What SoftPoint does

SoftPoint is a privately held Arizona LLC headquartered in Scottsdale that provides an end-to-end cloud-based commerce and payment platform for the restaurant, hospitality, and high-volume venue industries. The company serves 5,000+ businesses with a roster of named customers that includes national restaurant chains (Wendy's, Subway, Chili's, Applebee's, Ruth's Chris, Hard Rock), professional sports teams (New York Mets, Jacksonville Jaguars, Carolina Panthers), energy (Chevron), and education (University of Texas at Austin). Its product surface spans a core Point of Sale system, Handheld Order & Pay devices, Online Ordering, QR Code Order & Pay, Self-Ordering Kiosks, Self-Service Check-In with biometric verification, Automated Dispensing Kiosks (TendedBar), and Tap to Phone mobile payment acceptance, all anchored by PCI Level 1 payment infrastructure and a public developer API plus the Hydrogen headless commerce framework.

The platform is differentiated by a processor-agnostic architecture that allows merchants to retain their existing payment processor rather than switching to a bundled option, deep integrations with enterprise POS systems (NCR Aloha, Oracle Micros 3700/Simphony), and proprietary biometric facial recognition for age verification and payment authentication. Underlying technology includes an API-first design with 100+ third-party integrations spanning POS systems, payment gateways (Stripe, Adyen, Chase, Fiserv, Global Payments, TSYS, Cybersource, WorldPay, Heartland, Elavon, Braintree), delivery platforms (DoorDash, Uber Eats, GrubHub), loyalty, identity (CLEAR, ID.me, Trueface), and hardware (Verifone, PAX, Ingenico, Samsung). AI/ML capabilities include computer vision for facial recognition, anomaly detection for transaction fraud monitoring, and predictive analytics for sales, labor, and inventory dashboards.

SoftPoint generates revenue through tiered software subscriptions (Free up to 2 terminals; Lite POS at $24-$30 per terminal per month; Full POS at $40-$50 per terminal per month; Enterprise on multi-year contracts), transaction-based payment processing fees (acting as a payment facilitator with Visa Cybersource and TSYS among others), hardware sales distributed via third-party reseller Denali Advanced Integration, professional services for installation and training, and usage-based add-on fees for biometric registration and authentication. Go-to-market combines direct enterprise sales, self-serve freemium onboarding, a structured partner program for POS resellers and technology partners, and a referral program paying $500-$1,500 per referred location. The company operates from offices in Scottsdale, St. Louis, Mexicali, Sarajevo, and Kingston, and is recognized as an ETA Top 10 Payments ISVs winner by the Electronic Transactions Association.

Name

SoftPoint

Legal name

SoftPoint LLC

Website

https://softpoint.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftPoint is a cloud-based POS and payment platform serving 5,000+ restaurants, hospitality venues, stadiums, and enterprise chains with processor-agnostic payment infrastructure, biometric verification, and 100+ integrations across POS, processors, and delivery platforms.

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Point of sale systems
• Payment processing platform
• Restaurant technology
• Biometric payments
• Mobile ordering solutions

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Monthly or annual software subscription fees with tiered pricing: Free (2 terminals), Lite POS ($30/mo), Full POS ($50/mo), and Enterprise (custom). Revenue recognized recurring based on subscription term.
2. Payment Processing: Transaction fees for payment processing through their platform. SoftPoint acts as a payment facilitator partnering with processors like Visa Cybersource, TSYS, and others.
3. Hardware Sales: Sale of POS terminals, handheld devices, and kiosks. Hardware purchased through third-party reseller Denali with 28-month license financing options available.
4. Professional Services: Installation, training, and on-site setup services billed separately including trainer travel expenses.
5. Add-on Services: Additional fees for add-on services like Biometric Registration and Authentication, and specialized hardware configurations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SoftPoint is an end-to-end commerce and payment platform that provides cloud-based point-of-sale (POS), payment processing, and ordering solutions primarily for restaurants, hospitality venues, stadiums, and multi-location enterprises. Its offerings span a Point of Sale system, handheld order-and-pay devices, online ordering, QR code order and pay, self-ordering kiosks, self-service biometric check-in, automated dispensing kiosks (TendedBar), Tap to Phone contactless payments, and a Hydrogen headless commerce framework, with 100+ integrations to third-party POS systems, payment processors, and delivery platforms.

Product overview

SoftPoint is an end-to-end commerce and payment platform providing a unified ecosystem of POS, ordering, and payment solutions. The core offering is the Point of Sale system, supplemented by modules including Handheld Order & Pay, Online Ordering, QR Code Order & Pay, Self Ordering Kiosk, Self Service Check In, Automated Dispensing Kiosk (TendedBar), and Tap to Phone. The platform also offers a Developer API and the Hydrogen headless commerce framework for custom integrations. Solutions include specialized extensions for NCR Aloha and Micros POS systems. The platform serves over 5000 businesses including restaurant chains and hospitality venues.

Differentiator

Problem solved

Functional benefit

Brands

• TendedBar: Automated cocktail dispensing kiosk solution in partnership with SoftPoint, featuring facial recognition for age verification and automated drink dispensing for high-volume venues.

Products and services

• Point of Sale Cloud-based restaurant POS system with multi-location management, customizable menus, offline mode with auto-sync, real-time reporting, and integrations with third-party tools; serves restaurants and high-volume venues.
• Handheld Order & Pay Handheld POS devices that enable servers to take orders and accept payments tableside; integrates with NCR Aloha, Micros, and other POS systems to reduce wait times and increase accuracy.
• Online Ordering Commission-free online ordering platform for pickup and delivery, directly linked to the POS and kitchen displays, with third-party delivery partner connections to DoorDash, GrubHub, and Uber Eats.
• QR Code Order & Pay Contactless QR-code-based ordering and payment system allowing guests to scan, order, and pay from their table without requiring an app download.
• Self Ordering Kiosk Self-service kiosk for guest ordering, customization, and checkout, with upsell automation and real-time menu sync across all kiosks; intended for busy, large-scale restaurant and venue locations.
• Self Service Check In Self-service biometric check-in kiosks using facial recognition and ID verification for age-restricted venues, hotels, and access control applications.
• Automated Dispensing Kiosk TendedBar automated cocktail dispensing kiosk with facial recognition for age verification and bar-tab linking, designed for stadiums, concert venues, and high-volume entertainment settings.
• Tap to Phone Contactless payment acceptance using a smartphone as a payment terminal, supporting tap, dip, swipe, Apple Pay, and Google Pay without additional hardware.
• NCR Aloha Pay-at-the-Table Handheld POS extension for NCR Aloha enabling tableside ordering and payments with processor-agnostic support.
• Micros 3700 & Simphony Pay-at-the-Table Handheld POS extension for Oracle Micros 3700 and Simphony systems enabling tableside ordering and payment processing.
• Hydrogen (Headless Commerce Framework) SoftPoint's headless commerce framework enabling developers to create custom storefronts, extend checkout functionality, and build custom applications via public APIs.

Quantifiable outcome

• QR code ordering increases order sizes by up to 30% and cuts operational costs by 25%
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration112 records

AI capability7 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core and major.

• TendedBarcoreStrategic or Co-development PartnerStrategic partnership for automated cocktail dispensing kiosks. SoftPoint provides facial recognition for age verification and payment processing while TendedBar provides automated drink dispensing technology. Combined solution serves stadiums, venues, and high-volume entertainment settings with 3x faster service than bartenders.
• NCR AlohacoreTechnology or IntegrationIntegration partnership extending NCR Aloha POS with SoftPoint handheld devices for tableside ordering and payments. Enables NCR Aloha customers to add pay-at-the-table functionality.
• Micros (Oracle)coreTechnology or IntegrationIntegration partnership extending Micros 3700 and Simphony POS with SoftPoint handheld devices for tableside ordering and payments.
• AdyenmajorTechnology or IntegrationPayment processor integration enabling Adyen customers to use SoftPoint POS and payment solutions.
• StripemajorTechnology or IntegrationPayment processor integration enabling Stripe customers to use SoftPoint POS and payment solutions.
• Chase PaymentechmajorTechnology or IntegrationPayment processor integration enabling Chase customers to use SoftPoint payment solutions.
• FiservmajorTechnology or IntegrationPayment processor integration enabling Fiserv customers to use SoftPoint payment solutions.
• Global PaymentsmajorTechnology or IntegrationPayment processor integration enabling Global Payments customers to use SoftPoint payment solutions.
• TSYSmajorTechnology or IntegrationPayment processor integration enabling TSYS customers to use SoftPoint payment solutions.
• Cybersource (Visa)majorTechnology or IntegrationPayment processor integration enabling Cybersource customers to use SoftPoint payment solutions.
• WorldPaymajorTechnology or IntegrationPayment processor integration enabling WorldPay customers to use SoftPoint payment solutions.
• HeartlandmajorTechnology or IntegrationPayment processor integration enabling Heartland customers to use SoftPoint payment solutions.
• ElavonmajorTechnology or IntegrationPayment processor integration enabling Elavon customers to use SoftPoint payment solutions.
• OLOmajorTechnology or IntegrationPoint of Sale integration enabling OLO customers to use SoftPoint payment and ordering solutions.
• BraintreemajorTechnology or IntegrationPayment processor integration enabling Braintree customers to use SoftPoint payment solutions.
• DoorDashmajorTechnology or IntegrationThird-party delivery integration enabling restaurants to connect DoorDash orders to SoftPoint POS.
• GrubHubmajorTechnology or IntegrationThird-party delivery integration enabling restaurants to connect GrubHub orders to SoftPoint POS.
• Uber EatsmajorTechnology or IntegrationThird-party delivery integration enabling restaurants to connect Uber Eats orders to SoftPoint POS.
• Denali Advanced IntegrationcoreChannel Partner/ Reseller/ DistributorThird-party hardware reseller handling hardware procurement, returns, and logistics for SoftPoint customers. Manages the Meraki router program and hardware return processing for the 30-day money back guarantee.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Toast: Cloud-based restaurant POS and payments platform serving full-service, fast casual, and QSR operators. Closest direct competitor to SoftPoint in restaurant POS, with broader scale, capital base, and native payments rails.
• Clover (Fiserv): POS hardware/software platform from Fiserv serving restaurants and retail merchants with integrated payments. Comparable as a full-stack POS offering, though Clover is more hardware-tied than SoftPoint.
• SpotOn: Restaurant and retail POS with bundled payments, similar hybrid software-plus-processor positioning. Direct competitor in mid-market restaurants and a relevant comparable for SoftPoint's land-and-expand motion.
• TouchBistro: iPad-based POS focused on restaurants and bars. Comparable product set (POS, ordering, payments) and SMB/mid-market target customer overlap with SoftPoint's restaurant segment.
• Lightspeed Restaurant: Cloud POS for restaurants and retail with international footprint. Comparable in product scope (POS, payments, online ordering) and use-case fit, though Lightspeed has stronger multi-region presence.

Broad incumbents

• Block (Square): Square seller ecosystem competes head-on in SMB restaurant and retail POS, with bundled hardware, software, and proprietary payments. Comparable in vertical breadth and PLG-style onboarding.
• NCR Voyix (Aloha): Owner of NCR Aloha, the legacy restaurant POS that SoftPoint integrates with. Comparable in restaurant POS functionality and large-chain customer base; a key distribution partner and competitive threat as Aloha adds native ordering/kiosk modules.
• Oracle Micros (Simphony): Enterprise restaurant POS (Micros 3700, Simphony) used by global hospitality chains. Comparable in the enterprise restaurant segment; SoftPoint's pay-at-the-table extension directly competes with and complements Simphony deployments.

Emerging players

• Stripe Terminal: Developer-first payment platform with Tap-to-Pay on Phone and terminal hardware. Comparable in the embedded payments and softPOS direction, though Stripe Terminal lacks the broader restaurant-management surface SoftPoint provides.

Others

• Adyen: Global payments processor integrated with SoftPoint as one of its supported processors. Comparable as a partner rather than direct competitor; relevant for benchmarking on payments-infrastructure maturity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/softpointcloud
• Facebookfacebook.com/SoftPointCloud
• LinkedInlinkedin.com/company/softpointcloud
• Instagraminstagram.com/softpointcloud

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftPoint