PowerMarket
PowerMarket is a bootstrapped New York-based community solar platform connecting residential, renter, and business customers to local solar projects across 15 states, while providing subscription management software to developers managing over 1.5 GW of capacity.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What PowerMarket does
PowerMarket is a New York-based community solar platform company founded in 2015 that connects residential homeowners, renters, small and medium businesses, and religious institutions to local solar projects across 15 states, allowing them to receive credits on their utility bills without installing any equipment. The company's core products are (1) a Community Solar subscription service marketed through an online marketplace at powermarket.io/marketplace.html, (2) a Renewable Energy Certificates (RECs) offering launched in September 2025 that enables businesses to offset 100% of their electricity usage, and (3) a proprietary Clean Energy Delivery Software Platform — built over more than ten years by a dedicated engineering team — that handles marketing, enrollment, billing, reporting, regulatory compliance, and customer support on a single source-of-truth system with real-time data. PowerMarket also offers a customer-facing Subscriber Dashboard for monitoring credits, cumulative savings, and environmental impact.
On the B2B side, PowerMarket provides subscription management and portfolio optimization services to community solar developers and asset owners including CVE North America, EDPR NA, NextEra Energy Resources, Generate Capital, Pine Gate Renewables, SunRaise, Altus Power, Ameresco, GreenStreet, Convergent, Navisun, Lodestar Energy, Dimension Energy, and CleanCapital. The company has successfully migrated 500 MW of projects from competing subscription managers and currently manages 1.5+ GW of community solar capacity across 810+ active projects covering 40+ utilities, with 195,975+ customers served and $47.4M+ in cumulative customer savings. PowerMarket uses AI/ML predictive modeling that scores prospects across hundreds of attributes, with top-scoring prospects converting at up to 5x the rate of non-scored prospects.
PowerMarket generates revenue primarily through subscription/managed-services fees charged to developers and asset owners for subscription management, billing, and reporting, supplemented by transaction-based REC sales to corporate buyers. Distribution combines a self-serve online marketplace for end customers with an enterprise field-sales motion targeting large developers and asset owners, supported by community-led partnerships with municipalities, environmental groups, and advocacy organizations. The company has never raised external venture capital, was bootstrapped after an unsuccessful attempt to raise from approximately 100 investors in its first 18 months, has been profitable every year except 2017, and consistently meets or exceeds the Rule of 40.
PowerMarket firmographics
Firmographics- Name
- PowerMarket
- Legal name
- PowerMarket
- Website
- https://powermarket.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerMarket is a bootstrapped New York-based community solar platform connecting residential, renter, and business customers to local solar projects across 15 states, while providing subscription management software to developers managing over 1.5 GW of capacity.
- Ownership category
- akta.pro rank
PowerMarket industry classification
Industry- Product category
- Community Solar Software
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Community Solar Development & Subscription Management (EUAMAJAA)
- akta.pro secondary industries
- Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)
Keywords
Where PowerMarket is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowerMarket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Community Solar Subscription Management: Manages community solar projects for developers, handling subscriber acquisition, enrollment, billing, reporting, and customer support. Revenue derived from software/management fees charged to project developers and asset owners.
- Developer/Asset Owner Software Services: Provides subscription management and portfolio optimization services to community solar developers and asset owners. The company has successfully migrated 500 MW of projects from other subscription managers.
- Renewable Energy Certificates (RECs): Sells RECs to businesses to offset their electricity usage and help achieve carbon neutrality/sustainability goals.
- Customer Incentive Distribution: Distributes customer incentives/rewards through a partnership with Tremendous platform. Over $200,000 annually in customer rewards distributed since 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community Solar Subscription - Savings vary by project |
| Usage-based | Pay-as-you-go | REC Purchase for Businesses - Custom quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
PowerMarket product offering
Product offeringCore offering
PowerMarket operates an integrated software platform that connects utility customers (homeowners, renters, businesses) to local community solar projects so they can receive bill credits and save money without installing equipment. The company also sells Renewable Energy Certificates (RECs) to businesses pursuing carbon neutrality, and provides subscription management and portfolio optimization services to community solar developers and asset owners.
Product overview
PowerMarket operates as a community solar platform company offering two core products: Community Solar subscriptions that allow households and businesses to save on electricity bills by subscribing to local solar projects, and Renewable Energy Certificates (RECs) for businesses seeking to achieve carbon neutrality. The company also provides a Clean Energy Delivery Software Platform for developers and asset owners to manage community solar portfolios, and maintains a customer-facing Subscriber Dashboard for account management. The platform connects customers to over 810 active solar projects across 15 states through relationships with various energy developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Solar Subscriptions
Quantifiable outcome
- Customers save $47,399,000+ total
- +3 more outcomes
Companies that use PowerMarket
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles5 records
PowerMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
PowerMarket partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- CleanCapitalcoreCleanCapital announced two brownfield solar projects (Yeoman Solar in Illinois, Little Elk Solar in Maryland) through PowerMarket's platform. Yeoman Creek project visible on marketplace with 50% discount.
- CVE North AmericacorePartnership for portfolio optimization of CVE's New York community solar projects. Early 2025, CVE transitioned their portfolio to PowerMarket after initial manager struggled. PowerMarket achieved full subscription in under 4 months and monetized legacy banked credits. Provides $700,000+ annual savings for 9,000+ subscribers.
- Town of HebronminorPartnership to launch community solar campaign for Town of Hebron.
- California Disability Services ProviderminorCalifornia disability services provider chose PowerMarket to provide community solar for residents.
- Sustainable PutnamminorSelected by Sustainable Putnam to bring community solar benefits to Putnam County.
- Solarize AlbanyminorSelected by Solarize Albany to bring community solar to Albany residents.
- SUNY BroomeminorPartnership with SUNY Broome for community solar program.
- Ulster CountyminorUlster County partnership to offer community solar to county community. PowerMarket also provided $14,500 revenue share to Ulster County's Green New Deal Fund.
- FairsteadminorPartnership to bring rooftop community solar to Rhode Island affordable housing complex (January 2021).
- City of Kingston, NYminorPartnership to manage 3.7 MW of community solar for LMI households in City of Kingston, NY.
- NJEJA (New Jersey Environmental Justice Alliance)minorPartnership to make clean energy accessible in New Jersey, focusing on environmental justice communities.
- Pine Gate RenewablescoreCommunity solar developer partnership. PowerMarket chosen to manage community solar projects for Pine Gate Renewables in Rhode Island (January 2018).
- SunRaisecoreLong-standing development partner bringing first community solar projects to Maine. Multiple projects completed together including Belfast (7MW), Gardiner, and Monson.
- AmerescocoreSolar development partner providing projects to PowerMarket's marketplace. Ameresco-logo displayed in energy partners section.
- GreenStreetcoreSolar development partner providing projects to PowerMarket's marketplace. GreenStreet-logo displayed in energy partners section.
- Altus PowercoreSolar development partner providing projects to PowerMarket's marketplace. Multiple Altus Power projects visible on marketplace.
- Duke EnergycoreSolar development partner providing projects to PowerMarket's marketplace. Duke Energy-logo displayed in energy partners section.
- ConvergentcoreSolar development partner providing projects to PowerMarket's marketplace. Convergent projects (Cicero I, II, Chaumont series) visible on marketplace.
- NavisuncoreSolar development partner providing projects to PowerMarket's marketplace. Seth Way project (Navisun) visible on marketplace.
- Lodestar EnergycoreLong-standing development partner. Lodestar and PowerMarket executives discussed partnership and expansion plans (January 2024). Nationwide Community Solar project on marketplace.
- NextEra Energy ResourcescoreMajor energy company solar development partner. NextEra-logo displayed in energy partners section.
- Dimension EnergycoreSolar development partner providing projects to PowerMarket's marketplace. Dimension-logo displayed in energy partners section.
- EDPR NA (EDP Renewables)coreMajor IPP providing community solar projects to PowerMarket. EDPR NA-logo displayed. Multiple EDPR projects (Potsdam, Morgan West, Sentinel Heights, Hemlock Hills) on marketplace.
- Generate CapitalcoreSustainable infrastructure investor and developer partner. Generate-logo displayed in energy partners section. Arlington 1 and 2 projects on marketplace.
- NYSERDAcoreNew York State Energy Research and Development Authority partnership. NYSERDA-logo displayed on homepage as local partner. Multiple NYSERDA program collaborations.
- Department of Energy (DOE)coreDOE-logo displayed on homepage as partner. PowerMarket is DOE-funded (DOE logo shown in 'Funded By' section).
- Sustainable Jersey CityminorPartnership to bring benefits of community solar to Northern New Jersey communities.
- St. Dominic High SchoolminorCustomer case study - St. Dominic High School saves thousands through community solar while advancing mission.
- NYSEIA (New York Solar Energy Industries Association)coreIndustry association membership. PowerMarket's President Jason Kaplan serves on NYSEIA Board helping shape clean energy policy including community solar.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
PowerMarket competitors and assessment
Company assessmentDirect peers
- Arcadia: Arcadia is a clean energy data platform that operates a community solar subscription management business connecting utility customers to local solar projects. Like PowerMarket, it serves both residential subscribers and enterprise developer/utility clients, and is the most directly comparable subscription management competitor.
- Uplight: Uplight is an energy customer engagement platform serving utilities and clean energy program administrators, with capabilities that overlap with PowerMarket's developer/utility-facing subscription management and customer lifecycle platform. Comparable business model of selling software and managed services into clean energy programs.
- EnergySage: EnergySage operates an online solar marketplace and increasingly community solar subscription products, competing for the same residential and SMB subscriber acquisition funnel that PowerMarket targets. Comparable marketplace-plus-services model serving both end customers and developer/installer partners.
Broad incumbents
- Nexamp: Nexamp is one of the largest U.S. community solar developers and asset owners, operating across multiple states with in-house subscription management capabilities. It overlaps with PowerMarket as a subscription manager for its own portfolio while also being a potential customer/competitor for third-party developer clients.
- DSD Renewables: DSD Renewables is a community solar developer and operator with operations and subscriber services across multiple states. Comparable as a vertically integrated community solar player with subscription-side capabilities that compete for the same developer and utility relationships PowerMarket serves.
Others
- Generate Capital: Generate Capital is a sustainable infrastructure investor and developer that is both a PowerMarket partner (supplying projects to the marketplace, e.g., Arlington 1 and 2) and an adjacent ecosystem participant in community solar deployment. Relevant as a counterparty and competitor for project supply.
- CleanCapital: CleanCapital is a clean energy investor/developer that has brought brownfield community solar projects (Yeoman Solar, Little Elk Solar) onto PowerMarket's platform. Comparable as an ecosystem partner and competitor in the community solar asset space.
- kWh Analytics: kWh Analytics provides solar asset performance analytics and risk management to solar investors and developers. Comparable as an enabling/data vendor in the community solar ecosystem that PowerMarket's developer clients also rely on for portfolio intelligence.
Emerging players
- Recurve: Recurve provides meter data analytics and energy efficiency program management for utilities and program administrators — overlapping with PowerMarket's data-driven approach to community solar program management and customer analytics.
- WattBuy: WattBuy operates an energy marketplace enabling consumers to compare electricity plans and clean energy options. Comparable as an emerging digital channel competing for the same residential customer acquisition funnel that PowerMarket's marketplace serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
PowerMarket social profiles
Digital presencePowerMarket compliance and trust
Trust signalCompliance1 record
PowerMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerMarket leadership team
Management profileNumber of profiles
Profiles10 records
PowerMarket subsidiaries and ownership
Company hierarchySubsidiaries1 record
PowerMarket funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerMarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerMarket
What does PowerMarket do?
PowerMarket operates an integrated software platform that connects utility customers (homeowners, renters, businesses) to local community solar projects so they can receive bill credits and save money without installing equipment. The company also sells Renewable Energy Certificates (RECs) to businesses pursuing carbon neutrality, and provides subscription management and portfolio optimization services to community solar developers and asset owners.
Is PowerMarket a public or private company?
PowerMarket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerMarket founded?
PowerMarket was founded in 2015. It employs 11 to 50 people.
Where is PowerMarket based?
PowerMarket is headquartered in New York, United States, in the North America region.
How does PowerMarket make money?
Four revenue lines are on record. Community Solar Subscription Management is the primary driver. The others are developer/Asset Owner Software Services, renewable Energy Certificates (RECs) and customer Incentive Distribution.
Who are PowerMarket's main competitors?
Direct peers on record are Arcadia, Uplight and EnergySage. Broad incumbents are Nexamp and DSD Renewables. Others are Generate Capital, CleanCapital and kWh Analytics. Emerging players are Recurve and WattBuy.
Does PowerMarket have an API?
No public API is recorded for PowerMarket.
What industry is PowerMarket in?
PowerMarket's product category is Community Solar Software. Its primary akta.pro industry code is EUAMAJAA, Community Solar Development & Subscription Management, with a secondary code of EUAMAJAD, Distributed Generation (DG) Solar & Small Wind. Its NAICS code is 221114 and its SIC code is 4911.