Double the Donation

What Double the Donation does

Double the Donation (legally Impact Ventures, LLC) is a privately held, bootstrapped SaaS company founded in 2009 and headquartered in Atlanta, Georgia. It sells a workplace-giving automation platform to nonprofit fundraising organizations and educational institutions, helping them identify and capture revenue from corporate matching gifts, volunteer grants, and payroll giving programs. The platform is anchored by a proprietary corporate giving database covering more than 24,000 companies with employer-specific eligibility rules and application links, accessed through automated donor email workflows that trigger on the basis of real-time donation events.

The product suite centers on Double the Donation Matching, supported by modules for volunteer grants and payroll giving, plus adjunct products including Auto-Submission, embeddable Workplace Giving Plugins, Sponsorship tracking, Workplace Insights analytics, and an Enterprise tier. The platform is also marketed under the 360MatchPro sub-brand. Integration breadth — 100+ native connectors into nonprofit CRM, donation-form, peer-to-peer, and event platforms (including Blackbaud, Salesforce, Classy, GiveCampus, Anthology, DonorPerfect, EveryAction, OneCause, and GiveButter) — is the primary technical and distribution moat, reinforced by a Certified Leader in Matching Automation (CLMA) program that gates auto-submission behind partner certification.

Revenue is generated primarily through annual SaaS subscriptions priced via quote and scaled to organization needs and feature tier, supplemented by paid onboarding packages (Standard from $500+, Advanced from $2,500+) and supported by a free self-service onboarding path. Go-to-market combines direct enterprise field sales (evidenced by “Get a Demo” and personalized-quote CTAs) with channel sales through the CLMA integration partner ecosystem. With 8,000+ fundraising organizations on the platform, 100+ integrations, and a 15-year operating history with no disclosed external funding, the business operates with low cash dependence while maintaining a deliberately lean leadership bench of six executives.

Name

Double the Donation

Legal name

Impact Ventures, LLC

Website

https://doublethedonation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Double the Donation is a bootstrapped Atlanta-based SaaS platform that helps nonprofits and educational institutions identify and capture revenue from corporate matching gifts, volunteer grants, and payroll giving programs through a 24,000-company database and 100+ native integrations.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Fundraising & Annual Giving (EDALAOAB)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Matching gift automation
• Workplace giving software
• Nonprofit fundraising platform
• Volunteer grant tracking
• Payroll giving enrollment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Subscription-based SaaS model for nonprofit fundraising organizations. Fees are due in advance, typically within 30 days of invoice. Plans scale based on features and organization needs. Payment methods include check, ACH, and optionally credit card with additional fee.
2. Onboarding Packages: Optional paid onboarding packages provide implementation support, training, and technical developer support beyond self-service options. Standard Onboarding starts at $500+, Advanced Onboarding starts at $2,500+.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Double the Donation provides a SaaS platform that helps nonprofits and educational institutions identify, automate, and capture revenue from corporate workplace giving programs. The platform surfaces matching gift, volunteer grant, and payroll giving opportunities in real time during the donation process, then drives automated donor outreach to employer-specific next steps. It is backed by a proprietary corporate giving database covering 24,000+ companies and integrates with 100+ nonprofit CRM, donation form, and peer-to-peer fundraising tools.

Product overview

Double the Donation is a workplace giving automation platform that helps nonprofits and schools increase revenue through corporate giving programs. The platform is built around a core product (Double the Donation Matching) that discovers matching gift opportunities in real time, complemented by two additional modules: Double the Donation Volunteering for volunteer grant automation and Double the Donation Payroll Giving for payroll giving enrollment. The platform is powered by a proprietary Corporate Giving Database covering over 24,000 companies. Additional capabilities include Auto-submission (enabling automatic match request submission via CLMA-certified partners), embeddable Workplace Giving Plugins, Automated Email Streams for donor follow-up, and Workplace Insights for analytics. The platform is also marketed under the brand name 360MatchPro. The platform integrates with 100+ donation forms, CRMs, and peer-to-peer tools including Classy, Salesforce, Blackbaud, GiveCampus, and others.

Differentiator

Problem solved

Functional benefit

Brands

• 360MatchPro: The company's matching gift and workplace giving automation platform.

Products and services

• Double the Donation Matching Core SaaS product that discovers matching gift opportunities in real time as donors give, then nudges donors to submit matching gift requests to their employers. Integrates with 100+ donation forms, CRMs, and peer-to-peer fundraising tools, and is designed for nonprofit and higher education fundraising teams.
• Double the Donation Volunteering Module that identifies donors eligible for volunteer grants or paid volunteer time off (VTO) and automates communication to connect them with their employer's volunteer grant programs, used by nonprofit fundraising teams to convert volunteer activity into corporate grant revenue.
• Double the Donation Payroll Giving Module that identifies donors whose employers offer payroll giving programs and connects them to enrollment resources, enabling recurring workplace giving donations for nonprofit and higher education fundraising teams.
• 360MatchPro Platform brand encompassing Double the Donation's full suite of matching gift, volunteer grant, and payroll giving automation tools used by nonprofit and educational fundraising organizations.

Quantifiable outcome

• 60-90% of eligible donors submit matching gift requests (vs 10-20% without)
• +7 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature4 records

Partnerships

17 partnerships are on record, tiered core.

• Springboard by Jackson RivercoreTechnology or Integration · 23 January 2025Integration partnership enabling greater matching gift functionality. Springboard is a comprehensive online fundraising platform that now offers native Double the Donation matching gift automation to its nonprofit clients.
• MissionTrackercoreTechnology or Integration · 21 January 2025Integration partnership to unlock corporate volunteer opportunities. MissionTracker provides volunteer management solutions and now integrates with DTD to identify volunteer grant eligibility for nonprofit supporters.
• ClassycoreTechnology or IntegrationNative integration with Classy fundraising platform. Classy is a leading online fundraising platform for nonprofits.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM. Allows nonprofits to sync donation data and trigger matching gift workflows from their Salesforce donor management.
• GiveCampuscoreTechnology or IntegrationNative integration with GiveCampus crowdfunding platform. Enables matching gift automation for day of giving campaigns and ongoing fundraising.
• BlackbaudcoreTechnology or IntegrationNative integration with Blackbaud nonprofit technology suite including Raiser’s Edge NXT and other Blackbaud products.
• KindfulcoreTechnology or IntegrationNative integration with Kindful donor management platform for nonprofits.
• EveryActioncoreTechnology or IntegrationNative integration with EveryAction CRM platform for nonprofit advocacy and fundraising.
• AnthologycoreTechnology or IntegrationNative integration with Anthology (formerly iModules) platform for higher education advancement.
• DonorPerfectcoreTechnology or IntegrationNative integration with DonorPerfect donor management software for nonprofits.
• Engaging NetworkscoreTechnology or IntegrationNative integration with Engaging Networks nonprofit marketing and engagement platform.
• Fundraise UpcoreTechnology or IntegrationNative integration with Fundraise Up donation processing platform.
• GiveSmartDonorCRMcoreTechnology or IntegrationNative integration with GiveSmartDonorCRM donor management solution.
• OneCausecoreTechnology or IntegrationNative integration with OneCause event and fundraising platform.
• DonorDrivecoreTechnology or IntegrationNative integration with DonorDrive peer-to-peer fundraising platform.
• GiveButtercoreTechnology or IntegrationNative integration with GiveButter modern fundraising platform.
• AllegiancecoreTechnology or IntegrationNative integration with Allegiance nonprofit CRM platform.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Benevity: Corporate giving and volunteer management platform used by large employers to administer matching-gift, volunteer-grant, and payroll-giving programs. Competes with Double the Donation for the same workplace-giving dollars, though Benevity sells primarily to employers rather than nonprofits.
• CyberGrants: Corporate grants and employee-giving management platform handling matching-gift disbursements, volunteer programs, and corporate philanthropy for large enterprises. Directly comparable to DTD's volunteer-grant and payroll-giving modules on the corporate side.
• Bright Funds: Workplace giving and employee-engagement platform that integrates corporate matching-gift, volunteer, and donation programs. Overlaps with DTD's core use cases across workplace giving.
• Givinga: Workplace-giving platform focused on matching-gift automation, payroll giving, and charitable-rewards programs. Competes in the same core matching-gift category as Double the Donation.

Broad incumbents

• Bonterra (Network for Good, GiveGab, etc.): Broader nonprofit software suite including fundraising, donor CRM, and workplace-giving capabilities. Competes in the same nonprofit-tech category with a wider portfolio than DTD's specialized matching-gift focus.
• Blackbaud: Dominant incumbent in nonprofit CRM and fundraising software (Raiser’s Edge NXT, etc.). Currently a DTD distribution partner, but its scale and footprint make it the most significant competitive threat if it bundles native matching-gift functionality.
• Salesforce.org (Nonprofit Cloud): Enterprise CRM with a dedicated nonprofit sector offering. Currently integrated with DTD but represents a broad incumbent that could disintermediate DTD by adding native matching-gift workflows.

Emerging players

• Bloomerang: Donor management and fundraising CRM for small-to-mid nonprofits. Competes with DTD for nonprofit wallet share and increasingly offers workplace-giving-adjacent functionality.
• Funraise: Modern nonprofit fundraising platform with donation forms, CRM, and peer-to-peer tools. Overlaps with DTD through its donation-form integrations and competes for the same mid-market nonprofit customer.
• Givebutter: Modern donation and fundraising platform popular with smaller nonprofits. Currently integrated with DTD for matching-gift functionality, but expanding its own workplace-giving features creates competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/2xdonations
• YouTubeyoutube.com/c/Doublethedonation
• Facebookfacebook.com/doublethedonation
• LinkedInlinkedin.com/company/double-the-donation
• Instagraminstagram.com/doublethedonation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double the Donation