What Diet ID does

Diet ID, Inc. is a Detroit-based digital health company founded in July 2016 by Dr. David Katz. It has built a validated, image-based dietary assessment platform built on a proprietary methodology called Diet Quality Photo Navigation (DQPN™). The platform generates real-time, 1-minute diet quality scores (HEI-2020), nutrient intake estimates for 150 nutrients, and food group analyses for 24 categories, replacing food frequency questionnaires and 24-hour recalls with a faster, more engaging visual interface. The product is modular — comprising a Real-time Assessment Module, a Goal Setting Module, and a Daily Actions coaching module — and can be deployed as a stand-alone white-labeled web app or embedded into partner platforms via SSO, iframe, REST API, and webhooks.

The company serves four primary customer segments: healthcare providers (hospitals, health systems, and registered dietitians integrated with Epic EHR); employers and worksite wellness programs (via certified partnerships with Personify Health/Virgin Pulse, GoMo, and BSDI); academic researchers (15+ university partners including Stanford, UC Davis, and University of South Carolina); and health coaching organizations. Pricing is subscription-based at $0.50–$1.00 per person per month with a $49/month minimum for small deployments, and $1.00 per assessment for research use with volume minimums; usage of the platform is reimbursable under Medical Nutrition Therapy CPT codes.

Diet ID earns revenue primarily through per-person-per-month subscription licensing (assessment-only and full toolkit tiers), per-assessment pricing for research deployments, and professional services for setup and SSO integration. Distribution is hybrid: direct enterprise field sales to large health systems and self-insured employers, white-label OEM embedding within eight partner platforms, and self-serve stand-alone web applications for smaller coaching practices and individual researchers. The company holds SOC 2 Type II, HIPAA, and CCPA certifications, and operates as a private, founder-controlled company with disclosed seed funding from Relevance Ventures (2019) and additional participation from Red Cedar Ventures (2021). Notable recent additions to the product surface include the DIEM environmental-impact scoring system and the FQVT culturally adaptive assessment methodology, both launched in November 2025.

Name

Diet ID

Legal name

Diet ID, Inc.

Website

https://dietid.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Diet ID is a Detroit-based digital health company that delivers a patented, 1-minute image-based dietary assessment platform (DQPN™) generating validated diet quality scores and 150 nutrient estimates for healthcare providers, employers, academic researchers, and health coaching organizations, distributed via Epic EHR integration and certified wellness platform partnerships.

Ownership category

akta.pro rank

Product category

Digital Nutrition Assessment Software

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Digital dietary assessment
• Nutrition assessment software
• Corporate wellness platform
• Lifestyle medicine tools
• Clinical nutrition technology

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing (Per Person Per Month): Diet ID licenses its digital nutrition toolkit on a per-person-per-month subscription basis. Pricing tiers range from $0.50 to $1.00 per person per month depending on which modules are deployed (assessment only vs. full toolkit with coaching). Minimum commitments apply.
2. Per-Assessment Pricing: For research applications and specific assessment needs, Diet ID offers per-assessment pricing as low as $1.00 per assessment with minimum volume requirements.
3. Professional Services and Implementation: Diet ID provides setup, training, and implementation support services. Setup for direct URL deployment typically takes less than a day; SSO integration timelines depend on partner technical team availability.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Diet ID provides a validated, image-based digital dietary assessment platform built on the proprietary Diet Quality Photo Navigation (DQPN™) methodology. The 1-minute visual assessment generates real-time diet quality scores (HEI-2020), estimates intake for 150+ nutrients and 24 food groups, and pairs with goal-setting and daily micro-challenge coaching modules. Offered as a white-labeled software platform with integrations for Epic, Personify Health, and other healthcare/wellness ecosystems, sold primarily to healthcare systems, employers, researchers, and coaching organizations on a per-person-per-month subscription.

Product overview

Diet ID is a modular digital nutrition platform offering image-based dietary assessment and behavior change tools. The core product consists of the Diet ID assessment platform using DQPN™ (Diet Quality Photo Navigation) - a patented visual dietary assessment method validated against traditional food frequency questionnaires and 24-hour recalls. The platform operates on a modular architecture with three core modules: the Real-time Dietary Assessment (1-minute visual assessment generating 150+ nutrient estimates and HEI-2020 diet quality scores), the Goal Setting Module (personalized nutrition plans), and the Daily Actions Module (micro-challenge coaching for habit formation). Additional offerings include the DIEM environmental impact scoring system, RDN Telehealth Services for live dietitian consultations, and the Food Truths Webinar educational series. The platform is available as a standalone white-labeled web app or integrated with major healthcare and wellness platforms including Epic (via App Orchard), Personify Health/Virgin Pulse, Healthie, and Cerbo. Pricing starts at $0.50 per person per month with $49/month minimum for small packages, and assessments as low as $1.00 each for research use.

Differentiator

Problem solved

Functional benefit

Brands

• DIEM: Dietary Impacts on Environmental Measures - a scoring system that quantifies the environmental footprint of dietary patterns in real-time, developed by Diet ID researchers and independent experts
• DQPN™

Products and services

• Diet ID Core Platform Digital nutrition toolkit providing validated, 1-minute, image-based dietary assessment and management. Generates personalized diet quality scores, nutrient intake estimates for 150+ nutrients, and food group data in real time. Supports white-labeled deployment with integration options for healthcare, employer, research, and coaching audiences.
• Epic Integration (EHR App Market) Native integration with Epic EHR via the App Orchard/App Market, enabling healthcare providers to access Diet ID's assessment, scoring, and personalized plans within Epic workflows with HIPAA-compliant data sharing for clinical settings.
• Personify Health x Diet ID (Virgin Pulse Certified Partner Integration) Certified partner integration with Personify Health (formerly Virgin Pulse). White-labeled nutrition assessment and coaching module deployed within the Personify Health corporate wellness platform, including data-rich reporting, ROI tools, and population risk stratification.
• DIEM (Dietary Impacts on Environmental Measures) Scoring system that quantifies the environmental footprint of dietary patterns in real-time, combining multiple environmental impact metrics with dietary quality scores to provide consumers and partners with immediate environmental impact assessments of diets.
• DQPN (Diet Quality Photo Navigation) Methodology Patented visual dietary assessment methodology invented by Dr. David Katz that uses image-based navigation rather than traditional food logging, enabling rapid, validated diet quality assessment.
• Registered Dietitian (RDN) Telehealth Services Live registered dietitian services for personalized nutrition counseling, integrated with the Diet ID assessment. Reimbursable using standard Medical Nutrition Therapy (MNT) assessment CPT codes for comprehensive patient care.
• Food Truths Webinar Series Continuing education webinar series featuring expert speakers on topics including food as medicine, GLP-1 medications, menopause and diet, preventive cardiology, and sustainability; offers CE credits for RDNs.
• Fixed-Quality Variable-Type (FQVT) Dietary Assessment Methodology Dietary assessment methodology designed to accommodate cultural diversity in nutrition research and intervention programs, allowing participants to select culturally tailored, high-quality dietary patterns while maintaining rigorous nutritional standards.

Quantifiable outcome

• 91% increase in fruit and vegetable intake among participants completing Diet ID challenges
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Epic (via App Orchard)coreTechnology or IntegrationDiet ID is integrated with Epic EHR via the App Orchard marketplace, enabling health systems to access Diet ID's dietary assessment tools directly within Epic's electronic health record system. This integration allows providers to seamlessly incorporate diet quality assessment into clinical workflows.
• Personify Health (formerly Virgin Pulse)flagshipChannel Partner/ Reseller/ DistributorDiet ID is a Certified Partner of Personify Health, enabling the platform to be offered as part of Personify Health's corporate wellness ecosystem. Employers using Personify Health can enable Diet ID within their employee wellness deployments with aligned branding and colors.
• HealthiecoreTechnology or IntegrationIntegration partnership with Healthie, a platform for dietitians and nutrition professionals, enabling Diet ID assessment tools to be accessible within Healthie's practice management and EHR system for nutrition providers.
• CerbocoreTechnology or IntegrationIntegration with Cerbo EHR platform, enabling dietitians and healthcare providers using Cerbo to access Diet ID's dietary assessment capabilities within their existing clinical workflow.
• GoMo HealthflagshipChannel Partner/ Reseller/ DistributorCertified partner relationship with GoMo Health for behavioral change solutions. Diet ID is available as part of GoMo's patient and population engagement platform for healthcare and wellness applications.
• BSDIflagshipChannel Partner/ Reseller/ DistributorCertified partner distribution through BSDI wellness offerings, enabling Diet ID to reach BSDI's customer base of employers and health organizations.
• University of South Carolina - Arnold School of Public HealthcoreStrategic or Co-development PartnerResearch collaboration with Brie Turner-McGrievy, PhD, RD conducting validation studies comparing Diet ID against standard dietary assessment methods including NDSR 24-hour dietary recalls.
• Stanford University - Department of PsychologycoreStrategic or Co-development PartnerAcademic research partnership with Stanford University under Dr. Christopher Gardner's leadership for nutrition research utilizing Diet ID's digital assessment tools.
• University of California Davis - Department of NutritioncoreStrategic or Co-development PartnerAcademic research collaboration with UC Davis Department of Nutrition for dietary assessment research studies.
• Food and Addiction, Science & Treatment Lab (Ann Arbor, MI)coreStrategic or Co-development PartnerResearch collaboration with Dr. Ashley Gearhart's lab investigating food addiction and dietary patterns using Diet ID's validated assessment methodology.
• Jefferson Health / Thomas Jefferson University - Center for Connected CarecoreStrategic or Co-development PartnerHealthcare system research partnership for dietary assessment integration and population health studies.
• University of Washington - Department of Physical Medicine & RehabilitationminorStrategic or Co-development PartnerResearch collaboration on Mild TBI and Diet study examining dietary factors in traumatic brain injury recovery.
• Henry Ford Health System - REACH study (Michigan)coreStrategic or Co-development PartnerParticipation in NIH-funded REACH study with Henry Ford Health System examining dietary interventions and health outcomes.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wellable: Corporate wellness platform that aggregates wellness content, challenges, and tracking for employers. Comparable to Diet ID on the worksite-wellness GTM and behavior-change challenge mechanics, with overlapping employer buyer base.
• Omada Health: Digital chronic disease prevention and management platform serving employers and health plans. Directly comparable to Diet ID's enterprise health/disease prevention segment, with overlapping buyers (large self-insured employers, health plans) and similar diet/coaching use cases.
• Vida Health: Virtual care platform for chronic conditions with nutrition, mental health, and coaching. Comparable to Diet ID on the integrated diet-plus-coaching model sold to employers and health plans, with overlapping chronic-condition focus areas (diabetes, hypertension).
• Virta Health: Digital therapeutic for type 2 diabetes reversal combining nutrition, coaching, and remote monitoring. Highly comparable to Diet ID in targeting diet-driven chronic disease outcomes, reimbursed clinical services, and enterprise employer/payer distribution.
• DayTwo: Personalized nutrition platform using gut microbiome and dietary data to deliver individualized recommendations. Comparable to Diet ID in combining dietary assessment science with personalized nutrition plans, with shared healthcare and employer buyer segments.
• Noom: Direct-to-consumer and enterprise digital weight management and nutrition coaching platform. Closely comparable to Diet ID in combining nutrition assessment, personalized coaching, and behavior change, but with a consumer-led brand and much larger scale.
• MyFitnessPal: Consumer food tracking and nutrition platform. Comparable to Diet ID in dietary assessment functionality and nutrient/food group output, but oriented to consumer logging rather than validated 1-minute image-based assessment for enterprise.
• Wondr Health (formerly Naturally Slim): Digital weight management and metabolic health program sold to employers and health plans. Directly comparable to Diet ID's worksite-wellness segment and behavior-change coaching approach, with a similarly strong enterprise employer focus.

Broad incumbents

• Welltok: Enterprise consumer activation platform for health plans and providers. Broad incumbent in the same employer/health plan buyer space, with overlapping nutrition and wellness modules but a much wider portfolio beyond diet.

Emerging players

• ZOE: Personalized nutrition insights platform combining blood, microbiome, and dietary data. Emerging player with partial overlap to Diet ID's nutrition assessment and personalized recommendation offering, with a more direct-to-consumer-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dietid

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diet ID