What Arabot does

Arabot (legal entity: Boto Internet Applications Company) is a conversational AI company founded in 2016, headquartered in Amman, Jordan, with additional presence in Saudi Arabia and the UAE through the Hub71 ecosystem. The company builds an Arabic-specialized omnichannel AI platform that combines proprietary NLP/NLU tuned to multiple Arabic dialects with both a private LLM and integration points to public LLMs such as GPT-4 and Gemini. Its product portfolio comprises a core AI chatbot platform, Kai (no-code AI agent builder), Matchify (LLM-powered bilingual Arabic/English name matching for AML/KYC and fraud detection), Campaign Manager (outbound messaging across WhatsApp, Messenger, Instagram, SMS, and Microsoft Teams), Live Agent (ticketing and human handover), and the Flair AI Agents Framework for orchestrating autonomous digital workers. The platform is deployed across WhatsApp, Facebook Messenger, Instagram, SMS, web, Microsoft Teams, and Slack, and supports on-premise deployment for regulated buyers.

Arabot serves enterprise and government customers across the Middle East, with named reference deployments including Aramex (logistics, serving 15 million customers via WhatsApp), Saudi National Bank (SONOF AI classifier for fraud and complaint handling), the UAE Federal Authority for Government Human Resources (Hamad virtual employee), Batterjee Medical College, Saudi German Hospital, GIG, SAIB, and Magran Insurance. Its go-to-market combines enterprise field sales with a product-led layer (14-day free trial via lab.arabot.io and self-service free trials for Kai and Matchify), targeting verticals including banking, healthcare, insurance, logistics, government, telecom, hospitality, education, HR, and automotive.

The company monetizes through SaaS subscriptions (Free trial and custom Enterprise tiers), usage-based pricing for Matchify (starting at $650/year for 1K transactions, scaled to 10M transactions), professional services for implementation and custom training (3-4 week standard builds, 2-3 month complex deployments), and enterprise licensing with on-premise deployment. Arabot has raised $1 million in seed funding led by Riyad TAQNIA Fund (RTF) in October 2019, maintains SOC2 Type II, HIPAA, and GDPR compliance certifications, and has been recognized by Endeavor, Hub71, and Zawya as a notable regional AI startup. The company is privately held with 11-50 employees operating across Jordan, Saudi Arabia, Egypt, and the UAE.

Name

Arabot

Legal name

Boto Internet Applications Company

Website

https://arabot.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Arabot is a conversational AI platform specializing in Arabic NLP, offering omnichannel chatbots, AI agents, and bilingual name-matching for enterprise clients in banking, healthcare, logistics, and government across the Middle East.

Ownership category

akta.pro rank

Product category

Conversational AI Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• Conversational AI platform
• Arabic chatbot solutions
• AI agent builder
• Name matching software
• Omnichannel messaging automation

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform Licenses): Arabot generates recurring revenue primarily through SaaS subscriptions for its AI chatbot and agent platform. Pricing includes a Free trial tier ($0/month) and Enterprise tier with custom pricing. The platform is offered as a cloud-hosted solution with on-premise deployment options for Enterprise clients. Subscription features include Bot Builder Access, Live Agent Access, Campaign Manager Access, pre-built templates, drag-and-drop dialog manager, custom bot training, multi-channel deployment, and analytics dashboards.
2. Usage-Based / Transaction Volume Pricing (Matchify): Matchify is priced based on annual transaction volume (number of name-matching operations per year), with pricing tiers from 1K to 10M transactions per year. Additional costs apply for matching engines (fuzzy, bilingual, LLM), integrations, and custom lists. This represents a usage/consumption-based revenue component.
3. Professional Services: Arabot provides implementation and consulting services including WhatsApp API verification support, on-premise deployment, and custom AI model training. Build and deployment timelines range from 3-4 weeks for standard chatbots to 2-3 months for complex scenarios, suggesting professional services revenue.
4. Enterprise Licensing: Enterprise tier includes on-premise deployment options, custom branding, super admin roles, priority service, and premium support. Custom enterprise agreements likely include licensing fees for proprietary technology deployment within client infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Arabot builds and sells an Arabic-first conversational AI and AI-agent platform that lets enterprises automate customer service, marketing, and back-office workflows across WhatsApp, Facebook Messenger, Instagram, SMS, web, Slack, and Microsoft Teams. The platform includes a core AI Chatbot product, a no-code AI agent builder (Kai), a bilingual Arabic/English name-matching engine (Matchify), a Campaign Manager for outbound messaging, a Live Agent ticketing module, and the Flair AI Agents Framework for orchestrating autonomous digital workers, offered as cloud SaaS or on-premise enterprise deployments.

Product overview

Arabot offers a comprehensive conversational AI platform providing end-to-end customer engagement solutions across the Middle East. The platform architecture consists of a core AI Chatbot Platform (conversational chatbot with Arabic NLP and omnichannel deployment) supplemented by specialized products: Kai (agent builder for workflow automation), Matchify (name matching for compliance/fraud detection), Campaign Manager (bulk outbound messaging), Live Agent (human handover ticketing), and Flair (AI agents framework). Products are deployed across multiple channels including WhatsApp, Facebook Messenger, Instagram, SMS, and web - with the Flair framework orchestrating omnichannel deployment and backend integration. The platform is purpose-built for regulated industries including banking, healthcare, insurance, government, and logistics, with HIPAA-compliant agents available for healthcare deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Chatbot Platform
• Kai
• Matchify
• Campaign Manager
• Live Agent
• Flair
• WhatsApp AI Chatbot
• Facebook Messenger Chatbot
• Instagram DM Chatbot
• SMS AI Chatbot
• Web Chatbot

Quantifiable outcome

• Healthcare: 40% reduced patient wait times
• +13 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability13 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SquareOne TechnologiescoreStrategic or Co-development Partner · 1 January 2019Arabot and SquareOne Technologies announced a strategic alliance to deliver AI chatbot solutions to enterprises in the Middle East. SquareOne Technologies is a regional technology solutions provider, and the partnership enables co-selling and joint deployment of Arabot's conversational AI platform with SquareOne's enterprise client base. The alliance was covered by Magnitt as a key partnership for Arabot's regional expansion.
• Hub71minorStrategic or Co-development Partner · 1 January 2019Arabot was selected as one of seven new startups to join Abu Dhabi's Hub71 ecosystem. Hub71 is a technology hub and incentive program in Abu Dhabi that supports high-growth startups with access to enterprise clients, investors, and the wider UAE ecosystem. The partnership provides Arabot with regional market access and visibility.
• SolexPLUSminorGTM or Marketing Partner · 1 January 2019Arabot signed a Business Development Agreement with SolexPLUS for joint business development activities. SolexPLUS appears to be a regional business development partner helping Arabot reach new enterprise clients in the Middle East.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cognigy (now part of NICE): Cognigy provides an enterprise conversational and agentic AI platform with omnichannel deployment, voice and chat bots, and integration into CRM/contact center stacks. It directly parallels Arabot's offering of an AI agent builder, omnichannel deployment, and enterprise integration, though its strongest footprint is Europe/global rather than MENA.
• Yellow.ai: Yellow.ai offers a Dynamic AI agent platform for customer service automation across chat, voice, email, and social channels, with enterprise integrations. It is a direct competitor to Arabot's chatbot + agent stack serving large enterprise customers with multi-channel deployment.
• Kore.ai: Kore.ai provides an enterprise conversational AI and GenAI platform with pre-built virtual assistants, agent orchestration, and omnichannel deployment. It competes directly with Arabot's Flair/Kai agents framework on enterprise AI automation use cases.
• Haptik: Haptik (a Jio Haptik company) builds enterprise conversational AI solutions for customer support, sales, and WhatsApp commerce. It directly competes with Arabot on WhatsApp Business chatbot deployments and enterprise customer-service automation.
• Avaamo: Avaamo provides an enterprise conversational AI platform with vertical-specific virtual assistants, omnichannel deployment, and GenAI agents. It is directly comparable to Arabot on enterprise AI agent/chatbot automation across regulated industries.
• Kasisto: Kasisto (creator of KAI) specializes in conversational AI for banking and financial services, with deep domain expertise analogous to Arabot's Matchify and SONOF offerings for AML/KYC, compliance, and customer engagement in financial institutions.

Broad incumbents

• Uniphore: Uniphore provides a broad enterprise conversational AI and contact center AI platform covering voice, chat, analytics, and agent assist. It overlaps with Arabot's customer service automation and Live Agent capabilities but as a larger, more diversified global vendor.
• Google Dialogflow / Vertex AI Agents: Google's Dialogflow and Vertex AI Agents offer enterprise conversational AI across voice and chat with multilingual support. As a large cloud incumbent, Google competes with Arabot at the platform layer but lacks Arabot's depth in Arabic dialects and MENA-specific compliance.
• Microsoft Copilot Studio / Power Virtual Agents: Microsoft offers Copilot Studio (formerly Power Virtual Agents) as part of its enterprise AI/automation stack integrated with Teams, Dynamics, and Azure. It is a broad incumbent alternative to Arabot's enterprise agent platform with similar integrations into Microsoft Teams.
• IBM watsonx Assistant: IBM watsonx Assistant is an enterprise conversational AI offering with strong compliance positioning and integration into the broader watsonx portfolio. It competes with Arabot in regulated enterprise segments (banking, government, healthcare) as a larger global vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/arabotio
• LinkedInlinkedin.com/company/arabot
• Facebookfacebook.com/arabots

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arabot