jelp
Jelp is a Mexico-based B2B field-services platform that runs the outsourced post-sale installation and maintenance operations for home-improvement manufacturers and distributors, managing more than 2,000,000 services across 14 Latin American countries for brands including Whirlpool, Cemex, Henkel, Assa Abloy, Arauco, and Rheem.
- Company typePrivate
- Founded2020
- HeadquartersGarza García, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What jelp does
Jelp is a Mexican-headquartered, private B2B technology company that operates as the outsourced post-sale installation and maintenance department for manufacturers and distributors in the home improvement sector. Founded in 2015 and headquartered in San Pedro Garza García, Nuevo León (JELP SAPI de CV), the company manages the last-mile installation, repair, and maintenance of branded products — from water heaters, locks, and white goods to ceramic tile, kitchen systems, and water filtration — on behalf of enterprise partners that include Whirlpool, Cemex Ventures, Coflex, Henkel, Assa Abloy/Yale, Arauco, Rheem, and Interceramic. Operations span 14 countries across North/Central America, the Caribbean, and the Andean region, with more than 2,000,000 services managed through the platform to date.
The company's core technology stack consists of three products: (1) Field Service, a managed installation offering in which Jelp supplies certified technicians and represents the partner brand on-site; (2) Jelp Command Center®, a field-service software suite covering route planning, work-order supervision, KPI reporting, and real-time service monitoring; and (3) Jelp Chat IA, a generative-AI conversational assistant launched in 2023 that converts each partner's product technical data into a natural-language query interface for technicians, distributors, sales teams, and consumers. Distribution is delivered through white-label marketplace integrations embedded in 12+ partner brand storefronts (Yale Instala, Expertos Arauco, Whirlpool Mexico, Interceramic, Ayda, Homecenter Colombia, Hágalo, Kuroda, Rheem, Henkel, Aquapur, Coflex Instala), supported by direct enterprise field sales.
Jelp's revenue model combines managed-services fees for installation and maintenance, recurring subscription/licensing revenue from the Command Center® software, and transaction-fee take-rate from payment intermediation (integrated with Mercado Pago, PayPal, Conekta, and Openpay). Pricing is quote-based and negotiated per multi-year B2B partnership. The company also pursues a social-impact positioning aligned with the UN Global Compact and supported by IDB Lab and Roots of Impact, framing its technician network as a financial- and digital-inclusion program for independent tradespeople across Latin America.
jelp firmographics
Firmographics- Name
- jelp
- Legal name
- JELP SAPI de CV
- Website
- https://jelp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jelp is a Mexico-based B2B field-services platform that runs the outsourced post-sale installation and maintenance operations for home-improvement manufacturers and distributors, managing more than 2,000,000 services across 14 Latin American countries for brands including Whirlpool, Cemex, Henkel, Assa Abloy, Arauco, and Rheem.
- Ownership category
- akta.pro rank
jelp industry classification
Industry- Product category
- Field Service Management
- NAICS
- Home Centers (444110)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
- akta.pro secondary industries
- Small Appliance Installation & Repair (Countertop & Portable) (HSAGANAC), Refrigeration Systems Maintenance (Commercial/Industrial) (BPABACAI)
Keywords
Where jelp is headquartered
LocationHeadquarters
- HQ city
- Garza García
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
jelp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Field Services Management: Jelp manages the complete installation of products for manufacturers and distributors, serving as their post-sale installation and maintenance department. The company provides technicians who perform installations for consumers, charging for these managed services.
- Field Service Software Licensing: Jelp Command Center® software suite is offered for companies to manage their own field services and customer experiences, providing route planning, KPI reporting, and service standardization capabilities.
- Payment Intermediation: Jelp acts as intermediary for electronic payment of services contracted between users and technicians listed on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B partnerships |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
jelp product offering
Product offeringCore offering
Jelp operates as a B2B post-sale installation and maintenance department for manufacturers and distributors in the home improvement sector. The company manages complete last-mile installation and maintenance of branded products using its proprietary Jelp Command Center® field service management platform, a network of trained independent technicians, and the Jelp Chat IA conversational AI assistant. Jelp also operates white-label installation marketplaces (Yale Instala, Expertos Arauco, Whirlpool, Interceramic, Rheem, Homecenter, Ayda, and others) embedded in partner brand websites where consumers contract installation services directly.
Product overview
Jelp is a technology-based B2B field services company that operates as a post-sale installation and maintenance department for home improvement product manufacturers and distributors. The portfolio consists of three core offerings: (1) Field Service — managed installation and maintenance representation for brands; (2) Jelp Command Center® — a field service software suite for route planning, work order supervision, KPI reporting, and real-time service monitoring; and (3) Jelp Chat IA — an AI-powered conversational assistant for querying technical product information. Jelp also operates a network of white-label marketplace integrations with 12 brand partners (Yale, Arauco, Whirlpool, Interceramic, Ayda, Homecenter, Hágalo, Kuroda, Rheem, Henkel, Aquapur, and others), each providing brand-specific installation services through Jelp's platform and field technician network.
Differentiator
Problem solved
Functional benefit
Brands
- Jelp Command Center®: Software suite for planning work routes, supervising, reporting service KPIs, monitoring and standardizing customer experience for field services.
- Jelp Chat IA
Products and services
- Field Service (Managed Installation & Maintenance) Jelp acts as the post-sale installation and maintenance department for manufacturers and distributors of home improvement products, using proprietary technology tools and trained field technicians to deliver branded installation and maintenance experiences to end consumers.
- Jelp Command Center® Field Service Software suite that enables route planning, work order supervision, KPI reporting, real-time monitoring, and standardization of field service customer experience across distributed technician networks for enterprise clients.
- Jelp Chat IA (Asistente IA en campo) AI-powered conversational assistant that creates a conversational engine from product technical data, enabling field technicians, distributors, sales teams, and end consumers to query technical and business information through natural language chat interactions.
- Yale Instala White-label installation marketplace for Yale digital locks, with trained locksmiths providing digital contracting, intelligent quoting, and payment processing.
- Expertos Arauco White-label marketplace for kitchen and closet construction and assembly services using Arauco wood products, with carpenters certified by Arauco.
- Whirlpool Instalaciones White-label installation and repair services for Whirlpool line blanca equipment and air conditioning units, delivered by Whirlpool-trained technicians.
- Interceramic Instalaciones Installation services for Interceramic bathroom furniture (toilets, sinks, vanities, showers, faucets) with plumbers trained and certified by Interceramic.
- Ayda E-commerce marketplace in Colombia offering multiservices spanning cleaning to home remodeling, operated by Jelp as a white-label platform.
- Homecenter Instalaciones Installation services contracted across Homecenter Colombia physical stores and e-commerce portal, covering multiple product categories.
- Rheem Instalaciones Installation and repair services for Rheem tank, instantaneous, flow-through, and electric water heater products with Rheem-trained technicians.
- Henkel Soporte Técnico Post-sale technical support services for Henkel adhesive and sealant products, delivered through a dedicated hotline and field service team.
Quantifiable outcome
- More than 2,000,000 services managed through the platform
- +2 more outcomes
Companies that use jelp
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
jelp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature2 records
jelp partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Yale (Assa Abloy)coreYale Instala marketplace - intelligent quoting system for Yale digital lock installations with trained locksmiths, enabling digital contracting and payment in minutes.
- AraucocoreExpertos Arauco marketplace for kitchen and closet construction and assembly services with trained carpenters certified by Arauco.
- WhirlpoolcoreWhirlpool Mexico services portal offering installation and repair services for line blanca equipment and air conditioning with trained technicians.
- InterceramiccoreBathroom furniture installation services including toilets, sinks, vanities, showers, and faucets with trained plumbers certified by Interceramic. Operates dedicated installation page at jelp.com/interceramic.
- AydacoreE-commerce marketplace with multiservices from cleaning to home remodeling in Colombia.
- Homecenter ColombiacoreMultiple installation services contracted across all Homecenter stores and e-commerce portal in Colombia.
- HágalominorInstallation services for bathroom, plumbing, and other equipment at Hágalo stores in Mexico.
- KurodaminorStore-in-store Jelp installation services within Kuroda e-commerce for bathroom equipment, plumbing, and coatings.
- RheemcoreInstallation and repair services for Rheem water heaters including tank, instant, flow-through, and electric models with trained technicians.
- HenkelcorePost-sale technical support services for Henkel adhesive and sealant products through dedicated hotline 800 024 0660.
- AquapurminorInstallation services for Aquapur reverse osmosis purifiers, under-sink, and whole-house filter systems.
- United Nations Global Compact (Pacto Mundial de la ONU)coreJelp aligns its operations with UN Global Compact principles covering Human Rights, Labor, Environment, and Anti-Corruption for sustainable business practices.
- Cemex VenturescoreStrategic partnership with Cemex Ventures for construction and home improvement installation services, positioning Jelp as innovative construction technology solution.
- CoflexcoreCoflex Instala app partnership for plumbing installation services with trained plumbers using Coflex products.
- HenkelcoreEducation and training alliance with Henkel for technical trade skills and business skills development for technicians.
- Assa AbloycoreEducation and training alliance for locksmiths and security technicians through Yale Instala marketplace.
- CemexcoreEducation and training alliance for technical trade skills and business skills development.
- AraucocoreEducation and training alliance for carpenters and woodworkers through Expertos Arauco marketplace.
- RheemcoreEducation and training alliance for technicians on Rheem water heater products and installation techniques.
- InterceramiccoreEducation and training alliance for ceramic and tile installation technicians.
- ViakonminorEducation and training alliance for technical trade skills development.
- CoronaminorEducation and training alliance for bathroom and plumbing installation technicians.
- CrestminorEducation and training alliance for technical trade skills.
- StabilitminorEducation and training alliance for technical trade skills.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
jelp competitors and assessment
Company assessmentDirect peers
- Jobber: Field service software for small home-service businesses with CRM, scheduling, and invoicing. Closely comparable to Command Center® for the SMB segment; Jelp differs by wrapping installation services around the software for enterprise brand partners.
- Housecall Pro: Field service management SaaS for home service SMBs (plumbers, electricians, HVAC). Comparable product surface to Jelp Command Center® (scheduling, dispatch, customer experience); differs in target buyer (SMB vs. enterprise brands) and geography (US/Canada vs. LatAm).
- Puls Technologies: Tech-enabled home services marketplace for installation, repair, and smart-home setup, originally focused on appliances. Comparable to Jelp's managed-installation model; Puls operates mainly in the US while Jelp's core is LatAm.
- WorkMarket (UKG): Enterprise marketplace and workforce management platform for on-demand service work, acquired by UKG. Directly comparable to Jelp's technician-orchestration layer and to Command Center®-style capabilities, with stronger enterprise HR integrations.
- ServiceTitan: US-based field service management software platform serving home and commercial service contractors. Most direct software comparable to Jelp Command Center®; both provide route planning, KPI reporting, and technician management, though ServiceTitan focuses on direct contractors while Jelp serves enterprise brand partners.
- Lula (LatAm home services): LatAm-focused home services platform operating in Mexico and other Spanish-speaking markets. Direct regional competitor with overlapping technician-orchestration and home-services marketplace model; comparable go-to-market and customer segment.
Broad incumbents
- HomeServe USA: Home repair and installation services provider with utility partnership network. Comparable to Jelp's brand-partner-led model (utility partnerships analogous to manufacturer partnerships) but focused on US/UK/EU markets.
- Frontdoor: US home warranty and on-demand home services company covering repair and replacement. Comparable as a managed-services platform for home equipment; differs in warranty-led business model and US-only footprint.
- ANGI (Angie's List / Handy): Large US home services marketplace connecting consumers with local pros across installation and repair. Comparable marketplace dynamics and white-label installation services (Installed); broader scope and consumer-facing rather than enterprise-brand-led like Jelp.
Others
- Cemex Ventures (corporate VC and ecosystem): Cemex's corporate venture arm has invested in Jelp and partners on construction and home improvement installation. Comparable as an ecosystem player funding construction-tech innovation, but not a direct operating competitor; relevant for capital and partnership signaling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
jelp social profiles
Digital presencejelp compliance and trust
Trust signalCompliance1 record
jelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
jelp leadership team
Management profileNumber of profiles
Profiles1 record
jelp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jelp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jelp
What does jelp do?
Jelp operates as a B2B post-sale installation and maintenance department for manufacturers and distributors in the home improvement sector. The company manages complete last-mile installation and maintenance of branded products using its proprietary Jelp Command Center® field service management platform, a network of trained independent technicians, and the Jelp Chat IA conversational AI assistant. Jelp also operates white-label installation marketplaces (Yale Instala, Expertos Arauco, Whirlpool, Interceramic, Rheem, Homecenter, Ayda, and others) embedded in partner brand websites where consumers contract installation services directly.
Is jelp a public or private company?
jelp is a private company. It is classified as venture growth investor backed and is currently operating.
When was jelp founded?
jelp was founded in 2020. It employs 11 to 50 people.
Where is jelp based?
jelp is headquartered in Garza García, Mexico, in the Latin America region.
How does jelp make money?
Three revenue lines are on record. Field Services Management is the primary driver. The others are field Service Software Licensing and payment Intermediation.
Who are jelp's main competitors?
Direct peers on record are Jobber, Housecall Pro, Puls Technologies, WorkMarket (UKG), ServiceTitan and Lula (LatAm home services). Broad incumbents are HomeServe USA, Frontdoor and ANGI (Angie's List / Handy). Cemex Ventures (corporate VC and ecosystem) is listed as an others.
Does jelp have an API?
No public API is recorded for jelp.
What industry is jelp in?
jelp's product category is Field Service Management. Its primary akta.pro industry code is CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install), with a secondary code of HSAGANAC, Small Appliance Installation & Repair (Countertop & Portable). Its NAICS code is 444110 and its SIC code is 3585.