AlterEyes
AlterEyes is a Belgian XR venture studio developing custom VR and AR training, marketing, and entertainment solutions for enterprises, operating through subsidiaries Big Shots VR (consumer games) and AlterEyes Dojo (location-based entertainment).
- Company typePrivate
- Founded2019
- HeadquartersHasselt, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AlterEyes does
AlterEyes NV is a Belgian extended reality (XR) venture studio headquartered in Hasselt, Belgium, founded in 2019 and operating with 11-50 employees. The company develops immersive VR, AR, and mixed reality content primarily on the Unity 3D engine, with emphasis on standalone, wireless headset deployments (notably Meta Quest) that support hand tracking and full movement freedom. Its portfolio spans five service lines: corporate training and education (e.g., safety training for Tectum Group, fuel-delivery simulation for Comfort Energy), marketing and brand activation, custom business solutions, location-based entertainment via its AlterEyes Dojo subsidiary, and consumer VR games via its Big Shots VR game studio subsidiary.
The business model combines professional services revenue from bespoke enterprise VR/AR projects with hardware-inclusive turnkey systems sold to the location-based entertainment industry, plus one-time licensing of consumer VR games. Distribution occurs through direct enterprise sales, agency partnerships (e.g., Indiandribble for the Fost Plus/Smurfs rollout), and a global network of VR arcade operators including SpringboardVR, CTRL_V, SynthesisVR, and DOJO. The company's Pointy Ends game is deployed in over 200 venues worldwide. Notable IP and platform relationships include a co-development partnership with The Smurfs global brand, technology integrations with Meta Platforms and Steam, and integration of training reports with customer Learning Resource Management systems.
To date, AlterEyes has raised approximately $790,000 across two seed rounds (March 2019 and December 2021) and reports no institutional parent or external private equity ownership. The company operates a venture-studio structure in which seed-funded business units (Big Shots VR, AlterEyes Dojo) are intended to mature into stand-alone profitable entities. Pricing is not publicly disclosed and is set on a custom project basis. Recent recognition includes 2025 industry accolades for gamified learning experiences and the Sort a Smurf project.
AlterEyes firmographics
Firmographics- Name
- AlterEyes
- Legal name
- AlterEyes NV
- Website
- https://altereyes.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlterEyes is a Belgian XR venture studio developing custom VR and AR training, marketing, and entertainment solutions for enterprises, operating through subsidiaries Big Shots VR (consumer games) and AlterEyes Dojo (location-based entertainment).
- Ownership category
- akta.pro rank
AlterEyes industry classification
Industry- Product category
- Extended Reality (XR) Solutions
- NAICS
- Computer Systems Design Services (541512), Motion Picture and Sound Recording Industries (512), Amusement Parks and Arcades (7131)
- SIC
- Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR/AR/XR Game Studios (MPAFAAAE)
- akta.pro secondary industry
- VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where AlterEyes is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
AlterEyes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom VR/AR Solutions: Bespoke virtual and augmented reality solutions delivered to enterprise and business clients across various industries. Projects include training applications, marketing experiences, and custom business solutions.
- Location-Based Entertainment: Turnkey VR attractions and systems for the location-based entertainment industry, including integrated technology and premium content.
- Interactive Entertainment / Game Studio: VR games and entertainment products developed for business clients and everyday consumers through the Big Shots game studio.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
AlterEyes product offering
Product offeringCore offering
AlterEyes is a Belgian XR Venture Studio that develops custom virtual, augmented, and mixed reality solutions spanning five core service lines: Training & Education, Marketing/Promotion & Sales, Custom Business Solutions, Location-Based Entertainment (via the DOJO sub-brand), and Interactive Entertainment (via the Big Shots game studio). The company builds immersive content using Unity 3D for standalone VR headsets, serving enterprise clients across industries such as energy, construction, recycling, and marketing, while also publishing consumer VR games deployed in over 200 venues worldwide.
Product overview
AlterEyes is an immersive technology company offering a portfolio of VR and AR solutions across five core service areas: Training & Education, Marketing/Promotion & Sales, Custom Business Solutions, Location-Based Entertainment (DOJO), and Interactive Entertainment (Big Shots game studio). The company operates as a venture studio structure within the XR ecosystem, developing both enterprise-focused solutions (custom VR training, safety simulations, marketing activations) and consumer-facing products (VR games like Pointy Ends deployed in 200+ venues). Their portfolio includes branded experiences (The Smurfs collaboration with Fost Plus) and industry-specific training solutions (Tectum roofing safety, Comfort Energy fuel delivery).
Differentiator
Problem solved
Functional benefit
Brands
- Big Shots VR: Cutting-edge VR game studio that leverages the power of virtual reality to produce games and entertainment for both business and everyday consumers.
- AlterEyes Dojo
Products and services
- Training & Education Custom immersive VR and AR learning experiences for enterprise training and education, offering an engaging, cost-effective, and scalable way to teach people anytime, anywhere. Includes risk-free simulation of real-world procedures.
- Marketing, Promotion & Sales Custom VR and AR marketing experiences designed to drive sales, raise brand awareness, and retain customers through immersive and memorable brand activations.
- Custom Business Solutions Bespoke VR and AR solutions for various industry challenges, including product visualizations, maintenance applications, virtual tours, and storytelling experiences.
- Location-Based Entertainment (AlterEyes Dojo) Turnkey VR attraction systems and integrated virtual reality experiences for the location-based entertainment industry, bringing people together with high-quality out-of-home entertainment.
- Interactive Entertainment (Big Shots VR) VR game studio producing games and entertainment experiences for both business and consumer markets, creating interactive content for people of all ages.
- Pointy Ends Competitive VR entertainment game deployed in over 200 venues worldwide, offering family-friendly competitive gameplay.
- Fuel Delivery Training Full VR training simulation for Comfort Energy that teaches fuel delivery procedures in a risk-free environment, developed using Unity 3D for standalone VR devices.
- The New Blue Bag (Sort a Smurf) VR experience created for Fost Plus using The Smurfs IP to educate citizens about recycling guidelines in Belgium, featuring gamification elements for broad audience accessibility.
- Tectum Safety Training VR safety training experience for Tectum Group that teaches and tests key safety procedures including PPE usage and safe roof access, with smart reporting and multilingual capabilities.
Quantifiable outcome
- Dramatic reduction in errors through experiential learning in risk-free VR environments
- +3 more outcomes
Companies that use AlterEyes
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
AlterEyes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AlterEyes partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- The SmurfscorePartnership with The Smurfs global IP brand to create engaging VR experiences. The Smurfs VR game for Fost Plus recycling awareness demonstrates creative collaboration combining entertainment IP with educational content.
- Fost PluscoreFost Plus, responsible for collection and recycling of household packaging waste in Belgium, partnered with AlterEyes for VR recycling education. The partnership resulted in the Sort a Smurf VR game deployed across Belgium.
- IndiandribblecoreBrussels-based communication agency that rolls out the Smurfs VR recycling experience in cities across Belgium. Acts as a distribution and implementation partner for the VR education solution.
- SpringboardVRminorVR arcade operator and distributor partner for Pointy Ends entertainment product distribution.
- CTRL_VminorVR entertainment venue operator distributing Pointy Ends VR game.
- SynthesisVRminorVR arcade operator and distributor partner for Pointy Ends entertainment product distribution.
- DOJOminorLocation-based entertainment partner operating VR attractions under the DOJO brand.
- Comfort EnergycoreLargest independent oil supplier in Belgium partnered with AlterEyes to develop immersive fuel delivery VR training for employees.
- Tectum GroupcoreOne of Belgium's top roofing companies partnered with AlterEyes for VR safety training solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
AlterEyes competitors and assessment
Company assessmentDirect peers
- STRIVR: Enterprise VR training platform focused on sports, retail, and corporate learning; competes with AlterEyes' Training & Education line for the same corporate training budgets and uses similar immersive-simulation approaches.
- Talespin: XR-based enterprise learning and soft-skills training platform with a venture-style studio approach; directly comparable to AlterEyes' custom training solutions and LRM-integrated reporting stack.
- Immerse: VR language, business, and enterprise communication training platform; overlaps directly with AlterEyes' training and education practice and similarly targets corporate L&D buyers.
- Interplay Learning: VR training for skilled trades (HVAC, plumbing, electrical); comparable to AlterEyes' safety/skills training for construction and energy customers like Tectum and Comfort Energy.
- Mursion: VR-based simulation training primarily for soft skills and leadership development; competes with AlterEyes in the enterprise immersive-learning category with similar sales-led GTM.
- Wonda VR: XR content creation platform for enterprise training and marketing; very close parallel to AlterEyes' mix of bespoke VR training plus brand activation/immersive marketing.
- Survios: VR game studio with a strong location-based entertainment business (e.g., Creed, Sprint Vector arcades); directly mirrors AlterEyes' Big Shots and DOJO combination of VR game IP and LBE deployment.
- nDreams: VR game studio and publisher with location-based VR experiences; comparable on the game-studio plus LBE side of AlterEyes' portfolio.
- Schell Games: Independent game studio with deep VR/AR development practice across entertainment and enterprise training; comparable custom XR development capability to AlterEyes' solutions practice.
Emerging players
- Spatial: XR collaboration and meeting platform for enterprise; adjacent competitor in immersive enterprise software, expanding from meetings into training/education use cases overlapping AlterEyes' custom solutions practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AlterEyes social profiles
Digital presenceAlterEyes financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlterEyes leadership team
Management profileNumber of profiles
Profiles2 records
AlterEyes subsidiaries and ownership
Company hierarchySubsidiaries2 records
AlterEyes funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlterEyes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlterEyes
What does AlterEyes do?
AlterEyes is a Belgian XR Venture Studio that develops custom virtual, augmented, and mixed reality solutions spanning five core service lines: Training & Education, Marketing/Promotion & Sales, Custom Business Solutions, Location-Based Entertainment (via the DOJO sub-brand), and Interactive Entertainment (via the Big Shots game studio). The company builds immersive content using Unity 3D for standalone VR headsets, serving enterprise clients across industries such as energy, construction, recycling, and marketing, while also publishing consumer VR games deployed in over 200 venues worldwide.
Is AlterEyes a public or private company?
AlterEyes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlterEyes founded?
AlterEyes was founded in 2019. It employs 11 to 50 people.
Where is AlterEyes based?
AlterEyes is headquartered in Hasselt, Belgium, in the Europe region.
How does AlterEyes make money?
Three revenue lines are on record. Custom VR/AR Solutions are the primary driver. The others are location-Based Entertainment and interactive Entertainment / Game Studio.
Who are AlterEyes's main competitors?
Direct peers on record are STRIVR, Talespin, Immerse, Interplay Learning, Mursion, Wonda VR, Survios, nDreams and Schell Games. Spatial is listed as an emerging player.
Does AlterEyes have an API?
No public API is recorded for AlterEyes.
What industry is AlterEyes in?
AlterEyes's product category is Extended Reality (XR) Solutions. Its primary akta.pro industry code is MPAFAAAE, VR/AR/XR Game Studios, with a secondary code of BPAMAKAG, VR/AR Gaming Platforms. Its NAICS code is 541512 and its SIC code is 7371.