloud practices. Comparable mid-sized Salesforce SI serving enterprise customers across multiple verticals.
- Girikon: Salesforce and enterprise cloud consultancy serving mid-market and enterprise customers globally. Direct comparable on Salesforce-first services delivery and cross-industry customer base.
- ATG (Cognizant): Pre-acquisition, ATG was a leading pure-play Salesforce consultancy; now part of Cognizant. Acts as a reference for the typical exit trajectory of a Salesforce SI as it scales.
Broad incumbents
- Deloitte Digital: Big Four consulting arm with a substantial Salesforce practice (Deloitte Digital). Competes on large enterprise transformation mandates where Salesforce is one of multiple workstreams.
- Accenture: Global systems integrator with one of the largest Salesforce practices worldwide. Competes with Gen25 for enterprise implementations, but as part of a vast portfolio including ERP, cloud, and advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gen25 social profiles
Digital presenceGen25 compliance and trust
Trust signalCompliance1 record
Gen25 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gen25 leadership team
Management profileNumber of profiles
Profiles7 records
Gen25 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gen25 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gen25
What does Gen25 do?
Gen25 is a challenge-driven digital consultancy that delivers Salesforce platform implementation, business consulting, and AI strategy services. The firm combines business and technology consultants to execute digital transformation projects, supported by proprietary Salesforce-native products including GoMeddo (booking/reservations), Subscription25 (subscription and invoice management), and Connect25 (integration platform).
Is Gen25 a public or private company?
Gen25 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gen25 founded?
Gen25 was founded in 2009. It employs 51 to 100 people.
Where is Gen25 based?
Gen25 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Gen25 make money?
Three revenue lines are on record. Professional Services - Salesforce Implementation is the primary driver. The others are strategic Business Consultancy and product Revenue - GoMeddo.
Who are Gen25's main competitors?
Direct peers on record are Silverline, Slalom, NorthBay Solutions, Simplus (Infosys), 360 Degree Cloud, Coastal Cloud, Girikon and ATG (Cognizant). Broad incumbents are Deloitte Digital and Accenture.
Does Gen25 have an API?
No public API is recorded for Gen25.
What industry is Gen25 in?
Gen25's product category is Salesforce Implementation Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAEAFAF, Low-Code/No-Code Application Development & Modernization. Its NAICS code is 541511 and its SIC code is 7373.