Wicket Labs
Wicket Labs is a Seattle-based audience insights platform, founded in 2016, that provides big-data departments at media companies with analytics designed to increase audience lifetime value. The firm is privately held and venture-backed.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wicket Labs does
Wicket Labs is a Seattle-based, venture-backed software company founded in 2016 that operates an audience insights platform aimed at the big-data departments of media companies. Per the company's positioning, the platform delivers unique insights intended to increase audience lifetime value (LTV), implying a focus on subscriber/audience analytics, segmentation, and engagement intelligence for media-organization data teams rather than horizontal marketing analytics.
Technical specifics about the underlying product architecture, technology stack, feature set, integrations, or data sources are not disclosed in the available input data; the firmographic profile and product description indicate a data-intensive SaaS offering oriented toward media-company analytics workflows. No API, SDK, or integration catalog is documented in the source material.
Commercially, the company has raised approximately $6.7 million across three funding rounds between 2017 and 2020, led at various stages by Madrona and WestRiver Group, with participation from Divergent Ventures. The firm is privately held, based in Seattle, reports a headcount of 1-10 employees, and has an identified Chief Strategy Officer (Ian Blaine). No public pricing model, customer logos, segment mix, or revenue figures are disclosed in the source data, limiting the ability to characterize the go-to-market motion or revenue mechanics with confidence.
Wicket Labs firmographics
Firmographics- Name
- Wicket Labs
- Legal name
- Brightcove Inc.
- Website
- https://wicketlabs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wicket Labs is a Seattle-based audience insights platform, founded in 2016, that provides big-data departments at media companies with analytics designed to increase audience lifetime value. The firm is privately held and venture-backed.
- Ownership category
- akta.pro rank
Wicket Labs industry classification
Industry- Product category
- Audience Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where Wicket Labs is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Wicket Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Video Platform Subscription: SaaS subscription model for video hosting, streaming, and analytics platform. Includes various solution packs (Media Studio, Marketing Studio, Communications Studio, Beacon Studio) and platform features (Analytics, Player, Live Streaming, OTT).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Wicket Labs product offering
Product offeringCore offering
Wicket Labs provides an audience insights platform designed for big-data departments at media companies. The platform ingests and analyzes audience data to deliver unique insights that help media organizations increase audience lifetime value (LTV), supporting retention, engagement, and content strategy decisions through first-party data analytics.
Product overview
Brightcove is a video streaming and content management platform consisting of multiple integrated products and solutions. The core offerings include Host & Stream (video delivery infrastructure), Manage Video Library (video organization and management), Player (video playback), Analytics (audience insights), Interactivity (viewer engagement features), Gallery (video portals and experiences), AI Content Suite (AI-powered video tools), Live Streaming (real-time broadcasting), and OTT (multi-platform content distribution). The platform also includes Developer APIs and SDKs for custom integrations, Accessibility features, Security capabilities, Content Monetization tools, Global Services, and Social Integrations. Solution packs bundle these capabilities for specific use cases: Communications Studio, Marketing Studio, Media Studio, Beacon Studio, and Zencoder.
Differentiator
Problem solved
Functional benefit
Brands
- Video Cloud: Video hosting, streaming and management platform
- Zencoder
- Media Studio
- Marketing Studio
- Beacon Studio
- Communications Studio
- AI Suite
- Gallery
Products and services
- Wicket Audience Insights Platform An audience insights platform built for big-data departments at media companies. It analyzes first-party audience data to surface unique insights that help media organizations increase audience lifetime value (LTV), supporting decisions on content, engagement, and retention strategies.
Companies that use Wicket Labs
Customer profileSegments12 records
Ideal customer profiles1 record
Wicket Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Wicket Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZencodercoreZencoder is a video encoding/transcoding service that integrates with Brightcove's video platform. It is listed as a standalone solution pack and also as a product accessible via app.zencoder.com login, indicating tight platform integration.
Recent moves4 records
Expansion highlights3 records
Wicket Labs competitors and assessment
Company assessmentEmerging players
- Parrot Analytics: Parrot Analytics measures audience demand for content across platforms, providing insights into content performance and audience preferences — a related but demand-side view of the same media-audience-insights market.
- Samba TV: Samba TV offers cross-screen TV and streaming viewership analytics, including audience insights for media buyers and sellers, addressing adjacent use cases to Wicket Labs' audience-LTV proposition.
- iSpot.tv: iSpot.tv provides real-time TV and video advertising and audience-attribution analytics, with overlap on audience-behavior insights for media companies and broadcasters.
Direct peers
- Conviva: Conviva provides real-time video and streaming audience analytics, including engagement, retention, and quality-of-experience metrics, making it a direct competitor to Wicket Labs' audience-insights proposition for media companies.
- Mux: Mux offers video infrastructure paired with detailed player and viewer analytics used by media and SaaS companies to understand audience behavior — a closely analogous audience-insights value proposition.
- Antenna: Antenna provides subscription and audience analytics specifically for streaming and digital media companies, including LTV and churn metrics — directly overlapping with Wicket Labs' audience-LTV positioning.
- Tubular Labs: Tubular Labs delivers cross-platform video and audience intelligence for media brands and creators, including engagement and audience composition analytics that overlap with Wicket Labs' focus on media-company audience insights.
Broad incumbents
- Brightcove: Brightcove is a larger video platform with an embedded Analytics product covering audience behavior and content performance, competing with Wicket Labs in the same buyer (media data teams) but as part of a broader streaming/OTT suite.
- Comscore: Comscore is an established audience-measurement vendor serving media companies with cross-platform reach, engagement, and audience analytics — a much larger incumbent competing for the same buyer budgets.
- JW Player (now part of Bitmovin): JW Player, integrated into Bitmovin, provides a video platform with built-in audience and engagement analytics, positioning it as a bundled competitor in the media audience-insights category.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Wicket Labs social profiles
Digital presenceWicket Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wicket Labs leadership team
Management profileNumber of profiles
Profiles1 record
Wicket Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wicket Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wicket Labs
What does Wicket Labs do?
Wicket Labs provides an audience insights platform designed for big-data departments at media companies. The platform ingests and analyzes audience data to deliver unique insights that help media organizations increase audience lifetime value (LTV), supporting retention, engagement, and content strategy decisions through first-party data analytics.
Is Wicket Labs a public or private company?
Wicket Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wicket Labs founded?
Wicket Labs was founded in 2016. It employs 1 to 10 people.
Where is Wicket Labs based?
Wicket Labs is headquartered in Seattle, United States, in the North America region.
How does Wicket Labs make money?
One revenue line is on record: video Platform Subscription.
Who are Wicket Labs's main competitors?
Emerging players on record are Parrot Analytics, Samba TV and iSpot.tv. Direct peers are Conviva, Mux, Antenna and Tubular Labs. Broad incumbents are Brightcove, Comscore and JW Player (now part of Bitmovin).
Does Wicket Labs have an API?
No public API is recorded for Wicket Labs.
What industry is Wicket Labs in?
Wicket Labs's product category is Audience Analytics Software. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 51821 and its SIC code is 7372.