What WOO does

WOO is a Paris-based influence marketing and social media agency founded in 2015 that operates a platform-plus-services model targeting brand marketers. The company delivers end-to-end influencer marketing across macro, micro and nano tiers, complemented by social media strategy and account management, custom brand content production, celebrity marketing, user-generated content (UGC) campaigns, event services, and paid social media execution. Its proprietary technology stack centers on the Willie brand-facing UGC platform (with campaign management, creator casting, performance tracking and influencer analytics) and the YOÔ creator-facing counterpart, together providing access to a marketplace of more than 75,000 content creators; a white-label offering allows client brands to own their platform URL and user database.

WOO is positioned as an "Influence & Social House" with six integrated expertises and a stated roster of more than 350 clients spanning beauty (L'Oréal, Sephora, Lancaster, Nuxe, Cerave, Avène, Mixa), luxury (LVMH, Tiffany & Co., Pandora), fashion (Undiz, Pimkie, Jacadi, Jennyfer, Pull & Bear), retail (IKEA, Kiabi, Amazon), consumer goods (Philips, Seb, Danone, Tropicana) and platforms (Pinterest, TikTok). Its 2024 acquisition of DTL added celebrity-influence capability, and integration into Groupe Olyn connects it with sister agencies Mozoo (brand content), Avent Media (CRM/SEO/SEA) and Skaze (programmatic) to enable orchestrated 360° campaigns. WOO also operates an official TikTok Shop Accelerator program for the French launch of TikTok Shop.

The business model is a project- and retainer-based agency engagement with quote-based pricing that is not publicly disclosed; services span campaign design, creator recruitment, contract negotiation, content production, publication management, and performance reporting. WOO is privately held as a subsidiary of Olyn Group (a diversified conglomerate), with no external funding rounds disclosed; the registered entity (Société WOO, RCS Paris 814 542 288) reports stated capital of €214,687.

Name

WOO

Legal name

Société WOO

Website

https://woo.paris

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

WOO is a Paris-based influence marketing and social media agency that runs integrated influencer, social media, brand content, celebrity, UGC and event campaigns for 350+ brand clients via its proprietary Willie/YOÔ creator platform and under Groupe Olyn.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Media Representatives (54184), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

akta.pro secondary industries

Social Commerce & Affiliate Influencer Programs (MPAAAHAE), Influencer Media Buying & Paid Amplification (BPAFABAK), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Influencer marketing
• Social media marketing
• UGC platform
• Brand content creation
• Celebrity marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

WOO is a Paris-based influence marketing and social media agency that delivers end-to-end influencer and social media services for brand clients. Its core offering combines agency services (influencer campaigns, celebrity marketing, brand content production, social media management, community management, media buying, events) with two proprietary platforms: Willie, a brand-facing UGC platform, and YOÔ, the creator-facing counterpart. The firm also operates a TikTok Shop Accelerator Program for brands seeking to grow commerce through creator content.

Product overview

WOO is an Influence & Social House agency organized as a platform-plus-services model. The core offering combines a proprietary technology platform (Willie/YOÔ) with comprehensive service offerings. Willie serves as the brand-facing UGC platform enabling campaign management and access to over 75,000 creators, while YOÔ is the complementary creator-facing platform. Services span six expertises: Influence (macro/micro/nano influencer campaigns), Social Media (strategy, management, and paid), Brand Content (custom production), Celebrity Marketing (premium celebrity campaigns), UGC Platform, and Event services. The agency operates as part of Groupe Olyn, integrating with sister companies Mozoo (brand content), Avent Media (CRM/PRM/email/SEO/SEA), and Skaze (programmatic) for full-funnel campaign orchestration.

Differentiator

Problem solved

Functional benefit

Products and services

• Willie Platform
• YOÔ Platform
• TikTok Shop Accelerator Program
• Influence Marketing Services
• Social Media Management
• Brand Content Creation
• Celebrity Marketing
• Event Services
• Media Buying
• Community Management
• White Label Platform

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kolsquare: French influencer marketing SaaS platform providing creator discovery, campaign management, and analytics. Comparable to WOO's Willie platform offering, with similar French enterprise client base and focus on data-driven influencer activation.
• Hivency: Paris-based influencer marketing platform offering campaign management, creator marketplace, and analytics to brands. Closely comparable to WOO as a French-native influencer agency/platform hybrid targeting the same enterprise brand clients.
• Reech: French influencer marketing technology company combining an influencer SaaS platform with agency services. Comparable to WOO's platform-plus-services model and similar positioning in the French market.
• Octoly: Paris-based influencer and UGC marketing platform focused on beauty and lifestyle brands. Direct competitor to WOO's UGC platform (Willie) offering, serving similar brand verticals in France.
• LaFluence: French influencer marketing agency and platform. Comparable mid-tier French influence agency serving brand clients with campaign management and creator activation services.
• Upfluence: Global influencer marketing platform with strong presence in France/EU, offering creator discovery, campaign management, and affiliate tools. Comparable to Willie platform functionality, with broader geographic reach.

Broad incumbents

• Traackr: Global influencer marketing platform serving enterprise brands with creator discovery, CRM, and measurement. Comparable to WOO's influence/UGC technology offering, but positioned as a broader SaaS incumbent rather than agency.
• CreatorIQ: Enterprise influencer marketing platform with global Fortune 500 client base. Comparable to WOO's enterprise positioning and platform-plus-services strategy, with larger scale and broader geographic coverage.

Emerging players

• Splio: French marketing platform combining CRM, loyalty, and influencer activation capabilities. Comparable to WOO's Olyn Group integration story (CRM + influence) and overlapping French enterprise client base.
• Buzzman: Independent French creative and influence agency with strong entertainment marketing expertise. Comparable to WOO as a French creative agency expanding into influencer-led campaigns, with similar brand client profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woo-paris
• Instagraminstagram.com/woo.paris
• Xx.com/woo_paris
• Facebookfacebook.com/insidewoo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOO