A-Champs

What A-Champs does

A-Champs is a Barcelona-headquartered sports technology company that designs and sells the ROX system, a multi-sensory reaction training platform for cognitive-motor skill development. The product line spans three generations of hardware pods — ROX (entry, from $149), ROXPro (intermediate, from $179), and ROXProX (advanced, from $269 with touchless laser sensor and speed measurement) — paired with a free iOS/Android app that delivers 13 training programs, 400+ video-guided exercises, and real-time performance analytics, plus a $25/month Club Dashboard subscription for multi-athlete facility management. All hardware is built on A-Champs' proprietary Multi-Sensory Neuroplasticity Training (MSNP) methodology, which combines randomized light, sound, and vibration cues through a PERCEIVE-PROCESS-REACT framework to train sensory capacity, movement, decision-making, concentration, learning and memory, emotional management, and engagement simultaneously. Revenue is generated primarily through hardware sales (pods, rebounders, training stations, and the $16,999 CogniCage combat-sports arena), recurring Club Dashboard subscriptions, freemium app upsells, and enterprise professional services, distributed via a Shopify-powered DTC e-commerce site and a field sales motion targeting professional sports clubs and academies. The company claims presence across Bundesliga (50%+ of clubs), LaLiga, Premier League, and MLS, with flagship partnerships including Fundación Real Madrid Clinic, Sporting Kansas City, MLS Innovation Lab, and Valencia C.F., and serves adjacent verticals in basketball, combat sports, racket sports, ice hockey, handball, and clinical neuro-rehabilitation. In November 2025, A-Champs acquired Danish smart soccer training company Goal Station to integrate modular training environments, the Performance Index benchmarking system, and physical equipment (rebounders, ball cannon, arena) with the ROX cognitive training stack.

Name

A-Champs

Legal name

A-Champs Interactive Training Solutions S.L.

Website

https://a-champs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

A-Champs builds the ROX multi-sensory reaction training system — hardware pods, a free mobile app, and a Club Dashboard — to develop cognitive-motor skills in athletes and rehab patients, sold via DTC and enterprise sales across soccer, combat sports, racket sports, and clinical rehab, and recently extended through the Goal Station acquisition.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sports and Recreation Instruction (61162)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Reaction training systems
• Cognitive-motor training
• Sports training equipment
• Soccer training tools
• Neuroplasticity training

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: A-Champs generates primary revenue through sale of ROX reaction training pods and accessory products. Hardware includes entry-level ROX (from $149), ROXPro (from $179), ROXProX (from $269), rebounder products ($299-$2,399), training stations ($999), and the CogniCage ($16,999). One-time hardware purchases represent the core revenue stream.
2. Club Membership Subscription: Monthly subscription service ($25/month) unlocking advanced features including connected accounts, advanced data tracking, progress tracking & scorecard, private video partner channel, customizable leaderboards, web-based player registration, and unlimited players and coaches for facility management.
3. Free App with Upsell: Core ROXPro app is free with 12 open programs, group feature, video-guided training, in-app analytics, and workout sessions. Free tier enables broad adoption and customer acquisition, converting users to Club subscription or hardware purchases.
4. Professional Services: Training consultation, demo sessions, and support services for enterprise clients including professional sports clubs and facilities. Delivered through HubSpot booking system and direct sales engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

A-Champs designs, manufactures, and sells the ROX multi-sensory reaction training ecosystem, including ROX/ROXPro/ROXProX hardware pods, a free mobile app, a Club Dashboard subscription, and complementary training stations (rebounders, ball cannon, CogniCage) and accessories. The system delivers randomized light, sound, and vibration stimuli under the proprietary MSNP (Multi-Sensory Neuroplasticity Training) methodology to develop cognitive and motor performance for athletes, coaches, and rehabilitation patients.

Product overview

A-Champs is a Barcelona-based sports technology company offering a modular cognitive-motor training ecosystem centered on the ROX reaction training light system. The core portfolio spans three generations of hardware pods — ROX (entry), ROXPro (intermediate), and ROXProX (advanced with laser sensor and speed measurement) — all controlled via a free iOS/Android mobile app that provides 13 built-in programs, 400+ video-guided exercises, and real-time analytics. These pods integrate with a suite of specialized training stations (Scanning 360, Passing Station, Speed Measurement & Dribbling Set, Goalkeeper Training Reaction System, CogniCage) and soccer rebounders (RebounderPro, RebounderGo) acquired through the Goal Station brand. Accessories include ROXClaw, ROXStrap, ROXCone, ROXBase, and ROXCase. For organizations, a Club Dashboard subscription ($25/month) enables structured athlete management, player registration, and cloud-based data tracking. The entire system is built on A-Champs' proprietary MSNP (Multi-Sensory Neuroplasticity Training) methodology, which combines light, sound, and vibration stimuli to develop cognitive and physical performance simultaneously. The company serves athletes across soccer, basketball, combat sports, racket sports, and clinical rehabilitation.

Differentiator

Problem solved

Functional benefit

Brands

• ROX: Entry-level interactive training device using light, sound, and vibration to boost reaction, focus, and coordination
• ROXPro
• ROXProX
• RebounderGo
• RebounderPro
• CogniCage
• MSNP (Multi-Sensory Neuroplasticity Training)

Products and services

• ROX Reaction Training System Entry-level interactive training device that uses multicolor LED lights, sound, and vibration to improve reaction time, focus, and coordination. Features Upala body balance assessment, up to 6-unit connectivity, IPX5 water resistance, and approximately 5.5-hour battery life. Sold direct to athletes, coaches, and facilities.
• ROXPro Intermediate-grade reaction training light pod offering multi-sensory stimuli (light, sound, vibration), 12-level tap sensitivity, up to 24-unit connectivity, 40m range, and approximately 6-hour battery life. Controlled via the ROXPro app.
• ROXProX Flagship advanced reaction training light pod with multi-sensory stimuli, touchless laser proximity sensor (0.1–1.5m), 100+ LED symbols, speed measurement feature, IPX7 waterproof rating, up to 24-unit connectivity, and 40m range. Priced from $269.
• ROXPro Mobile App Free mobile application (iOS/Android) that controls ROX hardware pods via Bluetooth, provides 13 built-in training programs, 400+ video-guided exercises, real-time performance analytics, customizable drills, group training mode, and cloud data sync. No subscription required for core features.
• Club Dashboard Subscription Web-based subscription dashboard priced at $25/month offering connected coach/player accounts, advanced data tracking, progress scorecards, private video partner channel, customizable leaderboards, web-based player registration, and unlimited athletes and coaches for facility management.
• Speed Measurement & Dribbling Set Elite sensor-based training station combining 3x ROXProX pods, 3x ROXClaw mounts, and a Charging Station for explosive movement, dribbling, and decision-making drills. Supports Illinois Agility Test, 10–30m Speed Test, T-Test, and Arrowhead Agility Test protocols. Priced at $999.
• RebounderPro Professional-grade 2-in-1 soccer rebounder wall with ground and air rebound modes, integrated with the ROX system for interactive cognitive-motor training. Supports up to 800 repetitions per 45-minute session.
• Smart RebounderGo Portable, entry-level 2-in-1 soccer rebounder wall for ground and air rebounds, integrated with the ROX system for interactive cognitive training. Compact, lightweight design for individual players, youth academies, and at-home use.
• Scanning 360 Multisensory training station for developing perception, scanning, and spatial awareness through 360-degree cognitive challenges combining ROX lights with body movement. Used by soccer, basketball, and combat sports athletes.
• Passing Station Cognitive passing training station with ROX lights and rebounders for training passing accuracy, first touch, and decision-making under pressure. Available in single-unit and multi-unit professional configurations.
• Goalkeeper Training Reaction System Goalkeeper-specific training station combining ROX reaction lights with a ball cannon for realistic shot-stopping reaction training. Develops reaction speed, positioning, and decision-making under game-speed conditions.
• Ball Cannon Pneumatic ball launcher that fires balls at variable speeds and angles for goalkeeper reaction drills and shooting accuracy sessions. Used in combination with ROX reaction lights and Goal Station equipment.
• CogniCage Advanced 360-degree cognitive training arena including 21 ROX sensors and the Aerofloor surface. Designed for MMA, combat sports, and elite athlete training under chaotic, game-like pressure conditions. Priced at $16,999.
• ROXClaw Pole/claw mounting accessory that attaches ROX pods to poles, posts, or vertical surfaces for overhead and elevated training setups at varied heights and angles.
• ROXStrap Strap accessory for attaching ROX pods to poles, posts, or fixed structures, enabling quick overhead and vertical mounting for agility and reaction drills.
• ROXCone Cone-shaped housing that allows ROX pods to be set up on the ground like traffic cones, enabling floor-level reaction drills and cone-based agility exercises combined with multi-sensory stimulation.
• ROXBase Charging Station Multi-unit charging station for ROX pods allowing simultaneous fast charging of multiple ROX, ROXPro, and ROXProX devices for team and academy configurations.
• ROX Charging Case Portable charging case that protects ROX pods during transport and provides fast charging for up to 6 ROX units simultaneously.
• Neuro Rehab Set Specialized training bundle for neurological rehabilitation including ROX pods configured for Alzheimer's, Parkinson's, stroke, cerebral palsy, and traumatic brain injury patients. Features 12-level tap sensitivity, body balance detection with vibration feedback, and customizable cognitive-motor exercises. Priced at $1,399.
• Physical Therapy Bundle Comprehensive bundle for physical therapy and rehabilitation combining ROX pods with interactive exercises targeting mobility, strength, coordination, and cognitive-motor integration, including access to physiotherapy-specific exercise library and real-time progress tracking. Priced at $1,199.
• Rebounder Performance Set Pro-level rebounder bundle combining RebounderPro with multiple ROX units for squad-level cognitive-motor soccer training, including full data tracking and leaderboard functionality. Priced at $2,399.
• Goal Station (Acquired Brand) Acquired Danish smart soccer training ecosystem offering modular training environments, the Performance Index benchmarking system, methodology framework, and physical training equipment (rebounders, ball cannons, arena systems) that complement ROX cognitive training. Marketed under the Goal Station brand.

Quantifiable outcome

• 23% faster reaction time improvement measured in soccer training studies
• +4 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• Goal StationcoreStrategic or Co-development Partner · 17 November 2025A-Champs acquired Goal Station, a Danish innovator in smart soccer training environments. The acquisition combines A-Champs' patented ROX multisensory technology with Goal Station's modular training environments to create an integrated soccer performance training ecosystem. The combined entity supports cognitive, technical, and physical player development across Bundesliga, LaLiga, Premier League, and MLS clubs.
• Fundación Real Madrid ClinicflagshipStrategic or Co-development PartnerStrategic partnership with Fundación Real Madrid Clinic Western Europe. ROX training system is integrated into their training programs as a unique solution to optimize cognitive, coordinative and visual skills required for modern soccer.
• Sporting Kansas City MLSflagshipStrategic or Co-development PartnerPartnership with Sporting Kansas City MLS team. A-Champs technology enables the team to maximize individual player development and overall team potential through cognitive-motor training.
• Athletic BCNcoreStrategic or Co-development PartnerPartnership with Athletic Bcn soccer academy. The ROX Training System has had significant impact on their training methodology and opened possibilities for expansion outside Barcelona while maintaining training curriculum control.
• Refine Soccer Training Kansas CitycoreStrategic or Co-development PartnerPartnership with Refine Soccer Training Kansas City. A-Champs enables them to keep players engaged and motivated while improving long-term player development.
• MLS Innovation LabflagshipStrategic or Co-development PartnerPartnership between A-Champs and MLS Innovation Lab to drive new solutions for soccer training excellence. The collaboration aims to revolutionize player training, coach strategizing, and fan engagement by combining cutting-edge technology with science-based training content.
• Valencia C.F.coreStrategic or Co-development PartnerPartnership with Valencia C.F. professional Spanish soccer club for technology-enhanced training solutions.
• 11 Team SportscoreChannel Partner/ Reseller/ DistributorPartnership with 11 Team Sports for distribution of A-Champs training technology products.
• Neural MovementcoreStrategic or Co-development PartnerPartnership with Neural Movement using ROXProX with world champion fighters and UFC contenders for reaction time training and fight preparation.
• Golden Boot AcademycoreStrategic or Co-development PartnerUSA-based soccer academy success story using A-Champs for player development and cognitive training.
• SoccerkineticscoreStrategic or Co-development PartnerGermany-based soccer training facility transforming neuro-centered soccer training with A-Champs technology.
• VOLTA TrainingcoreStrategic or Co-development PartnerUSA-based soccer training facility using A-Champs ROX training system for player development.
• IM Play ProcoreStrategic or Co-development PartnerCanada-based pro player pathway training program using A-Champs for cognitive-motor development.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BlazePod: Israel-based competitor offering reflex/reaction training light pods with a companion app for athletic performance. Closely overlapping product (smart pods + app), target customer (sports coaches, athletes, rehab), and pricing tier, making it A-Champs' most direct head-to-head rival.
• FITLIGHT: Reaction training light system with 4- and 8-pod configurations targeting athletic performance, military, and rehab. Direct competitor with similar multi-pod hardware + analytics dashboard model; serves many of the same professional sport and rehabilitation customers.
• Neural Trainer: Reaction training lights with companion app focused on cognitive-motor performance for athletes. Competes directly with A-Champs in the cognitive training lights category and is explicitly named by A-Champs as a benchmark competitor.

Emerging players

• Playermaker: Israel-based soccer-specific wearable that tracks ball touches via a smart strap attached to footwear. Targets the same professional and academy soccer segment as A-Champs but focuses on technical/touch metrics rather than cognitive reaction training — complementary rather than fully overlapping.
• DribbleUp: Smart soccer ball and app for individual technical training, primarily consumer-direct. Overlaps with A-Champs on soccer training technology but focuses on skill development for individual players rather than cognitive-motor team reaction training.
• Kinexon: Real-time sports tracking and analytics platform using UWB and wearable sensors for team sports and industrial applications. Comparable in delivering performance data to elite sports organizations, though focused on positioning/load rather than cognitive reaction.

Broad incumbents

• Catapult Sports: Public, well-funded elite athlete performance monitoring platform with GPS wearables, video, and analytics for teams across soccer, NFL, NBA, and college. Provides objective performance data infrastructure to many of the same elite sports organizations A-Champs targets — a broader incumbent rather than a direct reaction-lights competitor.
• STATSports: GPS-based athlete tracking and performance analytics platform serving elite soccer clubs globally. Comparable in targeting elite football clubs and providing performance data but focused on physical load and movement data rather than cognitive reaction training.
• Hudl: Sports video and analytics platform serving teams across soccer, basketball, and football at professional, collegiate, and youth levels. A broader incumbent in the sports performance/analytics space rather than direct competition in reaction training hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@a-champs
• Xx.com/achampsofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Champs