What babbar does

Babbar is a French SaaS company that sells SEO data and metrics to SEO professionals, digital marketers, freelance webmasters, SEO agencies, and developer/technical users. The platform is built on proprietary web crawling and indexing infrastructure that processes tens of billions of webpages and exposes billions of structured data points on hosts, URLs, backlinks, trust, popularity, and semantics. Its core differentiator is the proprietary Babbar Authority Score (BAS), alongside a reasonable and topical surfer popularity model, a trust calculation algorithm, an induced-force link-strength predictor, and SimHash-based near-duplicate content detection — all developed in-house by an R&D team that includes founders with up to 20 years of shared experience from Exensa and ix-labs.

The company monetizes through tiered subscriptions: a self-serve SEO Plan at €139/month (or €1,529/year), an API R1 + SEO Plan bundle at €250/month, an Agency Plan with team-management features, and a white-label Plan API REVENTE for data resale with custom pricing. Distribution is product-led and self-serve through babbar.tech, supplemented by a Python SDK (BabbarPy), an open-source audit tool (BDA, MIT-licensed), and a deep product integration with Yourtext.guru that embeds Babbar's positioning data inside YTG's content optimization workflow. Additional capabilities include Google France SERP/positioning tracking, Babbar Connect (a user-networking feature for link-building), and internal duplicate-content detection.

Babbar is privately held as BABBAR SAS (registered in Évreux, France, with operational offices in Le Petit-Quevilly), founded in 2020, and venture-backed. In May 2021 the company raised over €2 million in seed funding co-led by Go Capital and Bpifrance (with Normandie Participations and Normandie Business Angels), announcing at the time an ambition to reach €10M in revenue by 2024. The company has not publicly disclosed actual revenue or a subsequent funding round, and operates with a small team (1–10 employees), serving customers primarily through self-serve channels with a French-market focus.

Name

babbar

Legal name

BABBAR société par actions simplifiées

Website

https://babbar.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Babbar is a French SaaS platform that provides SEO professionals, agencies, and developers with proprietary backlink analysis, authority scoring, semantic metrics, and Google France SERP tracking built on its own web crawling infrastructure.

Ownership category

akta.pro rank

Product category

SEO Analytics Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• SEO analytics platform
• Backlink analysis tool
• Search engine optimization
• Website authority metrics
• Link building data

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SEO Plan Subscription: Monthly or annual subscription providing access to all SEO metrics, backlink analysis, and interface-based tool usage. Priced at 139€/month or 1529€/year excluding VAT.
2. API Plan Subscription: Monthly subscription for API access to all metrics, allowing developers to build custom software on top of Babbar's data. Includes 6 requests/minute base rate with upgrade options.
3. API Revente (White-label): White-label API subscription allowing partners to resell Babbar data to third parties. Pricing is custom and quote-based, depending on data volume and geographic zones.
4. Agency Plan: Subscription with team management features allowing agencies to add collaborators and share account access based on plan level restrictions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Babbar provides an SEO SaaS platform that crawls and indexes tens of billions of webpages, offering backlink analysis, semantic content categorization, and the proprietary Babbar Authority Score (BAS) to help SEO professionals, agencies, and web marketers audit websites and develop link building strategies. Customers access the data through a web-based interface, REST API with a Python SDK, or white-label API resale, with the open-source Babbar Dashboard API (BDA) combining Babbar and Yourtext.guru data to accelerate SEO audits.

Product overview

Babbar is an SEO software platform offering backlink analysis, semantic metrics, and authority scoring. The core product is the SEO Plan (139€/month) providing web-based access to metrics. Paid tiers include Agency Plan for team management, and API subscriptions (API R1 + SEO Plan at 250€/month, Plan API, and Plan API REVENTE for white-label resale). Supporting tools include the open-source Babbar Dashboard API (BDA) for accelerated audits, BabbarPy Python SDK, and features like Babbar Connect for user networking and Google Positioning tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Plan Core SaaS subscription providing web-based access to all Babbar metrics including the Babbar Authority Score (BAS), popularity and trust metrics, semantic metrics, HTTP health status, robot status, backlink lists, anchor text information, similar websites lists, and similar-IP discovery. Used by SEO professionals for website audits, backlink analysis, and competitive link building strategy.
• Agency Plan Subscription tier that adds team management features, allowing agency customers to invite collaborators to share a single account with seat limits dependent on subscription level. Enables multi-user agency workflows on top of the SEO Plan interface.
• API R1 + SEO Plan Combined plan offering full API access alongside the SEO Plan graphical interface. Includes all metrics in API mode (6 requests/minute base rate, upgradeable) so customers can both audit sites in the UI and build custom software on top of Babbar's data.
• Plan API API-only subscription providing programmatic access to Babbar's backlink, semantic, popularity, trust, and SERP positioning metrics without the graphical interface. Strictly reserved for internal professional use, with fixed annual or monthly pricing plus variable usage-based components.
• Plan API REVENTE (White-label) White-label API subscription that allows partners to resell Babbar data to third parties under their own branding. Pricing is custom and quote-based, depending on data volume and geographic zones.
• Babbar Dashboard API (BDA) Open-source, MIT-licensed tool that accelerates SEO audit production by combining the Babbar and Yourtext Guru APIs. Features include competitor analysis, content gap analysis, keyword distribution visualization, and backlink qualification, with Docker support for self-hosting.
• BabbarPy (Python SDK) Python SDK available on GitHub (BabbarTech/BabbarPy) providing 56 functions for accessing Babbar's domain, URL, and keyword data programmatically, enabling developers to integrate Babbar metrics into custom SEO tools and workflows.

Quantifiable outcome

• Access to billions of data points on websites for comprehensive SEO analysis
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Yourtext.gurucoreTechnology or IntegrationBabbar has integrated positioning features into Yourtext.guru platform, enabling users to access Babbar's SERP tracking data within Yourtext.guru's content optimization workflow. This represents a deep product integration serving mutual customers in the SEO community.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Oncrawl: Oncrawl is a French SEO crawler and log analyzer built for technical SEO audits — the closest French-headquartered peer to Babbar on the crawling and audit side. It serves a similar European customer base and overlaps on crawl-driven SEO insights.

Direct peers

• Moz: Moz is a long-standing SEO SaaS platform whose Domain Authority and Link Explorer products directly parallel Babbar Authority Score and backlink analysis. Both serve SEO professionals and agencies through subscription plans with API access.
• Serpstat: Serpstat is an all-in-one SEO platform with backlink analysis, keyword research, rank tracking, and site audit modules that directly overlap Babbar's core feature set. It serves a similar SMB and agency customer base at competitive price points.
• Screaming Frog SEO Spider: Screaming Frog's SEO Spider is a technical site crawler and auditor that overlaps with Babbar's crawling infrastructure and audit use cases. It is a direct peer on the crawl/audit dimension, though it delivers analysis on-demand rather than Babbar's continuous index approach.
• Majestic: Majestic is a backlink-focused SEO tool built around a proprietary web crawl and the Trust Flow / Citation Flow metrics — the closest direct analog to Babbar's crawl infrastructure, BAS, and trust calculation. Both monetize a proprietary link graph through subscription SaaS and API access.
• CognitiveSEO: CognitiveSEO offers backlink analysis, content audit, and rank tracking as a subscription SaaS — closely overlapping Babbar's backlink, semantic, and positioning toolset for SEO professionals and agencies.

Broad incumbents

• SEMrush: SEMrush is a comprehensive SEO and digital marketing suite covering backlink analytics, keyword research, position tracking, and content optimization. It overlaps with Babbar across backlink, positioning, and authority scoring but adds paid search, social, and content marketing modules.
• Ahrefs: Ahrefs is the dominant subscription SEO platform with one of the world's largest crawl indexes and a strong backlink analysis product. It competes head-on with Babbar on backlink and authority metrics but operates at much larger scale across global SERPs and broader keyword/marketing features.

Emerging players

• Linkody: Linkody is a focused backlink monitoring and management tool targeting SMBs and agencies. It overlaps with Babbar's backlink tracking and reporting capabilities but offers a narrower feature set and serves a similar customer segment.
• Mangools: Mangools (KWFinder, LinkMiner, Majestic-adjacent) offers affordable SEO tools for freelancers and small businesses. It overlaps with Babbar's SEO Plan positioning — targeting cost-sensitive SEO professionals with curated, easy-to-use tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/babbartech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about babbar