StoreHero

Name

StoreHero

Legal name

StoreHero

Website

https://storehero.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

E-commerce Profit Analytics Software

akta.pro primary industry

Category Management & Retail Analytics (MPAAAJAI)

Keywords

• E-commerce profit analytics
• Contribution margin tracking
• Ad spend optimization
• Shopify analytics platform
• Agency reporting software

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: StoreHero operates as a SaaS platform with subscription pricing tiers for eCommerce brands and agencies. The platform offers a 14-day free trial before subscription commitment. Pricing appears tiered based on features and scale, with dedicated agency plans available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

StoreHero is a SaaS e-commerce profit analytics platform that unifies sales, marketing spend, and financial data from Shopify, Meta Ads, Google Ads, and Recharge into a single dashboard. It replaces ROAS-centric reporting with profit-first, contribution-margin-based analytics, and uses a Claude MCP integration plus autonomous AI agents to let brands query their data in natural language, forecast seasonally adjusted targets, and receive real-time recommendations on ad spend.

Product overview

StoreHero is a unified e-commerce profit analytics platform that consolidates sales, marketing spend, and financial data from Shopify, Meta Ads, and Google Ads into a single command-center dashboard. The core platform comprises the Unified Dashboard, Claude Chat (AI Analysis), Spend Advisor, Goals & Forecasting, Sales & Profit Reports, Marketing Reports, Products Module, Orders Module, Profit & Loss Module, Creative Overview, Agency Plans, iOS App, and Breakeven ROAS Calculator. The Claude MCP integration connects AI agents for autonomous profitability analysis. The Recharge Integration module extends the platform for subscription businesses. The Spend Advisor and Goals & Forecasting modules use AI to provide profit-first ad spend guidance and seasonal target benchmarks. The platform targets e-commerce brands and agencies seeking to move beyond ROAS-centric reporting to contribution margin and profitability-driven decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• StoreHero Profit Analytics Platform Core SaaS platform that unifies Shopify, Meta Ads, Google Ads, and Recharge data into a single profit-first analytics dashboard for Shopify DTC brands and the agencies serving them. Includes Spend Advisor, Goals & Forecasting, Sales & Profit Reports, Marketing Reports, Products, Orders, P&L, and Creative Overview modules, accessible via dashboard, Slack, email, or iOS app.
• AI-Powered StoreHero Platform Next-generation version of the StoreHero platform featuring autonomous AI Agents that investigate ROAS-vs-profit discrepancies, returns drivers, and freight cost changes; an upgraded Claude-based chat for conversational profitability analysis; and an AI-enhanced Spend Advisor and Forecast Builder. Built for Shopify DTC brands and agencies.
• Breakeven ROAS Calculator Free standalone calculator tool that enables e-commerce brands to determine the minimum ROAS required for Facebook, Google, and TikTok ads to cover costs and generate profit, including VAT/tax adjustments. Used as a top-of-funnel lead generator for the StoreHero platform.
• StoreHero Agency Plans Dedicated multi-brand subscription tier for e-commerce agencies managing multiple Shopify DTC clients. Provides unified dashboard access across multiple store accounts with profit-first reporting and client financial health snapshots to help agencies differentiate beyond ROAS-focused reporting.

Quantifiable outcome

• Gigi Supplements scaled marketing spend 215% while improving contribution margin by 132% and achieving 4x industry standard return on marketing spend
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RechargecoreTechnology or Integration · 14 August 2024Integration between StoreHero and Recharge subscription management platform enables unified view of subscription metrics, revenue growth, and average order value alongside profitability data. Users can analyze profitability of Recharge orders at order level, filter by first-time subscriptions, recurring orders, or specific products, and pin subscription metrics to dashboards and email reports.
• AdPunchminorGTM or Marketing PartnerAdPunch is an Irish eCommerce agency known for high-quality creatives and ad campaigns. Partnered with StoreHero to help Gigi Supplements gain visibility into profitability and make confident scaling decisions with clear unified reporting.
• Bearhouse MediaminorGTM or Marketing PartnerBearhouse Media is an Irish eCommerce agency specializing in helping artists sell online. Integrated StoreHero's profit reporting platform to bridge the gap between scaling and scaling profitably for the Danny Issues brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple Whale: Direct competitor in Shopify-focused e-commerce profit and ad-spend analytics, offering a unified dashboard with attribution, creative analysis, and LTV — overlapping closely with StoreHero's core offering for DTC brands.
• Northbeam: Direct competitor providing multi-touch attribution and unified marketing analytics for DTC and e-commerce brands, competing on dashboard consolidation and ad-channel profitability — a similar positioning to StoreHero.
• Polar Analytics: Direct competitor offering a unified e-commerce analytics platform for Shopify brands with multi-store dashboards, ad-spend, and inventory analytics — a closely comparable product to StoreHero.
• BeProfit: Direct competitor providing profit analytics and ad-spend dashboards for Shopify and WooCommerce merchants, focused on order-level contribution margin — the same core use case StoreHero targets.
• Glew.io: Direct competitor offering multi-channel e-commerce analytics, LTV, and merchandising insights for DTC brands — overlapping with StoreHero on unified dashboards and customer cohort analytics.
• Lifetimely: Direct competitor providing subscription and LTV analytics for Shopify brands on Recharge, overlapping with StoreHero's Recharge integration and subscription-profitability features.
• Daasity: Direct competitor offering a data and analytics platform for omnichannel consumer brands, unifying marketing, financial, and operational data — competing with StoreHero on the unified e-commerce data layer.
• Peel: Direct competitor providing e-commerce analytics dashboards and LTV/cohort analysis for Shopify and DTC brands — overlapping with StoreHero's customer LTV and cohort segmentation features.

Emerging players

• Wicked Reports: Adjacent competitor focused on attribution and ad-spend ROI for e-commerce brands; partial overlap with StoreHero on marketing-attribution and profitability, but with a heavier attribution-bias rather than contribution-margin framing.

Broad incumbents

• Shopify (built-in analytics): Broad incumbent offering native Shopify analytics and reports inside the merchant admin; if Shopify expands native profit dashboards, it would directly compress StoreHero's core value proposition for Shopify merchants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/StoreHeroApp
• LinkedInlinkedin.com/company/storehero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoreHero