Nozzle.ai
Nozzle.ai is an AMC-based customer analytics SaaS platform that helps Amazon brands and agencies measure LTV, CAC, retention, and cohort profitability across 17+ Amazon marketplaces, sold via tiered subscriptions plus a managed service.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nozzle.ai does
Nozzle.ai is a SaaS analytics platform purpose-built for brands selling on Amazon, addressing the marketplace's native lack of customer-level behavioral data. The platform ingests order and advertising data through Amazon Marketing Cloud (AMC), a privacy-safe data clean room, and produces dashboards covering Customer Lifetime Value (up to 24 months), Customer Acquisition Cost, retention, cohort profit, purchase intervals, purchase journey, and DTC-to-Amazon customer overlap. It supports both Seller Central and Vendor Central accounts across 17+ Amazon marketplaces (US, UK, Germany, France, Spain, Italy, Canada, Mexico, Brazil, Australia, India, Japan, Netherlands, Sweden, Saudi Arabia, UAE, Turkey). The product was founded around 2014 (per funding records) by Rael Cline, an ex-Amazon seller, and CTO Jun Wang, with Victor Malachard as Chairman. Nozzle was acquired by UK e-commerce agency Optimizon in September 2023 and now operates as part of the Optimizon group.
The company monetizes through a four-tier subscription model: Growth ($399/month or $2,951/year), Scale ($699/month or $7,031/year), Intelligence ($1,400/month or $15,200/year), and a custom-priced Intelligence+ tier with embedded managed services. Annual billing carries a 15% discount; add-ons (extended LTV, purchase cadence, events analysis, additional marketplaces) are billed monthly. A separate custom Agency & Aggregator tier prices based on number of brands and total annual sales under management. Distribution combines a self-serve 14-day free trial (no credit card) for the Growth tier with sales-assisted enterprise and agency sales. Customers include a mix of direct brands (Buddy & Lola, Cabinet Health, Johnson & Johnson, Nutravita, Lumin, ThisWorks), Amazon marketing agencies (Heyday, Power Digital, Channel Key, ClearAds), and Amazon aggregators (Elevate Brands, Unybrands). The platform holds Amazon Advanced Partner status, won the 2021 Amazon Ads Partner Innovation Award (UK), and is ISO 27001 certified.
Nozzle.ai firmographics
Firmographics- Name
- Nozzle.ai
- Legal name
- Nozzle
- Website
- https://nozzle.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nozzle.ai is an AMC-based customer analytics SaaS platform that helps Amazon brands and agencies measure LTV, CAC, retention, and cohort profitability across 17+ Amazon marketplaces, sold via tiered subscriptions plus a managed service.
- Ownership category
- akta.pro rank
Nozzle.ai industry classification
Industry- Product category
- Amazon e-commerce analytics software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Nozzle.ai is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Nozzle.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Core Analytics: Four-tier subscription model (Growth, Scale, Intelligence, Intelligence+) with monthly or annual billing. Annual plans offer 15% discount. Pricing is based on total annual sales volume of the brand. Additional marketplaces billed at $150/month per marketplace. Growth plan add-ons for LTV extended ($150/mo), Purchase cadence ($100/mo), and Events analysis ($100/mo) are billed monthly only.
- Managed Services / Premium Support: Intelligence+ tier includes embedded Nozzle team, custom AMC reporting, ads strategy consulting, bespoke analysis, monthly performance reviews, and 1:1 account management. Delivered as a premium add-on service for agencies, aggregators, and large consumable brands requiring hands-on support.
- Agency & Aggregator Pricing: Custom pricing for agencies and aggregators managing multiple brands, calculated based on number of brands connected and their total annual sales. Separate enterprise tier targeting PPC agencies and Amazon aggregators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth - Entry tier for Amazon brands needing core analytics dashboards |
| Subscription | Monthly | Scale - Mid-tier with full 24-month LTV/CAC and advanced analytics |
| Subscription | Monthly | Intelligence - Full platform access with DTC-to-Amazon overlap and dedicated CSM |
| Subscription | Multi-year contract | Intelligence+ - Premium managed service with embedded Nozzle team |
| Subscription | Annual | Agency & Aggregator - Custom pricing for multi-brand management |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Nozzle.ai product offering
Product offeringCore offering
Nozzle.ai is a SaaS customer analytics platform built on Amazon Marketing Cloud that helps Amazon brands, agencies, and aggregators measure Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), retention, cohort behavior, purchase journeys, and purchase intervals using up to 24 months of historical order and advertising data. The platform is sold via tiered subscriptions (Growth, Scale, Intelligence, Intelligence+) and includes a premium managed-service add-on (Growth Opportunities) that embeds Nozzle strategists with customers.
Product overview
Nozzle.ai is an award-winning customer analytics platform for Amazon sellers offering a modular SaaS solution with tiered subscription plans (Growth, Scale, Intelligence, Intelligence+). The core platform provides multiple integrated analytics dashboards including Customer Lifetime Value, Customer Acquisition Cost, Customer Retention, Purchase Analytics, Purchase Intervals, Performance Summary, and Cohort Analysis. Premium add-ons include a Managed Service (Growth Opportunities) with expert consulting, while Enterprise Solutions cater to agencies and aggregators. The platform integrates with Amazon Marketing Cloud (AMC) to analyze customer behavior data across 17+ Amazon marketplaces, with pricing based on total annual sales volume.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Lifetime Value (LTV) Analytics Predictive module that calculates the lifetime value of customers per ASIN over up to 24 months of order history, showing breakeven ACoS per product and per-order LTV breakdown to inform ad-spend and growth decisions for Amazon brands.
- Customer Acquisition Cost (CAC) Analytics Analyzes cost to acquire customers per ASIN by aligning Amazon ad spend (SP/SB/SD and DSP) with customer profitability over time, with customizable breakeven payback periods set on the 1st, 2nd, or 3rd order.
- Customer Retention Analytics Tracks repeat purchase behavior and loyalty metrics, showing retention percentage per order number and per ASIN to identify optimal retargeting windows and category-specific benchmark retention rates (Pets, Health & Beauty, Food & Drink, Supplements, Other).
- Purchase Analytics / Journey Analysis Analyzes cross-selling patterns, frequently bought together products, Subscribe & Save behavior, and customer purchase journeys (up to 3 orders on Growth/Scale, unlimited on Intelligence tier) to identify gateway products and next-purchase predictions.
- Purchase Intervals Analytics Predicts future purchase behavior and identifies optimal retargeting windows by analyzing time between customer purchases, providing data-driven forecasting of re-order frequency and repeat purchase behavior by ASIN and category.
- Performance Summary Dashboard Provides an at-a-glance consolidated view of key Amazon metrics, including monthly KPIs, sales analysis, new-to-brand acquisition, and Subscribe & Save behavior in a single dashboard for quick decision-making.
- Cohort Analysis Tracks groups of customers over time to measure profitability per cohort, analyzes marketing campaign effectiveness, and calculates breakeven RoAS by customer acquisition month.
- Growth Opportunities (Managed Service / Intelligence+) Premium managed service where Nozzle's team of Amazon marketing strategists (25+ years combined experience) provide personalized growth plans, account audits, ads strategy consulting, custom AMC reporting, and monthly performance reviews for brands opting into the Intelligence+ tier.
- Nozzle for Agencies (Enterprise Solutions) Analytics solutions designed for Amazon PPC agencies and aggregators, providing multi-brand data dashboards and client management capabilities with pricing calculated based on number of brands connected and total annual sales across the portfolio.
- Nozzle Analytics Platform The core Nozzle SaaS platform integrating the LTV, CAC, Retention, Purchase Analytics, Purchase Intervals, Performance Summary, and Cohort modules on Amazon Marketing Cloud data, sold via tiered subscriptions across 17+ Amazon marketplaces.
Quantifiable outcome
- Brands have increased total sales by up to 155% using Nozzle analytics (Buddy & Lola case study: +155% sales, +26% new customers, +21% profit)
- +4 more outcomes
Companies that use Nozzle.ai
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Nozzle.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature14 records
Nozzle.ai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OptimizoncoreE-Commerce agency Optimizon acquired Nozzle in September 2023 as part of a strategy to build multichannel success for brands. Optimizon is a data-driven agency specializing in maximizing ROI across leading marketplaces including Amazon, eBay, B&Q, Tesco, Walmart, and more. Nozzle joined Marketplace AMP as one of two award-winning businesses acquired, enabling Optimizon to offer enhanced customer analytics alongside its existing agency services.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Nozzle.ai competitors and assessment
Company assessmentDirect peers
- Helium 10: All-in-one Amazon seller toolkit covering keyword research, product research, listing optimization, and analytics. Competes directly with Nozzle in providing Amazon-specific insights to brands and sellers, though with a broader product suite rather than deep customer analytics specialization.
- Perpetua: Enterprise Amazon advertising and analytics platform providing PPC optimization, market intelligence, and performance insights to brands and agencies. Highly comparable to Nozzle's Intelligence+ tier, with overlap in advertising performance analysis and customer-level reporting.
- Pacvue: Enterprise commerce acceleration platform with strong focus on Amazon advertising, retail media, and analytics for brands, sellers, and agencies. Directly competes for the same enterprise Amazon brand customer base and overlaps significantly on AMC-powered insights and ad optimization.
- Teikametrics: AI-powered marketplace optimization platform serving Amazon sellers and brands with advertising optimization and analytics. Targets similar customer segments and overlaps with Nozzle on Amazon PPC optimization and performance analytics, including for agencies managing multiple brands.
- Jungle Scout: Amazon seller platform combining product research, sales analytics, and supplier intelligence. Competes for the same Amazon SMB seller customer base with a broader horizontal offering, though less depth in customer-level LTV/CAC analytics that Nozzle specializes in.
- Quartile: Amazon advertising and retail media optimization platform using ML for PPC bid management and analytics. Comparable to Nozzle on the advertising optimization and performance analytics side, particularly for mid-market and enterprise Amazon brands and agencies.
- Adbrew: Amazon PPC management and analytics platform with agency-focused positioning and AMC-powered reporting. Closely overlaps with Nozzle's agency and aggregator segment, with similar value propositions around customer-level analytics and advertising performance.
- DataHawk (formerly Sellics): Amazon seller analytics and optimization suite covering PPC, SEO, sales, and competitor analysis. Competes for similar SMB and mid-market Amazon brand customers with a SaaS subscription model analogous to Nozzle's Growth and Scale tiers.
Broad incumbents
- Stackline: E-commerce intelligence and analytics platform covering Amazon and other marketplaces with broader market-share, competitor, and shopper insights. Overlaps with Nozzle on Amazon performance analytics but operates at significantly larger scale and a more enterprise/research-oriented positioning.
Emerging players
- SellerApp: Amazon seller analytics and intelligence platform offering PPC optimization, product research, and competitor insights. Targets similar SMB and mid-market Amazon brand customers with a global footprint, partially overlapping Nozzle's analytics and advertising optimization capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nozzle.ai social profiles
Digital presenceNozzle.ai compliance and trust
Trust signalCompliance3 records
Nozzle.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nozzle.ai leadership team
Management profileNumber of profiles
Profiles3 records
Nozzle.ai funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nozzle.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nozzle.ai
What does Nozzle.ai do?
Nozzle.ai is a SaaS customer analytics platform built on Amazon Marketing Cloud that helps Amazon brands, agencies, and aggregators measure Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), retention, cohort behavior, purchase journeys, and purchase intervals using up to 24 months of historical order and advertising data. The platform is sold via tiered subscriptions (Growth, Scale, Intelligence, Intelligence+) and includes a premium managed-service add-on (Growth Opportunities) that embeds Nozzle strategists with customers.
Is Nozzle.ai a public or private company?
Nozzle.ai is a private company. It is classified as corporate owned and is currently operating.
When was Nozzle.ai founded?
Nozzle.ai was founded in 2019. It employs 11 to 50 people.
Where is Nozzle.ai based?
Nozzle.ai is headquartered in London, United Kingdom, in the Europe region.
How does Nozzle.ai make money?
Three revenue lines are on record. SaaS Subscription - Core Analytics are the primary driver. The others are managed Services / Premium Support and agency & Aggregator Pricing.
Who are Nozzle.ai's main competitors?
Direct peers on record are Helium 10, Perpetua, Pacvue, Teikametrics, Jungle Scout, Quartile, Adbrew and DataHawk (formerly Sellics). Stackline is listed as a broad incumbent. SellerApp is listed as an emerging player.
Does Nozzle.ai have an API?
No public API is recorded for Nozzle.ai.
What industry is Nozzle.ai in?
Nozzle.ai's product category is Amazon e-commerce analytics software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 5132 and its SIC code is 7372.