EasyWeek
EasyWeek is a Düsseldorf-based SaaS platform providing online appointment scheduling, CRM, payments, and business management tools to service SMBs across beauty, healthcare, fitness, and 100+ other verticals in 25+ countries.
- Company typePrivate
- Founded2021
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyWeek does
EasyWeek GmbH is a Düsseldorf-based SaaS company that operates an online appointment booking and business management platform for service SMBs. The platform combines a real-time booking calendar with conflict prevention, a CRM with customer segmentation, multi-channel automated reminders (SMS, WhatsApp, email, Telegram, push), online payments via Stripe, a POS system, a built-in website builder, workflow automation, resource and unit (space/equipment) rental management, no-show protection, loyalty programs, and gift cards. The product surface is delivered via web dashboard and dedicated iOS/Android apps for both consumers (EasyWeek Client App, "Green App") and providers (EasyWeek Business App, "Black App"), with an embeddable booking widget for third-party sites and a white-label branded mobile app offering.
The technology stack integrates with 3,000+ services through API and webhooks, supported by Hetzner (primary data center) and Google Cloud Storage (EU multi-region), with Cloudflare for EU edge routing, Stripe for payments, Anthropic Claude under a Zero Data Retention agreement for AI features, and SSO via Google, Apple, and Facebook. Compliance posture includes GDPR, PCI DSS, and TLS 1.3/AES-256 encryption. Distribution leverages Apple App Store, Google Play, Google Reserve, and Apple Maps.
EasyWeek generates revenue through a four-tier freemium subscription model (Basic free with 30 bookings/month; Solo $8.33/month biennial; Professional $16.66/month biennial; Unlimited $33.27/month biennial) plus usage-based fees for SMS, WhatsApp, and payment processing. The company serves 5,000+ businesses across 100+ industries in 25+ countries, processing 20 million bookings per year and 20,000+ daily. It targets vertical SMB segments including beauty, healthcare, sports/fitness, professional services, entertainment, education, veterinary, rental, automotive, and hospitality, distributed primarily through product-led self-serve sign-up with limited enterprise sales support. The company has raised approximately $573K total from Awescode (rounds in 2019 and 2020) and operates with 11–50 employees under founder/management control.
EasyWeek firmographics
Firmographics- Name
- EasyWeek
- Legal name
- EasyWeek GmbH
- Website
- https://easyweek.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyWeek is a Düsseldorf-based SaaS platform providing online appointment scheduling, CRM, payments, and business management tools to service SMBs across beauty, healthcare, fitness, and 100+ other verticals in 25+ countries.
- Ownership category
- akta.pro rank
EasyWeek industry classification
Industry- Product category
- Appointment Scheduling Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
- akta.pro secondary industries
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Appointment Scheduling & Reservation Management (HSACAIAG)
Keywords
Where EasyWeek is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EasyWeek business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription plans: Four-tier subscription model (Basic, Solo, Professional, Unlimited) with monthly, annual, or biennial billing. Free tier with 30 bookings/month for basic usage. Paid tiers unlock unlimited bookings, advanced features, and team access.
- Branded app customization: Additional revenue from branded app module for businesses wanting custom mobile apps published under their own brand
- Third-party fees (SMS, WhatsApp, payment processing): Additional fees for SMS reminders, WhatsApp notifications, and payment processing (Stripe, PayPal) are charged separately from plan prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic - Free plan for individuals getting started |
| Subscription | Multi-year contract | Solo - Single user plan |
| Subscription | Multi-year contract | Professional - Small teams and businesses |
| Subscription | Multi-year contract | Unlimited - Maximum features for scaling |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
EasyWeek product offering
Product offeringCore offering
EasyWeek sells a cloud-based appointment scheduling and service-business management SaaS platform that lets SMBs accept 24/7 online bookings, manage a CRM, automate reminders and workflows, take online and in-person payments, and publish a website or branded mobile app. The platform is delivered through a web dashboard plus iOS and Android apps for both end consumers (discovery and booking) and business operators, and is sold via freemium and tiered subscription plans (Solo, Professional, Unlimited).
Product overview
EasyWeek is a comprehensive appointment booking platform and marketplace for service businesses, consisting of a core booking platform with dual apps (EasyWeek Client App for consumers and EasyWeek Business App for providers), plus an integrated ecosystem of add-on modules. The platform is available across web, iOS, and Android. The core offering includes booking calendar and CRM capabilities, while add-on modules extend functionality into website building (Website Builder), branded mobile apps, booking widgets for external sites, multi-channel notifications, workflow automation, resource and space management, group bookings, customer loyalty programs, gift cards, memberships, business analytics, financial management, payroll, inventory, and payment processing (POS, QR cashier, online payments, card terminals). The platform integrates with video conferencing tools (Zoom, Google Meet, Microsoft Teams) and supports 3,000+ integrations via API and webhooks. Pricing tiers include Free, Solo ($8.33/month), Professional ($16.66/month), and Unlimited ($33.27/month) with 14-day free trials on paid plans.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyWeek Booking Platform Cloud-based appointment scheduling and service-business management SaaS that combines a real-time booking calendar, CRM, automated reminders, online payments, analytics, and a website builder for service businesses.
- EasyWeek Client App Free mobile app for end consumers to discover and book service providers, manage appointments, receive reminders, and read or leave verified reviews on iOS and Android.
- EasyWeek Business App Mobile app for service-business owners and providers to manage bookings, appointments, staff, clients, and their own website from anywhere on iOS and Android.
- Branded App Module White-label mobile app published under the business's name and logo in the App Store and Google Play, allowing clients to book directly via a branded app with push notifications and loyalty integration.
- QR Cashier QR code-based payment system that lets businesses accept fast, secure cashless payments without dedicated card terminal hardware.
- POS System Point of sale system that accepts payments from multiple sources with quick balance reconciliation for in-person service businesses.
- Online Payments Secure prepayment processing for services via payment links or directly inside the booking widget, integrated with Stripe, enabling no-show protection and faster cash collection.
Quantifiable outcome
- Businesses report up to 40% revenue increase after implementing EasyWeek
- +2 more outcomes
Companies that use EasyWeek
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles2 records
EasyWeek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature12 records
EasyWeek partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Google CalendarcoreCalendar synchronization allows businesses to view personal and work calendars together, preventing scheduling conflicts.
- Google MeetcoreVideo conferencing integration for remote appointments and telemedicine sessions.
- ZoomcoreVideo conferencing integration available on paid plans for remote appointments.
- Microsoft TeamscoreIntegration with Microsoft Teams for video appointments, available on paid plans.
- StripecorePayment processing provider. EasyWeek uses Stripe for online payments, gift card purchases, and refunds. Full card data is never stored on EasyWeek servers.
- Anthropic ClaudecoreAI provider for EasyWeek's AI-assisted features including in-app assistant for Provider discovery, AI summaries of reviews, and suggested time slots. Operates under Zero Data Retention agreement.
- HetznercoreData center provider. Primary infrastructure located in Hetzner data centers in Germany.
- Google Cloud StoragecoreCloud storage provider. Used for EU multi-region data storage.
- CloudflarecoreEdge computing and CDN provider. Used with EU routing for EEA traffic to ensure data protection compliance.
- Apple App StorecoreDistributes EasyWeek's consumer booking app (EasyWeek App) and business management app (EasyWeek Business) to iOS users worldwide.
- Google PlaycoreDistributes EasyWeek's consumer booking app and business management app to Android users worldwide.
- Google ReservecoreIntegration partner enabling businesses to accept bookings through Google Search and Google Maps.
- Apple MapscoreIntegration partner enabling businesses to accept bookings through Apple Maps on iOS devices.
- WhatsAppcoreMessaging channel for appointment reminders, confirmations, and customer communications.
- TelegramcoreMessaging channel for appointment reminders and customer notifications.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
EasyWeek competitors and assessment
Company assessmentDirect peers
- Vagaro: Vagaro is an all-in-one booking, POS, and marketplace platform for salons, spas, and fitness studios. It directly competes with EasyWeek in beauty and wellness verticals with comparable feature scope (booking + payments + marketplace).
- SimplyBook.me: SimplyBook.me is an online booking system targeting service-based SMBs with a freemium model and industry-specific templates. It directly competes with EasyWeek on booking widgets, vertical customization, and self-serve onboarding.
- Calendly: Calendly is a leading appointment scheduling platform targeting professionals and SMBs. It directly competes with EasyWeek on self-serve online booking, calendar integrations, and reminders, though it skews more toward B2B/individual use cases than multi-vertical SMB services.
- Setmore: Setmore is a free/affordable online appointment scheduling platform targeting small service businesses. It overlaps with EasyWeek on freemium positioning, calendar booking, and reminders for SMBs in beauty, consulting, and wellness.
- Acuity Scheduling (Squarespace): Acuity Scheduling is a direct SMB appointment scheduling competitor owned by Squarespace. It overlaps with EasyWeek on calendar booking, payments, reminders, and integrations, and serves many of the same service-business verticals.
- Fresha: Fresha is a beauty and wellness appointment platform with a marketplace and POS offering. It directly competes with EasyWeek's beauty vertical and the broader all-in-one SMB stack including payments and CRM.
- Booksy: Booksy is a booking and business management app focused on beauty, barber, and wellness professionals. It is highly comparable to EasyWeek on target customer (independent beauty/wellness SMBs) and on bundled booking + payments + marketing features.
Broad incumbents
- Mindbody: Mindbody is an established SaaS platform for fitness, beauty, and wellness businesses, offering booking, payments, marketing, and memberships. It competes with EasyWeek's sports/fitness/beauty verticals at a larger enterprise tier with deeper workflows.
- Square Appointments: Square Appointments, part of Block's commerce platform, offers online booking tightly integrated with Square POS and payments. It competes with EasyWeek's all-in-one SMB offering (booking + POS + payments), and benefits from Square's larger brand and capital base.
Regional players
- Treatwell: Treatwell is a beauty and wellness booking marketplace concentrated primarily in the UK and Europe. It competes with EasyWeek's consumer-side discovery in the beauty vertical across overlapping European geographies, though with a narrower vertical scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyWeek social profiles
Digital presenceEasyWeek compliance and trust
Trust signalCompliance3 records
EasyWeek financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyWeek leadership team
Management profileNumber of profiles
Profiles2 records
EasyWeek funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyWeek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyWeek
What does EasyWeek do?
EasyWeek sells a cloud-based appointment scheduling and service-business management SaaS platform that lets SMBs accept 24/7 online bookings, manage a CRM, automate reminders and workflows, take online and in-person payments, and publish a website or branded mobile app. The platform is delivered through a web dashboard plus iOS and Android apps for both end consumers (discovery and booking) and business operators, and is sold via freemium and tiered subscription plans (Solo, Professional, Unlimited).
Is EasyWeek a public or private company?
EasyWeek is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyWeek founded?
EasyWeek was founded in 2021. It employs 11 to 50 people.
Where is EasyWeek based?
EasyWeek is headquartered in Düsseldorf, Germany, in the Europe region.
How does EasyWeek make money?
Three revenue lines are on record. Subscription plans are the primary driver. The others are branded app customization and third-party fees (SMS, WhatsApp, payment processing).
Who are EasyWeek's main competitors?
Direct peers on record are Vagaro, SimplyBook.me, Calendly, Setmore, Acuity Scheduling (Squarespace), Fresha and Booksy. Broad incumbents are Mindbody and Square Appointments. Treatwell is listed as a regional player.
Does EasyWeek have an API?
Yes. EasyWeek provides API and webhooks for integration with external services. Webhooks enable real-time event data delivery - when specific events occur (new booking, updates, cancellations, new customers, payments, schedule changes), the system sends automatic HTTP requests to configured URLs. API supports integration with CRM systems, messengers (Telegram, WhatsApp), email marketing platforms, analytics systems, and social networks. Setting up webhooks requires basic knowledge of web development and APIs. Developer documentation is at developers.easyweek.io.
What industry is EasyWeek in?
EasyWeek's product category is Appointment Scheduling Software. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking, with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its NAICS code is 5132 and its SIC code is 7372.