Asodesk
Asodesk is a Cyprus-based SaaS platform providing App Store Optimization, reply-to-review automation, competitor research, and API access to mobile app developers and game studios across 100 countries and six major app stores, monetized via tiered subscriptions and a managed agency arm.
- Company typePrivate
- Founded2015
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Asodesk does
Asodesk is a Cyprus-incorporated, privately-held SaaS company founded in 2015 that provides an all-in-one App Store Optimization (ASO) and review-management platform for mobile app developers and game studios. The platform combines keyword research and tracking, competitor analytics, top charts and store analytics, reply-to-review automation, and an API for custom reporting, with coverage spanning 100 countries and six app stores (Apple App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, Amazon Appstore, and RuStore) over an underlying database of 18 million apps and 34 million keywords. Proprietary algorithmic features include Daily Impressions estimation, Estimated Installs forecasting, Keyword Auto-Suggestions, Auto-Replies and Auto-Tags for reviews, and a Keyword Boost service for incentivized installs.
The company monetizes primarily through tiered SaaS subscriptions sold across two product families (ASO and Reply-to-Reviews), each with Free, Pro, Guru, Power, and Ultimate tiers, supplemented by a Premium Support add-on starting at $147/month and bespoke enterprise contracts. Distribution is hybrid: a product-led free tier and 7-day trial drive SMB acquisition; an Asodesk for Startups program targets early-stage teams with MRR-tiered discounted annual plans; an enterprise sales motion serves large multi-app organizations (gaming, fintech, travel); and the Asodesk Agency delivers managed ASO and Apple Search Ads services. The platform is positioned as a vertically specialized, data-rich tool for app marketers, with reported customers including Wargaming, Tinkoff, Yandex, G5 Entertainment, ABBYY, Aviasales/Jetradar, and Neil Patel Digital.
Strategically, Asodesk has remained capital-light, raising only a disclosed $1.0 million from Embria in February 2020 and operating with 11-50 employees. Its expansion vectors have been product breadth (Apple Search Ads intelligence, Keyword Boost, Store Console, App Analytics) and ecosystem integrations (Zendesk, Usedesk, Omnidesk, Slack, Telegram, Email) rather than geographic or vertical pivots. A 2025 pricing and packaging overhaul redistributed previously gated features into more accessible tiers while expanding custom-plan configurability, suggesting continued investment in monetization rather than scale-at-any-cost growth.
Asodesk firmographics
Firmographics- Name
- Asodesk
- Legal name
- Asodesk Inc.
- Website
- https://asodesk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asodesk is a Cyprus-based SaaS platform providing App Store Optimization, reply-to-review automation, competitor research, and API access to mobile app developers and game studios across 100 countries and six major app stores, monetized via tiered subscriptions and a managed agency arm.
- Ownership category
- akta.pro rank
Asodesk industry classification
Industry- Product category
- App Store Optimization Software
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
Keywords
Where Asodesk is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Asodesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription — ASO Plans: Tiered subscription plans (Free, Pro, Guru, Power, Ultimate) providing access to ASO tools including keyword tracking, competitor analysis, rank monitoring, and reporting. Annual billing offers up to 20% discount. Higher tiers unlock more keywords, apps, competitor slots, API credits, and advanced tools.
- SaaS Subscription — Reply-to-Reviews Plans: Separate tiered plans (Pro, Guru, Power, Ultimate) for review management and automation. Add-on Reply-to-Reviews tools also available as optional upgrades to ASO plans. All tiers include Replies Board, Rating Analysis, and Integrations, with higher tiers adding Auto-Replies, Auto-Tags, and increased reply limits.
- Premium Support Add-on: Priority tech support, 24/7 customer support, dedicated support manager, dedicated customer success manager, and priority feature requests available as an add-on starting from $147/month.
- Enterprise Custom Plan: Custom-tailored plans for mid-scale to enterprise teams, with configurable numbers of keywords, replies, apps, and teammates. Includes onboarding support, priority tech support, and advanced integrations.
- Asodesk for Startups Program: Startup-specific annual subscription program with three MRR-based tiers (Early Stage, Growth Stage, Expansion Stage) offering up to 80% savings vs. standard pricing. Includes bundled full platform access and manager support for 12 months.
- Asodesk Agency — Managed ASO Services: Full-service agency offering ASO and Apple Search Ads management. Services include semantic core collection, metadata compilation, strategic ASO support, and Apple Search Ads campaign management with pay-per-install or pay-per-action models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan — Limited ASO access |
| Subscription | Annual | Pro Plan — Core ASO tools |
| Subscription | Annual | Guru Plan — Expanded ASO capabilities |
| Subscription | Annual | Power Plan — High-volume ASO + Reviews |
| Subscription | Annual | Ultimate Plan — Maximum scale |
| Subscription | Annual | Reply-to-Reviews Pro |
| Subscription | Annual | Reply-to-Reviews Guru |
| Subscription | Annual | Reply-to-Reviews Power |
| Subscription | Annual | Reply-to-Reviews Ultimate |
| Subscription | Monthly | Premium Support Add-on |
| Subscription | Multi-year contract | Asodesk for Startups — Early Stage |
| Subscription | Multi-year contract | Asodesk for Startups — Growth Stage |
| Subscription | Multi-year contract | Asodesk for Startups — Expansion Stage |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels11 records
Asodesk product offering
Product offeringCore offering
Asodesk is a SaaS platform that provides App Store Optimization (ASO), reply-to-reviews automation, and competitor research tools for app and game developers across the App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, Amazon Appstore, and RuStore. The platform combines keyword research, rank tracking, review management with auto-replies/auto-tags, and an API for custom reporting, plus a managed agency offering for ASO and Apple Search Ads.
Product overview
Asodesk is a comprehensive App Store Optimization (ASO) platform offering a unified product portfolio of tools for mobile app and game developers to grow their business on the App Store and Google Play. The core platform includes App Store Optimization tools for keyword research and tracking, Replies to Reviews for customer feedback management, Competitor Research for competitive analysis, Top Charts & Store Analytics for market research, and Keyword Boost for incentivized installs. Additional products include an API for custom integrations, App Analytics, Store Console for metadata management, and App Monitoring for real-time tracking. The platform also offers specialized programs including Asodesk for Startups (with tiered pricing based on MRR), Enterprise plans with dedicated support, and Asodesk Agency for professional ASO and Apple Search Ads services. All products can be accessed through tiered subscription plans (Free, Pro, Guru, Power, Ultimate) or customized enterprise arrangements.
Differentiator
Problem solved
Functional benefit
Brands
- Asodesk Agency: Professional ASO and Apple Search Ads agency services with 9+ years of experience in app store optimization.
- Asodesk for Startups
- Asodesk Academy
Products and services
- App Store Optimization (ASO) Tools Complete set of ASO tools for app and game developers including keyword table, keyword explorer, keyword auto-suggestions, optimizer, ASO dashboard, localization tools, organic report, and estimated installs to grow visibility and organic downloads on App Store and Google Play.
- Replies to Reviews Professional review management product for monitoring, responding to, and analyzing App Store and Google Play user feedback, with auto-replies, auto-tags, templates, sentiment analysis, rating analysis, and integrations with Zendesk, Usedesk, and Omnidesk.
- Competitor Research Tools for competitor app analysis, including competitor search positioning, keyword gap analysis, and advanced analytics to identify competitor growth opportunities across app stores.
- Top Charts & Store Analytics App Store and Google Play data research tool for discovering trending apps, following key search trends, tracking top keywords in any country, and monitoring category rankings and top charts.
- Keyword Boost Incentivized-installs service that drives real-user installs for specific keywords to help apps reach top positions in App Store and Google Play search results.
- App Store & Google Play Intelligence API API allowing customers to build custom boards and access all historical Asodesk data through their own interface for creating personalized reports and integrations.
- Asodesk Agency Managed services offering providing ASO and Apple Search Ads management, including semantic core collection, metadata compilation, strategic ASO support, and Apple Search Ads campaign management using computational linguistics and AI techniques.
- Apple Search Ads (ASA) Service User acquisition service for Apple Search Ads with pay-per-install or pay-per-action pricing, custom reports, strategic keyword bidding, and in-depth linguistic keyword research.
Companies that use Asodesk
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Asodesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature8 records
Asodesk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZendeskcoreZendesk integration allows Asodesk users to receive app reviews and work with them directly within Zendesk's helpdesk platform. Reviews from the App Store and Google Play can be transferred or filtered based on selected criteria, streamlining customer support workflows for app teams using Zendesk.
- Apple Search AdscoreAsodesk provides Apple Search Ads Popularity data and bid optimization strategies within its platform, helping users understand keyword performance in Apple Search Ads and optimize campaigns for installs and ROI.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Asodesk competitors and assessment
Company assessmentDirect peers
- AppTweak: AppTweak is a leading App Store Optimization and app intelligence SaaS platform serving app marketers and developers across App Store, Google Play, and other stores. It directly competes with Asodesk on keyword tracking, competitor analysis, market intelligence, and ASO tooling for both SMB and enterprise.
- MobileAction: MobileAction is an ASO and Apple Search Ads optimization platform providing keyword tracking, competitor analysis, and ASA campaign management. It serves a similar customer base of app marketers and overlaps significantly with Asodesk's core keyword and ASA intelligence features.
- AppFollow: AppFollow is an app review management, ASO, and customer support platform that helps app teams monitor, respond to, and analyze reviews across App Store, Google Play, and other stores. It directly overlaps with Asodesk's Reply-to-Reviews product line and review automation features.
- TheTool (thetool.io): TheTool is an ASO platform offering keyword optimization, competitor tracking, and review management for iOS and Android apps. It competes head-on with Asodesk in the SMB ASO segment with a comparable feature set.
- SearchAds.com: SearchAds.com is a dedicated Apple Search Ads management and bidding automation platform, overlapping directly with Asodesk Agency's ASA offering and Asodesk's ASA Popularity and bid optimization tooling.
Broad incumbents
- Sensor Tower: Sensor Tower is a well-capitalized mobile app market intelligence platform offering ASO, ad intelligence, app analytics, and market research across all major app stores. It overlaps with Asodesk on keyword/ASO intelligence but operates at significantly larger scale and breadth.
- data.ai (formerly App Annie): data.ai is a global mobile analytics and app intelligence company providing market data, ASO insights, advertising analytics, and competitive benchmarking. It competes with Asodesk primarily in the enterprise tier with deeper financial backing and a broader product portfolio.
- SplitMetrics (now part of Semrush): SplitMetrics is an Apple Search Ads and A/B testing platform for app store listings, now part of Semrush's App Center. It competes with Asodesk on ASA management and metadata optimization, with the added distribution of Semrush's SEO platform.
Emerging players
- Appfigures: Appfigures is an app analytics and ASO platform providing app intelligence, keyword tracking, and review monitoring for indie developers and small studios. It overlaps with Asodesk's SMB/Pro tier and competes on simpler UX for smaller apps.
- AppMagic: AppMagic is a mobile app market intelligence platform providing revenue estimates, downloads, and competitive benchmarking across app stores. It overlaps with Asodesk's competitor research and store analytics modules with a stronger monetization/data focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Asodesk social profiles
Digital presenceAsodesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asodesk leadership team
Management profileNumber of profiles
Profiles2 records
Asodesk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asodesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asodesk
What does Asodesk do?
Asodesk is a SaaS platform that provides App Store Optimization (ASO), reply-to-reviews automation, and competitor research tools for app and game developers across the App Store, Google Play, Huawei AppGallery, Samsung Galaxy Store, Amazon Appstore, and RuStore. The platform combines keyword research, rank tracking, review management with auto-replies/auto-tags, and an API for custom reporting, plus a managed agency offering for ASO and Apple Search Ads.
Is Asodesk a public or private company?
Asodesk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Asodesk founded?
Asodesk was founded in 2015. It employs 11 to 50 people.
Where is Asodesk based?
Asodesk is headquartered in Nicosia, Cyprus, in the Europe region.
How does Asodesk make money?
Six revenue lines are on record. SaaS Subscription — ASO Plans are the primary driver. The others are saaS Subscription — Reply-to-Reviews Plans, premium Support Add-on, enterprise Custom Plan, asodesk for Startups Program and asodesk Agency — Managed ASO Services.
Who are Asodesk's main competitors?
Direct peers on record are AppTweak, MobileAction, AppFollow, TheTool (thetool.io) and SearchAds.com. Broad incumbents are Sensor Tower, data.ai (formerly App Annie) and SplitMetrics (now part of Semrush). Emerging players are Appfigures and AppMagic.
Does Asodesk have an API?
Yes. Asodesk API allows developers to build their own boards and access all historical data through their own interface. The API is part of the App Store & Google Play Intelligence offering, enabling users to create custom reports and integrate Asodesk data into their own systems. API credits are included in various plan tiers (100 API credits per month in free plan, 7,500 in startup plan, 10,000 in Ultimate plan). Developer documentation is at api.asodesk.com.
What industry is Asodesk in?
Asodesk's product category is App Store Optimization Software. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFAJAL, App Store Optimization (ASO) & Organic App Growth. Its SIC code is 7373.