Seven Senders
Seven Senders is a Berlin-based logistics technology company operating a Central API delivery platform that connects e-commerce merchants to more than 100 European last-mile carriers across 50+ countries, providing cross-border shipping, returns, customs, insurance, and analytics for enterprise and mid-market online retailers.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Seven Senders does
Seven Senders GmbH is a Berlin-headquartered logistics technology company that operates a Central API-based delivery platform connecting e-commerce merchants to more than 100 European last-mile carriers across 50+ countries. Through a single integration point, the platform provides label generation, tracking, automated customer notifications, returns management, customs clearance for non-EU destinations (UK, Switzerland, Norway), parcel insurance, claims processing, and harmonized analytics. Product extensions include 7SGreen for carbon-neutral shipping, ParcelAI for conversational logistics analytics, and a dedicated Customs Services unit. The platform is sold to enterprise and mid-market online retailers primarily in fashion, beauty, sporting goods, electronics, and general merchandise, with named customers including ASICS, Flaconi, Tamaris, EMP, and Misterspex.
The company operates a transaction-based, take-rate revenue model with quote-based, multi-year contracts and customized bundles. Go-to-market is sales-led with an API-first technical layer: discovery calls and free consultancy convert enterprise merchants, who integrate the Central API into shop, ERP, and warehouse systems. The competitive position rests on consolidating fragmented European carrier relationships behind a single interface, yielding merchant benefits of up to 30% delivery cost reduction, up to 30% customer service inquiry reduction, and nearly one-day faster delivery in key markets.
The company is privately held, founded in the early 2010s by Thomas Hagemann and Dr. Johannes Plehn, and has raised approximately $66M across multiple rounds led by Yttrium and b2venture, with Swiss Post as a strategic backer. It operates from Berlin and Amsterdam with between 101 and 250 employees and an expanded leadership team covering sales (CSO Martijn Kleij), operations (COO Thorben Seiler), product (CPO Clemens Kress), and technology (CTO Steffen Heilmann).
Seven Senders firmographics
Firmographics- Name
- Seven Senders
- Legal name
- Seven Senders GmbH
- Website
- https://sevensenders.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Seven Senders is a Berlin-based logistics technology company operating a Central API delivery platform that connects e-commerce merchants to more than 100 European last-mile carriers across 50+ countries, providing cross-border shipping, returns, customs, insurance, and analytics for enterprise and mid-market online retailers.
- Ownership category
- akta.pro rank
Seven Senders industry classification
Industry- Product category
- Cross-border delivery platform software
- NAICS
- Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (4921)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)
- akta.pro secondary industries
- Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD), International DTC & Brand.com (Global Shipping) (CRAFAJAB), Cross-Border Parcel Consolidators & Injectors (Linehaul + Destination Injection) (TLAAANAF)
Keywords
Where Seven Senders is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Seven Senders business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Delivery Platform Services: Seven Senders generates revenue through its delivery platform which connects e-commerce merchants with a network of over 100 European carriers. The platform provides end-to-end shipping services including labels, tracking, returns, insurance, and analytics from a single interface.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Customized bundle solutions |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Seven Senders product offering
Product offeringCore offering
Seven Senders operates a software-based cross-border delivery platform that connects e-commerce merchants to over 100 last-mile carriers across Europe via a single Central API. Through this platform, merchants generate labels, ship parcels, track shipments, process returns, handle customs documentation for non-EU destinations, manage insurance and claims, and access harmonized analytics and AI-driven logistics insights. The offering is sold on a transaction/take-rate basis under customized multi-year bundle contracts.
Product overview
Seven Senders is Europe's leading delivery platform that connects e-commerce merchants with over 100 last mile carriers across Europe through a single API connection. The platform operates as a unified system with multiple integrated modules: Connect & Ship (Central API) provides the primary integration point; Create handles label generation, customs documentation, and carbon-neutral shipping (7SGreen); Engage manages customer-facing tracking and automated notifications; Control provides analytics dashboards and ParcelAI conversational analytics; Protect covers insurance and claims processing; and Return handles the return portal and ad-hoc label generation. The platform enables merchants to deploy optimal carrier mixes tailored to each destination market, offering services including PUDO Locator, Invoice Data, and Parcel Finder for comprehensive parcel management from warehouse to final delivery.
Differentiator
Problem solved
Functional benefit
Brands
- 7SGreen: Carbon-neutral shipping solution that offsets transport-related emissions
- ParcelAI
- PUDO Locator
- Return Portal
- Claims Center
Products and services
- Seven Senders Delivery Platform Europe's leading delivery platform connecting e-commerce merchants to over 100 last-mile carriers across Europe via a single Central API, providing end-to-end cross-border parcel shipping including label generation, tracking, returns, customs clearance, insurance, claims management, and harmonized analytics. Sold to online retailers operating across European markets on customized multi-year bundle contracts.
- Customs Clearance Services Standalone customs clearance solution for international shipments from EU merchants to non-EU destinations including the United Kingdom, Switzerland, and Norway, handling documentation, duties, and regulatory compliance integrated with the delivery platform.
Quantifiable outcome
- Cost savings: Up to 30% reduction in delivery costs through optimal carrier selection and bundled volumes
- +3 more outcomes
Companies that use Seven Senders
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Seven Senders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Seven Senders partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and regional.
- DHLcoreDHL is part of the Seven Senders carrier network, providing last mile delivery services across European markets. Seven Senders integrates with DHL to offer merchants access to DHL's delivery capabilities through the unified platform.
- DPDcoreDPD is integrated into the Seven Senders carrier network, enabling merchants to utilize DPD's European delivery infrastructure through the single platform connection.
- HermescoreHermes provides last mile delivery services through the Seven Senders carrier network, accessible to merchants via the unified delivery platform.
- ColissimocoreColissimo (French postal service subsidiary) is part of the Seven Senders carrier network, serving the French market with delivery options tailored to local preferences.
- PostNLcorePostNL provides Dutch delivery services as part of the Seven Senders carrier network, enabling merchants to ship to Netherlands consumers.
- Swiss PostcoreSwiss Post is integrated into the Seven Senders network for shipments to Switzerland, with Seven Senders providing customs clearance services alongside delivery.
- Austrian PostcoreAustrian Post delivers packages within Austria through the Seven Senders carrier network, supporting merchants targeting the Austrian market.
- Royal MailcoreRoyal Mail provides UK delivery services through the Seven Senders network, with customs clearance support for post-Brexit shipping requirements.
- BudbeeregionalSwedish delivery service Budbee specializes in same-day and time-window delivery, cooperating with courier networks and providing delivery services over the last mile to dealers through the Seven Senders platform.
- PicnicregionalDutch start-up Picnic offers innovative delivery services where customers can return parcels to the deliverer on the same day. Represents innovative last mile delivery approach integrated through Seven Senders network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Seven Senders competitors and assessment
Company assessmentDirect peers
- Packlink: European shipping aggregator (Spain-headquartered, PROS-owned) that connects SMBs to multiple carriers for parcel delivery. Same core value proposition (one integration, many carriers), though Packlink skews more SMB while Seven Senders targets enterprise merchants.
- ShippyPro: Italian/Spanish shipping software platform that aggregates 100+ carriers via a single API/dashboard for e-commerce merchants. Highly comparable in product surface (labels, tracking, returns, analytics) and in European focus, with similar transaction-based pricing.
- Easyship: Hong Kong-headquartered cross-border shipping platform offering a multi-carrier network with checkout rate calculation, label generation, customs and tracking. Comparable in cross-border e-commerce focus and carrier-aggregation model, though Easyship is stronger in Asia-US/UK lanes.
- Sendcloud: Dutch multi-carrier shipping and returns platform for European e-commerce merchants. Closest direct competitor: same take-rate model, same carrier-aggregation logic, same target customer (mid-market and enterprise online retailers expanding cross-border in Europe), and headquartered in Eindhoven - overlapping Benelux + DACH market.
Broad incumbents
- Sorted: UK delivery experience platform acquired by Royal Mail in 2021, offering checkout delivery options, tracking, returns and analytics to enterprise retailers. Comparable in product surface and enterprise e-commerce target; vertical integration with Royal Mail is a meaningful structural difference.
- nShift: Nordic-headquartered (formerly Unifaun) cloud delivery management platform serving enterprise shippers across Europe with multi-carrier shipping, tracking and returns. Comparable in carrier-aggregation logic and enterprise customer base; broader portfolio of TMS-style capabilities.
- Metapack: UK-based delivery management platform owned by Auctane (Stamps.com parent). Offers carrier selection, label generation, tracking and returns at enterprise scale, directly overlapping with Seven Senders' product surface but with broader global reach and a much larger installed base.
- ShipStation: Auctane-owned multi-carrier shipping software widely used by SMB and mid-market e-commerce merchants. Same core 'one screen, many carriers' value proposition as Seven Senders, though US-centric and lighter on European last-mile carrier depth.
Emerging players
- Bringg: Delivery orchestration platform connecting retailers, 3PLs and carriers with dispatch, tracking and driver management. Comparable in the orchestration/aggregation layer, though Bringg is stronger in last-mile assignment and live tracking rather than the cross-border merchant shipping workflow.
- HubBox: UK click-and-collect / PUDO specialist for retailers, overlapping directly with Seven Senders' PUDO Locator module. Comparable on out-of-home delivery experience but narrower in scope (no labels/carrier selection), positioning it as a partial-overlap adjacent player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven Senders social profiles
Digital presenceSeven Senders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Senders leadership team
Management profileNumber of profiles
Profiles9 records
Seven Senders funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Senders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Senders
What does Seven Senders do?
Seven Senders operates a software-based cross-border delivery platform that connects e-commerce merchants to over 100 last-mile carriers across Europe via a single Central API. Through this platform, merchants generate labels, ship parcels, track shipments, process returns, handle customs documentation for non-EU destinations, manage insurance and claims, and access harmonized analytics and AI-driven logistics insights. The offering is sold on a transaction/take-rate basis under customized multi-year bundle contracts.
Is Seven Senders a public or private company?
Seven Senders is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seven Senders founded?
Seven Senders was founded in 2014. It employs 101 to 250 people.
Where is Seven Senders based?
Seven Senders is headquartered in Berlin, Germany, in the Europe region.
How does Seven Senders make money?
One revenue line is on record: delivery Platform Services.
Who are Seven Senders's main competitors?
Direct peers on record are Packlink, ShippyPro, Easyship and Sendcloud. Broad incumbents are Sorted, nShift, Metapack and ShipStation. Emerging players are Bringg and HubBox.
Does Seven Senders have an API?
Yes. The Central API connects merchants to the Seven Senders delivery platform, enabling end-to-end parcel shipping and access to over 100 last mile carriers in Europe. Through a single API connection, users can transfer order and label data, generate outbound and inbound labels, access tracking, manage returns, process customs documentation, and obtain analytics across all carriers. The platform consolidates multiple carrier networks into one interface. Developer documentation is at sevensenders.com/platform/#central-api.
What industry is Seven Senders in?
Seven Senders's product category is Cross-border delivery platform software. Its primary akta.pro industry code is TLAAANAE, Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid), with a secondary code of TLAAANAD, Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid). Its NAICS code is 488510 and its SIC code is 4731.