SmartHotel

What SmartHotel does

SmartHotel is a Polish SaaS company headquartered in Warsaw that operates a cloud-based contactless guest communication platform for hotels, apartments and guesthouses. Founded by Maciej Prostak (CEO) and Damian Dąbrowski (CTO), the company enables properties to interact with guests through familiar consumer messaging channels — WhatsApp, Facebook Messenger, SMS and email — without requiring guests to download a separate app. Core functionality includes remote check-in up to two weeks before arrival, a mass-messaging broadcast tool, a digital Guest Area (accessible via QR code) for payments, codes, instructions and service requests, a digital guidebook to replace printed materials, and built-in real-time translation for reception staff. The platform integrates with nine or more property management systems (Mews, Guestline, Protel, KWHotel, S4H, Izzy, Suite8, NightsBridge, Clock PMS), smart-lock provider Tedee and payments processor Fiserv, and adds operational modules for housekeeping, shift diary, meal control and analytics.

The company monetises primarily through recurring SaaS subscriptions priced per property or room via a quote-based, demo-gated sales motion, supplemented by transaction fees on additional services sold through the Guest Area. Distribution combines direct enterprise field sales (20-minute Zoom demos), channel partnerships with PMS and booking platforms (IdoBooking, Hotres, NFHotel), and a self-serve website funnel. SmartHotel reports "hundreds of properties" as customers, with named logos spanning Hilton, Embassy Suites, Ascot, Havet and Coral Costa Caribe alongside Polish mid-market operators such as Hotel BoniFaCio, Wawel Queen Hotel, Hotel Grano and Gorskie Resorty. The company has raised approximately USD 1.52 million across two seed rounds (2019 led by SMOK Ventures; 2021 with LT Capital and SMOK Ventures), received an EU co-financing grant of PLN 880,000 for industrial R&D, and has stated expansion targets in the UK and African markets beyond its Polish home base.

Name

SmartHotel

Legal name

SmartHotel Sp. z o.o.

Website

https://mysmarthotel.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartHotel is a Warsaw-based SaaS company offering a contactless guest communication platform for hotels, apartments and guesthouses via WhatsApp, Messenger, SMS and email, with PMS integrations, remote check-in and AI chatbot capabilities serving hundreds of properties across Poland, the UK and Africa.

Ownership category

akta.pro rank

Product category

Hospitality Guest Communication Software

NAICS

Telephone Call Centers (56142), Travel Agencies (561510)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Guest communication platform
• Contactless check-in
• Hospitality SaaS
• Hotel messaging software
• Property management integration

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based SaaS model with recurring fees for platform access, charged per property or room. Pricing tiers based on property size and feature access.
2. Additional Services: Upsell opportunities through selling additional services via Guest Area platform - commissions or transaction fees on supplementary offerings.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SmartHotel sells a cloud-based contactless guest communication and experience platform for hotels, apartments, and guesthouses. The software enables remote check-in up to two weeks before arrival, multi-channel guest messaging over WhatsApp, Messenger, SMS, and email, mass broadcast messaging, a QR-code-accessed Guest Area for payments, keys, and service requests, AI-powered chatbot automation, built-in staff-guest translation, and digital guidebook functionality, with deep integrations to property management systems and smart-lock and payment providers.

Product overview

SmartHotel is a unified guest communication and experience platform for hotels and apartments, built around a core platform with modular add-ons. The core SmartHotel platform provides contactless guest communication through multiple channels (WhatsApp, Messenger, SMS, email), while SmartAI adds AI-powered chatbot automation. SmartApartment extends the platform for short-term rental properties. Additional modules include Guest Area (digital concierge), Remote Check-in, Mass Messaging, Smart Translate, Mobile App for staff, QR Code materials, Shift Diary, Meal Control, and Analytics. The platform integrates with major PMS systems (Mews, Protel, Guestline, etc.) and third-party services (Tedee smart locks, Fiserv payments) to deliver a comprehensive guest experience solution.

Differentiator

Problem solved

Functional benefit

Brands

• SmartAI: AI-powered solution for hotel guest communication and service automation.
• SmartApartment

Products and services

• SmartHotel Core Platform Cloud-based contactless guest communication and experience platform for hotels, apartments, and guesthouses, providing remote check-in up to two weeks before arrival, multi-channel messaging via WhatsApp, Messenger, SMS, and email, mass broadcast messaging, QR-code-accessed Guest Area for payments/keys/services, digital guidebook, and integrations with major PMS systems, smart locks, and payment providers.
• SmartAI AI-powered chatbot for hospitality integrated with Facebook Messenger, enabling automated 24/7 guest communication, instant service ordering, menu access, and self-service capabilities without requiring guests to download a new app.
• SmartApartment Specialized variant of SmartHotel designed for apartment and short-term rental properties, enabling guests to manage their booking from payment processing through check-in, receive codes, keys and instructions, extend stays, and request room cleaning or other services.

Quantifiable outcome

• Restaurant turnover increased by 20% using Mass Messaging module to reach all guests
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• MewscoreTechnology or IntegrationIntegration partnership enabling seamless data synchronization between SmartHotel platform and Mews property management system.
• GuestlinecoreTechnology or IntegrationIntegration partnership enabling seamless data synchronization between SmartHotel platform and Guestline property management system.
• ProtelmajorTechnology or IntegrationIntegration partnership enabling seamless data synchronization between SmartHotel platform and Protel property management system.
• KWHotelmajorTechnology or IntegrationIntegration partnership enabling seamless data synchronization between SmartHotel platform and KWHotel property management system.
• S4H (Sales4Hotels)majorTechnology or IntegrationIntegration partnership enabling seamless data synchronization between SmartHotel platform and S4H property management system.
• TedeemajorTechnology or IntegrationKeyless room access integration - SmartHotel enables hotels to give room access to guests with one click by sending email with registration link for keyless entry.
• Fiserv (formerly First Data)majorTechnology or IntegrationPayment processing integration enabling secure instant payments - guests receive payment link and complete transactions seamlessly.
• IdoBookingminorGTM or Marketing PartnerCo-marketing partnership with joint presentation and demo scheduling for booking platform customers.
• HotresminorGTM or Marketing PartnerCo-marketing partnership with joint presentation and demo scheduling for hotel industry customers.
• NFHotelminorGTM or Marketing PartnerCo-marketing partnership for lead generation and customer acquisition in hotel sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Whistle (Cloudbeds): Cloud-based guest messaging and engagement platform serving hotels and vacation rentals, directly overlapping with SmartHotel's multi-channel communication, remote check-in, and digital concierge offerings.
• HotelKit: Operations and guest-experience platform for hotels offering internal task management and guest communication, comparable to SmartHotel's Mobile App, Shift Diary, and Guest Area capabilities.
• Kipsu: Guest messaging SaaS focused on real-time staff-guest communication across SMS, web chat, and messaging apps; overlaps directly with SmartHotel's multi-channel chat and translation features.
• Revinate: Hotel guest experience and feedback platform covering messaging, reputation, and direct booking — a more established comparable in the same guest-engagement category SmartHotel targets.
• TrustYou: Guest feedback and survey platform for hotels; competes for the same hotel-IT budget as SmartHotel's digital guidebook and engagement modules.
• Akia: Mobile guest experience platform for hotels with messaging, check-in, and digital concierge flows that closely mirror SmartHotel's product surface.

Broad incumbents

• Shiji Group: Global hospitality technology provider spanning PMS, POS, and guest experience, offering broader portfolio solutions that can substitute parts of SmartHotel's stack for enterprise chains.
• Mews: Cloud PMS platform that is both SmartHotel's integration partner and a potential competitor as it expands native guest-engagement and automation features for hotels.
• Cloudbeds: All-in-one hospitality management suite including PMS, channel manager, and guest engagement tools, serving the same SMB-to-mid-market hotel segment as SmartHotel.
• Guestline: UK-based PMS provider for hotels and aparthotels, an integration partner of SmartHotel that could embed comparable guest communication features into its own platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smarthotelco
• LinkedInlinkedin.com/company/smarthotel-reinvented
• Instagraminstagram.com/my.smart.hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartHotel