What SearchAds.com does

SearchAds.com, operating as a product of MobileAction, Inc., is a cloud-based SaaS platform purpose-built for managing, automating, and optimizing Apple Search Ads campaigns. The platform combines an Ads Manager for direct campaign operations with a layer of AI-assisted capabilities including Smart Bidding (real-time bid optimization against CPI, ROAS, and CPA targets), an AI Keyword Planner backed by 3M+ data points, automated budget allocation, custom product page A/B testing, and 20+ pre-built automation templates. It is positioned as an Apple Ads Partner and integrates with all six major mobile measurement partners (Adjust, AppsFlyer, Singular, Branch, Airbridge, Kochava), enabling unified paid and post-install performance analysis.

The broader MobileAction product suite wraps SearchAds.com with complementary modules: ASO Intelligence for organic keyword optimization, Ad Intelligence for creative benchmarking, Market Intelligence for competitive analysis, API Solutions for programmatic access, and Managed Services delivered by a bench of 55+ app growth consultants. MobileAction AI was introduced as an overarching AI layer spanning Apple Search Ads and Google Play growth decisioning. Certifications include SOC2 Type II and GDPR compliance, and the platform supports customers in 10+ languages globally. The company is a subsidiary of InMobi Advertising, an adtech strategic acquirer, which provides potential distribution and capital support.

The go-to-market model is hybrid: a self-serve Free plan enables product-led acquisition, while an Enterprise tier offers advanced features, dedicated consultant support, and multi-year contracts. Distribution combines web self-signup, enterprise field sales, and API-led mid-market engagement. Customer base spans 5,000+ mobile app and game companies, with prominent enterprise logos across music streaming, fintech, gaming, delivery, travel, e-commerce, and productivity verticals.

Name

SearchAds.com

Legal name

MobileAction, Inc.

Website

https://searchads.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SearchAds.com is a cloud-based SaaS platform that helps 5,000+ mobile app and game companies manage, automate, and optimize Apple Search Ads campaigns. It combines AI-driven bidding and keyword planning with deep MMP integrations and managed services.

Ownership category

akta.pro rank

Product category

Apple Search Ads Management Software

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Recommendation & Discovery Engines (content/product) (BPAMAAAG), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Apple search ads management
• App store advertising platform
• Mobile user acquisition
• App store optimization software
• Campaign automation tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Platform subscription with tiered plans (Free and Enterprise) providing access to Apple Ads campaign management tools, automations, and reporting dashboards. Free plan offers core functionality while Enterprise provides advanced features and dedicated support.
2. Managed Services: Professional services for ASO and Apple Ads including strategic guidance, campaign management, and optimization performed by 55+ app growth consultants.
3. API Solutions: Customized API solutions for teams requiring programmatic access and custom integrations with specific business needs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

SearchAds.com is a cloud-based SaaS platform for managing, automating, and optimizing Apple Search Ads campaigns. It provides AI-powered keyword planning, real-time Smart Bidding, automated budget allocation, custom product page A/B testing, MMP discrepancy detection, and 20+ automation templates, supported by integrations with leading mobile measurement partners and supplemented by Managed Services and API Solutions.

Product overview

SearchAds.com by MobileAction is a unified platform-plus-modules architecture centered on Apple Ads management. The core product, SearchAds.com, provides campaign management, automation, and optimization capabilities. It integrates with ASO Intelligence for organic/paid synergy, Ad Intelligence for creative insights, Market Intelligence for competitive benchmarking, API Solutions for programmatic access, and Managed Services for professional support. MobileAction AI serves as the overarching AI layer powering keyword recommendations, smart bidding, and automated workflows across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• SearchAds.com: Apple Ads management platform that enables users to manage, automate and optimize Apple Ads campaigns.
• MobileAction AI
• ASO Intelligence
• Ad Intelligence
• API Solutions
• Managed Services
• Market Intelligence

Products and services

• SearchAds.com by MobileAction The core Apple Search Ads management platform enabling app growth teams to manage, automate, and optimize Apple Ads campaigns with data-driven campaign management, keyword research, Smart Bidding, and automated workflows. Targeted at mobile app and game companies running Apple Search Ads.
• MobileAction AI AI-powered app store marketing solution built to grow apps on the App Store through AI-powered decision-making for app growth, serving as the overarching AI layer powering keyword recommendations and automated workflows across the platform.
• ASO Intelligence App Store Optimization tool that maximizes organic app or game growth through keyword optimization, store analytics, and localization features for app developers and game studios.
• Ad Intelligence Tool for finding and understanding ad creative best practices in specific app categories, including ad analysis, competitor analysis, and collections for new ad ideas.
• API Solutions Customized API solutions designed to align with specific business needs, providing programmatic access to SearchAds.com platform data and features for technical teams building custom integrations or automated workflows.
• Managed Services Professional services for ASO and Apple Ads including strategic guidance, campaign management, and optimization performed by 55+ dedicated app growth consultants with 10+ years of expertise in Apple Ads, ASO, and app growth strategy.
• Market Intelligence Tool providing access to current market data on key metrics for improving app position through competitive analysis and benchmarking in specific categories and markets.

Quantifiable outcome

• 50% ROAS uplift + 40% CPC decrease for Square using Budget Allocation and Automations
• +6 more outcomes

Named customers15 records

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• AdjustcoreTechnology or IntegrationIntegration partner for in-app event data. MobileAction connects with Adjust to combine post-install event data with Apple Ads performance for unified campaign optimization.
• AppsFlyercoreTechnology or IntegrationIntegration partner for revenue and attribution data. Enables combining AppsFlyer's measurement capabilities with Apple Ads campaign data for comprehensive performance analysis.
• SingularcoreTechnology or IntegrationIntegration partner for installs and attribution data. Allows users to pull Singular's attribution metrics into SearchAds.com for consolidated campaign reporting.
• BranchcoreTechnology or IntegrationIntegration partner for cross-platform measurement and linking. Connects Branch's attribution capabilities with Apple Ads data for complete user journey visibility.
• AirbridgecoreTechnology or IntegrationIntegration partner providing app attribution and analytics data to combine with Apple Ads campaign metrics for holistic performance tracking.
• KochavacoreTechnology or IntegrationIntegration partner for MMP data and reattribution tracking. Enables pulling Kochava's measurement data into Apple Ads campaign workflows for optimization.
• ApplecoreTechnology or IntegrationOfficial Apple Ads Partner with certified integration into Apple's advertising platform. Platform connects to Apple Ads accounts for campaign management, data retrieval, and optimization capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SplitMetrics: SplitMetrics is a direct Apple Search Ads management and A/B testing platform, offering acquisition, automation, and ASA campaign optimization tools. It competes head-to-head with SearchAds.com in the Apple Search Ads management niche.
• Sensor Tower: Sensor Tower provides app intelligence, ad intelligence, and App Store Optimization tools comparable to MobileAction's ASO Intelligence and Ad Intelligence modules. It targets similar enterprise mobile growth and market research buyers.
• data.ai (formerly App Annie): data.ai offers app market intelligence, ASO, and competitive benchmarking across app stores. It overlaps directly with SearchAds.com's Market Intelligence and ASO Intelligence offerings for enterprise app publishers.
• AppTweak: AppTweak is an ASO and App Store marketing tool suite serving app marketers with keyword research, competitor analysis, and ad intelligence — a direct functional overlap with MobileAction's ASO Intelligence and Ad Intelligence modules.

Broad incumbents

• Adjust: Adjust is a leading mobile measurement partner (MMP) with expanding campaign analytics and optimization capabilities. It is both an integration partner and a broader incumbent that could encroach on SearchAds.com's attribution-aware optimization layer.
• AppsFlyer: AppsFlyer is a leading MMP offering attribution, analytics, and increasingly campaign management features. As an integration partner, it represents both a complementary data source and a broader incumbent with overlapping optimization ambitions.
• AppLovin: AppLovin is a large mobile ad-tech and monetization platform with its own campaign management and UA tooling. It competes for the same enterprise mobile advertiser budget as SearchAds.com across gaming and app growth.
• Unity Ads (ironSource): Unity Ads (incorporating ironSource) is a major mobile ad network and mediation platform serving app UA and monetization use cases overlapping with SearchAds.com's gaming and app-growth customers.

Emerging players

• AsaTools (Search Ads Management): AsaTools is a smaller Apple Search Ads management tool focused on keyword and bid optimization, competing directly with SearchAds.com in the SMB and indie developer segment of the Apple Ads market.

Regional players

• Jampp: Jampp is a programmatic mobile UA platform with strong presence in LATAM and EMEA, competing for the same app advertiser budgets as SearchAds.com through ML-driven acquisition campaigns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/searchadscom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SearchAds.com