What Stokly does

Stok.ly Ltd is a UK-headquartered SaaS company founded in 2011 (spun out of a Magento/WooCommerce digital agency) that builds an Order Management-led, inventory-centric Cloud ERP for retailers, wholesalers, and distribution businesses. Its platform is structured around the operational workflow Orders → Inventory → Warehouse → Purchasing, which the company positions as distinct from accounting- or warehouse-led legacy ERPs. The product includes an Order Management System, multi-channel/multi-location/multi-currency Inventory Management, a Warehouse Management System, Product Information Management, Manufacturing & Kitting, Pick/Pack/Despatch, Retail and Trade POS, and an Android Stock App for warehouse execution, all connected by AI Demand Forecasting that automates purchase orders, stock transfers, and manufacturing runs. The platform integrates natively with 200+ eCommerce platforms, 70+ couriers, and 20+ accounting systems, with an Open API for bespoke integrations.

The business operates a sales-led, direct GTM combined with a two-tier partner/reseller program (Tier 1 referral with cash commissions; Tier 2 resellers selling, onboarding, and supporting customers on a recurring-revenue basis across the UK, Ireland, North America, Canada, Australia, New Zealand, and South Africa). It sells on a four-tier monthly subscription: Lite Retail from £299.99/mo, Pro Warehouse from £599.99/mo, Cloud ERP from £1,199.99/mo, and Enterprise Cloud ERP from £2,999.99/mo on custom multi-year contracts, with annual payment discounts available. The company employs 20+ people across its Hereford and Cheltenham offices, has been funded by Midven and Future Planet Capital since 2018-2019, and received a 2022 Innovate UK grant. Its customer base is a long-tail mix of SMB and mid-market retailers across fashion, home, collectibles, photography, party supplies, trade supplies, and public sector gift shops, with a few enterprise references such as Stanley Gibbons and Fuji.

Name

Stokly

Legal name

Stok.ly Ltd

Website

https://stok.ly

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stok.ly is a UK-based SaaS company providing an Order Management-led, inventory-centric Cloud ERP with built-in AI demand forecasting for retailers, wholesalers, and distributors selling across multiple channels, locations, and currencies.

Ownership category

akta.pro rank

Product category

Cloud ERP / Order Management Software for Retail, Wholesale and Distribution

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Cloud ERP software
• Order management system
• Inventory management software
• Warehouse management system
• Multi-channel retail platform

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Monthly or annual subscription-based licensing model with four pricing tiers: Lite Retail (from £299.99/mo), Pro Warehouse (from £599.99/mo), Cloud ERP (from £1,199.99/mo), and Enterprise Cloud ERP (from £2,999.99/mo). Discounts offered for annual payments. Revenue is recurring as customers pay ongoing license fees to access the cloud platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stok.ly sells an Order Management-led, inventory-centric Cloud ERP platform that unifies order management, real-time multi-channel/multi-location/multi-currency inventory management, warehouse management, product information management, manufacturing & kitting, B2B trade order management, retail and trade POS, and built-in AI demand forecasting for retail, wholesale, and distribution businesses. The software is delivered as monthly SaaS subscriptions across four tiers (Lite Retail, Pro Warehouse, Cloud ERP, Enterprise) with annual-payment discounts and custom enterprise pricing.

Product overview

Stok.ly is an Order Management-led, inventory-centric Cloud ERP platform for retail, wholesale and distribution businesses. The platform provides a unified system connecting order demand to stock reality across multiple channels, locations, and currencies. The core product architecture includes the Order Management System (OMS) as the control layer, Inventory Management as the source of truth, and Warehouse Management for execution. Key modules include AI Demand Forecasting, Multi-channel eCommerce, Product Information Management (PIM), Manufacturing & Kitting, Retail POS, Trade POS, Pick/Pack/Despatch, B2B Sales Order Management, The Stock App (Android mobile app), and Custom Reports & Dashboards. The platform is offered across four pricing tiers: Lite Retail (£299.99/mo), Pro Warehouse (£599.99/mo), Cloud ERP (£1,199.99/mo), and Enterprise Cloud ERP (custom pricing). Stok.ly integrates with 200+ eCommerce platforms, 70+ courier services, and 20+ accounting platforms natively, with an Open API available for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Stok.ly Cloud ERP Platform Order Management-led, inventory-centric Cloud ERP platform for retail, wholesale and distribution businesses, providing unified operational control across orders, stock, warehouses, purchasing, fulfilment, manufacturing, reporting, finance and B2B operations with built-in AI. Sold as monthly SaaS subscriptions across Lite Retail, Pro Warehouse, Cloud ERP, and Enterprise Cloud ERP tiers.
• Order Management System (OMS) Cloud-based order management software that centralises orders from ecommerce, marketplaces, POS and B2B channels, coordinating allocation, fulfilment, inventory updates and returns in a unified dashboard for growing retailers, wholesalers and distributors.
• Inventory Management Software Real-time multi-channel, multi-location, multi-currency inventory management with BIN location tracking, full stock history and inventory control across all sales channels for retailers, wholesalers and distributors.
• Warehouse Management System (WMS) Multi-location warehouse management in the cloud for B2C, B2B and D2C operations, supporting goods-in, picking, packing, dispatch, bin movements, transfers, stock takes and returns.
• AI Demand Forecasting AI-powered forecasting module that analyses sell-through rates and historical sales to forecast future demand and automate purchase orders, stock transfer recommendations and manufacturing run recommendations for retail, wholesale and distribution businesses.
• Multi-channel eCommerce Management eCommerce listing and management module with plug-and-play integrations to 200+ websites and marketplaces, bulk listing tools, and real-time inventory sync across all sales channels.
• Product Information Management (PIM) Centralised product data management holding all product information, pricing and images for one version of the truth across all sales channels, POS, ecommerce and B2B operations.
• Manufacturing and Kitting Manufacturing module managing raw materials, purchased materials, manufacturing runs, kitting and assembly, with reporting on unit costs, yields and reject rates for retailers, wholesalers and manufacturers.
• Retail POS System Cloud-based point-of-sale system for retail stores with multi-location and multi-currency support, working online and offline across Windows, Android and iOS devices.
• Trade POS System Trade desk POS system designed for trade desks and depots with B2B functionality, including trade pricing and account management for trade-counter operations.
• Pick, Pack and Despatch Warehouse execution module for picking, packing and dispatch with barcode scanning, automated pick lists, courier label printing and despatch management, integrated with 70+ couriers and freight services.
• B2B Sales Order Management B2B order management with trade pricing, customer groups, credit limits, terms, partial shipments, quotes and forward delivery dates for wholesale operations, including a trade pricing and trade discounts capability launched in June 2024.
• The Stock App (Android) Android mobile application for warehouse teams to complete daily tasks including stock takes, goods in, picks, packing, barcode label printing and courier label printing, working online and offline with barcode scanning for accuracy.
• Custom Reports and Dashboards Custom reporting platform with real-time dashboards accessible on any device, permission-controlled, providing insight for management, finance, buying, ecommerce and warehouse teams.
• Variable Product Matrix Product variation management for handling variable items with size, colour and attribute matrices for complex product catalogues across all sales channels.
• AI Purchase Orders and Invoices AI-powered purchase order creation module with sell-through rate analysis, demand forecasting and automated PO generation for purchasing workflows, with invoice handling for accounts payable.

Quantifiable outcome

• Moving to a paperless picking solution has been shown to reduce picking errors to below 1%
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• PatchworksflagshipTechnology or Integration · 10 January 2025Stok.ly is officially a PoweredBy Patchworks partner. This partnership enables seamless integration between Stok.ly and customer platforms through Patchworks' expertise in connectivity. The integration allows businesses to synchronize inventory, orders and operations, eliminate manual tasks, reduce errors, and streamline systems for growth.
• Shopify AgenciescoreTechnology or IntegrationShopify Partner with extensive experience in Shopify platform development. The company created the 123rd ever store on Shopify and has delivered hundreds of successful stores and thousands of projects for Shopify clients globally.
• Magento/Adobe Commerce AgenciescoreTechnology or IntegrationExpert ecommerce agency and Adobe Bronze Solution Partner with certified expertise in Adobe Commerce, Magento Open Source and Shopify.
• ShiptheorycoreTechnology or IntegrationShipping integration platform that automatically connects sales platforms to carriers, prints labels, and returns tracking numbers. Over 90+ global carrier integrations for streamlining shipping operations.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• NetSuite (Oracle): NetSuite is the dominant cloud ERP incumbent serving the same mid-market retail, wholesale and distribution segment with a broader finance-led platform — Stok.ly positions against it on operational/OMS-led architecture.
• SAP Business One: SAP Business One is an established mid-market ERP often cited by Stok.ly as a 'legacy server-based' incumbent it replaces for growing retail/wholesale/distribution businesses.
• Sage Intacct / Sage X3: Sage is both a Stok.ly integration partner (Sage accounting) and a broader ERP/finance incumbent targeting the same mid-market; it represents a large incumbent alternative for the same buyers.

Direct peers

• Cin7: Cin7 provides cloud-based inventory management, order management and ERP for product sellers across retail, wholesale and distribution — directly comparable to Stok.ly's order-management-led, inventory-centric platform and target customer base.
• Brightpearl: Brightpearl is a retail-first cloud ERP and order management system for multi-channel merchants. It competes head-to-head with Stok.ly for the same growing-retailer and wholesaler customer and the same operational pain points.
• Linnworks: Linnworks offers cloud order and inventory management for multi-channel retailers and wholesalers, integrating marketplaces, ecommerce and shipping — a direct competitor to Stok.ly's OMS + multi-channel inventory stack.
• Unleashed Software: Unleashed provides cloud inventory management aimed at small and mid-sized product businesses with manufacturing and multi-channel needs, closely overlapping Stok.ly's inventory + manufacturing + multi-channel proposition.
• Fishbowl Inventory: Fishbowl offers inventory and manufacturing-oriented ERP for SMB product companies, closely comparable to Stok.ly's manufacturing + inventory + multi-location WMS modules.
• Ordoro: Ordoro delivers order, inventory and shipping management for ecommerce and multi-channel merchants, overlapping Stok.ly's pick-pack-dispatch and multi-channel inventory capabilities.

Emerging players

• Zoho Inventory: Zoho Inventory is a cloud inventory/OMS tool for SMB multi-channel sellers with API-driven integrations, competing in adjacent tiers of the same operational-control market as Stok.ly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stok-ly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stokly