Kindsight

Name

Kindsight

Legal name

Kindsight

Website

https://kindsight.io

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Kindsight is a fundraising intelligence software provider serving over 4,000 nonprofit organizations globally. It offers a Salesforce-native platform combining CRM (Ascend), donor prospect research (iWave), AI-powered outreach (Kindsight Intelligence), and online giving tools for higher education, healthcare, and arts institutions.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Directory and Mailing List Publishers (51314)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Fundraising CRM software
• Prospect research platform
• Donor data analytics
• Nonprofit fundraising intelligence
• Wealth screening software

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Fundraising Platform: Full integrated fundraising CRM platform with CRM, donor insights, and AI-powered outreach bundled together. Pricing is quote-based for enterprise tier with tiered options.
2. Subscription SaaS - Ascend CRM: Modern CRM for managing constituent and donor activities, built natively on Salesforce. Subscription-based with enterprise pricing.
3. Subscription SaaS - iWave: Prospect research and donor data platform with tiered packages (Starter, Professional, Premium) offering different screen volumes, user counts, and feature access. Starting at $4,150/year for Starter tier.
4. Subscription SaaS - Connect: Constituent and donor portal built for Ascend CRM with self-service features. Starting at $545/year.
5. Subscription SaaS - Engage: AI-powered content generation for fundraising communications with tiered pricing from $1,095/year (Growing) to $3,295/year (Enterprise) with different user counts and feature sets.
6. Subscription SaaS - AdvancementRM: Specialist CRM for advancement teams with configurable add-ons for events, online giving, communities, email marketing, and matching gifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kindsight provides a fundraising intelligence platform for nonprofit organizations built on a Salesforce-native CRM foundation. The product portfolio includes Ascend (enterprise fundraising CRM), iWave (prospect research and donor data with 1.5B+ people records), Connect (online giving portal), Kindsight Intelligence (AI suite for donor outreach, briefings, and contact reports), AdvancementRM (advancement CRM for higher education), and the Collegiate Athletics Data Platform. Customers use these tools to identify high-potential donors, automate outreach, process gifts, and run fundraising campaigns.

Product overview

Kindsight is a fundraising intelligence software provider offering a platform-plus-modules architecture. The core portfolio consists of the Fundraising Platform (the primary enterprise CRM powered by real-time donor intelligence, built on Salesforce), Ascend (the award-winning enterprise fundraising CRM serving as the platform's foundation), AdvancementRM (a specialist CRM for advancement teams), and iWave (an award-winning prospect research and donor data solution with billions of records). These are supplemented by Kindsight Intelligence (an AI-powered suite embedded in the Fundraising Platform with KI Assistant, KI Briefings, KI Advanced Contact Reports, and KI Personalized Donor Outreach), Connect (a constituent portal with online giving), and the Collegiate Athletics Data Platform (comprising AthleticsRM, Central Intelligence, Predictive Analytics, and KS Advantage). Engage provides AI content generation for donor communications across multiple pricing tiers. All products are seamlessly integrated with real-time data and cross-product workflows.

Differentiator

Problem solved

Functional benefit

Brands

• iWave: Award-winning prospect research software providing comprehensive donor data, wealth screening, and analytics with real-time live profiles and predictive scores.
• Ascend
• AdvancementRM
• Connect
• Kindsight Intelligence
• Collegiate Athletics Data Platform

Products and services

• Fundraising Platform

Quantifiable outcome

• 99% growth in year-end appeal revenue ($88,000 to $175,000) for Sportsmen's Tennis & Enrichment Center using iWave
• +6 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AffinaquestcoreStrategic or Co-development Partner · 24 July 2025Kindsight acquired Affinaquest, a provider of Advancement CRM and Athletics Data Solutions, to enhance fundraising technology capabilities. The acquisition supports complex fundraising organizations with advanced data and engagement tools, emphasizing continued client support and strategic growth. This is part of Kindsight's broader effort to strengthen its market position and enhance offerings in fundraising intelligence.
• Attain (Gold Sponsor)minorOthersGold sponsor for KindCon 2026 annual customer conference.
• Blackthorn (Gold Sponsor)minorOthersGold sponsor for KindCon 2026 annual customer conference. Blackthorn provides event management and fundraising tools that integrate with Salesforce/Ascend.
• BWF Zuri (Gold Sponsor)minorOthersGold sponsor for KindCon 2026 annual customer conference.
• Double the Donation (Silver Sponsor)minorOthersSilver sponsor for KindCon 2026. Double the Donation provides gift matching integration that identifies companies matching employee contributions.
• Heller Consulting (Silver Sponsor)minorImplementation/ SI/ Consulting PartnerSilver sponsor for KindCon 2026. Heller Consulting is a higher education technology consulting firm and implementation partner for Kindsight solutions.
• JCA (Silver Sponsor)minorOthersSilver sponsor for KindCon 2026 annual customer conference.
• FundMiner (Bronze Sponsor)minorOthersBronze sponsor for KindCon 2026 annual customer conference.
• Huron Consulting Group (Bronze Sponsor)minorImplementation/ SI/ Consulting PartnerBronze sponsor for KindCon 2026. Huron is a global consulting firm serving higher education and healthcare clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OneCause: OneCause provides online fundraising, event management, and auction software for nonprofits. Following Kindsight's Funraise acquisition, OneCause competes more directly in the online giving and event fundraising segments that Kindsight Connect serves.
• Bonterra: Bonterra (formerly Network for Good/Social Solutions) offers nonprofit fundraising, CRM, and case management software including Network for Good, GivingDays, and Causeview. Targets similar mid-market and enterprise nonprofit customers with comparable subscription SaaS model.
• DonorPerfect: DonorPerfect is a long-established donor management and fundraising CRM serving small and mid-sized nonprofits. Kindsight integrates with DonorPerfect via iWave, but DonorPerfect directly competes with Kindsight's lower-tier offerings in the SMB nonprofit segment.
• Neon One: Neon One provides a unified CRM, payments, website, and marketing platform for small-to-mid-sized nonprofits. Offers comparable donor management and fundraising automation features to Kindsight's lower tiers, particularly competing for community foundation and small nonprofit customers.
• Bloomerang: Bloomerang is a donor management and fundraising CRM focused on donor retention and engagement, with Kindful also under its umbrella. Targets the same small-to-mid nonprofit segment as Kindsight's lower-tier products with a strong self-service SaaS model.
• Virtuous: Virtuous is a nonprofit CRM and fundraising platform focused on responsive fundraising, with AI-powered donor journeys and Salesforce-native architecture. Directly competes with Kindsight Ascend in mid-market and enterprise nonprofit segments, particularly among faith-based and education customers.
• StratusLIVE: StratusLIVE is a nonprofit CRM and fundraising platform built on Microsoft Dynamics (comparable to Kindsight's Salesforce-native approach). Directly competes in enterprise nonprofit advancement, with iWave integration support across both platforms.

Broad incumbents

• Blackbaud: Blackbaud is the dominant incumbent in nonprofit software with flagship Raiser's Edge NXT, Financial Edge, and JustGiving products. Directly competes with Kindsight's Ascend and iWave across higher education, healthcare, and arts verticals, and represents the primary competitor Kindsight must displace to grow enterprise share.
• Salesforce.org / Salesforce for Nonprofits: Salesforce.org provides the Nonprofit Cloud and Nonprofit Success Pack (NPSP) which serves as the underlying platform for Kindsight Ascend. While not a direct competitor in fundraising intelligence, Salesforce.org competes for nonprofit CRM budgets and influences ecosystem economics that Kindsight depends on.

Emerging players

• Givebutter: Givebutter is a modern, fast-growing fundraising platform with donations, events, CRM, and email marketing capabilities. Competes with Kindsight Connect and Engage in the small-to-mid nonprofit segment with a more consumer-friendly, PLG-oriented approach; rising competitive threat as it expands upmarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kindsightio
• LinkedInlinkedin.com/company/kindsightio
• Instagraminstagram.com/kindsightio

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindsight