What DataHawk Technologies does

DataHawk Technologies is a SaaS marketplace analytics platform founded in 2017 and headquartered in Paris (operated by Worldeye Technologies Europe SAS, registered under number 942 570 011), serving more than 1,200 brands, agencies, and large catalog sellers across Amazon, Walmart, and Shopify. The platform unifies sales, advertising, SEO, keyword rank tracking, Share of Voice, inventory, and profitability data via official marketplace APIs, and ships BI-ready data to more than 20 destinations including Snowflake, BigQuery, Power BI, Looker Studio, Tableau, Google Sheets, NetSuite, and Amazon QuickSight. Core products include the unified DataHawk Platform, the Sherlock AI agent (beta, for automated Amazon performance diagnostics and recommended actions), and the MCP (Model Context Protocol) for AI interoperability. Managed Services and white-label agency reporting are available as add-ons.

Revenue is generated primarily through monthly and annual SaaS subscriptions with custom enterprise pricing, a freemium entry point with a 14-day paid-feature trial, and an optional Brand Manager managed services add-on. Go-to-market is hybrid: a 'Book a Demo' enterprise field-sales motion for brands and agencies, plus a self-serve / product-led growth motion for SMB and individual sellers, supplemented by event presence (Prosper Show 2026), content/SEO marketing, an affiliate program, and a G2-driven bottom-of-funnel conversion layer. Distribution advantages stem from Amazon Ads Verified Partner status, approved Walmart Marketplace solution provider status, and post-March 2025 Worldeye Technologies portfolio cross-promotion with sister brands Viral Launch (product research) and BidX (ad automation). Compliance posture includes SOC-2 Type II certified data infrastructure with end-to-end encryption and GDPR/CCPA support.

Operational footprint spans Europe (Paris HQ) and the United States, with an 11-50 employee team of ecommerce and data experts. The founding team includes co-founders Sylvain Paget and Othmane Sghir (president), alongside Chief Data and Product Officer Isaac Duplan; PreSales is led by Erika Van Rampelbergh (joined August 2023 from Amazon and ManoMano). As of March 15, 2025, DataHawk operates as an independent brand under the Worldeye Technologies umbrella after a full acquisition by the parent of Viral Launch and BidX.

Name

DataHawk Technologies

Legal name

Worldeye Technologies Europe SAS

Website

https://datahawk.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DataHawk Technologies is a Paris-headquartered SaaS marketplace analytics platform that unifies Amazon, Walmart, and Shopify data through official APIs for 1,200+ enterprise brands, agencies, and large catalog sellers, offering AI-powered dashboards, BI integrations, and managed services.

Ownership category

akta.pro rank

Product category

Marketplace Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Observability & Monitoring (HDAEADAI)

akta.pro secondary industries

Experiment Tracking, Metadata & Model Registry (HDAAABAC), Data Lake Platforms (HDAEABAC)

Keywords

• Marketplace analytics software
• Ecommerce business intelligence
• Amazon seller analytics
• Walmart marketplace analytics
• Advertising performance analytics

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Paid Plans): DataHawk operates on a SaaS subscription model with monthly or annual billing cycles. Annual plans offer custom pricing tailored to business scale. The free plan provides limited access; paid plans unlock full platform functionality including advanced analytics, AI insights, and BI integrations.
2. Managed Services Add-on: An optional add-on service providing dedicated Brand Manager support for clients already using the platform. Includes operational support, best practices consultation, and hands-on management of Amazon accounts.
3. Free Plan / Freemium: A free plan provides basic analytics access to all users. New users receive a 14-day free trial on paid features. This supports product-led growth and reduces friction for bottom-of-funnel conversion to paid plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

DataHawk provides a unified SaaS eCommerce analytics platform that aggregates Amazon, Walmart, and Shopify data through official marketplace APIs to deliver executive dashboards, advertising and SEO performance insights, AI-driven anomaly detection, and an AI agent (Sherlock) for automated performance diagnosis. The platform is sold on a subscription basis to enterprise brands, agencies, and large catalog sellers, with an optional managed services add-on for hands-on operational support.

Product overview

DataHawk is a unified marketplace analytics platform with a modular, platform-plus-add-ons architecture. The core DataHawk Platform provides executive-ready dashboards, AI-powered insights, and automated alerts across Amazon, Walmart, and Shopify. Key products include Sherlock (AI agent for performance detection and diagnosis), MCP (Model Context Protocol for AI interoperability), Amazon Analytics and Walmart Analytics (marketplace-specific modules), Agency Analytics and Enterprise Analytics (use-case modules for multi-account and large-catalog management), Advertising Analytics (for ROAS optimization), and Sales Estimates (for forecasting and competitive benchmarking). The platform connects to BI tools including Snowflake, Power BI, Looker Studio, and Google Sheets via native integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Sherlock: DataHawk's AI agent for Amazon sellers that automatically detects performance issues, explains the cause, and tells users what to do next. Beta access is currently open to a limited group.
• MCP

Products and services

• DataHawk Platform Unified marketplace analytics SaaS platform that brings together Amazon, Walmart, and other marketplace data into one enterprise-grade solution. Provides executive-ready dashboards, daily performance alerts, and AI-powered insights for revenue growth and profitability improvement across every channel.
• Sherlock AI agent for Amazon sellers that automatically detects performance changes, diagnoses root causes, and recommends next best actions. Beta access open to a limited group with a public waitlist.
• Amazon Analytics Daily SKU-level analytics, ad metrics, and profitability signals through official Amazon partner integrations. Monitors sales, ads, SEO, and inventory with trusted, unified analytics built for growth.
• Walmart Analytics Track sales, ads, SEO, inventory, and more in one place as an approved Walmart Marketplace solution. Integrated with Walmart Connect for advertising analytics.
• Agency Analytics Multi-account dashboard with white-label reports, AI alerts, and role-based access. Designed for agencies managing multiple Amazon and Walmart seller accounts.
• Enterprise Analytics Track SKU-level profitability, detect KPI shifts, and connect BI tools for forecasting. Designed for enterprise brands and high-volume vendors.
• Advertising Analytics Unify marketplace ad data, layer in organic metrics, get AI insights and optimize ROAS. Includes retail search visibility metrics, new customer measurement, and profitability framing.
• Sales Estimates Forecast sales to optimize inventory, benchmark competitors, and plan growth. Includes market analytics for Amazon markets with access to sales estimates and market share evolution reports.
• Managed Services Add-on service providing dedicated Brand Manager support for clients using the platform. Includes operational support and best practices backed by years of eCommerce and marketplace expertise.

Quantifiable outcome

• 130% average revenue lift in the first 6 months
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature9 records

Partnerships

22 partnerships are on record, tiered core and supporting.

• Viral LaunchcoreStrategic or Co-development PartnerViral Launch (product research and launch solutions) is a sister company under Worldeye Technologies. Together with DataHawk and BidX, they form a cohesive ecosystem for marketplace sellers. Cross-platform synergies include combining product research, advertising optimization, and enterprise analytics.
• BidXcoreStrategic or Co-development PartnerBidX (sophisticated ad automation and bid optimization) is a sister company under Worldeye Technologies. Together with DataHawk and Viral Launch, they form a unified performance suite for marketplace sellers. BidX's ad automation combined with DataHawk's analytics creates an integrated advertising-to-outcomes view.
• AmazoncoreTechnology or IntegrationDataHawk is an Amazon Ads Verified Partner and approved Amazon marketplace analytics solution. Provides daily SKU-level analytics, ad metrics, and profitability signals through official Amazon partner integrations including Amazon Seller Central, Brand Analytics, and Amazon Ads API.
• WalmartcoreTechnology or IntegrationDataHawk is an approved Walmart Marketplace solution provider. Provides analytics covering sales, ads, SEO, inventory, and more in one place. Integrates with Walmart Seller Center for data collection and performance tracking.
• SnowflakecoreTechnology or IntegrationDataHawk connects to Snowflake's multi-cluster shared data architecture. Amazon and Walmart marketplace data is automatically synced daily to Snowflake, enabling enterprise clients to leverage Snowflake's data warehouse for advanced analytics, ML models, and custom dashboards. Infrastructure is SOC-2 Type II certified.
• BigQuery (Google)coreTechnology or IntegrationDataHawk syncs marketplace data to Google BigQuery for enterprise BI and data analytics. Supports efficient analysis of ecommerce data using Google's powerful data warehouse built for speed, scalability, and actionable insights. Infrastructure is SOC-2 Type II certified with end-to-end encryption.
• Microsoft Power BIcoreTechnology or IntegrationDataHawk connects Amazon and Walmart seller data to Microsoft Power BI. Users can build custom dashboards, conduct A/B testing, and analyze performance directly in Power BI with ready-to-use templates including Search and Share of Voice pages.
• Looker Studio (Google)coreTechnology or IntegrationDataHawk connects marketplace data to Looker Studio. Enables users to build dashboards and visualize performance directly in Looker Studio with a friendly UX and integrated tooling. Client-level Looker Studio dashboards support agency white-label reporting.
• Google SheetscoreTechnology or IntegrationDataHawk connects Amazon Seller Central and Walmart Seller Center data to Google Sheets, providing access to hundreds of datasets. Automated dataset refresh ensures data is always current. Fully customizable with ability to build dashboards directly in Google Sheets.
• NetSuitesupportingTechnology or IntegrationSeamless DataHawk integration with NetSuite for better ecommerce business planning, enabling unified financial and marketplace data for improved planning and growth.
• TableausupportingTechnology or IntegrationDataHawk exports marketplace data to Tableau, enabling dynamic visualization and uncovering of true data potential through Tableau's analytics platform.
• Amazon QuickSightsupportingTechnology or IntegrationDataHawk exports data to Amazon QuickSight for building compelling reports, analyzing automated data, and leveraging growth-oriented insights to enhance ecommerce business performance.
• ZapiersupportingTechnology or IntegrationDataHawk integrates with Zapier for workflow automation, enabling users to connect marketplace data to thousands of apps and automate processes without coding.
• DomosupportingTechnology or IntegrationDataHawk connects marketplace data to Domo, taking the power of BI to the next level and enabling smarter business decisions.
• QliksupportingTechnology or IntegrationDataHawk exports data to Qlik for analyzing automated data and leveraging growth-oriented insights to take data-backed actions with confidence.
• SisensesupportingTechnology or IntegrationDataHawk exports marketplace data to Sisense, enabling conversion of data into interactive dashboards that go beyond the basics.
• PythonsupportingTechnology or IntegrationDataHawk exports data via API to leverage Python's unmatched versatility for tailored ecommerce data analysis, precise insights, and custom solutions.
• MetabasesupportingTechnology or IntegrationDataHawk exports marketplace data to Metabase for converting data into customizable reports and interactive dashboards to make smarter data-driven decisions.
• BigQuerycoreTechnology or IntegrationDataHawk efficiently analyzes ecommerce data using Google BigQuery's powerful data warehouse built for speed, scalability, and actionable insights. Full SOC-2 Type II compliance.
• Adobe CampaignsupportingTechnology or IntegrationDataHawk connects marketplace data to Adobe Campaign for data automation and report building, enabling marketing campaign management.
• Azure Data FactorysupportingTechnology or IntegrationDataHawk exports and integrates ecommerce data to Azure Data Factory via Connections to accelerate decision-making within Microsoft's data ecosystem.
• Mode AnalyticssupportingTechnology or IntegrationDataHawk exports marketplace data to Mode for building compelling reports and uncovering the true potential of marketplace data through Mode's analytics platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Helium 10: All-in-one platform for Amazon sellers offering keyword research, product research, and analytics. Direct competitor to DataHawk's marketplace analytics capabilities with broader SMB focus and similar Amazon-first positioning.
• Perpetua: Enterprise advertising analytics and optimization platform for Amazon and Walmart. Direct competitor in the marketplace advertising analytics and ROAS optimization space, with stronger enterprise presence.
• Pacvue: Enterprise commerce acceleration platform for Amazon, Walmart, and Instacart advertising and analytics. Direct competitor focused on enterprise-grade customers, similar to DataHawk's enterprise segment.
• Jungle Scout: Leading Amazon seller tool for product research, sales analytics, and keyword tracking. Direct competitor in the marketplace analytics space with strong SMB market share.
• Teikametrics: AI-powered advertising optimization and marketplace intelligence for Amazon and Walmart. Direct competitor combining advertising automation with marketplace analytics.
• ChannelEngine: Multi-marketplace management platform covering dozens of marketplaces including Amazon and Walmart. Overlaps with DataHawk's multi-marketplace analytics and broader marketplace operations.
• Stackline: Enterprise ecommerce analytics platform offering competitive intelligence, market share data, and retail analytics across Amazon and other channels. Direct competitor in enterprise marketplace intelligence.

Emerging players

• Viral Launch: Sister brand under Worldeye Technologies focused on Amazon product research and launch optimization. Same parent company; comparable Amazon seller ecosystem but different functional focus (research vs. analytics).
• BidX: Sister brand under Worldeye Technologies offering Amazon advertising automation and bid optimization. Same parent company; complementary to DataHawk's advertising analytics with execution-side automation.

Regional players

• Lengow: French-headquartered ecommerce feed management and marketplace integration platform. Comparable SaaS playbook in the marketplace/feed management space and Paris-based like DataHawk, but with stronger European focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/datahawkco
• Xx.com/datahawkco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataHawk Technologies