MediaSilo
MediaSilo, owned by EditShare, is a cloud-based video management and collaboration platform that helps creative and post-production teams in media & entertainment and agencies ingest, review, secure, present, and analyze video assets, sold via per-seat subscriptions and a global channel partner network.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MediaSilo does
MediaSilo is a cloud-based video management and collaboration platform owned by media-technology operating company EditShare. It targets creative and post-production teams in media & entertainment, advertising agencies, sports, broadcast, and corporate communications, providing tools to ingest, organize, review, secure, present, and analyze video assets. The platform is structured around five core modules — Manage (asset organization and metadata), Collaborate (time-coded annotations, side-by-side version comparison, review links), Secure (SOC 2 Type 2, SafeStream streaming, forensic and visible watermarking, MFA/SSO), Present (the Spotlight no-code microsite/presentation builder), and Analyze (Insights engagement analytics) — plus a separately monetized AI Search & Transcripts feature.
The underlying technology combines cloud storage with real-time per-stream encryption (SafeStream), AI-powered transcription and metadata-driven search, deep plugins into Adobe Premiere/After Effects/Photoshop and Blackmagic DaVinci Resolve Studio, an EditShare FLOW integration for automated asset handoff, and a public API plus Zapier connectivity to roughly 1,500 third-party apps. Clients span web, desktop (Windows/Mac), mobile (iOS/Android via Shift GO), and Apple TV. Notable named customers include AMC, AGBO, BBDO, Facebook (Red Table Talk), AEW, Genius Brands International, CAVAL/Definition 6, and InSync PLUS.
MediaSilo makes money primarily via per-seat monthly subscriptions (Team at $15/user/month for 5–10 seats; Pro at $25/user/month for 10–30 seats; Enterprise on custom multi-year contracts), with an AI add-on priced at $12/user/month and storage upgrades as additional revenue. Go-to-market combines direct enterprise field sales, a self-serve product-led growth motion (14-day free trial, web signup, downloadable apps), and a channel partner network of seven authorized resellers covering the US, LATAM, Canada, Australia, Western Europe, and India/Qatar. Founded in 2008 and rebranded from the 'Shift' product name in July 2022, MediaSilo has raised $9.25M cumulatively from Schooner Capital across 2013 and 2017 rounds, and acquired Wiredrive in 2017.
MediaSilo firmographics
Firmographics- Name
- MediaSilo
- Legal name
- EditShare EMEA (x-edit)
- Website
- https://mediasilo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MediaSilo, owned by EditShare, is a cloud-based video management and collaboration platform that helps creative and post-production teams in media & entertainment and agencies ingest, review, secure, present, and analyze video assets, sold via per-seat subscriptions and a global channel partner network.
- Ownership category
- akta.pro rank
MediaSilo industry classification
Industry- Product category
- Video Collaboration Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industries
- Production Asset Collaboration (shared bins, proxies, live collaboration) (MPAHANAG), Security, Access Control & Forensic Audit for Collaboration (zero-trust, session logging) (MPAHANAI), Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)
Keywords
Where MediaSilo is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MediaSilo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Per Seat Licensing: Tiered subscription model with per-user pricing. Includes Team ($15/user/month), Pro ($25/user/month), and Enterprise tiers. Additional AI add-on at $12/user/month. Revenue from seat licenses and storage upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Entry tier with basic features |
| Subscription | Monthly | Team - For small teams needing collaboration |
| Subscription | Monthly | Pro - For growing teams with advanced needs |
| Subscription | Multi-year contract | Enterprise - For large organizations with custom requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
MediaSilo product offering
Product offeringCore offering
MediaSilo is a cloud-based video collaboration and asset management platform that enables creative teams across media & entertainment, advertising, sports, broadcast, and corporate organizations to centralize, share, review, approve, and secure video assets. The platform provides time-coded annotations, side-by-side version comparison, AI-powered transcription and smart search, forensic watermarking, SafeStream streaming protection, and a no-code presentation builder (Spotlight). Native integrations with Adobe Creative Cloud, DaVinci Resolve, and EditShare FLOW allow creative teams to access assets without leaving their primary editing tools.
Product overview
MediaSilo is a video management and collaboration software platform offered by EditShare. The product portfolio consists of a unified platform with integrated modules for managing video assets, collaborating on reviews, securing content, presenting visually, and analyzing engagement. Core modules include Manage (asset management), Collaborate (review and approval), Secure (security features), Present/Spotlight (visual presentations), Analyze (analytics), and AI Search & Transcripts. The platform supports desktop (Windows/Mac), mobile (iOS/Android branded as Shift GO), and Apple TV applications. Related products include Screeners.com (virtual screening rooms). Pricing tiers range from Team ($15/user) to Pro ($25/user) to Enterprise, with add-ons for AI and storage. The product was rebranded from Shift to MediaSilo in July 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- MediaSilo Platform Cloud-based video collaboration and media asset management platform that enables creative teams across media & entertainment, advertising, sports, broadcast, and corporate organizations to centralize, share, review, approve, and secure video assets. Includes asset management, time-coded review/approval workflows, AI-powered transcription and smart search, forensic watermarking with SafeStream streaming protection, the Spotlight no-code presentation builder, and Insights engagement analytics. Available via Team ($15/user/month), Pro ($25/user/month), and custom Enterprise subscriptions with a 14-day free trial, optional AI add-on at $12/user/month, and storage tier upgrades.
- Screeners.com Virtual screening room product for press review, sales and marketing, and secure content screening. Includes watermarking, DRM, multi-factor authentication, and suspicious activity detection to protect unreleased content. Available as $5/month Starter and $25/month Pro subscription tiers.
Quantifiable outcome
- Eliminate version control issues with update files without broken links
- +3 more outcomes
Companies that use MediaSilo
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
MediaSilo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability4 records
Feature9 records
MediaSilo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CIS Group CorporationcoreAuthorized channel partner for US East and LATAM regions. Locations: Davie, FL (HQ), Boston, MA, Charlotte, NC. Provides sales, implementation, and support services for MediaSilo in the region.
- Key Code MediacoreAuthorized channel partner for North America, US West region. Locations: Burbank, CA (HQ), Los Angeles, CA, Newport Beach, CA, San Francisco, CA, Chicago, IL, Dallas, TX, Detroit, MI, Seattle, MA.
- Mega Media FactoryminorAuthorized channel partner for North America. Location: Erie, PA.
- Annex ProcoreAuthorized channel partner for Canada. Locations: Vancouver, BC, Toronto, ON, Montreal, QB.
- New Media SalesminorAuthorized channel partner for Australia. Location: Melbourne, VIC.
- AbacantominorAuthorized channel partner for Western Europe. Location: Madrid, Spain.
- RGB BroadcastingminorAuthorized channel partner for India and Qatar. Location: Cochin, Kerala, India.
- FLOW (EditShare)coreIntegration with EditShare FLOW media management platform. Move work-in-progress video assets with metadata from FLOW directly into MediaSilo for review and approval. Automates asset transfer to workspaces.
- Adobe Creative CloudcoreDeep integration with Adobe Premiere Pro, After Effects, and Photoshop. Seamlessly import files, export for feedback, sync comments to timeline. Panel available from Adobe Exchange.
- Blackmagic Design DaVinci ResolvecoreIntegration with DaVinci Resolve Studio (not available for free Resolve offering). Retrieve and work on assets directly from MediaSilo within DaVinci Resolve, eliminating platform switching during creative workflow.
- EditShare (Parent Company)coreMediaSilo is a product under EditShare. EditShare provides related products including EFS storage, FLOW media management, FLEX cloud solutions, ARK archive, Screeners.com, and Wiredrive.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
MediaSilo competitors and assessment
Company assessmentBroad incumbents
- Vimeo: Established video hosting and collaboration platform with review tools, AI features, and broad consumer/SMB reach. Larger and more diversified than MediaSilo, with overlapping review/sharing functionality that competes for the same end users.
- Box: Enterprise cloud content management and file-sharing platform with collaboration and security features used by M&E and creative organizations. Larger and broader than MediaSilo; competes for collaboration budget though lacks MediaSilo's M&E-specific review/annotation depth.
Direct peers
- Frame.io: Direct competitor in cloud-based video review, approval, and collaboration. Acquired by Adobe in 2021 and now bundled with Premiere Pro/After Effects — directly challenging MediaSilo's Adobe integration positioning in the same M&E and agency customer base.
- ReviewStudio: Creative review and approval platform specializing in video, audio, image, and document feedback with annotations, version compare, and team workflows. Comparable in niche focus and feature set to MediaSilo's review/approval capabilities.
- Wipster: Video review and approval platform for creative teams with time-stamped comments, version comparison, and share-link workflows. Closely comparable to MediaSilo's Collaborate module and serves overlapping SMB and mid-market creative customers.
- Iconik: Cloud-based media asset management (MAM) platform with collaboration, review, and storage features. Directly comparable to MediaSilo's Manage/Collaborate modules and serves similar M&E and post-production customers.
- ftrack: Creative project management and media review platform for VFX, animation, and post-production teams. Comparable in M&E vertical focus and collaboration/review functionality; complements rather than directly replaces MediaSilo but competes for the same procurement budgets.
- Filestage: Review and approval platform for video, image, audio, and document assets with annotation, version compare, and stakeholder workflows. Directly comparable in product scope and target customers (agencies, video producers, M&E).
- Wedia: Digital asset management and content distribution platform for marketing teams with AI-powered search and approval workflows. Comparable in DAM/collaboration functionality and target enterprise marketing customers.
Others
- Wiredrive: Video collaboration and presentation platform originally acquired by MediaSilo in 2017 and now a sibling product under EditShare. Direct functional overlap creates both a peer comparison and a portfolio-internal cannibalization consideration.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MediaSilo social profiles
Digital presenceMediaSilo compliance and trust
Trust signalCompliance1 record
MediaSilo financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaSilo leadership team
Management profileNumber of profiles
Profiles3 records
MediaSilo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaSilo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaSilo
What does MediaSilo do?
MediaSilo is a cloud-based video collaboration and asset management platform that enables creative teams across media & entertainment, advertising, sports, broadcast, and corporate organizations to centralize, share, review, approve, and secure video assets. The platform provides time-coded annotations, side-by-side version comparison, AI-powered transcription and smart search, forensic watermarking, SafeStream streaming protection, and a no-code presentation builder (Spotlight). Native integrations with Adobe Creative Cloud, DaVinci Resolve, and EditShare FLOW allow creative teams to access assets without leaving their primary editing tools.
Is MediaSilo a public or private company?
MediaSilo is a private company. It is classified as corporate owned and is currently operating.
When was MediaSilo founded?
MediaSilo was founded in 2008. It employs 11 to 50 people.
Where is MediaSilo based?
MediaSilo is headquartered in Boston, United States, in the North America region.
How does MediaSilo make money?
One revenue line is on record: subscription - Per Seat Licensing.
Who are MediaSilo's main competitors?
Broad incumbents on record are Vimeo and Box. Direct peers are Frame.io, ReviewStudio, Wipster, Iconik, ftrack, Filestage and Wedia. Wiredrive is listed as an others.
Does MediaSilo have an API?
Yes. MediaSilo offers a public API accessible via https://docs.shift.io/docs. The API enables developers to build and tailor workflows through an advanced set of open APIs. Additionally, webhooks are available to connect with hundreds of applications by enabling web hooks that trigger events, automating notifications, keeping logs, or tracking assets externally. Developer documentation is at docs.shift.io/docs.
What industry is MediaSilo in?
MediaSilo's product category is Video Collaboration Software. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of MPAHANAG, Production Asset Collaboration (shared bins, proxies, live collaboration). Its NAICS code is 516 and its SIC code is 7819.