RecoMed
- Company typePrivate
- Founded2013
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What RecoMed does
RecoMed is a South African digital healthcare marketplace, founded in 2013 and headquartered in Cape Town under the legal entity RMed Online (Pty) Ltd. The platform connects patients with more than 3,000 healthcare practitioners across general practice, dental, specialist, physiotherapy, and allied health categories, processing over 100,000 appointments per month and attracting over 300,000 monthly website visitors. Its core product is an online appointment-booking workflow that integrates with major Practice Management Applications to synchronize calendars and eliminate duplicate administration, supplemented by telehealth for virtual consultations, an e-pharmacy module that routes prescriptions to Dis-Chem for delivery, a corporate wellness offering, and white-label booking infrastructure for enterprise partners.
The business operates a transaction-based revenue model, billing healthcare providers a per-booking fee that varies by profession and is waived for patients; custom rates apply for group practices. Distribution is driven primarily through partner channels — notably the Discovery Vitality Health Check white-label at vhc.recomed.co.za, plus integrations with major South African medical aid schemes (Discovery, Momentum, Bankmed, Medshield, Bonitas, Multichoice) and pharmacy/clinic chains (Clicks, Dis-Chem, Mediclinic, Netcare Medicross) — giving listed practitioners visibility across the country's dominant healthcare discovery funnels. The company is privately held, employs 11–50 staff, and reports 70% of bookings occurring after hours and 50% of patients being new to the practice at the point of booking. To date it has raised disclosed funding across 2017 (~$318K, HAVAÍC-led) and 2021 ($1.5M, Vunani-led), and an undisclosed round from Japanese pharmaceutical company Eisai in March 2024 — its largest to date — directed at expanding technology and scaling digital breast cancer care.
RecoMed firmographics
Firmographics- Name
- RecoMed
- Legal name
- RMed Online (Pty) Ltd
- Website
- https://recomed.co.za
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RecoMed industry classification
Industry- Product category
- Healthcare Appointment Booking Platform
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
- akta.pro secondary industries
- Patient Intake, Digital Registration & eForms (HLACAEAF), Specialty Pharmacy–Integrated Telehealth (biologics, complex therapies, REMS) (HLALAIAF)
Keywords
Where RecoMed is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
RecoMed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-booking Transaction Fee: RecoMed bills healthcare providers per patient booking generated via recomed.co.za and all partner channels. The per-booking fee varies by profession and custom rates apply for group practices. RecoMed only charges once successful bookings have been generated, ensuring the service is profitable from day one for the practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-booking transaction fee - varies by profession |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
RecoMed product offering
Product offeringCore offering
RecoMed is an online healthcare booking marketplace that connects patients with more than 3,000 verified South African healthcare practitioners across general practice, dental, specialist, allied health, and pharmacy categories. Practitioners pay a per-booking transaction fee whenever a confirmed appointment is generated via recomed.co.za or any integrated partner channel (medical aid portals, insurer sites, healthcare directories). The platform also offers telehealth virtual consultations, e-pharmacy prescription fulfillment, white-label deployments for enterprise partners, and Practice Management Application (PMA) integrations that synchronize practitioner calendars.
Product overview
RecoMed is a South African digital healthcare platform offering an ecosystem of interconnected products. The core offering is the RecoMed Booking Platform, a marketplace connecting patients with over 3,000 healthcare practitioners for appointment booking. Supporting this core platform are specialized modules including Telehealth for virtual consultations, E-Pharmacy for prescription management, Medical Aid Integration for insurance-covered bookings, and White Label solutions for enterprise partners. The Discovery Vitality Health Check (VHC) module represents a white-label integration specifically for Discovery Vitality members to book health checks. The platform also includes Corporate Wellness for employee health management and PMA Integration for seamless practice administration. The system processes over 100,000 bookings monthly with 300,000+ monthly visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- RecoMed Booking Platform South Africa's largest online healthcare booking marketplace connecting patients with over 3,000 healthcare practitioners across multiple specialties (general practice, dental, gynaecology, physiotherapy, psychology, etc.) for 24/7 appointment booking.
- Telehealth Virtual consultation product enabling patients to attend remote consultations with healthcare providers booked through RecoMed, expanding access beyond in-person visits.
- White Label Enterprise Solution White-label booking solution that combines a partner's provider base with RecoMed's booking functionality and Practice Management Application integration, enabling enterprise clients to launch branded booking experiences for their members.
- Corporate Wellness Corporate wellness product enabling companies to provide their workforce with access to healthcare appointments and wellness services through the RecoMed platform.
- E-Pharmacy Electronic pharmacy offering that allows patients to upload prescriptions and coordinate medication delivery through partnered pharmacies such as Dis-Chem.
- Discovery Vitality Health Check (VHC) Specialized booking service for Discovery Vitality members to schedule Vitality Health Checks, VHC65+, Flu Vaccinations and GoSmokeFree sessions, including home-visit options in major metropolitan areas.
Quantifiable outcome
- 100,000+ appointments booked monthly
- +4 more outcomes
Companies that use RecoMed
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
RecoMed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
RecoMed partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Discovery HealthcoreDiscovery Health Medical Scheme members use RecoMed to book Vitality Health Checks. The partnership provides RecoMed with access to Discovery's large member base and positions the platform as the preferred booking channel for Discovery's wellness programs.
- Discovery VitalitycoreRecoMed serves as the booking platform for Discovery Vitality Health Checks (VHC), including at-home VHC services. Vitality members can book health checks at participating providers through RecoMed.
- ClicksminorClicks is listed as a partner, with patients able to book appointments at Clicks pharmacies and clinics through RecoMed's platform.
- MediclinicminorMediclinic is listed as a partner, with patients able to book appointments at Mediclinic facilities through RecoMed's platform.
- Momentum HealthminorMomentum Health members can access RecoMed for booking services. Partnership provides Momentum members with convenient appointment booking through RecoMed's platform.
- Netcare MedicrossminorNetcare Medicross facilities are accessible through RecoMed's booking platform, allowing patients to book appointments at Medicross centres.
- Dis-ChemminorDis-Chem pharmacies and clinics are accessible through RecoMed's platform. Dis-Chem also partners on e-pharmacy services.
- Practice Management Application (PMA) ProviderscoreRecoMed integrates with major Practice Management Applications, enabling calendar synchronization and eliminating duplicate administration for practitioners. This integration is core to the platform's value proposition for healthcare providers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RecoMed competitors and assessment
Company assessmentRegional players
- mPharma: Ghana-headquartered African healthcare technology company managing pharmaceutical supply chain and patient services. Regional African peer in digital health infrastructure and emerging-market healthtech.
- Babyl Rwanda: Rwanda-based mobile health platform offering digital consultations and insurance-linked healthcare booking. Comparable African digital health platform serving a different African market with similar two-sided health booking model.
Direct peers
- Zocdoc: US-based healthcare doctor appointment booking marketplace with two-sided network effects. Closest model analog to RecoMed's per-booking marketplace for healthcare providers, though serving the US market.
- Practo: India's leading healthcare platform combining practitioner booking, telehealth, and e-pharmacy. Highly comparable to RecoMed's bundled offerings with similar transactional monetization model.
- Docplanner (Doctoralia): Europe and Latin American healthcare professional marketplace for booking and patient management. Direct peer in category leadership across multiple geographies with practitioner-facing software model.
- Jameda: Germany's leading healthcare professional booking and ratings marketplace. Operates a two-sided platform between patients and providers comparable to RecoMed's South African focus.
- HotDoc: Australia-focused healthcare appointment booking platform serving both practitioners and patients. Direct comparable in transaction-based model and practitioner-facing software features.
- Halodoc: Indonesian telehealth and healthcare booking platform combining practitioner appointments with e-pharmacy services. Direct peer in the emerging-market full-stack health platform model.
- Alodokter: Indonesia's leading health platform providing telehealth booking, doctor consultation, and healthcare content. Comparable emerging-market digital health marketplace with similar module offerings.
Broad incumbents
- Doctolib: Europe's dominant digital health platform combining practitioner booking, telehealth, and patient management at scale. Larger incumbent serving France, Germany, Italy, and the Netherlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RecoMed social profiles
Digital presenceRecoMed compliance and trust
Trust signalCompliance2 records
RecoMed financial estimates
Financial estimateRevenue estimate
Valuation estimate
RecoMed leadership team
Management profileNumber of profiles
Profiles2 records
RecoMed funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RecoMed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RecoMed
What does RecoMed do?
RecoMed is an online healthcare booking marketplace that connects patients with more than 3,000 verified South African healthcare practitioners across general practice, dental, specialist, allied health, and pharmacy categories. Practitioners pay a per-booking transaction fee whenever a confirmed appointment is generated via recomed.co.za or any integrated partner channel (medical aid portals, insurer sites, healthcare directories). The platform also offers telehealth virtual consultations, e-pharmacy prescription fulfillment, white-label deployments for enterprise partners, and Practice Management Application (PMA) integrations that synchronize practitioner calendars.
Is RecoMed a public or private company?
RecoMed is a private company. It is classified as venture growth investor backed and is currently operating.
When was RecoMed founded?
RecoMed was founded in 2013. It employs 11 to 50 people.
Where is RecoMed based?
RecoMed is headquartered in Cape Town, South Africa, in the Africa region.
How does RecoMed make money?
One revenue line is on record: per-booking Transaction Fee.
Who are RecoMed's main competitors?
Regional players on record are mPharma and Babyl Rwanda. Direct peers are Zocdoc, Practo, Docplanner (Doctoralia), Jameda, HotDoc, Halodoc and Alodokter. Doctolib is listed as a broad incumbent.
Does RecoMed have an API?
No public API is recorded for RecoMed.
What industry is RecoMed in?
RecoMed's product category is Healthcare Appointment Booking Platform. Its primary akta.pro industry code is HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces, with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 5614 and its SIC code is 7372.